M-Tickets
M-Tickets is a Nairobi-based digital ticketing platform founded in 2014, serving Kenyan event organizers and consumers across events, cinema, travel, and sports via a self-serve marketplace with M-PESA payment integration and per-transaction fees; acquired by Cloud9 in 2025.
- Company typePrivate
- Founded2014
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What M-Tickets does
M-Tickets (legal entity: Mtickets Kenya Limited) is a digital ticketing platform founded in 2014 and headquartered in Nairobi, Kenya. The company operates a horizontal, self-serve platform that enables event organizers to list, manage, and sell tickets across four vertical modules: events (concerts, festivals, conferences), cinema, travel (bus and airline), and sports with integrated stadium seating. Underlying technical components include real-time inventory management, interactive seat selection, secure payment processing integrated with M-PESA (Safaricom's mobile money network) and card rails, QR-code-based digital ticket delivery via SMS/email/in-app, and organizer-facing analytics and reporting. The platform is delivered as a single web-based product (no native mobile app) accessible at mtickets.com and shop.mtickets.com, with Apple/Google social login support and shared team inboxes.
M-Tickets monetizes through transaction/service fees charged per ticket sold, on a pay-as-you-go basis with a 30-day free trial for organizers. Pricing tiers and per-ticket fee rates are not publicly disclosed. The go-to-market is product-led and self-serve: organizers sign up directly, list events, and manage sales without direct sales intervention, while consumer ticket buyers purchase through the public marketplace. The customer base spans enterprise event sponsors (Coca-Cola, EABL, Safaricom/SafJaz), mid-market technology/payments partners (RoamTech), and small event organizers (e.g., SoundFest). In 2025, M-Tickets was acquired by Cloud9, a Kenyan digital banking startup also founded in 2025, with the strategic intent of embedding financial services — including credit solutions for event-organizer logistics and cash-flow management — directly into the ticketing workflow.
Since founding, M-Tickets reports having processed over 1 million cumulative tickets across 400+ organizer accounts, with 10,000 monthly active users. The company employs between 11 and 50 people, holds no disclosed patents or trademarks, and is compliant with the Kenya Data Protection Act, 2019. The platform is currently single-country (Kenya) with no disclosed geographic expansion beyond East Africa.
M-Tickets firmographics
Firmographics- Name
- M-Tickets
- Legal name
- Mtickets Kenya Limited
- Website
- https://mtickets.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M-Tickets is a Nairobi-based digital ticketing platform founded in 2014, serving Kenyan event organizers and consumers across events, cinema, travel, and sports via a self-serve marketplace with M-PESA payment integration and per-transaction fees; acquired by Cloud9 in 2025.
- Ownership category
- akta.pro rank
M-Tickets industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
- akta.pro secondary industries
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Sports Event Promotion & Ticketing (MPAGAMAH), Event Marketing, Ticketing & Registration Management (HSACAAAM)
Keywords
Where M-Tickets is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
M-Tickets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Ticket Transaction Fees: Mtickets charges service fees on ticket transactions. The platform facilitates purchases for events, cinema, travel, and sports tickets, earning a fee per transaction. Resale and ticket transfer features may also attract service fees.
- Resale/Transfer Service Fees: A small service fee may apply for reselling or transferring tickets through the official resale feature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-transaction model for event organizers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
M-Tickets product offering
Product offeringCore offering
M-Tickets operates a unified digital ticketing platform that enables event organizers to list and sell tickets online while allowing consumers to browse, select seats, and purchase tickets across multiple categories including events, cinema, sports, and travel (bus and airline). The platform processes secure payments via M-PESA and debit/credit cards, delivers digital tickets via SMS/email/in-app with QR code verification, and provides organizers with real-time inventory management, event analytics, and reporting tools.
Product overview
mTickets is a single unified digital ticketing platform offering multiple vertical-specific modules: Events Ticketing (for concerts, festivals, and general events), mTickets Cinema Ticketing (for movie showings), Travel Ticketing (for bus and airline bookings), and Sports Ticketing with Stadium Seating (for sports events with interactive seat selection). The core platform provides shared infrastructure including secure payment processing via M-PESA and cards, ticket delivery via SMS/email/in-app, shared team inboxes, event reporting and analytics, and white-label access. All modules share the same account system and backend, with the platform serving over 400 event organizers and processing over 1 million tickets since founding in 2014.
Differentiator
Problem solved
Functional benefit
Products and services
- mTickets Platform A unified digital ticketing platform enabling event organizers to sell tickets and consumers to purchase tickets across events, cinema, travel, and sports. Includes real-time seat selection, secure payments via M-PESA and cards, and digital ticket delivery via SMS, email, or in-app.
- Events Ticketing Enables customers to purchase tickets for concerts, festivals, sports games, and other live events. Event organizers can list events, manage inventory, and sell tickets directly through the platform.
- mTickets Cinema Ticketing Enables customers to browse movie listings, select showtimes, and purchase cinema tickets directly within the platform. Features real-time seat availability and secure payments for a seamless movie-going experience.
