Franz Gramiller & Sohn GmbH

What Franz Gramiller & Sohn GmbH does

Franz Gramiller & Sohn Gesellschaft m.b.H. is a fourth-generation, family-owned Austrian trading and service company (Handels- und Serviceagentur) headquartered in Salzburg that distributes and services food processing and packaging machinery across Austria. Founded in February 1919 by Franz Xaver and Maria Gramiller as a general merchandise business trading furs, hides, casings, and spices, the company evolved into a specialized machinery distributor after Maximilian Gramiller assumed leadership in 1951 and shifted focus to meat processing equipment. It holds twelve exclusive general agencies (Generalvertretungen) with leading global manufacturers including GEA, VEMAG, Weber, K+G Wetter, BAADER, HOLAC, Fessmann, Colussi Ermes, VARIOVAC, and Komet, representing the core of its competitive position in the Austrian market.

The company does not manufacture proprietary technology but resells, configures, services, and trains customers on equipment sourced from its manufacturing partners. Its product surface spans the full food processing and packaging workflow across eight industry verticals — meat and sausage, convenience, vegan/plant-based, pet food, bakery and sweet goods, cheese, fruit and vegetables, and pharma and non-food systems — as well as a separate retail store fitting (Ladenausstattung) line. Distribution is executed through a four-person Austria-wide field sales team covering defined federal-state territories, complemented by a demonstration showroom in Salzburg and a secondary e-commerce platform (gms.gramiller.at) for used and demonstration machines.

Revenue is generated through six streams: new machinery sales, used machinery sales, service/maintenance/repair, spare parts supply, customized training programs (co-delivered with manufacturers), and retail store fitting hardware. After-sales service is delivered by a team equipped with mobile service vehicles and supported by what the company describes as Austria's largest spare parts warehouse for food processing equipment. The business is currently managed by Mag. Barbara Gramiller and DI (FH) Gerhard Pockenauer, who assumed leadership in March 2015, with no external parent, private equity, or venture capital involvement. A separate subsidiary, Dr. Franz Gramiller GmbH & Co KG, was established in 1970 to handle legally required on-site machine repairs, and a second entity, Dr. Franz Gramiller Service GmbH, operates from the same Salzburg campus.

Name

Franz Gramiller & Sohn GmbH

Legal name

Franz Gramiller & Sohn Gesellschaft m.b.H.

Website

https://gramiller.at

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Franz Gramiller & Sohn GmbH is a fourth-generation Austrian family-owned trading and service company, headquartered in Salzburg, that distributes and services food processing and packaging machinery across Austria under twelve exclusive manufacturer agencies.

Ownership category

akta.pro rank

Product category

Food Processing and Packaging Machinery Distribution

NAICS

Packaging Machinery Manufacturing (333993), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

Keywords

• Food processing machinery
• Packaging technology distribution
• Meat processing equipment
• Commercial kitchen equipment
• Industrial food machinery service

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Food Processing and Packaging Machinery Sales: Gramiller sells new food processing and packaging machines sourced from exclusive partnerships with leading manufacturers such as GEA, VEMAG, Weber, K+G Wetter, Colussi, and others. Revenue is generated through one-time equipment sales transactions.
2. Used/Gebrauchtmaschinen Sales: The company operates a separate used machinery platform (gms.gramiller.at) selling pre-owned food processing and packaging machines in various condition states (like new, as-returned, etc.)
3. Service, Maintenance, and Repair: Gramiller provides after-sale service including customer support, preventive maintenance, machine repair, and spare parts supply. Technicians are equipped with service vehicles and maintain a spare parts warehouse to minimize machine downtime.
4. Training Services: Customized training programs are offered jointly with machine manufacturers. Certificates are issued upon successful completion.
5. Store/Shop Fitting (Ladenausstattung): Gramiller supplies and delivers equipment and accessories for food retail environments including delicatessen counters, presentation dishes, knives, kitchen utensils, combi steamers, and convection ovens, serving both individual stores and major retail chains.
6. Project Planning and Consulting: Consulting services during the conception and project planning phase, helping customers find optimally tailored machines and line concepts, including delivery and assembly.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Franz Gramiller & Sohn GmbH is a trading and service agency that distributes and services food processing and packaging machinery in Austria under exclusive partnerships with 12 leading global manufacturers. The company supplies new and used machinery, delivers project planning and consulting, performs installation and commissioning, and provides ongoing maintenance, repair, spare parts, and customized training programs. It also supplies food retail store-fitting (Ladenausstattung) equipment and accessories for individual stores and retail chains.

