Ostomed
Ostomed is an NHS registered UK medical supplier distributing over 6,000 stoma, continence, wound care, urology, laryngectomy, and skincare product lines to pharmacies, GPs, nursing homes, patients, and healthcare manufacturers via own-fleet and FP10 prescription channels.
- Company typePrivate
- Founded1990
- HeadquartersPreston, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ostomed does
Ostomed Limited is a privately held UK medical supply and distribution company founded in 1990 and headquartered in Preston, Lancashire, with a returns facility in Devon. Registered with Companies House in England and Wales (01845674), the company has operated for over 30 years as an NHS registered medical supplier, fulfilling close to 2 million prescribed healthcare products annually and completing over 1 million deliveries per year. Its portfolio spans six core product categories: ostomy, urology, anal irrigation systems, laryngectomy/tracheostomy, wound care, and skincare, with more than 6,000 product lines distributed on behalf of over 80 manufacturers including Coloplast, ConvaTec, Hollister, 3M, Smith & Nephew, Molnlycke, and BSN Medical.
The company operates a multi-channel distribution model serving prescribing GPs, dispensing pharmacies, residential nursing homes, health authorities, wholesalers, individual patients, and (via 3PL) healthcare manufacturers. Core revenue mechanics include direct medical product sales to NHS, pharmacies, and patients; pharmacy supply services with next day delivery; the FP10 Agency Scheme (a commission-based prescription dispensing arrangement for pharmacists); wholesale distribution; prescription nomination and direct-to-patient home delivery using a discreet unbranded fleet; and a third-party logistics service combining warehousing, transportation, and tracking technology that delivers a 99-100% delivery success rate and 98.8% picking accuracy.
Operationally, Ostomed maintains a tiered delivery pricing structure, free delivery on UK Mainland orders over £100, and VAT exemption for chronically sick or disabled patients. It is ISO 9001 certified, SIACA accredited for incontinence appliance services, and ICO registered (ZA495442) for GDPR-compliant data handling. The Incodirect e-commerce storefront supplements traditional NHS prescription flows with direct online ordering. Recent strategic activity is limited to the March 2025 award of sole UK distribution rights for the UNOQUIP Home Care silicone catheter range, signalling incremental portfolio expansion into the home care catheter segment.
Ostomed firmographics
Firmographics- Name
- Ostomed
- Legal name
- Ostomed Limited
- Website
- https://ostomed.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ostomed is an NHS registered UK medical supplier distributing over 6,000 stoma, continence, wound care, urology, laryngectomy, and skincare product lines to pharmacies, GPs, nursing homes, patients, and healthcare manufacturers via own-fleet and FP10 prescription channels.
- Ownership category
- akta.pro rank
Ostomed industry classification
Industry- Product category
- Medical Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Drugs and Druggists' Sundries Merchant Wholesalers (4242), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Ostomy Care Products (Pouches, Barriers/Wafers, Accessories, Skin Protection) (HLAHALAG)
- akta.pro secondary industries
- Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Perioperative Supply Chain, Instruments & Surgical Logistics (HLAFAIAO)
Keywords
Where Ostomed is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ostomed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Medical Product Sales: Direct sales of medical supplies including stoma care, continence products, wound care, urology, laryngectomy/tracheostomy, and skincare products to NHS, pharmacies, healthcare providers, and individual patients
- Pharmacy Services: Supply of over 6,000 product lines to retail pharmacies with next day delivery, handling prescription fulfillment for NHS patients
- Third Party Logistics: Bespoke turnkey logistics solutions combining warehousing, transportation, and technology for healthcare product delivery with 99-100% delivery success rate
- FP10 Agency Scheme: Independent specialist surgical appliance contractor handling NHS prescriptions for pharmacies with monthly commission payments to dispensing pharmacists
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UK Mainland Economy Delivery |
| Unit Pricing | Pay-as-you-go | UK Mainland BY 12 Noon Delivery |
| Unit Pricing | Pay-as-you-go | UK Mainland BY 10 AM Delivery |
| Unit Pricing | Pay-as-you-go | Saturday Delivery |
| Unit Pricing | Pay-as-you-go | UK Offshore Delivery - Northern Ireland |
| Unit Pricing | Pay-as-you-go | UK Offshore Delivery - Scottish Highlands |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Ostomed product offering
Product offeringCore offering
Ostomed is an NHS-registered medical supplier distributing over 6,000 product lines across six categories — Ostomy, Urology, Anal Irrigation Systems, Laryngectomy/Tracheostomy, Wound Care, and Skincare — to dispensing pharmacies, prescribing GPs, residential nursing homes, wholesalers, and individual patients across the UK. The company complements product sales with service offerings including the FP10 Agency Scheme, Prescription Nomination and Direct Delivery, Pharmacy supply, Manufacturers Distribution, and Third Party Logistics, fulfilling close to 2 million prescribed healthcare products and over 1 million deliveries annually.
