Snowinn

What Snowinn does

Snowinn is a Spain-based direct-to-consumer e-commerce platform specializing in ski and snowboard equipment, operated by Tradeinn Retail Services, S.L. Founded in 2009 and headquartered in Celrà, Girona, the company targets recreational and professional winter sports participants globally, supporting 18 languages and shipping from its parent group's infrastructure. The platform distributes alpine, mountain/Nordic, freeski, and snowboard gear alongside apparel, accessories, and spare parts from more than 50 brands including Salomon, Atomic, Burton, Rossignol, K2, Head, Black Diamond, Dynafit, and Helly Hansen.

The platform is built on a proprietary e-commerce stack with native iOS and Android applications, configurable PC ski-pack builder, a Virtual Fitting Room tool, an AI chat assistant, and a personalized recommendation engine. Customer-facing functionality includes real-time order tracking, the CoINNs loyalty points program, wishlists, and verified review integration. Payment flexibility is delivered through PayPal, Adyen, Apple Pay, Google Pay, Klarna BNPL, Visa, Mastercard, American Express, and Revolut, with a Confianza Online trust seal providing European consumer-protection compliance.

Snowinn generates revenue through one-time retail transactions on skis, snowboards, boots, bindings, apparel, accessories, and related parts, supplemented by promotional campaigns offering up to 75% discounts (with app-exclusive early access). Distribution is exclusively digital — own e-commerce site, mobile apps, and a single pick-up point in Celrà — and Snowinn operates without disclosed external funding as a privately-held subsidiary within the broader Tradeinn group's portfolio of 20+ vertical sports-retail stores. Customer segments are horizontally partitioned across winter sports disciplines and families, with no enterprise or B2B customers identified.

Name

Snowinn

Legal name

Tradeinn Retail Services, S.L.

Website

https://snowinn.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Snowinn is the dedicated online ski and snowboard equipment store of Spain's Tradeinn Retail Services group, selling alpine, mountain, Nordic, freeski, and snowboard gear, apparel, and accessories directly to global winter-sports consumers across 18 languages.

Ownership category

akta.pro rank

Product category

Online Winter Sports Equipment Retail

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Ski equipment retail
• Snowboard gear shop
• Winter sports apparel
• Online ski store
• Alpine skiing supplies

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail revenue from selling ski and snowboard equipment, apparel, accessories, and related products to consumers through the e-commerce platform. Revenue is generated through one-time transaction fees from product purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Snowinn is an online retail store specializing in ski and snowboard equipment, apparel, and accessories for all winter sports disciplines including alpine skiing, mountain/ski mountaineering, Nordic/cross-country skiing, freeski (freestyle/freeride), and snowboarding. The platform retails skis, snowboards, boots, bindings, poles, helmets, technical clothing, and accessories from over 50 brands, supported by mobile applications for iOS and Android and a custom ski pack builder tool.

Product overview

Snowinn is the online ski and snowboard retail platform operated by Tradeinn Group, offering a comprehensive portfolio of winter sports equipment across multiple disciplines. The core offering includes Alpine Skiing, Mountain Skiing, Nordic/Cross-country Skiing, Freeski (Freestyle/Freeride), and Snowboard Equipment—each comprising skis/boards, boots, bindings, poles, helmets, and specialized accessories like sealskins. The platform also provides Ski Clothing featuring technical outerwear and thermal layers, Ski Accessories including goggles, sunglasses, bags, and protective gear. Key differentiating services include a Custom Ski Pack Builder for building personalized ski sets, a Virtual Fitting Room for product visualization, and the CoINNs loyalty program. The mobile application extends the experience with VIP benefits, order tracking, and app-exclusive sales including 48-hour early access. Payment flexibility is enhanced through Klarna Buy Now Pay Later integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Skiing Equipment Complete alpine skiing gear including skis, ski boots, bindings, poles, helmets, and accessories for downhill skiing, targeted at alpine skiers across all skill levels.
• Mountain Skiing Equipment Mountain and ski mountaineering equipment including specialized skis, boots, bindings, poles, helmets, and sealskins for backcountry skiing, aimed at ski mountaineers.
• Nordic Skiing Equipment Cross-country skiing gear including skis, boots, bindings, poles, sealskins, and spare parts for Nordic skiing disciplines, serving Nordic and Telemark skiers.
• Freeski Equipment Freestyle and freeride skiing equipment including specialized skis, boots, bindings, poles, and helmets for park and powder riding, for freestyle and freeride skiers.
• Snowboard Equipment Complete snowboarding gear including boards, snowboard boots, bindings, helmets, sealskins, and accessories for snowboarders of all disciplines.
• Ski Clothing Technical ski apparel including ski jackets, ski pants, thermal clothing, and performance outerwear from top brands such as Helly Hansen.
• Ski Accessories Wide range of ski accessories including goggles, sunglasses, bags, backpacks, lighting, maintenance tools, and protective gear for winter sports.
• Tradeinn Mobile Application

