Emergency Care & Safety Institute

What Emergency Care & Safety Institute does

Emergency Care & Safety Institute (ECSI) is a CPR, first aid, and emergency medical training and certification provider operating as a brand under Public Safety Group, a division of Jones & Bartlett Learning, LLC, which is in turn an affiliate of Ascend Learning, LLC. Headquartered in Burlington, Massachusetts, ECSI delivers evidence-based training programs aligned with International Consensus Guidelines (ILCOR) and American Heart Association Emergency Cardiac Care Guidelines, developed in association with the American Academy of Orthopaedic Surgeons (AAOS) and the American College of Emergency Physicians (ACEP). The organization trains more than 150,000 individuals globally each year across CPR, first aid, emergency medical responder, bloodborne/airborne pathogens, and BLS for healthcare providers course lines.

ECSI's product portfolio consists of textbook-based integrated teaching systems (currently in 6th-8th editions), interactive online courses, and digital course completion cards. The core technology infrastructure includes an e-commerce storefront via JB Learning, a Student Certificate Verification system using Student Authorization Numbers, and blended learning pathways that combine online cognitive components with in-person skills evaluation. Revenue is generated through four streams: one-time course material sales to Education Centers, subscription-based online course access, transactional certification card issuance, and licensing/authorization fees for organizations becoming ECSI Education Centers.

The go-to-market model relies primarily on a global channel partner network of authorized Education Centers—independent organizations licensed to deliver ECSI curricula—augmented by direct online enrollment for self-paced learners. Customer segments span small and large businesses, government agencies, hospitals, public safety agencies, childcare facilities, schools, and scouting organizations. ECSI holds regulatory approvals across EMS, Fire, Law Enforcement, Schools, Lifeguards, Construction, Government, Parks and Recreation, and Scouting categories, providing compliance-driven training that meets job-related requirements defined by hundreds of regulatory authorities.

Name

Emergency Care & Safety Institute

Legal name

Jones & Bartlett Learning, LLC

Website

https://ecsinstitute.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ECSI provides CPR, first aid, and emergency medical training and certification programs globally through a network of authorized Education Centers, serving 150,000+ individuals annually across businesses, government agencies, healthcare, and public safety sectors.

Ownership category

akta.pro rank

Product category

CPR and First Aid Training Services

NAICS

Educational Services (611), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)

akta.pro secondary industries

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• CPR training programs
• First aid certification
• Safety training courses
• Emergency medical responder
• OSHA compliance training

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course Materials and Training Materials Sales: Sale of teaching packages, student manuals, and training materials to Education Centers and instructors
2. Online Course Access: Interactive online courses with subscription-based access codes for students
3. Certification and Course Completion Cards: Issuance of course completion cards upon successful completion of training programs
4. Education Center Authorization: Authorization and support services for organizations becoming ECSI Education Centers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ECSI develops and distributes CPR, first aid, bloodborne pathogen, and emergency medical responder training programs delivered through a global network of authorized Education Centers and its own online/blended learning platform. Course content is developed in association with AAOS and ACEP and is aligned with ILCOR recommendations and AHA Emergency Cardiac Care Guidelines. Upon successful completion, ECSI issues digital course completion cards that satisfy job-related regulatory requirements across EMS, fire, law enforcement, schools, lifeguards, construction, government, parks and recreation, and scouting categories.

