Big Visual Group
Big Visual Group is a privately held, Nashville-based full-service sign and print company (legal entity Snoyer Signs, LLC) that designs, fabricates, and installs custom signage, vehicle wraps, and large format graphics for enterprise and mid-market clients across sports, healthcare, education, and retail.
- Company typePrivate
- Founded1994
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Big Visual Group does
Big Visual Group is a Nashville-based, full-service sign and print company operating under the legal entity Snoyer Signs, LLC. Founded in 1994 and rebranded under its current name in 2018, the company runs a 40,000-square-foot production facility in Antioch, Tennessee, employing 11-50 people across design, fabrication, and installation functions. Its service model is structured in four integrated stages: consultation and management, concepting and design, production and fabrication, and installation and fulfillment, with revenue generated primarily through project-based, quote-priced one-time sales rather than subscriptions or recurring contracts.
The company's core technology stack centers on large format printing capabilities, including flatbed printing for rigid substrates and HP Indigo technology for high-end color output, all calibrated to G7 color standards. Fabrication is supported by precision CNC cutting and welding, with installation performed by 3M certified teams using premium 3M and Avery vinyl materials. The product portfolio spans corporate identity packages, architectural signage, wayfinding and directories (including digital kiosks), vehicle wraps and fleet graphics, trade show displays, ADA-compliant signs, monument signs, and dimensional graphics. End markets include professional sports venues, healthcare, higher education, retail, real estate, hospitality, and design agencies, with named enterprise customers such as the Nashville Predators, Tennessee Titans, Vanderbilt Operational Services, Bank of America, the Country Music Hall of Fame, and Nashville Zoo.
The go-to-market motion is sales-led, supported by a customer portal, online shop, and standard phone/email intake. Pricing is not publicly disclosed; vehicle wraps are illustrative at $2,000-$5,000 per full wrap and $200-$1,500 for decals, with custom signage projects priced per scope. The company is privately held, founder-controlled, and has no disclosed institutional investors, funding rounds, or M&A activity, signaling a bootstrapped, lifestyle-operator profile rather than a venture- or PE-backed growth vehicle. Geographic reach is anchored in the Southeast with claimed nationwide installation capability, and customer acquisition relies on a combination of direct sales, SEO-driven inbound content marketing, and an active social media presence.
Big Visual Group firmographics
Firmographics- Name
- Big Visual Group
- Legal name
- Snoyer Signs, LLC
- Website
- https://bigvisualgroup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Visual Group is a privately held, Nashville-based full-service sign and print company (legal entity Snoyer Signs, LLC) that designs, fabricates, and installs custom signage, vehicle wraps, and large format graphics for enterprise and mid-market clients across sports, healthcare, education, and retail.
- Ownership category
- akta.pro rank
Big Visual Group industry classification
Industry- Product category
- Commercial Signage and Printing Services
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)
- SIC
- Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industries
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Corporate Event Decor, Branding & Signage (HSACADAJ), Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Big Visual Group is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Visual Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Signage Products and Fabrication: Design, production, and fabrication of custom signage including architectural signs, vehicle wraps, monument signs, and wayfinding signage. This is a one-time product sale model with professional installation services.
- Large Format Printing Services: Printing services for banners, brochures, trade show displays, vehicle wraps, and environmental graphics. One-time product sales with various materials and customization options.
- Design and Consultation Services: Corporate identity design, concepting, branding, and consultation services. Professional design team provides agency-level design capabilities.
- Installation and Fulfillment: Professional installation services for signage including exterior, interior, vehicle wraps, and event displays. Fulfillment services including large shipments and mailings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Vehicle Wraps |
| One time/ perpetual license | Pay-as-you-go | Vehicle Decals |
| Other | Pay-as-you-go | Custom Signage Projects |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Big Visual Group product offering
Product offeringCore offering
Big Visual Group is a Nashville-based sign and print company that designs, fabricates, and installs custom visual communications for businesses and organizations. Core offerings span architectural signage, vehicle wraps and fleet graphics, large format printing, trade show displays, ADA-compliant and wayfinding signs, and corporate identity packages. Services are delivered through an integrated four-stage model covering consultation, concepting and design, production and fabrication, and professional installation and fulfillment, all executed in-house from a 40,000-square-foot production facility.