Quantifiable outcome

• Up to 75% discount available during sales campaigns
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tradeinn GroupcoreOthersSnowinn is a brand owned and operated by Tradeinn Retail Services, S.L., the parent company of the Tradeinn online sports retail platform. Tradeinn operates over 20 specialized online stores across various sports categories including diving, water sports, swimming, running, cycling, fitness, tennis, football, extreme sports, motorcycling, fashion, kids, outlet, technology, and home goods.
• Confianza OnlineminorOthersSpanish e-commerce trust certification program providing consumer protection and trust seal for the website, indicating compliance with Spanish and European consumer protection standards.
• Verified ReviewsminorOthersThird-party review platform integration displaying verified customer reviews on the website with a 4.6/5 rating.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI: US outdoor co-operative with strong e-commerce ski and snowboard assortment. Comparable to Snowinn through its online ski equipment and apparel offering, though REI's scope extends across all outdoor recreation categories.
• Decathlon: Global sporting goods retailer with proprietary brands and extensive ski/snowboard offering. Comparable to Snowinn as a price-competitive online ski equipment seller, though Decathlon operates across all sports categories.
• Intersport: Global multi-brand sporting goods retailer with both physical stores and e-commerce. Comparable to Snowinn as an established sporting goods retailer carrying ski equipment, though its footprint and assortment extend well beyond winter sports.

Direct peers

• Backcountry: US online outdoor and ski retailer with broad gear, apparel, and accessory assortment. Comparable to Snowinn through its premium-brand ski equipment offering and direct-to-consumer e-commerce operating model.
• Evo: North American online ski, snowboard, and outdoor retailer offering equipment, apparel, and lessons. Comparable to Snowinn through its multi-discipline winter sports catalog and direct-to-consumer e-commerce focus.
• Blue Tomato: European online specialist for snowboarding, skiing, and skateboarding equipment and apparel. Closely comparable to Snowinn in product focus (winter sports), multi-country European footprint, and pure-play e-commerce model.
• SkiEssentials: US online specialty ski retailer focused on expert fitting, demo, and equipment sales. Comparable to Snowinn in its multi-discipline ski focus and reliance on knowledgeable curation and online customization tools.
• Sport Conrad: German online ski and snowboard retailer with deep multi-discipline catalog and alpine heritage. Comparable to Snowinn as a winter-sports specialist serving the DACH market with similar brand portfolio and product breadth.
• Sport Bittl: German online ski and winter sports retailer serving both alpine and Nordic disciplines. Closely comparable to Snowinn's product mix and target customer in the European ski equipment market.
• Level Nine Sports: US online ski and snowboard retailer specializing in equipment packages and expert recommendations. Comparable to Snowinn in its emphasis on bundling/configuration and online ski-equipment expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQvHG5zVBvfj8Nxpatm9fOA/videos
• Instagraminstagram.com/tradeinnofficial/?hl=es
• Xx.com/snowinn
• Facebookfacebook.com/Snowinn.store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowinn