GardenStory

What GardenStory does

GardenStory is the outdoor-furniture brand of Guangzhou Garden Story Furniture Technology Co., Ltd., a subsidiary of Hongjiang Furniture Co., Ltd. (head office established 2000). The company designs, manufactures, and sells a complete portfolio of outdoor soft furniture — tables, chairs, sofas, coffee tables, tea tables, leisure chairs, swings, and gazebos — with supplementary bar chairs, bar tables, hanging chairs, and ottomans. Its core technical proposition is all-aluminum alloy frames finished with imitation wood-grain thermal transfer printing, paired with high-density water-repellent fabric, internal waterproof coatings, and high-resilience sponge filling designed to deliver weatherproof, mildew-resistant, UV-resistant, and corrosion-resistant performance. Product collections are organized by finish (TEAK, Black Walnut, Shallow Walnut) and the company offers custom and OEM/ODM production.

The business operates across three primary customer segments: private villa/residential buyers, commercial hospitality (hotels, restaurants), and homestay/guesthouse operators. Distribution is multi-channel: direct e-commerce through gardenstory.com (English and Chinese), a franchise/dealer recruitment program offering priority access, competitive pricing, and marketing support, and a network of warehouses and offline stores for immediate shipment with no minimum order quantity. The company also provides free 3D models and downloadable color resources to professional designers and offers professional soft-outfit coordination and space design services for both commercial and residential projects.

Operating geography is anchored in Guangzhou, Guangdong Province, China, with marketing aimed at a global audience (English-language site, case studies across villa/hotel/restaurant/homestay). Headcount is reported at 1–10, consistent with a brand-and-channel operation that relies on parent Hongjiang Furniture for scaled production. The firm is privately held, with no venture funding beyond two small 2013 rounds totaling roughly $201,000 and no evidence of institutional capital, public listing, or M&A activity.

Name

GardenStory

Legal name

Guangzhou Garden Story Furniture Technology Co., Ltd.

Website

https://gardenstory.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

GardenStory is a Chinese outdoor-furniture brand (subsidiary of Hongjiang Furniture) selling all-aluminum-frame tables, chairs, sofas, swings, and gazebos via direct e-commerce, a franchise/dealer program, and warehouses, serving villa, hospitality, and homestay customers globally.

Ownership category

akta.pro rank

Product category

Outdoor Furniture

NAICS

Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Outdoor furniture manufacturing
• Patio furniture products
• Aluminum alloy frames
• Outdoor soft furniture
• Garden furniture supplier

Headquarters

HQ city

Tralee

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Furniture Product Sales: GardenStory generates revenue through direct sales of outdoor furniture products including tables, chairs, sofas, coffee tables, tea tables, leisure chairs, swings, and gazebos. The company offers customized and OEM/ODM production of all outdoor soft furniture. Products are sold with no minimum order quantity through multiple channels including direct sales, franchise/dealer network, and website sales.
2. Franchise/Dealer Program: Revenue is generated through franchise and dealer partnerships where dealers gain priority access to products, competitive pricing advantages, and marketing support in exchange for partnership commitments.
3. Space Design Services: Professional soft outfit coordination services providing outdoor space design solutions for both commercial and residential premises.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GardenStory designs, manufactures, and sells a complete range of outdoor soft furniture—including tables, chairs, sofas, coffee tables, tea tables, leisure chairs, swings, and gazebos—built on all-aluminum alloy frames with wood-grain thermal transfer finishes and weatherproof fabric systems. The company sells directly via its website, through a franchise/dealer network, and offers custom/OEM/ODM production plus outdoor space design services.