Differentiator

Problem solved

Functional benefit

Products and services

• New Food Processing and Packaging Machinery Distribution Distribution and sale of new food processing and packaging machinery in Austria sourced from 12 exclusive general agency partnerships with leading global manufacturers including GEA, VEMAG, Weber, K+G Wetter, BAADER, COLUSSI, HOLAC, Fessmann, Supervac, VARIOVAC, Komet, VAKONA, Travaglini, Eloma, JBT/Schröder, Mado, Singer & Sohn, Schomaker, Deighton, AMATEC, VOSS, and Buhmann. Sales include project conception, machine selection, delivery, assembly, and commissioning for Austrian meat, convenience, vegan, pet food, bakery, cheese, fruit & vegetable, and pharma & non-food customers.
• Used/Lagermaschinen (Pre-Owned Machinery) Sales Sale of pre-owned and demonstration food processing and packaging machines (cutters, mixers, slicers, packaging machines, and other equipment) across Austrian and European markets via a dedicated e-commerce platform at gms.gramiller.at, targeting SMBs, individual buyers, and trade customers seeking cost-effective equipment.
• After-Sales Service, Maintenance, and Repair Comprehensive after-sales service for food processing and packaging machinery including customer support, preventive maintenance, on-site repair via fully equipped service vehicles, and spare parts supply from the largest spare parts warehouse in Austria. Operations are run through the wholly owned subsidiary Dr. Franz Gramiller GmbH & Co KG (workshop) and Dr. Franz Gramiller Service GmbH, minimizing customer machine downtime.
• Training Programs (Schulungen) Customized operator and technical training on food processing and packaging machinery delivered jointly with partner manufacturers. Certificates are issued to participants upon successful completion, targeting Austrian food processing customers seeking skilled operators and reduced operator error.
• Store/Shop Fitting (Ladenausstattung) Supply and delivery of food retail store and shop fittings including delicatessen counters, food presentation dishes, professional knives, kitchen utensils, combi steamers, and convection ovens. Serves both individual stores and leading Austrian retail chains (LEH-Ketten) with partners including Giesser, Dalebrook, DuPont (Plexiline), Assheuer+Pott (APS), Ammon, PricoPlex, Eloma, and WAS Germany; includes custom engraving and logo branding services for knives.
• Project Planning and Consulting (Vertrieb/Anwendungstechnik) Consulting and project planning services supporting customers from project conception through to machine selection, delivery, assembly, and commissioning. Provided by dedicated Vertrieb and Anwendungstechnik teams that help customers identify optimally tailored machines and line concepts for their production requirements.

Segments9 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered core and minor.

