Audi Springfield

What Audi Springfield does

Audi Springfield is a privately held, single-location Audi franchise dealership established in fall 2010 at 3500 E Sunshine St in Springfield, MO, serving Springfield and surrounding Greene County. The dealership operates as a full-service luxury automotive retailer, offering new Audi vehicles (Q3, Q5, Q7, Q8 SUVs and A3, A5, A6, S5, S8 sedans), pre-owned inventory (122 vehicles including non-Audi brands), the Audi Certified Pre-Owned program with 125+ point inspection, genuine OEM parts and accessories, factory-trained service, and financing through Audi Financial Services. The business is led by General Manager Matt Sibet and a structured team of 11-50 employees across management, sales, service, and F&I departments.

The dealership monetizes through five revenue streams: one-time new vehicle sales (MSRP range $47,485-$139,345), pre-owned vehicle sales across multiple brands, recurring service and parts revenue from ASE-certified technicians, parts and accessories (12-month/12,000-mile warranty), and financing/lease transaction fees through Audi Financial Services. A $620 administrative fee is added to advertised prices. Customer acquisition is driven by a direct-to-consumer motion combining an in-person showroom with digital channels including the audispringfield.com website, online inventory browsing, online service scheduling, online finance applications, and trade-in valuation tools.

The business is owned by Audi of America Inc., a subsidiary of AUDI AG, Germany, and has held the Magna Society Award for customer satisfaction and operational excellence since its founding. The dealership depends on Audi's proprietary technology stack (quattro AWD, MMI displays, Audi connect) and OEM-driven product cycles, with no proprietary technology or AI capabilities of its own. Marketing leverages national Audi programs (Summer of Audi) plus local digital presence and direct customer engagement.

Name

Audi Springfield

Legal name

Audi Springfield

Website

https://audispringfield.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Audi Springfield is a privately held Audi franchise dealership in Springfield, MO, selling new and pre-owned luxury vehicles, factory-certified service, genuine parts, and financing to consumers in southwest Missouri since 2010.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles including SUVs (Q3, Q5, Q7, Q8) and sedans (A3, A5, A6, S5, S8, RS3). Dealer sets actual prices with MSRP as reference. Customer credits and incentives available.
2. Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including Certified Pre-Owned Audis and non-Audi vehicles. Inventory includes 122 pre-owned vehicles across various makes (Toyota, BMW, Lexus, Ford, etc.).
3. Service and Maintenance: Vehicle service center providing repairs, maintenance, and parts. ASE-certified, factory-trained technicians use genuine Audi parts. Services include oil changes, tire rotations, brake repairs, battery replacements, and diagnostic tests.
4. Parts and Accessories: Sale of genuine Audi parts and accessories including belts, brake pads, seasonal tire packages, and decals. Parts come with 12-month/12,000-mile warranty.
5. Financing and Leasing: Finance and lease options through Audi Financial Services, including online credit applications and trade-in appraisals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Audi Springfield is a franchised luxury automotive dealership that sells new Audi vehicles (Q3, Q5, Q7, Q8 SUVs and A3, A5, A6, S5, S8 sedans) and pre-owned vehicles, including Certified Pre-Owned Audis. The dealership also provides vehicle service and maintenance, genuine Audi parts and accessories, and finance and lease origination through Audi Financial Services.

