Unmask

What Unmask does

UnMask.com (founded 2012, Orlando, Florida) operates a consumer-facing people-search engine that aggregates public records for individuals across the United States. Users access contact information (phone numbers, email addresses), social media profiles, address history, criminal records, court records, property ownership records, professional license records, employment and education history, relatives/associates, and sexual-offender status through search by name, phone, or address. Core product surfaces include People Search, Phone Lookup, Address Lookup (with reverse address lookup), Public Records, Criminal Records, Background Checks, and supporting discovery features such as a Trending Name Search and Most Popular Names directories. An Android app is available on Google Play, and iOS users are served via a progressive web app with Safari install instructions. The platform maintains state-by-state coverage pages for all 50 states plus the District of Columbia and is structured to capture organic search traffic through an alphabetical name directory segmented into letter-coded ranges.

Underlying infrastructure is a public-records aggregation pipeline with directory-style browse and lookup UX, fronted by a freemium web platform (current site version 4.77.0). The business model combines two monetization streams: (i) advertising and sponsored listings from third-party compensation partners, and (ii) transactional fees for premium background-check reports that consolidate criminal history, employment history, and other personal information. Basic people search is marketed as 100% free, with paid reports as the upsell layer. Distribution is product-led and self-serve across web, Android app, and iOS progressive web app, with no sales-led motion. Customer segments are horizontal and consumer-oriented: Personal Reconnection (finding lost friends/family), Personal Safety and Dating (background checks on new acquaintances), and informal Small Business Verification (tenant and contractor screening). The service is explicitly restricted to US records, and the company has no disclosed investors, parent, subsidiaries, partnerships, M&A activity, or leadership changes across the available data set.

UnMask does not disclose revenue, funding, headcount specifics, or ownership structure. It carries a 4.85-star rating across 12,000+ customer reviews and publishes daily trending name-search content with calendar navigation spanning 1,000+ daily entries. The company has no AI/ML capabilities disclosed, no API or developer integrations, no patents or trademarks, no certifications, and operates as an independently owned private entity with a continuous operating history from 2012 through at least mid-2026.

Name

Unmask

Legal name

UnMask.com

Website

https://unmask.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

UnMask.com is a US-only, consumer-facing people-search engine (founded 2012, Orlando) that aggregates public records across all 50 states, offering free contact, criminal, and property lookups alongside paid background-check reports via a self-serve web and Android platform.

Ownership category

akta.pro rank

Product category

People Search Services

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Identity, Address & Reference Verification (BPAKAEAJ)

akta.pro secondary industries

Criminal Background Checks (National/State/County) (BPACALAA), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD)

Keywords

• People search engine
• Public records lookup
• Background check services
• Reverse phone lookup
• Address lookup services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Advertising and Sponsorship: The service generates revenue through sponsored listings and advertising from third-party companies. The website states 'Some of the listings that appear on this website are from companies from which we receive compensation.'
2. Background Check Reports: Premium background check reports available for purchase to access detailed information including criminal history, employment history, and more

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Unmask is a US people search engine that aggregates public records to let users find individuals by name, phone number, or address. Free basic lookups return contact information, address history, social media profiles, and relatives/associates, while premium background check reports provide detailed criminal, employment, and education history. The service is delivered through a self-serve website and an Android mobile app, with no account creation or sales interaction required.

Product overview

Unmask operates as a people search engine offering a unified platform for finding individuals and accessing public records. The core products include People Search, Phone Lookup, and Address Lookup, supported by specialized tools for Criminal Records, Background Checks, and Public Records. The service also features discovery tools like Trending Name Search and Most Popular Names directories. A free Android mobile app extends access to mobile users, though no iOS app is currently available.

Differentiator

Problem solved

Functional benefit

Products and services

• People Search Primary free people search tool that allows users to find individuals in the United States by name and location, returning contact information, social media profiles, relatives, address history, and core public records.
• Phone Lookup Reverse phone number lookup service that identifies unknown callers and provides associated contact information for US phone numbers.
• Address Lookup Reverse address lookup tool enabling users in the United States to find current and past residents associated with a specific address or property.
• Public Records Access to aggregated US public records including court records, property ownership records, professional license records, and other government-held personal information.
• Criminal Records Search tool for US criminal history information including arrests, convictions, outstanding warrants, traffic violations, and sexual offender status.
• Background Checks Premium, paid background check reports providing detailed criminal history, employment history, education history, and other verified personal information beyond the free basic search results.
• UnMask Android App Official UnMask Android app available on the Google Play Store that allows users to conduct people searches, phone lookups, and address lookups on mobile devices.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TruthFinder: Background report service providing criminal history, contact information, and public records. Directly comparable product offering and pricing model in the consumer background check category.
• Intelius: People search and background check provider with nationwide US coverage and similar aggregation of public records. Long-standing direct competitor with overlapping product features.
• That's Them: Free people search and reverse lookup tool offering name, phone, address, and email lookups. Directly comparable freemium product with similar US-only public records aggregation.
• BeenVerified: Subscription-based background check and people search service offering criminal records, contact info, and public records. Competes directly with UnMask's premium background check upsell.
• Instant Checkmate: Background check service focused on criminal records, arrest history, and public records. Directly comparable premium report product competing with UnMask's paid background checks.
• PeopleFinder: People search platform providing contact information, background data, and public records. Similar freemium structure and US-only public records aggregation strategy.
• Spokeo: People search engine aggregating public records including contact info, criminal records, and background data. Closest direct competitor to UnMask with comparable freemium model and nationwide US coverage.
• Whitepages: Established people search and contact information service offering reverse phone, address, and background lookup. Comparable freemium model and nationwide US public records aggregation.
• USSearch: People search and background check service with nationwide US coverage. Competes in the same consumer background check and public records aggregation category as UnMask.

Emerging players

• Pipl: Identity resolution and people search API provider focused on connecting fragmented digital identities. Comparable technology approach to public records aggregation but positioned more toward enterprise/B2B use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unmask