Product overview
Ostomed is an NHS-registered medical supplier offering a comprehensive portfolio of healthcare products and services. Their core product offering spans six categories: Ostomy products, Urology products, Anal Irrigation Systems, Laryngectomy/Tracheostomy products, Wound Care products, and Skincare products. These are complemented by service offerings including Pharmacy services (supplying over 6,000 product lines), Wholesale supplies, the FP10 Agency Scheme for surgical appliances, Prescription Nomination and Direct Delivery, Manufacturers Distribution partnerships with over 80 suppliers, and Third Party Logistics services. The company operates primarily through their e-commerce platform (Incodirect) and serves a diverse customer base from prescribing GPs to individual patients, with a focus on stoma care, continence, and medical accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Ostomy Products Stoma care products for patients who have undergone ostomy surgery, including bags and accessories, supplied to NHS prescribers, pharmacies, and patients.
- Urology Products Urinary care products and devices for managing urological conditions, distributed to NHS and pharmacy channels.
- Anal Irrigation Systems Irrigation systems including Aquaflush Compact and Compact+ for bowel management, supplied to patients via prescription.
- Laryngectomy and Tracheostomy Products Aftercare products for laryngectomy and tracheostomy patients including adhesives, base plates, cleaning products, dressings, filters, protectors, stoma studs, tubing and holders.
- Wound Care Products Comprehensive wound management products including non-adhesive dressings, super adhesive dressings, medicated dressings, infection control dressings, cavity packing dressings, desloughing dressings, and advanced dressings.
- Skincare Products Skin care products including soap substitutes, emollients, barrier creams, moisturisers, wipes, and swabs for patients requiring skin protection.
- Pharmacy Supply Service NHS-registered pharmacy supply service providing over 6,000 product lines to retail pharmacies across the UK with next day delivery and prescription fulfillment for NHS patients.
- Wholesale Distribution Service Independent wholesaler offering specialist surgical appliances, dressings, and medical supplies to health authorities, pharmacies, and retail outlets with bulk orders processed through modern warehousing.
- FP10 Agency Scheme Surgical appliance contractor scheme allowing dispensing pharmacists to dispense NHS prescriptions without cash outlay, with monthly commission payments to pharmacists.
- Prescription Nomination and Direct Delivery Service Service allowing patients to nominate Ostomed to receive NHS prescriptions directly from their GPs and deliver medical products in discreet packaging to the patient's home.
- Manufacturers Distribution Service Distribution partnership service for over 80 healthcare manufacturers including Coloplast, Convatec, Hollister, 3M, Dansac, Smith & Nephew, Molnlycke, and others, providing access to Ostomed's NHS and pharmacy channels.
- Third Party Logistics (3PL) Service Bespoke turnkey logistics solutions combining warehousing, transportation, and technology for healthcare product delivery with 99-100% delivery success rate, serving healthcare manufacturers with compliance and quality management systems.
Quantifiable outcome
- 98.8% picking accuracy
- +4 more outcomes
Companies that use Ostomed
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Ostomed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ostomed partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- UnoquipcoreOstomed awarded sole UK distribution of the UNOQUIP Home Care range featuring 100% Pure Biocompatible Silicone Foley catheters. This partnership expands access for patients, caregivers, and healthcare professionals in the home care sector with immediate availability of key sizes.
- ColoplastcoreMajor manufacturer partner supplying ostomy and continence products distributed through Ostomed's NHS and pharmacy channels
- ConvaTeccoreLeading manufacturer of wound care and ostomy products supplied through Ostomed's distribution network
- HollistercoreManufacturer of ostomy products distributed via Ostomed's NHS registered supplier status
- 3MminorHealthcare product manufacturer supplying wound care and surgical products through Ostomed distribution
- DansacminorOstomy product manufacturer partnered with Ostomed for NHS and pharmacy distribution
- AquaflushminorManufacturer of anal irrigation systems distributed by Ostomed in the UK market
- FlexicareminorMedical device manufacturer supplying laryngectomy and tracheostomy products through Ostomed
- Medicare PlusminorHealthcare product supplier partnered with Ostomed for continence and wound care product distribution
- Pelican HealthcareminorOstomy and continence product manufacturer distributed via Ostomed pharmacy and NHS channels
- Smith & NephewminorMajor wound care and orthopaedic manufacturer with products distributed by Ostomed
- MolnlyckeminorWound care and surgical manufacturer supplying products through Ostomed distribution network
- BSN MedicalminorWound care and orthopaedic product manufacturer distributed via Ostomed
- Urgo MedicalminorWound care product manufacturer with products supplied through Ostomed pharmacy services
- HartmannminorEuropean healthcare product manufacturer supplying continence and wound care products via Ostomed
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Ostomed competitors and assessment
Company assessmentBroad incumbents
- Smith & Nephew: Global wound care and orthopaedic manufacturer that supplies through Ostomed and competes in adjacent wound care channels. Overlaps in wound dressings and surgical appliances that Ostomed distributes.
