What Fit Body Boot Camp does

Fit Body Boot Camp is a privately held fitness franchise company founded in 2009 and headquartered in Chino Hills, California. The company licenses a turnkey 30-minute high-intensity interval training (HIIT) business model under the proprietary "Afterburn Workout System" to franchisees who own and operate individual gym locations. Programming is designed centrally at corporate and delivered by nationally certified coaches, and the company's 80/20 model integrates nutrition guidance (80%) with exercise (20%) to differentiate from fitness-only operators. The system supports multiple demographic segments under a single franchise roof, including busy professionals served by the signature HIIT sessions and the 55+ population served by the Fit Body Forever program.

Fit Body generates revenue through three primary streams: a $54,600 one-time initial franchise fee, a flat 5% monthly royalty on franchisee revenue (notably not graduated upward with revenue, an explicit design choice to incentivize multi-unit expansion), and a flat $500 monthly marketing fee that funds corporate-level digital advertising, email campaigns, social media, and PR. Total initial investment per location ranges from $170,600 to $296,100. The network has scaled to 250+ franchise locations across multiple countries, has been named to the Inc. 5000 list of fastest-growing companies in the United States four times, and is supported by a small corporate team (11–50 employees) that includes a Coaching and Profitability (CAP) department, an in-house ad agency, and an in-house PR/press function. Strategic partnerships with CBRE (real estate) and Fitness Marketer Lab (digital advertising) extend corporate capabilities to franchisees. The company is led by CEO Bryce Henson, who has been VP of the corporate office since 2018 and assumed the CEO role in 2021.

Name

Fit Body Boot Camp

Legal name

Fit Body Boot Camp

Website

https://fbbcfranchise.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fit Body Boot Camp is a privately held fitness franchise founded in 2009 and headquartered in Chino Hills, California. It licenses a turnkey 30-minute HIIT workout and nutrition system to 250+ franchisees worldwide, generating revenue through initial franchise fees, recurring royalties, and monthly marketing fees.

Ownership category

akta.pro rank

Product category

Fitness Franchise

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

HIIT & Circuit Bootcamps (HSADABAA)

Keywords

• Fitness franchise
• HIIT boot camp
• Group personal training
• Franchise business model
• Nutrition coaching

Headquarters

HQ city

Chino Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees (Initial Buy-In): One-time initial franchise fee of $54,600 charged to new franchisees for the right to operate a Fit Body Boot Camp location under the brand's proven business model, systems, training, and territory rights.
2. Monthly Royalty Fees: Franchisees pay a flat 5% monthly royalty on revenue (not a graduated scale). Unlike traditional franchise models that scale royalties with revenue (penalizing growth), Fit Body's flat royalty structure means the harder franchisees work, the more they retain. This is designed to incentivize multi-unit expansion.
3. Monthly Marketing Fee: Franchisees pay a flat $500/month marketing fee in exchange for ongoing marketing support, including professionally crafted email campaigns, digital advertising management, social media setup and posting, content marketing, and access to branded promotional materials.
4. Membership Revenue (Franchisee-Level): Each franchise location generates revenue from individual gym member memberships and class fees. Fit Body provides franchisees with a 100 Member Guarantee grand opening program to rapidly acquire paying members at launch. Multiple programs (signature HIIT, Fit Body Forever 55+) serve different demographics to maximize membership revenue per location.

Pricing tiers

Go-to-market motion4 records

Distribution channels1 record

Marketing channels10 records

Core offering

Fit Body Boot Camp is a turnkey fitness franchise that licenses its brand, business systems, and proprietary 30-minute high-intensity interval training (HIIT) programming to franchisees who own and operate individual gym locations. The corporate organization designs all workouts, nutrition plans, and challenges centrally, and supports franchisees with site selection (via CBRE), coach training, 12-week grand opening marketing, and ongoing one-on-one business coaching. End members at franchise locations receive results-driven 30-minute HIIT sessions, integrated nutrition guidance (80/20 model), and access to specialized programs like Fit Body Forever for the 55+ demographic.