• GEAcoreTechnology or IntegrationGEA is one of the world's largest providers of system solutions for food, beverage, and pharmaceutical industries. Gramiller represents GEA products in Austria, offering processing, further processing, and packaging machines as well as comprehensive service.
• VEMAG Maschinenbau GmbHcoreTechnology or IntegrationVEMAG is one of the world's leading machine manufacturers for filling and portioning systems and has been a key manufacturer represented by Gramiller in Austria for decades.
• Weber Maschinenbau GmbHcoreTechnology or IntegrationWeber is a system provider for slicing and packaging applications of fresh products, developing and producing complete cutting and packaging lines for meat, sausage, cheese, and plant-based alternatives.
• K+G WettercoreTechnology or IntegrationK+G Wetter is a renowned manufacturer of high-quality machines (cutters, mixers, wolf machines) for meat and food processing, offering robust and durable equipment for the entire value chain.
• BAADERcoreTechnology or IntegrationBAADER is a global partner for food processing solutions with over 100 years of experience, focusing on innovations for safe, efficient, and sustainable food processing from live protein handling to finished products.
• Fessmann GmbH & Co KGcoreTechnology or IntegrationFessmann has been a pioneer in smoking technology since 1924, offering systems for smoking, cooking, roasting, baking, and cooling for craft and industrial applications worldwide.
• HOLAC Maschinenbau GmbHcoreTechnology or IntegrationHOLAC has been perfecting the processing (cutting, cubing, grating) of meat, fish, cheese, and vegetables for over 60 years, with all machines developed and produced in Nattheim, Schwaben.
• Colussi ErmescoreTechnology or IntegrationColussi Ermes is the world's leading manufacturer of washing systems for the food sector, also serving pharma, logistics, automotive, and hospital sectors with innovative, high-performance, and hygienic washing systems.
• Supervac Maschinenbau GmbHcoreTechnology or IntegrationSupervac is a leading company in the development and manufacture of vacuum packaging machines, offering complete solutions including vacuum packaging machines, shrink, cooling and drying equipment, and fully automatic bag filling solutions.
• VARIOVAC GmbHcoreTechnology or IntegrationVARIOVAC has been setting standards in the high-tech packaging industry since 1995 with customized packaging solutions for customers in 69 countries.
• Komet Maschinenfabrik GmbHcoreTechnology or IntegrationKomet has specialized in the development, manufacture, and distribution of vacuum packaging and vacuum cooking machines for industry, trade, gastronomy, and butchers for over 70 years.
• VAKONA GmbHcoreTechnology or IntegrationVAKONA is a renowned company specialized in tumblers, vacuum tenderizing and massaging machines, delicatessen mixers, and pickling technology.
• Travaglini S.p.A.coreTechnology or IntegrationTravaglini is a leading company in the meat industry, specializing in the construction of systems for fermentation, smoking, and aging of meat products for over 70 years.
• ElomacoreTechnology or IntegrationEloma is a leading manufacturer of high-quality combi steamers and retail ovens for professional use, developing user-friendly solutions that guarantee maximum efficiency with German quality.
• Giesser (Johannes Giesser Messerfabrik GmbH)coreChannel Partner/ Reseller/ DistributorGiesser manufactures high-quality knives and accessories for professional users, with approximately 2,500 forged or stamped knives for gastronomy and food processing. Gramiller resells Giesser products and offers custom engraving and logo branding.
• PricoPlex GmbHminorChannel Partner/ Reseller/ DistributorPricoPlex produces robust plastic products for food presentation, offering break-resistant display and buffet equipment in various shapes, colors, and finishes. Distributed through Gramiller for store fitting.
• CB srlcoreTechnology or IntegrationCB srl is a partner for professional and sustainable cooking systems since 1962, offering multi-function cooking systems, chicken grills, pressure cookers, and convection ovens, manufactured entirely in Italy.
• MESUTRONIC Gerätebau GmbHcoreTechnology or IntegrationMESUTRONIC has produced innovative metal detection technology for over 30 years, supplying metal detectors, metal separators, and X-ray inspection systems to customers worldwide.
• multiweigh GmbHcoreTechnology or IntegrationMultiweigh has been a leading manufacturer of high-quality combination scales and multihead weighers for the food industry for over 20 years, known for precision, speed, reliability, hygiene, and cost efficiency.
• Buhmann Systemverpackung GmbHcoreTechnology or IntegrationBuhmann has over 40 years of experience in the automation and packaging industry, offering turnkey solutions including end packaging machines, carton erectors, and sleevers, as well as manufacturer-independent automation solutions.
