Formula 3 Fitness

What Formula 3 Fitness does

Formula 3 Fitness is a privately held boutique fitness studio chain operating three locations in Western New York — East Aurora, Hamburg, and Lancaster/Depew — serving the Southtowns suburbs of Buffalo. The company's core product is a signature 45-minute total-body workout that combines strength, cardio, and flexibility training at individual pre-equipped workout stations, with classes scheduled hourly from 4 AM to 10 PM seven days a week and class sizes capped at 14-16 participants to preserve a personal-training feel. Members span busy professionals, fitness beginners and returners (including postpartum), parents, results-driven enthusiasts, and teens aged 13-17, indicating a deliberately broad but locally focused consumer base.

The technical stack centers on a proprietary Fitvision TV-guided workout system that displays daily-changing exercises on screens at each station, heart rate monitoring used to track exertion and goal progress, and a proprietary mobile application available on iOS and Android that supports class reservations, cancellations, and access to both instructor-led and Fitvision self-led workouts. Scheduling and booking operations run on the MindBody platform (evidenced by MindBody-branded assets loaded by the cart page), indicating a SaaS-based operational backbone rather than in-house infrastructure. The product portfolio has been extended beyond the core workout to include a Youth Program, an "HR Training" corporate wellness vertical, periodic fitness challenges, and a customizable gift card offering.

The business model is subscription-based recurring revenue: members select month-to-month rolling memberships or fixed terms of 3, 6, 12, or 24 months with auto-renewal, and paid-in-full upfront options are offered without refund rights. Pricing is not publicly disclosed and is handled on a quote basis. Go-to-market is community-led and direct-to-consumer: free trial classes, a structured referral program that awards $20 credits to existing members for successful referrals, member testimonials surfaced heavily on the website, social media engagement under branded hashtags, and word-of-mouth within the Western New York fitness community. Distribution is exclusively through the three owned studios and the proprietary app/website, with no third-party resellers or franchise channels.

Name

Formula 3 Fitness

Legal name

Formula 3 Fitness

Website

https://fit716.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Formula 3 Fitness is a privately held boutique fitness studio chain operating three locations in Western New York offering a 45-minute total-body workout combining strength, cardio, and flexibility at individual stations, serving individual consumers in the Buffalo suburbs through subscription memberships and proprietary Fitvision and mobile app technology.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Boutique fitness studios
• Group fitness classes
• HIIT strength training
• Corporate wellness programs
• Fitness membership services

Headquarters

HQ city

East Aurora

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees paid in advance. Members receive unlimited access to group training classes during business hours. Auto-renews monthly or on longer terms (3, 6, 12, 24 months) at the member's election.
2. Paid in Full Memberships: One-time full payment for extended membership terms. No refunds or cancellations permitted. May be transferred to another person.
3. Month-to-Month Memberships: Rolling monthly subscriptions with no long-term commitment. Cancel with 30 days written notice after initial 10-day period.
4. Gift Cards: Digital or physical gift cards available in customizable denominations. Valid for 1 year from purchase date. Can be applied toward membership payments or active promotions.
5. Group Training Services: Unlimited group training sessions included with membership during designated business hours. Subject to scheduling and capacity limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Formula 3 Fitness operates a chain of boutique fitness studios delivering a signature 45-minute total-body workout that combines strength, cardio, and flexibility training at individual pre-set workout stations. Classes are offered hourly from 4 AM to 10 PM seven days a week in both instructor-led and self-directed (Fitvision TV-guided) formats, with members supported by a proprietary iOS/Android mobile app for booking and a heart rate monitoring system for tracking performance.

Product overview

Formula 3 Fitness operates a network of boutique fitness studios in Western New York (East Aurora, Hamburg, and Lancaster/Depew locations) offering a single unified fitness concept centered on the Formula 3 Workouts. The core product is a 45-minute total-body workout combining strength, cardio, and flexibility training at individual workout stations. The company complements its core offering with a Youth Program for ages 13-17, HR Training for corporate wellness clients, periodic Fitness Challenges, and a proprietary mobile app for class reservations and self-guided Fitvision workouts. Members can purchase various membership packages (month-to-month through 24-month terms) and gift cards. All locations utilize MindBody for scheduling and booking management.

Differentiator

Problem solved

Functional benefit

Products and services

• Formula 3 Workouts

Quantifiable outcome

• Members report burning 500-1200 calories per 45-minute workout session
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orangetheory Fitness: Largest US boutique fitness franchise offering group HIIT/strength/cardio classes with heart-rate-monitored coaching in a similar 45-60 minute group format. Direct head-to-head competitor for time-pressed adults seeking coached, results-based group workouts.
• Burn Boot Camp: Franchised group strength and conditioning bootcamp concept with 45-minute camps and a strong community focus. Similar target member (busy adults, parents, results-driven) and comparable small-group station-based setup.
• The Camp Transformation Center: Multi-location group training and weight loss camp brand with coached group workouts and transformation challenges, directly comparable to Formula 3's challenge-based community and weight-loss positioning.
• 9Round Fitness: 30-minute circuit-style kickboxing/functional training franchise with rotating stations. Comparable in station-based, time-efficient, coached group format appealing to similar busy-professional demographic.
• Fit Body Boot Camp: Franchised 30-minute group bootcamp focused on fat loss and strength, positioned similarly to Formula 3 on community, accountability, and time-efficient coached group sessions.
• Barry's Bootcamp: Premium boutique studio combining treadmill cardio and strength training in coached group classes. Competes for the same results-oriented consumer willing to pay a premium for a curated studio experience.
• Title Boxing Club: Franchised boxing-focused group fitness chain offering 60-minute total-body workouts. Overlapping member profile of results-driven adults and similar subscription-based studio model.
• F45 Training: Global functional training franchise delivering 45-minute group HIIT classes combining strength and cardio. Closely comparable concept in workout length, modality mix, and target customer to Formula 3 Fitness.

Broad incumbents

• Life Time Fitness: Premium multi-service health club operator offering group classes, personal training, and amenities. Broad incumbent that competes for the same time-pressed, results-driven consumer with a much wider amenity and price umbrella.
• Planet Fitness: Largest low-cost fitness chain in the US; competes at the entry-level end of the market that Formula 3 also serves with its beginner-friendly, no-judgment positioning, but offers a fundamentally different low-price, self-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/formula3fitness
• LinkedInlinkedin.com/company/formula-3-fitness-hamburg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula 3 Fitness