Alman Partners

What Alman Partners does

Alman Partners Pty Ltd is an Australian independent financial advisory firm headquartered in Mackay, Queensland, with a second office in Brisbane. Founded in 1985 and self-licensed under its own Australian Financial Services Licence (AFSL 222107) since 2001, the firm operates as a fiduciary, fee-for-service practice serving high-net-worth individuals and families across Australia and overseas ex-pats. Its service catalogue centres on Comprehensive Financial Planning — covering wealth accumulation, retirement, estate planning, superannuation/SMSF advice, aged care, tax-efficient structures, and risk/insurance — supplemented by AP Direct Invest, a self-directed investment sub-brand for investors with less than $250,000 of investable assets.

The firm is built around an evidence-based investment philosophy grounded in Nobel Prize-winning academic research (Fama, Merton) and overseen by a dedicated Investment Committee, with model investment portfolios available to self-directed clients. It is CEFEX-certified as an Accredited Fiduciary (one of only a handful in Australia after 8+ annual audits) and holds FAAA Professional Practice status, winning FPA/FAAA Professional Practice of the Year in 2022. The team comprises eleven named advisers, including Managing Director Paul Shepherd and multiple CFP® Professionals with specialist credentials (SMSF Specialist Adviser, Chartered Accountant, CFA Level II).

Alman Partners generates revenue through a transparent fee-for-service model comprising a $550 inc. GST initial consultation fee, a one-off Statement of Advice construction fee, and an annual ongoing review and advice subscription disclosed in each Client Service Agreement. The firm has grown to 770+ clients, including 190+ retired clients with multi-decade relationships (some exceeding 22–25 years), operates a structured adviser development pipeline, and distributes through direct advisory meetings at its two offices plus video conferencing for remote clients.

Name

Alman Partners

Legal name

Alman Partners Pty Ltd

Website

https://alman.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Alman Partners is an independent, fee-for-service Australian financial advisory firm founded in 1985, serving high-net-worth individuals and families with comprehensive wealth, retirement, SMSF, and aged-care planning from offices in Mackay and Brisbane.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Wealth management services
• Financial planning advice
• Independent financial advisory
• Retirement planning services
• Superannuation and SMSF advice

Headquarters

HQ city

Mackay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Comprehensive Financial Planning: Fee-for-service model with three components: Initial meeting fee of $550 inc GST, construction and implementation of Statement of Advice (one-off fee quoted in Client Service Agreement), and ongoing review and advice fees disclosed in Client Service Agreement.
2. AP Direct Invest (Self-Directed Investment): Self-directed investment service designed for investors starting with less than $250,000 of investable assets, those seeking investment-only service, or those wanting access to world-class model investment portfolios while managing their own financial journey.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alman Partners provides holistic Comprehensive Financial Planning services tailored to high-net-worth individuals and families, covering wealth accumulation, retirement planning, estate planning, investment management, superannuation/SMSF advice, aged care support, and risk/insurance advice. The firm also operates AP Direct Invest, a self-directed investment service for investors with less than $250,000 of investable assets, providing access to diversified model investment portfolios based on Nobel Prize-winning academic research. Services are delivered on a fee-for-service basis under the firm's own Australian Financial Services Licence (AFSL: 222107).

Product overview

Alman Partners offers a unified financial advisory service built around two core offerings: Comprehensive Financial Planning (holistic wealth management covering investments, retirement, estate planning, and risk protection) and AP Direct Invest (a self-directed investment platform for investors with less than $250,000). Additional specialized services include aged care support and superannuation/SMSF advice. The firm operates on a fee-for-service model with no product commissions, providing truly independent financial strategies.

Differentiator

Problem solved

Functional benefit

Brands

• AP Direct Invest: Self-Directed Investment Service designed for investors starting out with less than $250,000 of investable assets.

Products and services

• Comprehensive Financial Planning Holistic financial planning service for individuals and families with higher levels of equity, covering wealth accumulation, retirement planning, estate planning, superannuation/SMSF advice, investment management, risk and insurance advice, tax-efficient structures, cash flow and budgeting, and aged care support. Delivered under the firm's own AFSL on a fee-for-service basis.
• AP Direct Invest (Self-Directed Investment Service) Self-directed investment service for investors with less than $250,000 of investable assets, those wanting investment-only services, or those who want access to world-class diversified model investment portfolios while managing their own financial journey. Portfolios are constructed on Nobel Prize-winning academic research rather than stock-picking or market timing.
• Aged Care Support Specialist aged care financial advice service helping clients navigate aged care options, including the Support at Home program, home care supports, retirement living decisions, and long-term care planning.
• Superannuation Advice (incl. SMSF) Expert superannuation advice covering Self-Managed Superannuation Funds (SMSF), salary sacrificing strategies, co-contributions, spouse contributions, and first home-owner super scheme guidance.

Quantifiable outcome

• 770+ successful clients
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Personal Risk ProfessionalscoreStrategic or Co-development PartnerPersonal Risk Professionals provides Alman Partners clients with access to specialist life insurance and income protection expertise. This partnership enhances the comprehensive advice experience by connecting clients with dedicated insurance specialists for cover reviews and policy comparisons.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Escala Partners: Australian independent wealth management and advisory firm serving HNW individuals and families with comprehensive financial planning and investment solutions. Highly comparable to Alman Partners in client focus, fee-for-service model, and independent positioning.
• Sequoia Financial Group: Listed Australian financial advice and licensee group operating a network of self-licensed and aligned advice firms across Australia. Comparable as a multi-brand advice platform with both comprehensive planning and model-portfolio capabilities targeting HNW clients.
• Ord Minnett: Australian private wealth management firm providing financial advice, portfolio management, and stockbroking services to HNW clients. Comparable as a longstanding independent Australian wealth manager with fiduciary-style client relationships.
• Shadforth Financial Group: Australian HNW-focused financial advisory firm providing comprehensive financial planning, investment management, and superannuation advice. Comparable as a long-established independent advice firm targeting HNW individuals and retirees.
• LGT Crestone Wealth Management: Australian private wealth management firm (formerly Crestone, now part of LGT Group) serving ultra-high-net-worth and HNW families with comprehensive advisory and investment services. Comparable in client segment, comprehensive planning model, and independent fiduciary positioning.
• Diverger: ASX-listed Australian advice firm aggregator building a portfolio of independently-branded financial advice practices. Directly comparable as a peer pursuing organic plus inorganic growth in HNW-focused independent advice.

Broad incumbents

• Centrepoint Alliance: ASX-listed Australian licensee and advice group supporting a national network of advice practices. Comparable as a broader incumbent in the Australian independent advice ecosystem with multi-brand licensee support services.
• Azimut (Count Financial): Australia's Count Financial, part of Italy-listed Azimut Group, operates a national network of financial advisers and licensees. Comparable as a broader advice incumbent with multi-brand licensee support for independent adviser practices.
• Insignia Financial: Major ASX-listed Australian wealth management platform (formerly IOOF) offering financial advice, superannuation, and investment platforms. Comparable as a broad incumbent with significant advice and platform operations targeting similar HNW and retiree segments.

Emerging players

• Pitcher Partners Wealth Management: Australian accounting-led advisory and wealth management practice serving HNW individuals, families, and SMSFs. Comparable in HNW-focused comprehensive planning with multi-adviser teams and SMSF specialist capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/@AlmanPartnersTrueWealth
• Xx.com/Almantruewealth
• Facebookfacebook.com/almanpartners
• LinkedInlinkedin.com/company/almanpartners

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alman Partners