AD Ticket
AD Ticket is a German online ticket marketplace founded in 2005, selling concert, theater, sports, and family event tickets across 30+ cities via website, phone hotline, and physical presale locations. It operates on the Reservix network and serves individual consumers and event organizers.
- Company typePrivate
- Founded2005
- HeadquartersFreiburg Im Breisgau, Germany
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What AD Ticket does
AD Ticket (ADticket) is a German online ticket marketplace operating since 2005, selling tickets for concerts, festivals, theater, comedy, sports, family entertainment, and tourism events across Germany. The company is headquartered at Unterschweinstiege 2-14 in Frankfurt am Main with its origin in Freiburg im Breisgau, and operates through three primary channels: the adticket.de e-commerce portal (24/7 online self-service), a telephone hotline (+49 69 902839 86, Monday-Saturday 08:00-20:00), and a network of physical presale locations (Vorverkaufsstellen) spanning 30+ German cities.
The platform's technology stack is built around integration with the Reservix network, which provides ticketing infrastructure, event organizer onboarding, and presale location connectivity. The core platform supports multiple payment methods including PayPal, SEPA direct debit, Mastercard, Klarna, Visa, American Express, Google Pay, and Apple Pay. Additional product offerings include Ticket-Gutscheine (gift vouchers), Ticketversicherung (ticket insurance), ADticket-Magazin (editorial content), and Designticket (customizable ticket designs). Event categories span rock/pop, classical, opera, musicals, comedy, sports (handball, football, basketball, ice hockey, tennis, equestrian), tourism, and family entertainment (circus, children's theater).
AD Ticket generates revenue through marketplace commissions on ticket sales and transaction/service fees, including delivery method surcharges and premium ticket options. The business serves two primary customer segments: individual event consumers purchasing tickets directly (the primary revenue base) and event organizers (concert promoters, theater companies, sports leagues, venue operators) who use AD Ticket as a sales channel. Notable venue partners include Festspielhaus am Wall in Emden, Brückenforum Bonn, Theater an der Blinke in Leer, Zollhaus Leer, and Cocomico Theater/Kammeroper Köln. Marketing is driven primarily by SEO-optimized category and city-based landing pages, an email newsletter, and a referral program through Reservix media partners.
AD Ticket firmographics
Firmographics- Name
- AD Ticket
- Website
- https://adticket.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- AD Ticket is a German online ticket marketplace founded in 2005, selling concert, theater, sports, and family event tickets across 30+ cities via website, phone hotline, and physical presale locations. It operates on the Reservix network and serves individual consumers and event organizers.
- Ownership category
- akta.pro rank
AD Ticket industry classification
Industry- Product category
- Online Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)
- akta.pro secondary industries
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing Platforms & Primary Ticketing (MPAIAFAD)
Keywords
Where AD Ticket is headquartered
LocationHeadquarters
- HQ city
- Freiburg Im Breisgau
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AD Ticket business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales Commission: AD Ticket acts as an intermediary marketplace, earning commission on each ticket sold through its platform. Event organizers list events and AD Ticket handles the transaction, taking a percentage or flat fee per ticket.
- Service Fees: Additional service fees may be applied for ticket delivery methods (print@home, mobile ticket, postal shipping) and special ticket options like design tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard admission tickets with varying price tiers |
| Transaction based/ take rate | Pay-as-you-go | Reduced/Ermäßigt pricing category |
| Transaction based/ take rate | Multi-year contract | Season subscriptions and multi-event packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AD Ticket product offering
Product offeringCore offering
AD Ticket operates an online ticket marketplace where event organizers list live entertainment events and consumers purchase tickets for concerts, festivals, theater, musicals, comedy, sports, family entertainment, and tourism activities across 30+ German cities. The platform combines a 24/7 website, a phone hotline, and a network of physical presale locations (Vorverkaufsstellen), and offers ancillary services including ticket gift vouchers (Ticket-Gutscheine) and ticket insurance (Ticketversicherung).
Product overview
ADticket is a German online ticket portal offering a unified platform for purchasing tickets to events across multiple categories. The core product is the ADticket Portal, which enables users to browse and buy tickets for concerts, festivals, sports events, theater performances, comedy shows, classical music, and tourism activities. Additional offerings include Ticket-Gutscheine (gift vouchers), Ticketversicherung (ticket insurance), ADticket-Magazin (editorial content), and Designticket (customizable ticket designs). The platform covers events across German cities including Berlin, Hamburg, München, Köln, Frankfurt, and many more.
Differentiator
Problem solved
Functional benefit
Products and services
- ADticket Portal Online ticket marketplace enabling consumers to browse and purchase tickets for concerts, festivals, theater, musicals, comedy, sports, family entertainment, classical music, and tourism activities across 30+ German cities.
- Ticket-Gutscheine Gift vouchers that can be purchased online and redeemed for event tickets on the ADticket platform.
