HealthCare Research

What HealthCare Research does

HealthCare Research, Inc. is a privately held, Denver-based healthcare market research and consulting firm founded in 1991, operating from the historic Cass Mansion with 11–50 employees. The firm delivers customized research solutions to U.S. healthcare organizations across patient experience assessment, provider and staff performance evaluation, EHR data mining, brand image measurement, and community needs assessments. Its product portfolio centers on the trademarked Art of Medicine® and Art of Service® programs, supported by Patient Experience, Brand Image, EHR Datamining, Community Needs Assessments, and a Service Alerts add-on module that provides real-time threshold-based notifications.

The firm executes project-based engagements using a multidisciplinary team composed of statisticians, evaluators, philosophers, and strategists. Underlying methodologies span survey design and administration, focus groups, ethnographic research, concept testing, text analytics, statistical modeling, and program evaluation. HealthCare Research explicitly rejects templated solutions in favor of custom design, embedding within each client's organizational culture and continuously adapting tracking studies as issues evolve. The company serves three verticals: healthcare providers and health systems (primary), public health organizations, and healthcare education/research institutions. Named clients include Kaiser Permanente, Centura Health, Delta Dental, Children's Hospital Colorado, Penn Highlands Healthcare, National Jewish Health, COPIC, University of Colorado, and Regis University.

Revenue is generated through custom, quote-based professional services engagements structured as multi-year contracts; pricing is not publicly disclosed. The firm maintains a referral and co-marketing relationship with Market Perceptions (MPI) and operates exclusively in the United States. No external funding, ownership composition, or revenue figures are publicly disclosed.

Name

HealthCare Research

Legal name

HealthCare Research, Inc.

Website

https://healthcareresearch.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthCare Research, Inc. is a Denver-based, privately held healthcare market research consultancy serving U.S. providers, public health organizations, and academic institutions with customized patient experience, provider performance, EHR analytics, and brand research solutions.

Ownership category

akta.pro rank

Product category

Healthcare Market Research

NAICS

Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare market research
• Patient experience assessment
• Provider performance evaluation
• Healthcare brand measurement
• Community needs assessment

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Research Services: Project-based research engagements providing customized solutions for healthcare organizations. Every project is unique based on client needs, involving methodologies such as surveys, focus groups, ethnographic research, EHR data mining, and program evaluation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HealthCare Research is a Denver-based consultancy that delivers customized healthcare market research and outcomes assessment services to healthcare organizations. The firm designs and executes tailored research projects using methodologies such as surveys, focus groups, ethnographic research, EHR data mining, text analytics, statistical modeling, and program evaluation. Its work spans patient experience measurement, provider and staff performance assessment, brand image evaluation, and community needs assessments for hospitals, health systems, and public health agencies.

Product overview

HealthCare Research offers a portfolio of seven research products centered on healthcare quality assessment and brand management. The core offerings include Art of Medicine and Art of Service for provider and staff performance evaluation, EHR Datamining for extracting insights from electronic health records, Patient Experience for comprehensive patient satisfaction assessment, Brand Image for brand strength measurement, and Community Needs Assessments for evaluating service deployment. Service Alerts functions as an add-on notification module that integrates with the reporting system to alert managers when performance scores fall below thresholds. The company also provides ancillary services including Surveys, Analytics, Dashboards, Focus Groups, Ethnographic Research, Concept Testing, CX Strategy & Design, Text Analytics, Modeling, and Evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Art of Medicine®

Quantifiable outcome

• Four-year longitudinal evaluation successfully helped a dental public health coalition achieve messaging and community engagement levels that made broader program intervention unnecessary
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Market PerceptionsminorStrategic or Co-development PartnerMarket Perceptions (MPI) is referenced as a partner entity with a shared logo link on the HealthCare Research website, suggesting a collaborative or referral relationship between the two healthcare research firms.

Recent moves5 records

Expansion highlights3 records

Direct peers

• NRC Health: NRC Health delivers healthcare-specific market research, consumer insights, and patient experience measurement to hospitals and health systems — a direct competitor in the same buyer category with overlapping patient experience and brand research capabilities.
• Market Perceptions (MPI): MPI is a healthcare-focused market research firm and HealthCare Research's documented partner; it offers similar custom research services to healthcare clients in the same regional market, making it the closest local comparability.
• Professional Research Consultants (PRC): PRC is a healthcare-focused custom research firm offering patient experience, employee engagement, and physician research services — closely mirroring HealthCare Research's custom, healthcare-only research positioning.
• Press Ganey: Press Ganey is the dominant US provider of patient experience surveys and healthcare performance analytics, directly overlapping with HealthCare Research's Patient Experience and Art of Service® offerings for hospitals and health systems.

Emerging players

• The Beryl Institute: The Beryl Institute is a global community and resource center focused on improving patient experience in healthcare, providing research, benchmarking, and content that partially overlaps with HealthCare Research's patient experience and community needs assessments.
• KLAS Research: KLAS Research specializes in healthcare IT vendor research and performance evaluation, with a healthcare-only research focus analogous to HealthCare Research's domain specialization, though centered on technology buyers.

Broad incumbents

• Advisory Board (Optum): Advisory Board, now part of Optum, provides healthcare-focused research, benchmarking, and strategic advisory to health systems — competing with HealthCare Research on enterprise research engagements while offering a much broader portfolio.
• Huron Consulting: Huron Consulting's healthcare practice includes performance improvement, research, and analytics services to hospitals and health systems, overlapping with HealthCare Research's provider performance and patient experience work but at significantly larger scale.
• Health Catalyst: Health Catalyst is a healthcare data and analytics platform that performs EHR data mining and outcomes analysis, overlapping with HealthCare Research's EHR Datamining product but operating at significantly greater scale and with a software-first model.
• Gallup: Gallup provides employee engagement, patient experience, and customer research at global scale, overlapping with HealthCare Research's provider performance and patient experience work but serving far broader markets beyond healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MPI_HCR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthCare Research