What BeRuby does

BeRuby is a cashback and coupon platform operated by the Spanish private limited company Mirubi Internet, S.L., headquartered at Calle Josefa Valcárcel 3, Madrid. Founded as a cashback platform in 2015, it serves consumers in three Southern European markets — Spain, Italy, and Portugal — through country-localized websites (es.beruby.com, it.beruby.com, pt.beruby.com). The platform aggregates affiliate commissions from more than 1,000 partner merchants across shopping categories (fashion, technology, home, beauty, sports, finance, food, pets) and travel (328 travel partners spanning hotels, flights, car rentals, and agencies), crediting users with a percentage of their purchase value. Approximately 2 million users are registered across the three markets, and the company reports over €3 million cumulatively shared with users since inception.

The technical architecture is a standard affiliate-marketing stack: country-specific web properties plus native iOS and Android mobile applications, with Chrome and Firefox browser extensions that use pixel tracking to detect visits to partner merchants and prompt users to activate cashback at the point of purchase intent. Underlying mechanics are affiliate-link based attribution, with user balances tracked across pending, confirmed, and total states and a €10 minimum payout threshold before withdrawal via PayPal or bank transfer. The platform also operates a multi-level referral network ("Red beruby") in which referrers earn 1/6 of commissions generated by their direct and indirect referrals.

The business model is freemium and B2C: registration and use are free, and revenue is generated from the spread retained on affiliate commissions after paying user cashback. A self-described multi-level referral structure adds affiliate-style network revenue. BeRuby is a privately held subsidiary within the GELT Ecosystem, a diversified corporate group, with no venture or private-equity funding rounds disclosed. Leadership comprises CEO Juan Acosta, founder Maria Nieves, and co-founder Samuel Arenas; headcount is in the 11–50 range based in Madrid.

Name

BeRuby

Legal name

Mirubi Internet, S.L.

Website

https://es.beruby.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BeRuby is a free cashback and coupon platform operated by Mirubi Internet, S.L. (Madrid) that serves consumers in Spain, Italy, and Portugal, paying users a share of affiliate commissions earned on purchases across 1,000+ partner retailers and 328 travel merchants via web, mobile apps, and browser extensions.

Ownership category

akta.pro rank

Product category

Online Cashback Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Online cashback platform
• Affiliate marketing network
• Shopping rewards program
• Digital coupons service
• Referral commission system

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commissions: BeRuby earns commission from partner merchants (retailers, travel companies) when users make purchases through the platform. BeRuby receives a percentage of the sale value from partners and shares a portion of this commission with users as cashback reimbursement.
2. Network Multiplier (Referral Revenue): BeRuby earns commissions from referrals where users invite friends who make purchases through the platform. The referral network structure provides additional commission income, with users receiving 1/6th of the revenue generated by their direct referrals (ahijados) and their referrals' referrals in the Offers section.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BeRuby operates a cashback and coupons platform that rewards online shoppers with rebates on purchases and travel bookings through more than 1,000 partner retailers including AliExpress, Fnac, SHEIN, and Hoteles.com. The platform serves Spanish-speaking markets across Spain, Italy, and Portugal, generating revenue through affiliate commissions while offering free membership, a multi-level referral network, and integrated coupons.

Product overview

BeRuby operates as a cashback and coupon platform offering a unified ecosystem of savings tools. The core product is the Cashback Platform, which enables users to earn rebates on online purchases and travel reservations through over 1,000 partner stores. This is supplemented by the Shopping and Travel modules that organize cashback offerings by category, a Coupons module for discount codes, and engagement features including a Blog, Referral Network, CPX surveys, Encuestas Prime surveys, and Games. A Browser Extension (Firefox/Chrome) and Mobile App (iOS/Android) provide access to these services across devices.

Differentiator

Problem solved

Functional benefit

Products and services

• BeRuby Cashback Platform A free-to-use cashback and coupons platform that pays registered users rebates on online purchases and travel bookings made through 1,000+ partner retailers, accessible via website, browser extensions, and mobile apps. Users earn cashback rates from less than 1% up to over 20% depending on merchant and promotion, plus an additional 1/6 share of commissions generated by their referral network, with payouts from €10 via PayPal or bank transfer.

Quantifiable outcome

• €10 minimum payout threshold - users can withdraw cashback once balance reaches €10
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GELT EcosystemcoreStrategic or Co-development PartnerBeRuby operates as part of the GELT ecosystem of companies. The privacy policy states that BeRuby may share user data with companies in the GELT group for centralized administrative and IT processes. The ecosystem includes companies outside the European Economic Area that are bound by contractual data protection measures.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rakuten (formerly Ebates): Global cashback leader with extensive merchant network and cashback paid to users. Directly comparable to BeRuby in core mechanic (cashback on online purchases via affiliate network), but operates at much larger scale across many geographies including US, EU, and Asia.
• TopCashback: UK-headquartered cashback platform operating across US and EU. BeRuby is a more regional, multi-level referral variant of the same cashback-on-affiliate-purchases model TopCashback uses.
• Cashback World / B2Bonus (myWorld): Global cashback platform with explicit multi-level referral mechanics, directly comparable to BeRuby's Red beruby network. Closest analog in MLM-style cashback structure and has faced related regulatory scrutiny in several EU markets.
• Quidco: UK cashback platform with similar affiliate-driven cashback payout structure. Operates a comparable merchant-network-led business model and shares BeRuby's reliance on affiliate commissions as the primary revenue source.
• Honey (Capital One Shopping): Browser-extension-based coupon and cashback platform acquired by Capital One. Mirrors BeRuby's browser-extension-led PLG motion and stackable coupon functionality, though focused primarily on US market.
• iGraal: French-origin cashback platform owned by Pyramidale Group, operating in France, Spain, Italy, and Germany. Directly competes with BeRuby in the Iberian and Italian markets on the same cashback mechanic and partner-store model.
• Widilo: French cashback and coupon platform with browser extension and cashback on online retailers. Competes with BeRuby in EU with a similar product-led growth approach via Chrome/Firefox extensions.
• Swagbucks / Prodege: Multi-feature rewards platform combining cashback, surveys, and gamified earning. BeRuby's CPX surveys, Encuestas Prime, and BeRuby Games directly mirror Swagbucks' multi-product engagement model for monetizing user attention.
• Letyshops: Cashback platform originating in CIS/EU markets with browser extension and large partner network. Closely comparable to BeRuby in product offering (cashback, coupons, referral bonuses) and target user (online shoppers seeking savings).

Emerging players

• LetyShops / Megabon / Shopmate: Smaller cashback browser extension players targeting European markets with a similar extension-led cashback model to BeRuby. Useful as emerging-player comparables for evaluating extension-monetized cashback unit economics.

Market position

Strengths1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/181707458528539
• Xx.com/beruby_es
• LinkedInlinkedin.com/company/beruby

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeRuby