Name

BMW of Springfield

Legal name

BMW of Springfield

Website

https://bmwofspringfield.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new BMW vehicles including sedans, SUVs, crossovers, and performance models. Revenue generated from vehicle sales at negotiated prices with MSRP as starting point.
2. Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including BMW models and other makes, BMW Certified Pre-Owned vehicles with extended warranties and benefits.
3. Service and Repair: Maintenance and repair services including oil changes, tire rotations, battery replacements, brake repairs, and comprehensive auto care using OEM BMW parts. Revenue from both warranty-covered and out-of-pocket repairs.
4. Parts and Accessories Sales: Sale of OEM BMW parts and accessories for maintenance and repairs, including special ordering of components.
5. Financing and Insurance Products: Facilitation of vehicle financing through BMW Financial Services and other lenders, including GAP insurance, extended warranties, vehicle service contracts, and lease wear coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BMW of Springfield is the sole authorized BMW franchise dealership in Springfield, Missouri, retailing new BMW vehicles, BMW Certified Pre-Owned vehicles, and other pre-owned cars, while delivering factory-trained maintenance and repair services using OEM BMW parts. The dealership operates an integrated sales, service, parts, financing (via BMW Financial Services), trade-in, and EV charging ecosystem from a single state-of-the-art facility serving southwest Missouri.

Product overview

BMW of Springfield is a BMW automobile dealership offering a full-stack automotive retail platform encompassing new BMW vehicle sales, BMW Certified Pre-Owned (CPO) vehicle sales, general pre-owned vehicle sales (including vehicles under $20,000), and an extensive suite of service and parts operations. The product portfolio is structured around three core pillars: (1) Vehicle Sales — spanning the complete BMW model lineup including luxury sedans (3 Series through 8 Series), M performance vehicles (M3, M4, M5, M8), X Series SUVs (X1 through X7, XM), BMW electric vehicles (i4, i5, i7, iX), and plug-in hybrids (530e, 750e, X5 xDrive50e, M5, XM); (2) Service & Parts — including BMW Value Service for vehicles 3+ years old, general maintenance and repair using OEM BMW parts, BMW Tire Center, collision repair, and recall resolution; and (3) Financial & Subscription Services — encompassing vehicle financing and leasing through BMW Financial Services, service financing via Sunbit, OEM parts ordering, BMW Digital Premium subscriptions (streaming and apps), text messaging communications, and vehicle reservation and trade-in appraisal tools. The dealership also supports BMW's electric ecosystem through BMW Charging network access, home charging solutions (BMW Wallbox, Flexible Fast Charger), and Electrify America complimentary charging programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Vehicles Full BMW model lineup including 1–8 Series sedans/coupes/convertibles/gran coupes, X Series SUVs, Z4 roadster, and M performance variants sold at the dealership with MSRP as starting point.
• BMW Certified Pre-Owned Vehicles Pre-owned BMW vehicles passing BMW's CPO 360-degree inspection, road test, and CARFAX/AutoCheck review, eligible with fewer than 60,000 miles and genuine BMW parts history. Backed by 1-year/unlimited-mile CPO limited warranty and roadside assistance.
• Pre-Owned Vehicles Pre-owned vehicles from BMW and other manufacturers inspected by factory-trained technicians, including a bargain inventory program for vehicles priced under $20,000.
• BMW Electric Vehicles (BEV) BMW's all-electric vehicle lineup including i4 Gran Coupe, i5 Sedan, i7 Luxury Sedan, and iX SAV, covering BEV sales, research, financing, and charging support.
• BMW Plug-In Hybrid Vehicles BMW plug-in hybrid electric vehicles (PHEVs) including 530e, 750e, X5 xDrive50e, M5, M5 Touring, and XM, combining a gasoline engine with an electric motor and rechargeable battery.
• BMW Service & Repair BMW factory-trained technician maintenance and repair services including oil changes, tire rotations, battery replacements, brake repairs, transmission service, air conditioning repair, and recall resolution, using OEM BMW parts.
• BMW Value Service Prepaid maintenance program for BMW vehicles three or more years from their in-service date, delivering expert care from BMW Trained Technicians using Original BMW Parts backed by a 2-year warranty, priced at $249 for 3 years.
• OEM BMW Parts & Accessories Genuine OEM BMW parts and accessories for purchase and installation, ordered through the parts department, covering mirrors, brakes, hoses, and all other BMW components, backed by OEM warranties.
• BMW Vehicle Financing & Leasing Auto loan and lease financing through BMW Financial Services including flexible financing, pre-approved credit applications, payment calculators, trade-in appraisal tools, the BMW College Graduate Program ($1,000 offer), and the BMW Military Program.
• Service Financing (Sunbit) Service financing option allowing drivers to spread repair costs over time for brakes, tires, batteries, diagnostics, and maintenance, powered by Sunbit.
• BMW EV Charging Services EV and PHEV charging support including BMW Charging network access (180,000+ North American charging points), Electrify America complimentary charging plans, Tesla Supercharger NACS compatibility, BMW Wallbox home charging products, and Qmerit installation services.
• We Buy Your Car / Vehicle Purchase Program BMW of Springfield purchases vehicles directly from sellers regardless of whether they are purchasing a replacement vehicle. The process involves an in-dealership appraisal and immediate cash offer.
• Collision Center (Reliable Collision Center) Body and collision repair services provided by Reliable Collision Center, an affiliated facility located at a separate URL, for vehicles involved in accidents.
• BMW Tire Center Tire replacement and maintenance services for BMW vehicles, included within the service and parts department offerings.
• BMW Recall Check & Repair Service Online VIN-based recall identification service allowing customers to check whether their BMW has any open recalls, with free recall repair performed at the dealership.