Product overview

Garden Story is an outdoor furniture manufacturer offering a comprehensive portfolio of soft outdoor furniture products. The company provides eight core product categories including Tables, Chairs, Sofas, Coffee Tables, Tea Tables, Leisure Chairs, Swings, and Gazebos, along with supplementary items such as Bar Chairs, Bar Tables, Hanging Chairs, and Pedals. The products are organized into material-based collections (TEAK, Black Walnut, Shallow Walnut) featuring aluminum alloy frames with thermal transfer printing processes that mimic solid wood textures. Key materials include high-density water-repellent fabrics, HPL board, tempered glass, micro-cement, PE rattan, and webbing. All products feature all-aluminum alloy frames for durability and weather resistance, suitable for villa courtyards, commercial restaurants, hotels, and homestays. The company also offers space design services and custom/OEM production for outdoor soft furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Tables Outdoor dining and side tables with aluminum alloy frames and tabletop options including tempered glass, HPL board, rock slab, and plastic wood, available in teak, black walnut, shallow walnut, maple, and gray sand grain finishes; sold to residential and commercial buyers.
• Outdoor Chairs Outdoor dining chairs with aluminum alloy or iron frames and webbing, PE rattan, or soft cushion seating in multiple colorways; designed for weather-resistant outdoor use in residential and commercial settings.
• Outdoor Sofas Modular outdoor sofas with aluminum alloy frames and webbing or PE rattan seating, offered in single-seat, two-seat, and three-seat configurations with matching armrest and middle position options; targeted at villa courtyards and commercial outdoor areas.
• Outdoor Coffee Tables Outdoor coffee tables with aluminum alloy frames paired with tempered glass, HPL board, rock slab, or micro-cement tops; designed to complement GardenStory sofa sets and seating arrangements.
• Outdoor Tea Tables Outdoor tea tables with aluminum alloy frames and HPL board, tempered glass, or rock slab tops, including double-layer storage designs in round and rectangular shapes.
• Outdoor Leisure Chairs
• Outdoor Swings Outdoor swings with iron or aluminum alloy frames using thermal transfer printing for wood grain textures; single-person designs with gentle swinging motion for villa courtyards, balconies, and terraces.
• Outdoor Gazebos Large outdoor gazebos with aluminum alloy frames and PE rattan construction, including 4.5-meter round yurt designs intended for outdoor gatherings, tea ceremonies, and social events.
• Outdoor Hanging Chairs Single-seat outdoor hanging chairs with a stable structural design and gentle swinging motion, suited to villa courtyards, terraces, and balconies.
• Outdoor Pedals / Ottomans Outdoor footrests and ottomans with aluminum alloy frames and matching soft cushions, designed to complement GardenStory sofa sets.
• TEAK Collection Outdoor furniture series featuring natural retro texture, aluminum alloy frames combined with pure teak countertops; moisture-proof and corrosion-resistant, intended for villa courtyard and swimming pool settings.
• Black Walnut Collection Outdoor furniture series with deep, elegant black walnut finishes across the product range, positioned for premium outdoor living spaces.
• Shallow Walnut Collection Light walnut-colored outdoor furniture collection intended to bring natural warmth and energy to residential outdoor spaces.
• Outdoor Space Design Service Professional one-on-one soft outfit coordination service providing outdoor space design solutions, including 3D model support for designers, for both commercial and residential premises.
• Franchise / Dealer Program Partnership program recruiting dealers and franchisees with priority access to the latest product range, competitive pricing, expedited shipping, and comprehensive marketing support to boost partner business.
• Custom and OEM/ODM Production Custom and OEM/ODM production service for all outdoor soft furniture, enabling commercial and residential customers to specify sizes, materials, and finishes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hongjiang Furniture Co., Ltd.coreStrategic or Co-development Partner · 1 January 2000Hongjiang Furniture Co., Ltd. is the parent company of the Garden Story brand. The head office was established in 2000 and operates as a furniture factory integrating furniture design, development, OEM, production and sales. Garden Story garden story brand belongs to Hongjiang Furniture Co., Ltd.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global mass-market home furnishings retailer with outdoor furniture assortments — sets the mass-market pricing floor that mid-premium players like GardenStory must differentiate above.
• Kuka Home: Large Chinese upholstered furniture manufacturer with broader indoor focus but expanding outdoor offerings — a broader Chinese incumbent relevant for OEM/ODM competition and pricing benchmarks.
• RH (Restoration Hardware): US premium home furnishings retailer with a significant outdoor furniture category — competes for the same villa and high-end residential buyer with a broader portfolio and global showroom footprint.

Direct peers

• RODA: Italian outdoor furniture brand focused on modular sofas, dining, and lounge pieces for terraces and pools — comparable in target use case (villa/poolside) and in aluminum + soft cushion construction.
• Janus et Cie: US luxury outdoor furniture maker serving high-end hospitality and residential with woven, teak, and aluminum collections — competes with GardenStory in the hospitality specification channel.
• Tribù: Belgian luxury outdoor furniture brand offering premium teak and aluminum collections for hospitality and residential villas — directly comparable to GardenStory's aluminum-frame soft outdoor positioning at the premium end.
• Fermob: French outdoor metal furniture manufacturer producing colorful aluminum dining and lounge pieces for residential and hospitality — comparable in aluminum frame technology and outdoor positioning.
• Royal Botania: Belgian manufacturer of premium outdoor furniture (sofas, dining, loungers) using aluminum, teak, and weather-resistant fabrics — a direct competitor in the high-end aluminum-and-cushion outdoor segment.
• Manutti: Belgian luxury outdoor furniture specialist producing upholstered modular sofas, dining sets, and lounge chairs for hospitality and residential — overlaps directly with GardenStory's sofa and dining collections.
• Brown Jordan: US-based heritage outdoor furniture brand offering aluminum-framed woven and cushioned collections for residential and hospitality — competes in the same modular outdoor sofa and dining category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/garden_story
• Facebookfacebook.com/mygardenstory
• LinkedInlinkedin.com/company/gardenstory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GardenStory