- Travel Ticketing (Bus & Airline) Allows customers to book both bus and airline tickets in one place. Integrates travel services for route search, option comparison, and instant booking for intercity and domestic travel.
- Sports Ticketing with Stadium Seating Empowers event organizers and sellers to offer sports tickets with fully integrated stadium seating. Supports interactive seat selection, inventory management, and tools to maximize ticket sales.
Quantifiable outcome
- Processed over 1 million tickets since founding in 2014
- +2 more outcomes
Companies that use M-Tickets
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
M-Tickets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
M-Tickets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cloud9coreCloud9, a Kenyan digital banking startup founded in 2025, acquired M-Tickets. The companies aim to embed financial services within ticketing operations, with Cloud9 planning to offer credit solutions tailored for event organizers including funding for logistics and cash flow management. The transaction value was not disclosed.
- M-PESA (Safaricom)coreM-PESA is the primary mobile money payment provider integrated into the M-Tickets platform for secure ticket transactions. Tickets are available for purchase via M-PESA, debit/credit card, and other listed payment options.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
M-Tickets competitors and assessment
Company assessmentOthers
- Showmax: African subscription video-on-demand platform by MultiChoice. Not a direct ticketing competitor, but adjacent — both serve the African entertainment consumption stack and share overlapping consumer payment behaviors (M-PESA/card). Useful for ecosystem context.
Direct peers
- Ticket Tailor: UK-based self-serve event ticketing platform focused on organizers. Comparable as a horizontal, PLG-style ticketing SaaS with transparent pricing and no long-term contracts — a model archetype that mirrors M-Tickets' go-to-market.
- Qicket: South Africa-based digital ticketing platform for events, sports, and entertainment. Closest direct competitor in the African market — similar self-serve SaaS model, multi-vertical positioning, and organizer customer base.
- Tix.africa: Pan-African ticketing and event management platform operating across multiple African countries. Comparable as a multi-country African ticketing peer with a similar self-serve organizer model and mobile-payment integrations.
- Webtickets: South African online ticketing platform covering concerts, sports, and live events. Comparable as an Africa-focused, consumer-facing ticketing marketplace with similar event-category coverage and payment integrations.
- TicketSasa: Kenyan online ticketing platform for events, concerts, and entertainment. Most direct same-market peer — competes for the same organizers and consumer ticket buyers in Kenya with a similar event-focused product scope.
Emerging players
- Dice: Mobile-first ticketing platform for live music and events, known for fan-focused features and low fees. Comparable as a younger, mobile-led ticketing challenger that competes on UX and organizer tools in the same event-ticketing category.
Broad incumbents
- Eventbrite: Global self-serve ticketing platform for events of all sizes. Comparable as a horizontal, organizer-led ticketing marketplace with a similar product-led growth motion, though Eventbrite operates at vastly larger scale and is publicly listed.
- Ticketmaster: Global live-event ticketing giant and venue software provider. Comparable as the dominant incumbent in primary ticketing infrastructure; relevant for benchmarking take-rates, organizer tools, and competitive threat to multi-vertical platforms.
Regional players
- Computicket: Long-standing South African ticketing platform for entertainment, sports, and travel. Comparable as a regional incumbent in African ticketing with broader event/cinema/sport coverage, though it primarily serves South Africa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
M-Tickets social profiles
Digital presenceM-Tickets compliance and trust
Trust signalCompliance2 records
M-Tickets financial estimates
Financial estimateRevenue estimate
Valuation estimate
M-Tickets leadership team
Management profileNumber of profiles
M-Tickets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M-Tickets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M-Tickets
What does M-Tickets do?
M-Tickets operates a unified digital ticketing platform that enables event organizers to list and sell tickets online while allowing consumers to browse, select seats, and purchase tickets across multiple categories including events, cinema, sports, and travel (bus and airline). The platform processes secure payments via M-PESA and debit/credit cards, delivers digital tickets via SMS/email/in-app with QR code verification, and provides organizers with real-time inventory management, event analytics, and reporting tools.
Is M-Tickets a public or private company?
M-Tickets is a private company. It is classified as corporate owned and is currently operating.
When was M-Tickets founded?
M-Tickets was founded in 2014. It employs 11 to 50 people.
Where is M-Tickets based?
M-Tickets is headquartered in Nairobi, Kenya, in the Africa region.
How does M-Tickets make money?
Two revenue lines are on record. Ticket Transaction Fees are the primary driver. The others are resale/Transfer Service Fees.
Who are M-Tickets's main competitors?
Showmax is listed as an others. Direct peers are Ticket Tailor, Qicket, Tix.africa, Webtickets and TicketSasa. Dice is listed as an emerging player. Broad incumbents are Eventbrite and Ticketmaster. Computicket is listed as a regional player.
Does M-Tickets have an API?
No public API is recorded for M-Tickets.
What industry is M-Tickets in?
M-Tickets's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 561599 and its SIC code is 7990.