• ValkocoreTechnology or IntegrationValko offers a wide range of vacuum packaging machines, sealing machines, and fully automatic food packaging systems, combining technique, production, and distribution under one roof for over 30 years.
• Velati S.r.l.coreTechnology or IntegrationFounded in 1867 as a manufacturer of meat grinders, Velati focuses on protecting meat structures for highest quality, serving applications from meat to vegetarian products, fruits, and marinades.
• VELEC SystemscoreTechnology or IntegrationVELEC specializes in the design and manufacture of special machines and production lines focused on rapid counting, distribution, and packaging of products in the food industry, developing complete turnkey solutions.
• AMATECcoreTechnology or IntegrationAMATEC is a system partner for forming machines for convenience products, offering precise and flexible machine concepts that fit perfectly into production flows and increase productivity and quality.
• Landig Group (DRY AGER)coreTechnology or IntegrationLandig Group has set itself the goal of revolutionizing the dry aging process, with products and solutions now available in over 60 countries. The DRY AGER brand has become a leading provider of professional dry aging solutions.
• Singer & SohncoreTechnology or IntegrationSinger & Sohn has specialized in the manufacture and distribution of product deposition systems, thermal treatment systems, and automation solutions for the food industry for over 30 years, with high production depth enabling fast and flexible responses to customer needs.
• Egger Kälte Klima GmbHcoreTechnology or IntegrationEgger specializes in the manufacture of refrigeration and ventilation systems for meat preservation, drying, and aging, successfully using natural refrigerants such as CO2, NH3, and propane.
• Omet-FoodtechcoreTechnology or IntegrationOmet-Foodtech has produced mixers for the food industry, particularly the meat industry, for over 50 years, combining strong local traditions with highly developed technologies for businesses of all sizes.
• Deighton Manufacturing (UK) Ltd.coreTechnology or IntegrationDeighton specializes in the manufacture of innovative systems for the food processing industry, including forming machines, sandwich systems, and complete coating and frying systems, offering affordable solutions for cost-effective production.
• Schomaker Convenience Technik GmbHcoreTechnology or IntegrationSchomaker specializes in customer-specific solutions in the convenience food and meat products industry, offering wrapping machines, marinating and seasoning machines, coating systems, frying and cooking machines, and complete turnkey solutions.
• VOSS Thermal ProcessescoreTechnology or IntegrationVOSS specializes in autoclave systems for preserving foods, offering solutions for artisan businesses, larger manufactures, and the food industry, providing tailor-made solutions for canned foods, ready meals, pet food, and more.
• DuPont (Plexiline)minorChannel Partner/ Reseller/ DistributorDuPont has been a respected manufacturer of professional food presentation trays for over 35 years. The Plexiline range offers modular and food-safe trays contributing to perfect counter presentation.
• DalebrookminorChannel Partner/ Reseller/ DistributorDalebrook is a world leader in the development and manufacture of melamine food display solutions, offering the most original and high-quality solutions for food service and presentation with over 75 years of experience.
• Freund GmbHcoreTechnology or IntegrationFreund is a globally acting manufacturer of slaughter and cutting tools, aiming to make the meat recovery process animal-friendly, socially responsible, and profitable for customers with over 100 years of experience.
• AmmonminorChannel Partner/ Reseller/ DistributorAmmon has specialized as a manufacturer of high-quality wood and plastic products since 1983, covering the entire range of food service and gastronomy with over 9,500 articles for hotels, restaurants, butchers, and catering.
• MadocoreTechnology or IntegrationMado has been producing food processing machines since 1969, offering a comprehensive range of equipment for butchers and food processors.
• Hoonved Ali Group SrlcoreTechnology or IntegrationHoonved has been developing and building innovative and reliable washing systems for over 50 years, offering a wide range of customized washing solutions from small undercounter machines to conveyor dishwasher systems.
• JBT / Schröder MaschinenbaucoreTechnology or IntegrationJBT Schröder develops and produces worldwide systems for injection and marinating processes, delivering fully automated and intelligently networked production lines for meat, poultry, and fish processing.
• Josef Koch AGcoreTechnology or IntegrationJosef Koch AG is a solution provider for industrial and commercial food production, specializing in meat and dairy processing while also offering solutions for plant-based products.
• Assheuer + Pott (APS)minorChannel Partner/ Reseller/ DistributorAPS develops products for serving, buffet, and bar under the brand APS, creating products that combine perfect functionality with highest demands on design and quality.