Product overview

Audi Springfield is an automotive dealership offering a portfolio of new and pre-owned vehicles along with comprehensive automotive services. The core product offerings include new Audi vehicles (SUVs: Q3, Q5, Q7, Q8; Sedans: A3, A5, A6, S5, SQ5, RS3, S8) and the Audi Certified Pre-Owned (CPO) program featuring thoroughly inspected vehicles with warranty coverage. Supporting services include factory-trained maintenance and repair, genuine Audi parts and accessories, Audi Financial Services for financing and leasing, online trade-in valuation, and convenient online service scheduling. The dealership positions itself as a full-service luxury automotive destination serving Springfield, MO and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi Vehicles New Audi vehicles including SUVs (Q3, Q5, Q7, Q8) and sedans (A3, A5, A6, S5, S8), featuring quattro all-wheel drive, advanced driver assistance systems, and luxury interiors. For individual consumers and families seeking premium luxury vehicles.
• Audi Certified Pre-Owned Program Certified pre-owned Audi vehicles that have passed a comprehensive inspection of more than 125 components. Includes Audi Certified pre-owned Limited Warranty for 1 year or 20,000 miles, 24-hour roadside assistance, and vehicle history report. For buyers seeking inspected pre-owned luxury vehicles with manufacturer-backed warranty coverage.
• Pre-Owned Vehicles Sale of pre-owned vehicles including non-CPO Audis and other makes (Toyota, BMW, Lexus, Ford, etc.). For budget-conscious luxury shoppers and customers seeking used vehicles across various price points.
• Service and Maintenance ASE-certified, factory-trained technicians provide expert care including oil changes, tire rotations, brake repairs, battery replacements, windshield repair, auto glass repair, and car AC repair using genuine Audi OEM parts. For Audi owners and owners of other makes seeking professional vehicle maintenance and repair.
• Genuine Audi Parts and Accessories Factory-made Audi Genuine Parts designed for factory specifications, offering quality and performance with a 12-month/12,000-mile warranty. Includes belts, brake pads, seasonal tire packages, and decals. For Audi owners and service technicians needing OEM parts.
• Financing and Leasing Financing and leasing options through Audi Financial Services, including online finance applications and lease-end management. Process takes about 10-15 minutes online. For qualified buyers and lessees purchasing new or pre-owned Audi vehicles.
• Trade-In Value Service Online trade-in valuation tool allowing customers to request a quote, pick their next car, and finalize the trade-in. Can pay off current loan or roll payments into new financing. For vehicle owners seeking to apply trade-in value toward a new or pre-owned purchase.
• Online Service Scheduling User-friendly online scheduling system allowing customers to choose time and date for vehicle service, routine maintenance, diagnostic checks, or expert repairs without phone call. For vehicle owners seeking convenient service appointment booking.

Quantifiable outcome

• Magna Society Award winner - recognized for customer satisfaction and operational excellence
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Asbury Automotive Group: Asbury Automotive Group operates franchised luxury and mass-market dealerships across the U.S., with growing exposure to premium brands. It is comparable to Audi Springfield as a franchised auto retailer benchmark, particularly on service absorption rate and CPO economics.
• Group 1 Automotive: Group 1 Automotive is a U.S. and U.K. franchised automotive retailer with a meaningful share of luxury franchises including BMW, Mercedes-Benz, Land Rover, and Audi. It is comparable to Audi Springfield as a multi-state luxury retailer and provides scale benchmarks on parts, service, and F&I revenue mix.
• Penske Automotive Group: Penske Automotive Group is one of the largest U.S. premium and luxury automotive retailer groups, operating Audi, BMW, Mercedes-Benz, and Porsche franchises alongside commercial truck dealerships. It is a relevant broad incumbent because it represents the multi-rooftop, multi-brand scale model against which a single Audi franchise like Audi Springfield is benchmarked.
• CarMax: CarMax is the largest used-vehicle retailer in the U.S., offering a fixed-price, no-haggle omnichannel experience that competes for pre-owned trade-in buyers and sellers. It is a relevant adjacent comparator to Audi Springfield's 122-unit pre-owned operation, particularly on pricing transparency and online merchandising.
• Sonic Automotive: Sonic Automotive operates EchoPark used-vehicle stores and franchised dealerships including luxury brands such as BMW and Mercedes-Benz. It is comparable to Audi Springfield as a franchised luxury auto retailer, and EchoPark provides a relevant contrast in how a dealer group approaches used-car inventory.
• Lithia Motors (Driveway): Lithia Motors is a large U.S. franchised auto dealer group with significant exposure to luxury brands and a growing digital retail platform (Driveway). It is comparable as a large-scale dealer group with both physical showrooms and integrated online purchasing, contrasting with Audi Springfield's single-rooftop model.
• AutoNation: AutoNation is the largest automotive retailer in the United States, with hundreds of franchised stores across multiple OEMs including luxury brands. It is comparable to Audi Springfield as a benchmark for retail automotive dealership economics, sales processes, F&I practices, and service operations, though at vastly greater scale.
• Holman Automotive: Holman Automotive is a privately held dealership group and fleet services company with luxury franchises and a parts distribution arm. It is comparable to Audi Springfield as a privately held luxury dealer group, providing a private-market scale benchmark.

Emerging players

• Carvana: Carvana is an online used-car retailer with vehicle vending machines and home delivery, competing for the same digitally oriented buyers Audi Springfield targets through its online finance and trade-in tools. It is comparable as a digital-first threat to traditional dealership pre-owned and F&I economics.
• Vroom: Vroom is an online used-car marketplace offering home delivery and trade-in purchases. It is comparable to Audi Springfield as a digital-channel competitor for used-vehicle buyers in the broader Midwest region and is relevant for online lead conversion benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/audispringfield
• Facebookfacebook.com/audispringfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Springfield