- Hollister: Major global ostomy and continence manufacturer with direct UK presence. Comparable because it serves the same NHS/patient customer base in ostomy products that Ostomed distributes, though through its own channels.
- Coloplast: Global ostomy and continence manufacturer that supplies through Ostomed but also operates direct-to-consumer channels in the UK. Comparable because it competes in the same end categories and customer relationships, but at much larger scale and with proprietary products.
- ConvaTec: Global wound care and ostomy manufacturer that is both an Ostomed supply partner and a competitor via its own direct sales and home-delivery programs in the UK. Overlaps heavily in wound care and ostomy categories served by Ostomed.
Direct peers
- Welland Medical: UK ostomy product specialist with NHS and pharmacy channels across stoma care. Direct peer in Ostomed's flagship ostomy category with overlapping customer base in UK dispensing pharmacies and NHS patients.
- Fittleworth Medical: UK specialist home-delivery supplier of stoma, continence, and wound care products direct to patients via prescription nomination. Closely comparable business model to Ostomed: NHS registered, dispenses via FP10-type agency schemes, and emphasizes discreet home delivery and patient service.
- Salts Healthcare: UK-based manufacturer and distributor of ostomy and continence products with both direct and pharmacy distribution. Comparable product mix (ostomy/continence focus), NHS standing, and overlap with Ostomed's core categories.
- Respond Healthcare (Bullens): Long-established UK medical supplies distributor focused on stoma, continence, and wound care with direct-to-patient home delivery and pharmacy supply. Direct peer operating under a comparable appliance contractor / FP10-style agency model.
- Medicare Plus International: UK medical product supplier in continence and wound care with NHS and pharmacy distribution. Listed as one of Ostomed's manufacturer partners but also operates comparable distribution and product lines, making it a direct peer in the UK market.
- Charter Healthcare: UK distributor specializing in stoma care, continence, and wound care products serving NHS patients and pharmacies. Direct competitor with similar product portfolio, NHS-registered supplier status, and pharmacy/wholesale distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ostomed compliance and trust
Trust signalCompliance3 records
Ostomed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ostomed leadership team
Management profileNumber of profiles
Ostomed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ostomed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ostomed
What does Ostomed do?
Ostomed is an NHS-registered medical supplier distributing over 6,000 product lines across six categories — Ostomy, Urology, Anal Irrigation Systems, Laryngectomy/Tracheostomy, Wound Care, and Skincare — to dispensing pharmacies, prescribing GPs, residential nursing homes, wholesalers, and individual patients across the UK. The company complements product sales with service offerings including the FP10 Agency Scheme, Prescription Nomination and Direct Delivery, Pharmacy supply, Manufacturers Distribution, and Third Party Logistics, fulfilling close to 2 million prescribed healthcare products and over 1 million deliveries annually.
Is Ostomed a public or private company?
Ostomed is a private company. It is classified as unknown and is currently operating.
When was Ostomed founded?
Ostomed was founded in 1990. It employs 51 to 100 people.
Where is Ostomed based?
Ostomed is headquartered in Preston, United Kingdom, in the Europe region.
How does Ostomed make money?
Four revenue lines are on record. Medical Product Sales are the primary driver. The others are pharmacy Services, third Party Logistics and FP10 Agency Scheme.
Who are Ostomed's main competitors?
Broad incumbents on record are Smith & Nephew, Hollister, Coloplast and ConvaTec. Direct peers are Welland Medical, Fittleworth Medical, Salts Healthcare, Respond Healthcare (Bullens), Medicare Plus International and Charter Healthcare.
Does Ostomed have an API?
No public API is recorded for Ostomed.
What industry is Ostomed in?
Ostomed's product category is Medical Supplies Distribution. Its primary akta.pro industry code is HLAHALAG, Ostomy Care Products (Pouches, Barriers/Wafers, Accessories, Skin Protection), with a secondary code of CRAOAHAE, Medical Supplies & Consumables Wholesale (Non-Device). Its NAICS code is 423450 and its SIC code is 5047.