• Zentjes Food B.V.coreTechnology or IntegrationZentjes Food has been a reliable manufacturer and supplier of professional machines for the food industry since 1996, constructing strip cutters, schnitzel platters, conveyor belts, and spirals with custom solutions.
• Sümann GmbHcoreTechnology or IntegrationSümann specializes in the manufacture of plants for meat and sausage processing, particularly for cooking, baking, and smoking, offering products for both craft and industrial use.
• CT Cliptechnik Deutschland GmbHcoreTechnology or IntegrationCT Cliptechnik has been a successful family business on the German and international market for over 17 years, offering high-quality clip machines Made in Germany for the meat processing industry.
• TalsacoreTechnology or IntegrationTalsa offers a range of food processing equipment for butchers and food processors, complementing Gramiller's product portfolio.
• Was GermanyminorChannel Partner/ Reseller/ DistributorWAS Germany is a leading provider of high-quality hotel and gastronomy equipment with over 3,000 products including table and bar accessories, dishes, cutlery, kitchen utensils, and cleaning articles.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Marel: Marel is a leading global supplier of advanced equipment and systems for the fish, meat, and poultry processing industries, headquartered in Iceland. Comparable to Gramiller because it operates in the same meat/poultry/seafood processing equipment category, though at significantly larger scale and broader geographic reach.
• Heat and Control: Heat and Control is a global manufacturer and integrator of food processing and packaging equipment with strong presence in snack, meat, and convenience-food categories. Comparable because it sells processing, coating, frying, and packaging systems in the same vertical mix Gramiller addresses in Austria (convenience, meat, bakery).
• Middleby Corporation: Middleby is a large US-listed manufacturer of commercial and residential kitchen equipment, including food processing and packaging machinery. Comparable because its commercial-food segment serves the same foodservice, bakery, and meat-processing customers with similar combi-steamers, ovens, slicers, and packaging lines Gramiller distributes in Austria.
• Provisur Technologies: Provisur is a global manufacturer of industrial food processing equipment for meat, poultry, seafood, and plant-based protein. Comparable because it competes in forming, slicing, and further-processing lines that overlap with several Gramiller partner brands (Weber, HOLAC, Mado).
• GEA Group: GEA is one of the world's largest systems suppliers for food, beverage, and pharmaceutical processing and packaging — and one of Gramiller's most important exclusive partners. Comparable because it sells the same categories of equipment Gramiller distributes in Austria, but GEA does so as a global manufacturer with direct sales, not as a regional distributor.
• JBT Corporation: JBT is a global leader in food processing and air transport equipment, with substantial meat, poultry, and seafood processing offerings including injection, marinating, and further-processing systems. Comparable because it competes in the same upstream machinery space Gramiller distributes, but at much larger scale as a global manufacturer.
• MULTIVAC: MULTIVAC is one of the world's leading manufacturers of packaging solutions for food, medical, and consumer goods, headquartered in Germany. Comparable to Gramiller because it supplies packaging machinery (thermoforming, chamber machines, vacuum) directly — overlapping with Gramiller's packaging machinery portfolio represented by VARIOVAC, Supervac, and Komet.

Regional players

• Fritsch Group: Fritsch is a German family-owned manufacturer and supplier of industrial bakery equipment (roll lines, bread plants, automation). Comparable because it serves the same bakery & sweet-goods vertical Gramiller addresses, but primarily serves Germany/Central Europe rather than Austria and is a manufacturer rather than a distributor.

Direct peers

• Bizerba: Bizerba is a German family-owned manufacturer and full-service provider of slicing, weighing, pricing, and food-processing equipment with global reach. Comparable to Gramiller because it sells and services food processing machinery through its own direct sales/service network, with similar meat-processing, retail, and bakery customer overlap and similar long-term service/aftermarket model.
• Handtmann Group: Handtmann is a German family-owned specialist in meat and sausage processing equipment (filling, portioning, forming), with both manufacturing and a strong direct-service presence in Europe. Comparable to Gramiller because it serves the same meat-processing customer base with high-performance filling/portioning systems and similar long-term customer-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gramillersohn
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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franz Gramiller & Sohn GmbH