Product overview

ECSI offers a comprehensive portfolio of life-saving training and certification programs, primarily structured as instructor-led and blended learning formats delivered through a network of authorized Education Centers. The core product suite includes CPR Training Programs, First Aid Training Programs, Emergency Medical Responder Training, and specialized courses such as Bloodborne and Airborne Pathogens. Training materials are available as textbooks (CPR and AED, Eighth Edition; Standard First Aid, CPR, and AED, Eighth Edition; Basic Life Support for the Health Care Provider, Sixth Edition) that serve as the center of integrated teaching and learning systems. The company provides an online course platform for cognitive learning components with blended options requiring in-person skills evaluation. ECSI also offers a student certificate verification system and digital course completion cards. All programs are developed in association with AAOS and ACEP and align with ILCOR recommendations and AHA guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR Training Programs Cardiopulmonary resuscitation training and certification courses designed to certify lay responders in life-saving chest compressions, rescue breathing, and AED use, delivered through authorized Education Centers and online/blended formats.
• First Aid Training Programs First aid certification courses covering emergency care procedures for injuries and illnesses, including wound care, bandaging, and medical emergency response, delivered via instructor-led, blended, or online courses.
• Online Courses Interactive digital learning courses allowing students to complete cognitive components remotely, with subscription-based access codes and digital course completion cards upon successful completion.
• Emergency Medical Responder Training Advanced pre-hospital emergency care training for individuals designated as first responders, covering extended assessment and intervention skills.
• Bloodborne and Airborne Pathogens Training OSHA-compliant training course teaching students and employees how to prepare for and respond to potential occupational exposure to blood and infectious materials, including HIV, hepatitis B, tuberculosis, and emerging pathogens.
• CPR and AED, Eighth Edition Comprehensive textbook and integrated teaching and learning materials for lay responder certification in cardiopulmonary resuscitation and automated external defibrillation.
• Standard First Aid, CPR, and AED, Eighth Edition Combined training textbook covering first aid, CPR, and AED certification in one integrated course, supported by instructor resources and student materials.
• Basic Life Support (BLS) for the Health Care Provider, Sixth Edition Healthcare provider-level Basic Life Support training materials aligned with the latest CPR and emergency cardiac care guidelines.

Quantifiable outcome

• 150,000+ individuals trained annually across the globe

Named customers5 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• American Academy of Orthopaedic Surgeons (AAOS)coreStrategic or Co-development PartnerAAOS provides medical direction to ECSI and stands behind the content of training materials. ECSI programs are offered in association with AAOS—one of the most renowned medical organizations in the world.
• American College of Emergency Physicians (ACEP)coreStrategic or Co-development PartnerACEP provides medical direction to ECSI and stands behind the content of training materials. ECSI programs are offered in association with ACEP—one of the most renowned medical organizations in the world.
• American Academy of Pediatrics (AAP)supportingStrategic or Co-development PartnerECSI is supported by AAP as a partner organization. Visible as a supporting partner logo on the ECSI Partners page.
• Board of Certification (BOC)supportingStrategic or Co-development PartnerECSI is supported by the Board of Certification as a partner organization. Visible as a supporting partner logo on the ECSI Partners page.
• Wilderness Medical Society (WMS)supportingStrategic or Co-development PartnerECSI is supported by the Wilderness Medical Society as a partner organization. Visible as a supporting partner logo on the ECSI Partners page.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Heart Association: The dominant US provider of CPR, AED, BLS, and first aid training and certification. ECSI explicitly positions its content as 'meeting or exceeding AHA guidelines,' making AHA its primary direct competitor for the same instructor network, employer customers, and certification renewals.
• American Red Cross: Major national provider of CPR, first aid, AED, and BLS training with strong consumer and workplace brand recognition. Competes directly with ECSI for the same pool of instructors, corporate training contracts, and individual learners seeking widely accepted credentials.
• National Safety Council: Long-established provider of workplace safety, first aid, and CPR training programs used across industrial and occupational settings. Overlaps with ECSI in regulatory-aligned safety training and competes for similar corporate and government training budgets.
• EMS Safety Services: Provider of CPR, first aid, bloodborne pathogen, and AED training programs for workplaces and EMS personnel. Overlaps heavily with ECSI's product suite and targets the same small business, corporate, and public safety training customers.
• Health & Safety Institute (HSI): A leading private-sector CPR, first aid, and emergency care training organization offering similar instructor-led and blended programs through an authorized training center model. Closely comparable to ECSI in business model, channel structure, and target customer segments.
• Medic First Aid: An emergency care and CPR/first aid training program now part of HSI, offering instructor-led and blended courses aligned with ILCOR guidelines. Directly comparable to ECSI's core CPR, first aid, and EMR curriculum and competes for the same authorized training center relationships.

Emerging players

• ProTrainings: Digital-first CPR, first aid, and safety certification platform emphasizing online and blended learning. Targets the same individual and SMB learner base as ECSI's online courses, but with a lower-cost, technology-led delivery model that pressures traditional training economics.

Broad incumbents

• Jones & Bartlett Learning: ECSI's immediate parent publisher and a broad academic and professional textbook publisher across health, safety, and public safety. ECSI operates as a brand within its Public Safety Group, and the parent organization provides content, distribution, and back-office scale that smaller standalone training providers lack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ECSInstitute
• LinkedInlinkedin.com/company/emergency-care-and-safety-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emergency Care & Safety Institute