J&K Aquatics
J&K Aquatics Ltd, founded in 1984 and headquartered in North Petherton, Somerset, is a UK wholesale distributor supplying pet retailers and aquatic specialty stores with aquarium, aquascaping, marine, pond, reptile, and livestock products alongside its Betta private-label brands.
- Company typePrivate
- Founded1984
- HeadquartersNorth Petherton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What J&K Aquatics does
J&K Aquatics Ltd is a UK-based wholesale distributor of aquatic dry goods, fish, and reptile products, founded in 1984 and headquartered in North Petherton, Somerset (Company Number: 01949789). The company self-describes as 'the UK's largest wholesaler of aquatic dry goods and fish' and operates an exclusively B2B model, selling only to retail stores — pet retailers and aquatic specialty shops — across the United Kingdom through a trade account application process that requires verification of physical retail premises. The company does not sell directly to end consumers; its dedicated sales representatives support the wholesale channel.
J&K Aquatics firmographics
Firmographics- Name
- J&K Aquatics
- Legal name
- J&K Aquatics Ltd
- Website
- https://jnk-aquatics.co.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- J&K Aquatics Ltd, founded in 1984 and headquartered in North Petherton, Somerset, is a UK wholesale distributor supplying pet retailers and aquatic specialty stores with aquarium, aquascaping, marine, pond, reptile, and livestock products alongside its Betta private-label brands.
- Ownership category
- akta.pro rank
J&K Aquatics industry classification
Industry- Product category
- Aquatic and Pet Products Wholesale Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446)
- akta.pro primary industry
- Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ)
Keywords
Where J&K Aquatics is headquartered
LocationHeadquarters
- HQ city
- North Petherton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
J&K Aquatics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: J&K Aquatics operates as a wholesale distributor of aquatic dry goods, fish, and reptile products to retail stores across the United Kingdom. Revenue is generated through bulk product sales to trade customers, with the company carrying both branded products and their own private-label brands (Betta, Betta Choice, Betta Terra).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade accounts for retail stores |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
J&K Aquatics product offering
Product offeringCore offering
J&K Aquatics is a UK-based wholesaler of aquatic dry goods and live fish, distributing aquarium, aquascaping, livestock, marine, pet products, pond, and reptile supplies to retail stores across the United Kingdom. The company markets its own brands (Betta, Betta Choice, Betta Terra) alongside third-party brands such as Velda, Dennerle, Ciano, Aquadeco, and Ceramic Nature, and operates from a distribution hub in North Petherton, Somerset.
Product overview
J&K Aquatics is the UK's largest wholesaler of aquatic dry goods and fish since 1984, operating as a multi-category B2B/B2C supplier. The product portfolio centers on an integrated ecosystem of aquarium products (aquarium sets, tanks, accessories, decor, fish foods, electrical equipment like filters/heaters/lighting, and water treatments), aquascaping solutions (nano tanks, CO2 equipment, plant care, shrimp care), livestock (tropical fish, coldwater fish, pond fish, amphibians, invertebrates), marine products (aquariums, electricals, foods, treatments), pet products (cat/dog de-shedding tools), pond products (accessories, construction materials, electricals, fish foods, treatments), reptile products (decor, enclosures, equipment, foods, live reptiles), and retail support materials. The company operates its own Betta/Betta Choice/Betta Terra sub-brands alongside an extensive catalog of third-party branded products, positioning as a comprehensive one-stop supplier for aquatic and reptile retailers nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Betta: Core brand offering aquatic dry goods and fish products.
- Betta Choice
- Betta Terra
Products and services
- Aquarium supplies
Companies that use J&K Aquatics
Customer profileSegments1 record
Ideal customer profiles1 record
J&K Aquatics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
J&K Aquatics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, core and minor.
- VeldamajorVelda is a featured brand partner of J&K Aquatics, with the Orbis collection highlighted as an exclusive partner spotlight product line on the J&K Aquatics website. Velda products include planters, mini-ponds, and water care kits distributed through J&K Aquatics to UK retailers.
- Betta ChoicecoreBetta Choice is J&K Aquatics' own private-label brand covering a range of aquatic products including pond foods, aquarium accessories, and equipment. Products include Betta Choice Pond Mixed Sticks, solar fountain pumps, and PVC pond liners.
- DennerlemajorDennerle is a key brand partner specializing in aquascaping equipment, plant care products, and nano aquarium systems. Products include CO2 equipment, Nano Scaper's Tank, and natural gravel distributed through J&K Aquatics.
- CianomajorCiano is highlighted as an exclusive partners spotlight brand, offering aquarium and cabinet combinations including the Aqua 60/60 Pro/65 series in various finishes like Black Marble and Oak Oasis.
- AquadecominorAquadeco is an exclusive partners spotlight brand featured on J&K Aquatics, specializing in aquarium decoration products.
- Ceramic NatureminorCeramic Nature is an exclusive partners spotlight brand offering ceramic aquarium decorations and axolotl caves distributed through J&K Aquatics.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
J&K Aquatics competitors and assessment
Company assessmentOthers
- Velda: Dutch manufacturer of pond and water-garden products including pumps, filters and water treatments. Currently a featured brand partner of J&K Aquatics for the UK market; comparable as an upstream supplier whose products J&K distributes, illustrating the partner ecosystem J&K sits within.
Direct peers
- Interpet: UK-based manufacturer and distributor of aquarium, pond and pet products, including treatments, foods and equipment. Comparable to J&K Aquatics as a UK-headquartered aquatic-products business supplying the trade channel, with overlap in fish foods, treatments and electrical equipment.
- Swell UK: UK-based aquatic and pond products retailer/wholesaler selling aquarium, marine, pond and reptile supplies to hobbyists and trade customers. Highly comparable to J&K Aquatics in product breadth, channel mix (B2C plus trade), and UK geographic focus.
- Aqua Essentials: UK aquascaping specialist retailer stocking planted-tank equipment, CO2 systems, substrates and livestock. Comparable to J&K Aquatics' aquascaping sub-category and in selling premium specialist lines into the UK trade.
- Aquatic Discounts: UK online aquarium retailer offering tanks, equipment, decor and livestock to hobbyists and trade. Comparable to J&K Aquatics in product range and UK customer base, with a more digital-led fulfilment model versus J&K's traditional trade distribution.
- All Pond Solutions: UK-based aquarium and pond retailer with trade accounts, offering tanks, filters, lighting, pond equipment and livestock. Directly comparable to J&K Aquatics across core aquarium and pond categories and in serving the UK hobbyist/trade market.
Broad incumbents
- Tetra (Spectrum Brands): Global manufacturer and brand of aquarium products (foods, treatments, equipment, tanks). Comparable to J&K Aquatics as one of the largest branded suppliers of the same product categories J&K distributes, but operates as a manufacturer/brand owner rather than a UK-focused wholesaler.
- Pets at Home: UK's largest specialty pet retailer with nationwide stores plus an online and vet-services offering. Comparable to J&K Aquatics as a downstream buyer of aquatic/reptile merchandise and as a competitor for end-consumer spend, though operates retail rather than wholesale.
- Maidenhead Aquatics: UK chain of aquatic specialist retail stores selling fish, plants, tanks and dry goods, now operating under the Fishkeeper brand. Comparable to J&K Aquatics across its core aquatic assortment, but as a downstream retail customer/competitor for end-consumer demand rather than a wholesaler.
- Zoo Med Laboratories: US-based manufacturer of aquarium, reptile and pond products including lighting, foods, filtration and habitats. Comparable to J&K Aquatics across its reptile and aquarium portfolios, but as a global brand owner with distribution via retailers, not a UK wholesaler itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
J&K Aquatics social profiles
Digital presenceJ&K Aquatics financial estimates
Financial estimateRevenue estimate
Valuation estimate
J&K Aquatics leadership team
Management profileNumber of profiles
J&K Aquatics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
J&K Aquatics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about J&K Aquatics
What does J&K Aquatics do?
J&K Aquatics is a UK-based wholesaler of aquatic dry goods and live fish, distributing aquarium, aquascaping, livestock, marine, pet products, pond, and reptile supplies to retail stores across the United Kingdom. The company markets its own brands (Betta, Betta Choice, Betta Terra) alongside third-party brands such as Velda, Dennerle, Ciano, Aquadeco, and Ceramic Nature, and operates from a distribution hub in North Petherton, Somerset.
Is J&K Aquatics a public or private company?
J&K Aquatics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was J&K Aquatics founded?
J&K Aquatics was founded in 1984. It employs 51 to 100 people.
Where is J&K Aquatics based?
J&K Aquatics is headquartered in North Petherton, United Kingdom, in the Europe region.
How does J&K Aquatics make money?
One revenue line is on record: wholesale Distribution.
Who are J&K Aquatics's main competitors?
Velda is listed as an others. Direct peers are Interpet, Swell UK, Aqua Essentials, Aquatic Discounts and All Pond Solutions. Broad incumbents are Tetra (Spectrum Brands), Pets at Home, Maidenhead Aquatics and Zoo Med Laboratories.
Does J&K Aquatics have an API?
No public API is recorded for J&K Aquatics.
What industry is J&K Aquatics in?
J&K Aquatics's product category is Aquatic and Pet Products Wholesale Distribution. Its primary akta.pro industry code is CRAOAKAJ, Live Animals & Aquatics Wholesale Distribution. Its NAICS code is 42446.