Holac Maschinenbau
Holac Maschinenbau GmbH is a German family-owned manufacturer of high-precision mechanical food-cutting machines — multi-purpose dicers, slicers, strip cutters and cheese cutters — engineered and built 100% in Germany for SME butchers, industrial food processors and plant-based producers worldwide.
- Company typePrivate
- Founded1951
- HeadquartersNattheim, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holac Maschinenbau does
Holac Maschinenbau GmbH is a privately held, family-owned German industrial manufacturer specializing in high-precision mechanical cutting machines for the food processing industry. Founded around 1951 and headquartered in Nattheim with a production site in Heidenheim, the company designs and builds its equipment 100% in Germany and serves both SME/artisan operators (butchers, small cheese makers) and large industrial food processors across five primary application areas: meat (bone-in and boneless), cheese, fish, poultry, and plant-based alternatives. The firm currently celebrates a 75-year anniversary milestone and is positioning itself under the 'Precision Cutting Solutions Made in Germany' brand.
The product portfolio is organized into four machine-type categories: multi-purpose dicers (Cubixx, Maxx, VA and WS series — including the recently added Cubixx 120 CE variant), slicing machines (Sect series, including the new Sect 230/360 STC variants added in late 2025), strip cutters (Cubixx 100 series plus BS 28 and CS 28-2D), and cheese cutters (Cheesixx for SME, Cheesmaxx 200 for industry). Each line is offered in SME and industrial configurations with manual or conveyor/automated loading. Technology emphasis centers on durability, repeatability and a publicly signaled but unspecified push toward digitalization and Industry 4.0 controls.
Commercially, Holac runs a dual go-to-market: a direct inside-sales model in Germany segmented by region and customer tier (South Industry, South Craft, Central/North) and a channel-partner model internationally, with more than 50 named distributors across Europe, the Americas, Asia, Africa, Oceania and the Middle East, managed by four dedicated export sales representatives. Hardware sales of the Cubixx, Sect, Cheesixx and Cheesmaxx lines constitute the primary revenue stream, supplemented by after-sales service and spare parts revenue from a global installed base. Pricing is quote-based and not publicly disclosed. Demand generation relies heavily on a year-round international trade-fair circuit led by IFFA, SUEFFA, Pack Expo Las Vegas, Gulfood Manufacturing and regional food-processing exhibitions, supported by a multilingual corporate website and limited social-media presence. Holac self-describes as 'part of an internationally represented corporate group,' although the parent entity is not named in available sources; it is not publicly listed and does not disclose revenue.
Holac Maschinenbau firmographics
Firmographics- Name
- Holac Maschinenbau
- Legal name
- holac Maschinenbau GmbH
- Website
- https://holac.de
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Holac Maschinenbau GmbH is a German family-owned manufacturer of high-precision mechanical food-cutting machines — multi-purpose dicers, slicers, strip cutters and cheese cutters — engineered and built 100% in Germany for SME butchers, industrial food processors and plant-based producers worldwide.
- Ownership category
- akta.pro rank
Where Holac Maschinenbau is headquartered
LocationHeadquarters
- HQ city
- Nattheim
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Holac Maschinenbau business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Industrial machine sales: Primary revenue stream from sale of multi-purpose dicers (Cubixx, Maxx, VA, WS series), slicing machines (Sect series), strip cutters, and cheese cutters (Cheesixx, Cheesmaxx). Sold via direct sales in Germany and through a global distributor/dealer network internationally. Product brochure (October 2025) used as primary sales asset.
- After-sales service and spare parts: Dedicated service department offering phone and email support for installed machines (Service line +49 7321/9645 -17). Implies recurring revenue from spare parts, maintenance contracts and service agreements across global installed base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing across all machine categories (multi-purpose dicers, slicing machines, strip cutters, cheese cutters); no public price list available. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Holac Maschinenbau product offering
Product offeringCore offering
Holac Maschinenbau GmbH designs, engineers, and manufactures high-precision industrial food cutting machinery, including multi-purpose dicers (Cubixx, Maxx, VA, WS series), slicing machines (Sect series), strip cutters (Cubixx 100 series, BS/CS models), and cheese cutters (Cheesixx for SME, Cheesmaxx 200 for industry). All machines are engineered and built 100% in Germany and serve meat (bone-in or boneless), cheese, fish, poultry, vegetables and plant-based food processors, with separate SME and industrial product lines.
Product overview
Holac Maschinenbau GmbH offers a multi-line product portfolio of industrial and SME food-cutting machines, organised into four machine-type categories that share the holac brand and German-engineered mechanical cutting technology. The portfolio comprises: (1) Multi-purpose dicers — the Cubixx, Maxx, VA and WS series (Cubixx 120, Cubixx 120 CE, Cubixx 120 U/LP, Cubixx 150 LP, Maxx 116 U/LP, Maxx 150 LP, VA 125 N, VA 150 N/G, WS 150 L); (2) Slicing machines — the Sect series (Sect 200/230, Sect 230 TC, Sect 360 TC, Sect 230 STC / Sect 360 STC, Sect 28 CT); (3) Strip cutters — the Cubixx 100 series and BS/CS models (Cubixx 100, Cubixx 100 L, Cubixx 100 CX, Cubixx 100 LP, BS 28, CS 28-2D); and (4) Cheese cutters — the Cheesixx (SME) and Cheesmaxx 200 (industry). Each line is offered in SME and industry configurations with variants for manual or automatic loading, conveyor feed, lift-position (LP) and continuous operation. The Cubixx name spans both multi-purpose dicers and strip cutters. Together these machine families form a modular family of cutting solutions for meat (bone-in or boneless), cheese, fish, vegetables and plant-based alternatives, with related sub-sites such as plantbased.holac.de (plant-based focus) and www.speckschneider.de (specialised bacon/meat cutting).
Differentiator
Problem solved
Functional benefit
Brands
- Cubixx: Multi-purpose dicer / strip cutter product line (e.g., Cubixx 100, Cubixx 100 L, Cubixx 100 CX, Cubixx 100 LP, Cubixx 120, Cubixx 120 CE, Cubixx 120 U/LP, Cubixx 150 LP).
- Sect
- Cheesmaxx
- Cheesixx
- Maxx
- VA
- WS
Products and services
- Cubixx 120
Quantifiable outcome
- USD 2.5B global portioning machines market in 2024, projected to reach USD 4.9B by 2033 (8.8% CAGR); Europe dominant, Asia-Pacific fastest growing.
Companies that use Holac Maschinenbau
Customer profileSegments6 records
Ideal customer profiles1 record
Holac Maschinenbau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Holac Maschinenbau partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship distribution partner for the united states (canton, ma), also referenced as the reiser uk and reiser canada distributor for north american markets., major global distributor network with vemag entities in australia (vemag australia pty. ltd., redland bay qld), new zealand (vemag nz), china (vemag sales and service co., ltd., shanghai), brazil (vemag do brasil, palhoça/sc) and turkey (vemag makine san.tic.ltd.sti., istanbul). represents a strategic multi-region channel footprint., primary austrian distributor., primary italian distributor; managed by andrea lazzari (direttore generale) with achim holz (holac md) as the direct holac contact., primary french industrial distributor; complemented by jv la française for additional french coverage., primary spanish distributor., primary mexican distributor; led by christopher critchett, with gilberto zatarain pineda as the holac export contact., primary colombian distributor; led by miguel eduardo urrego (director commercial)., primary south african distributor., primary scandinavian distributor across denmark and sweden., primary russian and belarusian distributor., asian regional distributor covering south korea and the philippines., secondary chinese distributor complementing vemag china., long-standing creative agency partner responsible for the corporate website concept, design and implementation., strategic hosting infrastructure provider under a german gdpr data processing agreement (avv)., compliance / consent management technology vendor., embedded social media integration; joint controller arrangement under gdpr art. 26., embedded video and map services on holac.de., embedded video portal plugin on holac.de., industry craft-trade media and event partner for the german butcher trade. and annual trade-show partner of the evenord cooperative of meat-industry suppliers..
- Robert Reiser & Co., Inc. (USA)flagship distribution partner for the united states (canton, ma), also referenced as the reiser uk and reiser canada distributor for north american markets.Holac Maschinenbau's exclusive distribution partner in the United States. Richard Conway is listed as the Holac export sales contact for the USA. Robert Reiser & Co. handles sales and service of Holac cutting machines to North American customers from its 725 Dedham Street, Canton, MA office.
- VEMAG (multiple countries: Australia, New Zealand, China, Brazil, Turkey)major global distributor network with vemag entities in australia (vemag australia pty. ltd., redland bay qld), new zealand (vemag nz), china (vemag sales and service co., ltd., shanghai), brazil (vemag do brasil, palhoça/sc) and turkey (vemag makine san.tic.ltd.sti., istanbul). represents a strategic multi-region channel footprint.Series of regional VEMAG entities that distribute and service Holac cutting machines across Oceania, East Asia, South America and Turkey. Each entity provides local sales, service and warehousing support. The Australia office lists Frank Allan (CEO), Martin Parr (Sales), Ryan Fitterer (Service) and Jeanette Allan (Accounts).
- Franz Gramiller & Sohn, Gesellschaft m.b.H. (Austria)primary austrian distributor.Austrian distribution partner based in Salzburg (Haunspergstr. 32, 5021 Salzburg), handling Holac cutting machine sales across Austria with Sven Bauknecht as the Holac export contact.
- Lazzari Equipment Srl (Italy)primary italian distributor; managed by andrea lazzari (direttore generale) with achim holz (holac md) as the direct holac contact.Italian distributor based in Settimo di Pescantina (Verona), providing Holac sales and service in Italy. Direct relationship with Holac managing director Achim Holz.
- Fésia (France)primary french industrial distributor; complemented by jv la française for additional french coverage.French distribution partner based in Scherwiller (Alsace), distributing Holac cutting machines in France with Sven Bauknecht as the Holac export contact. JV LA Française (Flers) provides additional French coverage.
- DORDAL S.A. (Spain)primary spanish distributor.Spanish distribution partner based in Santa Perpètua de Mogoda (Barcelona), handling Holac sales and service in Spain with Ronald Ambrassat as the Holac export contact.
- ARTIPAC (Mexico)primary mexican distributor; led by christopher critchett, with gilberto zatarain pineda as the holac export contact.Mexican distribution partner (Artículos para empacadoras, S.A. de C.V.) based in Cuautitlan Izcalli, distributing Holac cutting machines to Mexican food processors.
- TechnoFood (Colombia)primary colombian distributor; led by miguel eduardo urrego (director commercial).Colombian distribution partner based in Antioquia, handling Holac sales in Colombia with Gilberto Zatarain Pineda as the Holac export contact.
- Freddy Hirsch (Pty) Ltd. (South Africa)primary south african distributor.South African distribution partner based in Cape Town, distributing Holac cutting machines with Sven Bauknecht as the Holac export contact.
- NEMCO Machinery (Denmark / Sweden)primary scandinavian distributor across denmark and sweden.NEMCO Machinery A/S (Brondby, Denmark) and Nemco A/B (Malmö, Sweden) distribute Holac machines in the Nordics with Sven Bauknecht as the Holac export contact.
- Begarat Vertriebs- und Service GmbH (Russia)primary russian and belarusian distributor.Russian distribution partner with offices in Saint Petersburg and Podolsk (Moscow region), distributing Holac cutting machines in Russia and Belarus with Sven Bauknecht as the Holac export contact.
- Rieckermann (Korea / Philippines)asian regional distributor covering south korea and the philippines.Regional Asian partner with offices in Seoul (Rieckermann Korea Ltd.) and Mandaluyong Metro Manila (Rieckermann Philippines, Inc.), distributing Holac cutting machines in those markets with Ronald Ambrassat as the Holac export contact.
- Freund Mado Food Machinery & Technology Co. Ltd. (China)secondary chinese distributor complementing vemag china.Chinese distribution partner based in Beijing (Tongzhou District), handling Holac sales in mainland China with Ronald Ambrassat as the Holac export contact.
- Werbeagentur Dreamlandlong-standing creative agency partner responsible for the corporate website concept, design and implementation.Dreamland is credited in the Impressum as the agency responsible for 'Konzeption, Design und Umsetzung' (concept, design and implementation) of holac.de and its multilingual sub-sites.
- Hetzner Online GmbHstrategic hosting infrastructure provider under a german gdpr data processing agreement (avv).Hetzner Online GmbH (Industriestr. 25, 91710 Gunzenhausen, Germany) hosts the holac.de website and its sub-sites under a data processing agreement (Auftragsverarbeitung).
- Borlabs GmbHcompliance / consent management technology vendor.Borlabs GmbH (Rübenkamp 32, 22305 Hamburg) provides the Borlabs Cookie consent management technology used across holac.de to capture and document user cookie consents in compliance with GDPR/TTDSG.
- Meta Platforms Ireland Limited (Facebook)embedded social media integration; joint controller arrangement under gdpr art. 26.Facebook social media elements are integrated into holac.de. Holac and Meta Platforms Ireland Limited act as joint controllers under a Data Processing Addendum for the collection and forwarding of personal data from the website.
- Google Ireland Limited (YouTube / Google Maps)embedded video and map services on holac.de.YouTube video embeds and Google Maps location services are integrated into holac.de; data transfers to the US rely on EU Commission Standard Contractual Clauses.
- Vimeo Inc.embedded video portal plugin on holac.de.Vimeo video plugins are integrated into holac.de for content presentation; data transfers rely on EU Standard Contractual Clauses.
- AFZ Akademie (Allgemeine Fleischer Zeitung)industry craft-trade media and event partner for the german butcher trade.Holac acts as a partner of the AFZ Akademie at the BESH (Best Exhibition of the Skilled Trades) trade event, supporting craft butcher continuing education and industry exchange.
- Evenord eG (Hausmesse Nuremberg)annual trade-show partner of the evenord cooperative of meat-industry suppliers.Holac participates annually in the Evenord Hausmesse in Nuremberg (21–22 March 2026 edition), showcasing products such as the Cubixx 100L on site. Roland Hoffmann is the on-site Holac sales contact.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Holac Maschinenbau competitors and assessment
Company assessmentBroad incumbents
- Bizerba SE & Co. KG: German family-owned industrial food processing equipment manufacturer specializing in slicing, weighing and labeling — overlaps with Holac's slicing machine (Sect) and meat-processing offerings but serves a broader end-of-line portfolio.
- JBT Corporation: US-listed global food processing and air transport equipment provider — its ProFood and related brands include portioning and cutting machinery that compete with Holac's industrial dicer and slicer lines for meat, poultry and protein processors.
- Baader Group: German food processing equipment manufacturer with particular strength in fish and seafood processing — overlaps with Holac's fish/poultry cutting applications and competes for the same protein-processor customers.
- GEA Group AG: German-listed global industrial food processing equipment conglomerate with a broad portfolio including cutting, slicing and portioning technologies — a much larger incumbent competing with Holac across multiple food-processing categories.
- Marel hf: Iceland-listed global leader in food processing equipment with a much broader portfolio — directly overlaps with Holac in cutting/portioning machinery but competes as a large platform offering complete processing lines rather than as a focused specialist.
Direct peers
- Urschel Laboratories, Inc. US-based global manufacturer of industrial food cutting, slicing and dicing machinery — overlapping product categories with Holac (Cubixx, Sect, Cheesmaxx equivalents) and competing in the same meat, cheese and vegetable processing end-markets.
- Magurit Gefrierschneider GmbH: German specialist in frozen block cutting and dicing machinery for the food industry, with a comparable focus on high-precision mechanical cutting and similar mid-sized German Mittelstand profile to Holac.
- Textor Food Machinery Ltd. UK-based specialist manufacturer of food cutting and portioning machinery for meat, cheese and similar applications — a niche direct peer with comparable product focus and end-market overlap with Holac's portfolio.
- TREIF Maschinenbau GmbH: German manufacturer of industrial cutting, dicing and slicing machines for the food industry — the closest head-to-head competitor to Holac with an overlapping product portfolio (dicers, strip cutters) and similar Mittelstand profile based in Germany.
- FAM NV: Belgium-based manufacturer of industrial cutting machines for food processing (dicers, slicers, strip cutters) — a direct competitor in food cutting equipment with a similar precision-engineering heritage in Europe.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Holac Maschinenbau social profiles
Digital presenceHolac Maschinenbau compliance and trust
Trust signalCompliance3 records
Holac Maschinenbau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holac Maschinenbau leadership team
Management profileNumber of profiles
Profiles9 records
Holac Maschinenbau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holac Maschinenbau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holac Maschinenbau
What does Holac Maschinenbau do?
Holac Maschinenbau GmbH designs, engineers, and manufactures high-precision industrial food cutting machinery, including multi-purpose dicers (Cubixx, Maxx, VA, WS series), slicing machines (Sect series), strip cutters (Cubixx 100 series, BS/CS models), and cheese cutters (Cheesixx for SME, Cheesmaxx 200 for industry). All machines are engineered and built 100% in Germany and serve meat (bone-in or boneless), cheese, fish, poultry, vegetables and plant-based food processors, with separate SME and industrial product lines.
Is Holac Maschinenbau a public or private company?
Holac Maschinenbau is a private company. It is classified as family owned and is currently operating.
When was Holac Maschinenbau founded?
Holac Maschinenbau was founded in 1951. It employs 101 to 250 people.
Where is Holac Maschinenbau based?
Holac Maschinenbau is headquartered in Nattheim, Germany, in the Europe region.
How does Holac Maschinenbau make money?
Two revenue lines are on record. Industrial machine sales are the primary driver. The others are after-sales service and spare parts.
Who are Holac Maschinenbau's main competitors?
Broad incumbents on record are Bizerba SE & Co. KG, JBT Corporation, Baader Group, GEA Group AG and Marel hf. Direct peers are Urschel Laboratories, Inc., Magurit Gefrierschneider GmbH, Textor Food Machinery Ltd., TREIF Maschinenbau GmbH and FAM NV.
Does Holac Maschinenbau have an API?
No public API is recorded for Holac Maschinenbau.