- Ticketversicherung Insurance service covering purchased tickets against event cancellation, postponement, or other unforeseen circumstances affecting attendance.
Companies that use AD Ticket
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
AD Ticket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
AD Ticket partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ReservixcoreAD Ticket is part of the Reservix network (reservix.net), utilizing Reservix's ticketing technology platform and integration infrastructure. Event organizers are directed to reservix.net for registration, and presale location partners connect through the Reservix system.
- Media Partners (Medienpartner)minorRegional media partnerships through the Reservix web partner program (reservix.net/webpartner), enabling media outlets to promote events and drive ticket sales through referral relationships.
- Presale Location Partners (Vorverkaufsstellen)coreNetwork of physical presale locations throughout Germany where customers can purchase tickets in person. Venues often serve as their own presale locations.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
AD Ticket competitors and assessment
Company assessmentDirect peers
- HeuteTicket: Regional German online ticketing portal offering tickets for concerts, theater, and events across multiple cities. Comparable to AD Ticket in scope (multi-category, German-only, online-plus-presale) and positioning as a mid-tier regional challenger to Eventim.
- Reservix: AD Ticket's core technology and network partner, but also a ticketing operator in its own right. Reservix powers the underlying ticketing stack for AD Ticket and runs its own consumer-facing portal, making it the closest functional peer despite the cooperative commercial relationship.
- Frontline (by oeticket): Austrian/DACH-region ticketing platform under the Eventim group that combines online ticket sales with a physical presale-location network — mirroring AD Ticket's hybrid digital + Vorverkaufsstellen model in an adjacent German-speaking market.
- MCTickets: German ticket marketplace (Motorrad/Concert network) focused on rock, metal, and live-music events. Comparable to AD Ticket as a German ticketing portal for live concerts, though narrower in category scope.
Regional players
- Eventim Apollo: Eventim-branded regional German ticketing portal targeting specific markets with similar category breadth to AD Ticket. Comparable as a city/region-focused ticketing portal competing for the same mid-market venue inventory in Germany.
- Starticket: Swiss ticketing marketplace for concerts, theater, sports, and family events, operating on a comparable commission model. Comparable as a DACH-region ticketing portal with a similar category mix and physical-presale distribution strategy.
Broad incumbents
- CTS Eventim: Germany's dominant primary ticketing platform and the market leader against which AD Ticket competes. Eventim operates across concerts, sports, theater, and tours with its own box-office technology, mobile app, and exclusive venue contracts — directly overlapping AD Ticket's category mix and target consumer base.
- See Tickets: European ticketing platform serving multiple countries with a marketplace model for concerts, festivals, and live events. Comparable to AD Ticket in its pan-European scope and white-label / partner-network approach, providing a template for potential geographic expansion.
- Ticketmaster: Global primary and secondary ticketing leader with a German presence, offering concerts, sports, and theater tickets via web and mobile app. Comparable as a multi-category ticketing marketplace targeting the same German live-event consumer with stronger international tour inventory.
Emerging players
- Tixxt: Smaller German ticketing and event-management platform focused on regional venues and organizers. Comparable to AD Ticket as a German-focused ticketing intermediary targeting mid-market venues, but with more emphasis on organizer software tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AD Ticket social profiles
Digital presenceAD Ticket financial estimates
Financial estimateRevenue estimate
Valuation estimate
AD Ticket leadership team
Management profileNumber of profiles
AD Ticket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AD Ticket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AD Ticket
What does AD Ticket do?
AD Ticket operates an online ticket marketplace where event organizers list live entertainment events and consumers purchase tickets for concerts, festivals, theater, musicals, comedy, sports, family entertainment, and tourism activities across 30+ German cities. The platform combines a 24/7 website, a phone hotline, and a network of physical presale locations (Vorverkaufsstellen), and offers ancillary services including ticket gift vouchers (Ticket-Gutscheine) and ticket insurance (Ticketversicherung).
Is AD Ticket a public or private company?
AD Ticket is a private company. It is classified as unknown and is currently operating.
When was AD Ticket founded?
AD Ticket was founded in 2005.
Where is AD Ticket based?
AD Ticket is headquartered in Freiburg Im Breisgau, Germany, in the Europe region.
How does AD Ticket make money?
Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are service Fees.
Who are AD Ticket's main competitors?
Direct peers on record are HeuteTicket, Reservix, Frontline (by oeticket) and MCTickets. Regional players are Eventim Apollo and Starticket. Broad incumbents are CTS Eventim, See Tickets and Ticketmaster. Tixxt is listed as an emerging player.
Does AD Ticket have an API?
No public API is recorded for AD Ticket.
What industry is AD Ticket in?
AD Ticket's product category is Online Event Ticketing. Its primary akta.pro industry code is HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy), with a secondary code of MPAGAJAL, Event Discovery, Listings & Calendar Platforms. Its NAICS code is 711320 and its SIC code is 7900.