Cervecería Artesanal La Silla

What Cervecería Artesanal La Silla does

Cervecería Artesanal La Silla is a privately held, small-scale artisanal craft brewery founded in 2013 in Monterrey, Mexico, by Israel Hurtado. The company produces and sells craft beer under its own brand, targeting craft beer enthusiasts and individual consumers in Mexico who seek premium, locally produced alternatives to mass-market beer. Its core technology is traditional small-batch brewing led by master brewer Edu Villegas, using imported high-quality malts and hops to produce three flagship varieties: Blonde Ale, American Pale Ale, and Honey Wheat Ale, with seasonal offerings such as Summer Ale. The Honey Wheat Ale combines wheat malt with honey for a 14 IBU profile, while the American Pale Ale features American hops for citrus and fruity notes; all recipes are described as proprietary and crafted in small batches with no disclosed process automation or digital production systems.

The company generates revenue through direct sales of its craft beer portfolio via a multi-channel distribution model in Mexico. Channels include physical retail (specialty and convenience stores), on-premise accounts such as bars and restaurants (including Claroscuro), and an online storefront on the Kichink e-commerce platform. Go-to-market is event-driven and community-led, relying on participation in craft beer festivals (notably the Monterrey Craft Beer Festival), an active social media presence across Facebook, X/Twitter, YouTube, and LinkedIn, and a direct-to-consumer visitor experience offering guided tours of the brewery. Pricing is not publicly disclosed, and the company has not reported revenue, funding, or unit volume; it operates as a bootstrapped independent entity with no disclosed parent, investors, partnerships, patents, awards, or geographic presence beyond Mexico. The website is active and indicates ongoing operations, but there is no quantitative evidence of headcount trend, channel mix, or growth rate.

Name

Cervecería Artesanal La Silla

Legal name

Cervecería Artesanal La Silla

Website

https://cervecerialasilla.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Cervecería Artesanal La Silla is a privately held, small-scale artisanal craft brewery founded in 2013 in Monterrey, Mexico, producing three flagship beers (Blonde Ale, American Pale Ale, Honey Wheat Ale) for Mexican craft beer enthusiasts via retail, bars and restaurants, e-commerce, and brewery tours.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Artisanal brewery
• Craft beer sales
• Brewery tours
• Beer distribution

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Craft Beer Sales: Direct sales of artisanal craft beers through multiple retail channels including physical stores and online platforms. Products include Blonde Ale, American Pale Ale, Honey Wheat Ale, and seasonal varieties like Summer Ale.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cervecería Artesanal La Silla is an artisanal craft brewery based in Monterrey, Mexico, founded in 2013. The company produces three flagship beer varieties—Blonde Ale, American Pale Ale, and Honey Wheat Ale—using imported high-quality malts and hops under the direction of master brewer Edu Villegas. It also offers guided brewery tours for visitors and distributes its beers through retail stores, online platforms, and bars/restaurants in Mexico.

Product overview

Cervecería Artesanal La Silla is a craft brewery founded in 2013 in Monterrey, Mexico, producing three flagship beer varieties: Blonde Ale, American Pale Ale, and Honey Wheat Ale. All beers are crafted by master brewer Edu Villegas using imported high-quality malts and hops. The company offers guided brewery visits for customers to experience the brewing process.

Differentiator

Problem solved

Functional benefit

Products and services

• Blonde Ale Craft beer with bright golden appearance and light foam, featuring smooth clean taste with subtle fruity notes and delicate aroma. Made with imported high-quality malts and hops for craft beer enthusiasts.
• American Pale Ale Amber golden craft beer with marked citrus and fruity notes derived from American hops, balanced sweetness from malt, and medium bitterness. Made with imported high-quality malts and hops for craft beer enthusiasts.
• Honey Wheat Ale Proprietary craft beer combining wheat malt with honey for a delicate aromatic profile. Clear and slightly cloudy with sweet and fruity notes, soft floral aroma, silky balanced flavor, 14 IBU bitterness, light to medium body, and turbid golden color. Aimed at craft beer enthusiasts seeking unique flavor profiles.
• Summer Ale Seasonal craft beer variety produced by La Silla, showcased at the 2014 Craft Beer Festival in Monterrey alongside the Blonde Ale.
• Brewery Tours and Visitor Experience Guided tours of the La Silla brewery in Monterrey where customers tour facilities, learn about artisanal production processes, and experience the craft beer culture firsthand. Available to individual consumers and craft beer enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cervecería Minerva: Mexican craft brewery known for artisanal production and brand-led growth. Directly comparable as a domestic craft peer targeting similar premium consumer segments with multi-SKU portfolios and on-premise presence.
• BrewDog: Global craft brewery with a strong emphasis on brewery visitor experiences, brand-led marketing, and frequent new releases. Comparable as a craft model combining packaged beer, on-site experiences, and direct-to-consumer engagement that mirrors La Silla's tour and festival strategy.
• Baja Brewing Company: Mexican craft brewery operating on a similar small-batch artisanal model with on-premise restaurant presence. Comparable as a craft peer combining brewery operations with hospitality and direct-to-consumer experiences.
• Wendlandt Cervecería: Mexican craft brewery based in Ensenada producing artisanal beers with a focus on quality ingredients and local identity. Directly comparable as a similarly-sized independent craft brewery in Mexico competing for the same premium craft consumer and on-premise accounts.

Broad incumbents

• Grupo Modelo: One of Mexico's largest brewers, part of AB InBev. Comparable as a broad incumbent setting the competitive baseline for distribution, retail relationships, and pricing against which craft players like La Silla must position.
• Sierra Nevada Brewing Co. Large, established U.S. craft brewer known for pale ales and seasonal releases. Comparable as a craft-focused incumbent whose flagship ale styles (e.g., Pale Ale) overlap directly with La Silla's American Pale Ale offering and whose scale benchmarks the ceiling for craft-led growth.
• Boston Beer Company: Public U.S. craft-focused beverage company with diversified beer and beyond-beer portfolio. Comparable as a broader craft incumbent demonstrating the scale, distribution, and brand investment required to graduate from a regional craft brewery to a multi-market player.
• Heineken México (Cuauhtémoc Moctezuma): Major Mexican brewer and Heineken subsidiary operating at national scale. Comparable as the dominant incumbent whose distribution and marketing reach shape the environment in which Monterrey-based craft breweries compete.

Regional players

• Cerveza Colimita: Mexican craft brand with artisanal positioning in another region. Comparable as a craft beer producer with similar storytelling and local identity, though operating primarily outside Monterrey's geography.

Emerging players

• Cervecería Primus: Independent Mexican craft brewery with a small-batch portfolio of artisanal beers. Comparable as an emerging craft player pursuing similar premium positioning, festivals, and regional distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CervezaLaSilla
• YouTubeyoutube.com/channel/UCAK_t7e9L0MZaNwJ0pyxtMQ
• Facebookfacebook.com/pages/Cervecer%C3%ADa-La-Silla/278368312374145
• LinkedInlinkedin.com/company/cervecer%C3%ADa-la-silla?trk=top_nav_home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cervecería Artesanal La Silla