Amantii
- Company typePrivate
- Founded2016
- HeadquartersNorth Liberty, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Amantii firmographics
Firmographics- Name
- Amantii
- Legal name
- Amantii Electric Fireplaces
- Website
- https://amantii.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Amantii industry classification
Industry- Product category
- Electric Fireplaces and Home Heating Appliances
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industry
- Fire Pits & Outdoor Fireplaces (HSAIACAG)
Keywords
Where Amantii is headquartered
LocationHeadquarters
- HQ city
- North Liberty
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Amantii business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Electric Fireplace Sales: Primary revenue from manufacturing and selling electric fireplaces through dealer network and direct channels. Products include built-in, wall-mount, freestanding, and insert fireplace models with various features and price points.
- Parts and Accessories: Revenue from replacement parts (remotes, bulbs, glass), media kits (log sets, glass media, stones), mantels, surrounds, and pedestals sold through Amantii Parts Store.
- Patio Heaters: Sale of outdoor patio heaters including Schwank bistroSchwank, supremeSchwank, parasolSchwank, and ElectricSchwank product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard electric fireplace models with smart features and basic heating capabilities |
| Unit Pricing | Pay-as-you-go | Premium Bespoke series with enhanced warranty, Bluetooth speakers, and brighter LED components |
| Unit Pricing | Pay-as-you-go | High-output models with 240V hardwiring for increased BTU output |
| Unit Pricing | Pay-as-you-go | Cast Iron Freestanding High Output Series |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Amantii product offering
Product offeringCore offering
Amantii manufactures and distributes electric fireplaces across multiple product series (Signature, Tru View, Symmetry, TRD Traditional, Panorama BI, Lynwood & Freestanding, Wall Mount/Linear, and Insert), along with Sierra Flame gas fireplaces, Fire & Ice branded electrics, and Schwank outdoor patio heaters. Products feature proprietary LED flame technology, holographic flame effects, WiFi/app/voice control, multi-sided glass viewing configurations, and BTU outputs from 5,000 to 20,000.
Product overview
Amantii is a manufacturer of electric fireplaces and heating solutions serving the residential and commercial markets. The product portfolio centers on electric fireplaces as the core offering, organized into distinct series including Signature (premium MultiView Holo holographic flames), Tru View (multi-sided glass configurations), Symmetry (frameless modern design), TRD Traditional (conventional hearth aesthetics), Panorama BI (built-in units), Lynwood & Freestanding (cast iron stoves), Wall Mount/Linear, and Insert Series (retrofit solutions). Complementary product lines include Sierra Flame gas fireplaces, Fire & Ice branded electrics, and Schwank patio heaters. The company also offers Bespoke-tier models with extended warranties, enhanced LED components, and integrated audio features. Products feature LED flame technology with multi-color effects, WiFi/smartphone app control, ambient lighting systems, and flexible installation options including built-in, wall-mount, and insert configurations. Manufacturing facilities and offices serve North American (Iowa, USA; Vancouver, BC, Canada) and international markets through regional sites in the UK and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Sierra Flame: Gas fireplace brand under Amantii offering linear, see-through, and insert gas fireplaces
- Remii
- Fire&Ice
- Amantii Parts Store
- Smart and Bespoke Parts Store
Products and services
- Signature Series Electric Fireplaces Premium electric fireplace line featuring the MultiView Holo with holographic flame technology, smoke and spark effects, and multi-sided installation options. Includes TruView Signature with Optimyst by Dimplex technology, targeting design-conscious homeowners, interior designers, and luxury residential projects.
- Tru View Series Electric Fireplaces
Quantifiable outcome
- Heating coverage of 300-500 sq. ft. in standard plug-in mode, up to 500 sq. ft. with hardwired models
- +3 more outcomes
Companies that use Amantii
Customer profileSegments4 records
Ideal customer profiles4 records
Amantii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Amantii partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DimplexcoreAmantii's Signature Series products feature Optimyst technology by Dimplex, incorporating Dimplex's proprietary misting-based flame technology into Amantii's fireplace designs for enhanced realism.
- Hearth, Patio & Barbecue Association (HPBA)coreAmantii maintains active membership in HPBA, participating in industry events and supporting the trade association for the hearth industry.
- National Fireplace Institute (NFI)coreAmantii maintains NFI certification, indicating professional training and industry standards compliance for fireplace installation and sales.