Product overview

Fit Body Boot Camp is a fitness franchise offering a single unified franchise model built around 30-minute high-intensity interval training (HIIT) sessions. The core product is the signature Fit Body Boot Camp HIIT sessions, which deliver results-driven, high-energy workouts focused on weight loss and body toning. Supporting programs include Fit Body Forever for the 55+ market, various seasonal challenges (Zero Pound Challenge, New Year New You, 28-Day Fit Body Stronger Together Challenge), and the Grand Opening 6-Week Ultimate Transformation Program for new franchisees. The franchise also provides comprehensive training through Fit Body Boot Camp Academy, FBBC University, Mastermind Program, and World Conference. Fit Body Forever extends the core offering to older demographics while maintaining the same franchise infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Fit Body Boot Camp Core HIIT Sessions
• Fit Body Forever (55+ Programming)
• Seasonal Group Fitness Challenges
• Fit Body Boot Camp Franchise License
• Fit Body Boot Camp Academy (Franchisee Onboarding)
• FBBC University
• Mastermind Program
• World Conference (Annual Convention)

Quantifiable outcome

• Combined weight loss result of $100,000 across participants in a single global fitness challenge (Fit Body's Global Fitness Challenge combating the obesity pandemic)
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CBRE Real Estate BrokeragecoreImplementation/ SI/ Consulting PartnerCBRE Real Estate Brokerage serves as Fit Body Boot Camp's trusted real estate partner, assisting franchisees with facility selection and lease negotiations. The company leverages CBRE's market expertise and commercial real estate network to help franchisees secure optimal locations with favorable lease terms in territories with strong demographic support for a Fit Body Boot Camp.
• Fitness Marketer LabcoreGTM or Marketing PartnerFitness Marketer Lab is Fit Body Boot Camp's digital marketing and advertising partner. They manage Facebook and online advertising campaigns for franchisees as part of the grand opening marketing program, launching campaigns 12 weeks before a location opens. Fitness Marketer Lab also works alongside CAP coaches to execute multi-channel lead generation including PR support, email campaigns, social media ads, and promotional giveaways.
• Guinness Book of World RecordsminorStrategic or Co-development PartnerFit Body Boot Camp attempted to break a Guinness World Record for a cause (October 2022), using the event to drive community engagement and brand awareness around fitness and charitable impact.
• Toys for TotsminorStrategic or Co-development PartnerFit Body Boot Camp ran a nationwide fundraiser benefiting Toys for Tots (November 2019), demonstrating its commitment to community impact beyond fitness — providing toys to children in need during the holiday season.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Orangetheory Fitness: Orangetheory is a directly comparable HIIT-based group fitness franchise with heart-rate-monitored workouts and a similar membership model. It targets the same busy-professional and weight-loss consumer and competes for both franchisees and members against Fit Body Boot Camp.
• F45 Training: F45 is a global functional-training group fitness franchise offering 45-minute high-intensity sessions. It is the most direct competitor in the boutique HIIT franchise category, serving the same member demographics and franchisee profile as Fit Body.
• 9Round Fitness: 9Round is a 30-minute kickboxing-themed circuit training franchise with a similar time-efficient format and franchise-driven growth model. It competes head-to-head with Fit Body for both franchisees and time-constrained adult members.
• Burn Boot Camp: Burn Boot Camp is a group fitness franchise built around 45-minute camps with a focus on community, nutrition, and transformation — closely mirroring Fit Body's 80/20 fitness-plus-nutrition positioning and member demographic.
• Camp Gladiator: Camp Gladiator is a group outdoor fitness boot camp franchise offering 60-minute sessions at parks and outdoor venues. It targets a similar adult fitness demographic with a comparable group personal training value proposition.
• Title Boxing Club: Title Boxing Club is a boxing-inspired group fitness franchise with a comparable member experience (time-efficient, group-based, results-oriented) and franchise-led growth model.

Broad incumbents

• Planet Fitness: Planet Fitness is the dominant low-cost gym franchise in the U.S., serving a broader but overlapping value-conscious and beginner-fitness demographic. It is a broad incumbent in the fitness category rather than a direct boot camp competitor.
• Anytime Fitness: Anytime Fitness is a globally franchised 24/7 gym chain competing for the same franchisee capital and overlapping busy-professional member base as Fit Body, though it offers open-format gym access rather than structured boot camps.
• Gold's Gym: Gold's Gym is a long-established fitness franchise brand with a wide portfolio of gym formats. It competes broadly for the fitness consumer wallet rather than directly with Fit Body's group HIIT boot camp format.
• Snap Fitness: Snap Fitness is a compact 24/7 franchise gym brand competing for entry-level fitness franchisees and overlapping member segments with Fit Body, though with an open-format rather than coached group experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FBBCFranchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Body Boot Camp