Product overview
Big Visual Group is a Nashville-based sign and print company offering comprehensive visual communication solutions through an integrated four-stage service model: Consultation & Management, Concepting & Design, Production & Fabrication, and Installation & Fulfillment. The product portfolio spans corporate identity design (brand style guides, logos, collateral), architectural signage (custom signs, wayfinding, ADA-compliant signs), temporary and permanent signage, vehicle wraps and fleet graphics, trade show displays, and large format printing using flatbed and HP Indigo technology. The company operates a 40,000-square-foot production facility and serves diverse industries including sports venues (Nashville Predators, Tennessee Titans), healthcare, education, retail, and hospitality. Services are delivered through professional in-house design, production, and installation teams with 3M certification and G7 color calibration standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultation & Management
Quantifiable outcome
- Mobile advertising through vehicle wraps can generate up to 97% brand recall
Companies that use Big Visual Group
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles5 records
Big Visual Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Big Visual Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 3McorePremium material supplier for vehicle wrap and signage products. The company exclusively uses 3M materials for vehicle graphics ensuring durability and weather resistance in Tennessee's climate. Their installers are 3M certified.
- AverycorePremium material supplier for vehicle wrap products. The company uses Avery vinyl materials for vehicle graphics. These materials are known for durability and resistance to fading, making them ideal for outdoor applications in Tennessee's climate.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Big Visual Group competitors and assessment
Company assessmentBroad incumbents
- YESCO: Large, long-established U.S. sign and lighting manufacturer serving national brands with custom signage, digital displays, and installation. Comparable product range but operates at much greater scale and broader geographic reach.
- Cimpress (Vistaprint): Global print and marketing services platform operating Vistaprint and Signs.com, offering mass-customized signage, banners, and vehicle graphics at scale. Comparable product categories but focused on online, lower-touch fulfillment versus Big Visual Group's high-touch project model.
Direct peers
- Signs.com: Online direct-to-consumer sign and banner company (Cimpress-owned) producing custom signs, banners, decals, and vehicle wraps. Comparable product catalog with a different (e-commerce) go-to-market model, representing the digital-first competitive threat.
- Poblocki Sign Company: Established U.S. sign fabrication and installation firm serving retail, healthcare, education, and corporate clients. Comparable on integrated sign design-fabrication-install service model and enterprise customer profile.
- SpeedPro Imaging: National franchise specializing in large-format printing, vehicle wraps, and environmental graphics for businesses. Closely comparable on core large-format print capabilities and B2B commercial customer base, and a direct competitor in the Nashville/Southeast market.
- Allen Industries: National sign manufacturing and installation company serving enterprise, healthcare, and retail clients with architectural signage and environmental graphics. Comparable on large-scale signage fabrication and installation capabilities.
- AlphaGraphics: Franchised print and marketing services network offering signage, large-format printing, and design services to SMB and enterprise clients. Comparable in integrated design-print-install positioning and in serving similar business customers.
- FASTSIGNS: International franchised network of sign and visual graphics centers offering custom signage, vehicle wraps, and large-format printing. Directly comparable in product mix (signs, wraps, banners) and consult-to-install service model, with a much larger national footprint.
- Image360: Franchised sign and graphics brand under United Franchise Group focused on custom signage, vehicle wraps, and visual communications for businesses. Directly comparable on product offering and consultative project sales motion.
Others
- Grimco: Major U.S. distributor of sign supplies, materials, and equipment to sign makers and graphics producers. Adjacent to Big Visual Group as a key supply-chain participant, and a meaningful point of comparison for material sourcing economics.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Big Visual Group social profiles
Digital presenceBig Visual Group compliance and trust
Trust signalCompliance3 records
Big Visual Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Visual Group leadership team
Management profileNumber of profiles
Big Visual Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Visual Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Visual Group
What does Big Visual Group do?
Big Visual Group is a Nashville-based sign and print company that designs, fabricates, and installs custom visual communications for businesses and organizations. Core offerings span architectural signage, vehicle wraps and fleet graphics, large format printing, trade show displays, ADA-compliant and wayfinding signs, and corporate identity packages. Services are delivered through an integrated four-stage model covering consultation, concepting and design, production and fabrication, and professional installation and fulfillment, all executed in-house from a 40,000-square-foot production facility.
Is Big Visual Group a public or private company?
Big Visual Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Visual Group founded?
Big Visual Group was founded in 1994. It employs 11 to 50 people.
Where is Big Visual Group based?
Big Visual Group is headquartered in Nashville, United States, in the North America region.
How does Big Visual Group make money?
Four revenue lines are on record. Signage Products and Fabrication is the primary driver. The others are large Format Printing Services, design and Consultation Services and installation and Fulfillment.
Who are Big Visual Group's main competitors?
Broad incumbents on record are YESCO and Cimpress (Vistaprint). Direct peers are Signs.com, Poblocki Sign Company, SpeedPro Imaging, Allen Industries, AlphaGraphics, FASTSIGNS and Image360. Grimco is listed as an others.
Does Big Visual Group have an API?
No public API is recorded for Big Visual Group.
What industry is Big Visual Group in?
Big Visual Group's product category is Commercial Signage and Printing Services. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design. Its NAICS code is 33995 and its SIC code is 7384.