- SchwankminorAmantii distributes Schwank outdoor patio heater products (bistroSchwank, supremeSchwank, parasolSchwank, ElectricSchwank) through their product portfolio.
- Dealer NetworkcoreNetwork of authorized dealers across North America and international markets selling and installing Amantii fireplaces. Includes online dealers and physical showroom dealers.
- NapoleonminorCompetitor comparison reference. Napoleon Astound NEFB96AB is mentioned in product documentation as a competitive alternative being compared against Amantii Tru View XL Deep Smart.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Amantii competitors and assessment
Company assessmentDirect peers
- Touchstone Home Products: Electric fireplace specialist focused on wall-mount and TV-console integration; competes directly with Amantii in the affordable wall-mount/linear segment and online-dealer channels.
- Regency Fireplace Products: Manufacturer of gas, wood, and electric fireplaces across North America with a strong specialty dealer network; directly competes with Amantii in mid-tier and premium electric fireplace segments.
- Dimplex (Glen Dimplex): World's largest electric fireplace manufacturer and Amantii's direct competitor; also supplies Optimyst flame technology for Amantii's Signature Series. Overlapping electric fireplace portfolios serving residential and commercial markets globally.
- Real Flame: Electric, gel fuel, and outdoor fireplace manufacturer serving the residential market; competes with Amantii in the indoor electric fireplace category with a similar designer-friendly positioning.
- Travis Industries: Hearth products manufacturer owning Fireplace Xtrordinair, Lopi, and Tempest Torch brands; competes with Amantii in the premium fireplace category with strong specialty dealer relationships and a broad gas/wood/electric portfolio.
- Modern Flames: Electric fireplace specialist focused on premium linear designs and modern aesthetics; directly competes with Amantii in the contemporary electric fireplace category targeting designers, architects, and high-end residential projects.
- Napoleon (Wolf Steel): Major Canadian-based fireplace and BBQ manufacturer with broad electric, gas, and wood product portfolio; explicitly referenced as a competitor (Napoleon Astound NEFB96AB) in Amantii's product comparison materials.
- SimpliFire: Electric fireplace brand under Hearth & Home Technologies focused on the builder/contractor channel; directly competes with Amantii in electric-only installations with strong new construction and trade presence.
- Twin Star Home (ClassicFlame): Large electric fireplace and home furnishings manufacturer; competes with Amantii in mass-market and mid-tier electric fireplace segments with strong retail and e-commerce distribution.
Broad incumbents
- Hearth & Home Technologies: Largest US hearth products company owning Heat & Glo, Heatilator, Quadra-Fire, and SimpliFire brands; broad gas/wood/electric portfolio competes with Amantii across price tiers and channels, with greater scale, builder relationships, and trade-program leverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amantii social profiles
Digital presenceAmantii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amantii leadership team
Management profileNumber of profiles
Amantii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amantii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amantii
What does Amantii do?
Amantii manufactures and distributes electric fireplaces across multiple product series (Signature, Tru View, Symmetry, TRD Traditional, Panorama BI, Lynwood & Freestanding, Wall Mount/Linear, and Insert), along with Sierra Flame gas fireplaces, Fire & Ice branded electrics, and Schwank outdoor patio heaters. Products feature proprietary LED flame technology, holographic flame effects, WiFi/app/voice control, multi-sided glass viewing configurations, and BTU outputs from 5,000 to 20,000.
Is Amantii a public or private company?
Amantii is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amantii founded?
Amantii was founded in 2016. It employs 11 to 50 people.
Where is Amantii based?
Amantii is headquartered in North Liberty, United States, in the North America region.
How does Amantii make money?
Three revenue lines are on record. Electric Fireplace Sales are the primary driver. The others are parts and Accessories and patio Heaters.
Who are Amantii's main competitors?
Direct peers on record are Touchstone Home Products, Regency Fireplace Products, Dimplex (Glen Dimplex), Real Flame, Travis Industries, Modern Flames, Napoleon (Wolf Steel), SimpliFire and Twin Star Home (ClassicFlame). Hearth & Home Technologies is listed as a broad incumbent.
Does Amantii have an API?
No public API is recorded for Amantii.
What industry is Amantii in?
Amantii's product category is Electric Fireplaces and Home Heating Appliances. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of HSAIACAG, Fire Pits & Outdoor Fireplaces. Its NAICS code is 3334 and its SIC code is 3585.