Quantifiable outcome

• EV owners can save 54%-62% annually on fuel compared to ICE vehicles
• +5 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Electrify AmericacoreStrategic or Co-development PartnerBMW has partnered with Electrify America to provide complimentary charging plans for 2022-2026 BMW electric vehicle owners. BMW EV customers receive various complimentary charging benefits through Electrify America's extensive charging network spanning 180,000+ charging points across North America. This partnership supports BMW's electrification strategy by ensuring convenient public charging access for iX, i4, i5, and i7 owners.
• QmeritsupportingImplementation/ SI/ Consulting PartnerQmerit serves as BMW's trusted installation partner for EV charging infrastructure. The partnership provides complimentary concierge service for BMW EV drivers seeking home charging installation, including BMW Wallbox and 240V outlet installation. Qmerit conducts electrical service inspections and recommends upgrades when needed, simplifying the EV ownership experience.
• Redwood MaterialssupportingStrategic or Co-development PartnerBMW of North America established a partnership with Redwood Materials to recycle lithium-ion batteries from BMW electric vehicles. Redwood Materials aims for up to 90% efficiency in battery recycling processes, supporting BMW's sustainability goals and environmental responsibility in EV battery lifecycle management.
• BMW Financial ServicescoreChannel Partner/ Reseller/ DistributorBMW Financial Services provides financing and leasing products for BMW of Springfield customers, including promotional APR offers on certified pre-owned vehicles, college graduate incentives, military credits, and loyalty rewards. The partnership enables customers to access competitive financing rates and exclusive promotional offers.
• IONNA (Charging Network)coreStrategic or Co-development PartnerBMW participates in the IONNA charging network partnership, allowing BMW EV drivers to use Plug & Charge functionality for automatic authentication at IONNA stations without app or credit card interaction, streamlining the public charging experience.
• Berkshire Hathaway AutomotivecoreOthersBMW of Springfield is owned and operated under Berkshire Hathaway Automotive, providing corporate backing and association with a major automotive retail group. The dealership website footer references berkshirehathawayautomotive.com as part of the corporate family.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Carvana: Online used-car retailer with vertical e-commerce model. Competes for used-vehicle demand in southwest Missouri and offers a directional read on where retail auto is heading digitally.
• CarMax: Largest U.S. used-vehicle retailer with national footprint. Competes for BMW of Springfield's pre-owned and trade-in volume and offers a benchmark for digital used-car retailing efficiency.

Broad incumbents

• AutoNation: Largest U.S. auto dealership group with multi-brand franchises across multiple geographies. Comparable in business model (franchised new, used, service, parts, F&I) but operates at vastly greater scale and provides public-market benchmarking for dealer unit economics.
• Group 1 Automotive: Public dealership group with significant U.S. and U.K. footprint including luxury franchises. Closest public peer for benchmarking luxury OEM dealer gross profit per unit and service absorption.
• Lithia Motors: Diversified, publicly traded dealership group with hundreds of franchises. Comparable operating model with growing focus on digital retail and used-car platforms (Driveway); useful for industry multiple benchmarking.

Direct peers

• BMW of West St. Louis: Another Berkshire Hathaway Automotive BMW franchise dealer. Same parent ownership, similar full-line BMW sales/service/parts operating model, providing a direct apples-to-apples benchmark for unit economics and capital allocation.
• BMW of Nashville: BMW franchise dealer operating under similar BMW North America standards with new, CPO, and pre-owned sales plus service and parts. Comparable business model and customer mix, though at larger scale in a metro market.
• Mercedes-Benz of Springfield: Direct luxury competitor in the same Springfield, MO market. Targets the same affluent buyer pool with a competing premium German brand; closest geography-based peer for share-of-wallet analysis.
• Lexus of Springfield: Competing premium-brand dealer in Springfield offering luxury sedans and SUVs. Most direct peer for evaluating luxury buyer retention and service economics in the local market.
• Audi Springfield: Competing luxury OEM franchise in the Springfield market with overlapping customer demographics. Comparable dealership operating model and revenue mix across sales, service, and parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SpringfieldBMW
• YouTubeyoutube.com/@BMWofSpringfield
• Facebookfacebook.com/BMWofSpringfield
• Instagraminstagram.com/bmwofspringfield
• LinkedInlinkedin.com/company/bmw-springfield

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW of Springfield