Smiles 4 Kids

What Smiles 4 Kids does

Smiles 4 Kids is a single-location pediatric dental practice headquartered at 7631 Cass St. in Omaha, Nebraska, serving children from infancy through adolescence across the Omaha metropolitan area. The practice is operated as part of the Lone Peak Dental Group dental practice network, with careers and back-office infrastructure hosted on the parent group's domain. The clinical offering spans four core service lines: general dentistry for children (examinations, cleanings, fillings, crowns, extractions, sedation, and emergency care), infant and toddler dentistry (teething guidance, baby bottle decay prevention, pacifier and thumb-sucking counseling), preventive care (digital X-rays, fluoride, sealants, mouthguards, and hygiene education), and orthodontics (traditional braces, appliances, and free consultations for ages 7-10). Specialized services include care for children with autism and disabilities, nitrous oxide and IV sedation, pulpotomy/pulpectomy, and wisdom tooth extraction.

Technology is limited to standard dental practice management: Denticon for patient registration, AppointNow for online scheduling, digital radiography with reduced radiation, and website translation tools. The practice accepts Nebraska Medicaid, Iowa Medicaid, Molina Medicaid, and over twenty PPO carriers including Aetna, Blue Cross Blue Shield, Cigna, Delta Dental, MetLife, UnitedHealthcare, Humana, Guardian, and Ameritas. To lower access barriers it integrates with CareCredit for installment financing and Translate.One for on-demand interpretation across more than 300 languages.

The business model is a fee-for-service pediatric dental practice with claims filed on behalf of patients as a courtesy, paid by a mix of direct patient charges, PPO reimbursement, and state Medicaid programs. Go-to-market is sales-led and community-driven: a website with online scheduling, organic social presence on Facebook and Instagram, a Yelp listing, Google Maps visibility, and printed special-offer coupons. No revenue, headcount trend, ownership, or financing data is publicly disclosed beyond that the firm is a private, for-profit entity operating with 1-10 employees at a single site.

Name

Smiles 4 Kids

Legal name

Smiles 4 Kids

Website

https://smiles4kidsomaha.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smiles 4 Kids is a single-location pediatric dental practice in Omaha, Nebraska, serving infants through teenagers with general, preventive, orthodontic, and special-needs dental care for Medicaid and PPO-insured families. It operates within the Lone Peak Dental Group network.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Orthodontics (HLABABAB)

Keywords

• Pediatric dental care
• Children's dentistry
• Orthodontic services
• Preventive dental care
• Infant dental care

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Dental Services Revenue: Fee-for-service dental care for children including examinations, cleanings, fillings, crowns, extractions, orthodontic treatment, and preventive care services. Revenue is generated through direct patient payments, insurance claim filings, and Medicaid reimbursement.
2. Insurance & Medicaid Reimbursement: The practice accepts Nebraska Medicaid, Iowa Medicaid, Molina Medicaid, and numerous PPO insurance plans including Aetna, Ameritas, Blue Cross Blue Shield, Cigna, Delta Dental, Guardian, Humana, MetLife, United Concordia, and UnitedHealthcare. Claims are filed on behalf of patients as a courtesy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Smiles 4 Kids is a single-location pediatric dental practice in Omaha, NE providing comprehensive dental care for children from infancy through teenage years. Services include preventive care (exams, cleanings, fluoride, sealants, digital X-rays), restorative treatments (fillings, crowns, extractions, nerve treatments), orthodontics (traditional braces, appliances, free consultations), specialized care for children with autism and disabilities, and emergency dental services. The practice emphasizes a child-focused 'Kidsperience' environment and accepts Nebraska/Iowa/Molina Medicaid plus most major PPO dental insurance plans, with CareCredit financing for out-of-pocket costs.

Product overview

Smiles 4 Kids is a children's dental practice in Omaha, NE offering comprehensive pediatric dental services. The practice operates as a unified service platform centered around their 'Kidsperience' model, providing specialized dental care for children of all ages from infants through teenagers. Core services include General Dentistry for Children, Infant & Toddler Dentistry, Preventive Dental Care, and Orthodontics. The practice also offers specialized services for children with autism and disabilities, emergency dental care, sedation dentistry, pediatric nerve treatments, tooth extractions including wisdom teeth, and comprehensive orthodontic treatments including traditional braces and appliances. Preventive services encompass dental cleanings, exams, digital X-rays, fluoride treatments, dental sealants, and mouthguards. The practice integrates with translation services (Translate.One), payment/financing options (CareCredit), patient management systems (Denticon), and online scheduling (AppointNow) to deliver a complete pediatric dental care experience for Medicaid and PPO families.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry for Children Primary dental care services for children including checkups, cleanings, diagnostics, and treatment planning delivered by dedicated children's general dentists and hygienists. Encompasses cavity fillings, dental crowns, pediatric nerve treatments (pulpectomy/pulpotomy), tooth extractions, wisdom tooth extractions, and emergency dental care for children.
• Infant & Toddler Dentistry
• Preventive Dental Care
• Orthodontics
• Care for Children with Autism
• Dentistry for Patients with Disabilities
• Sedation Dentistry
• Emergency Dental Care
• Free Orthodontic Consultation

Quantifiable outcome

• Digital X-rays expose patients to 80-90% less radiation than traditional radiographs
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Pick Up PassminorStrategic or Co-development PartnerPartnership with Pick Up Pass to ensure safety for school car lines, demonstrating community involvement and child safety commitment
• Translate.OnecoreTechnology or IntegrationIntegration with Translate.One for language services including over 300 languages, HIPAA compliant on-demand interpretation via phone and web, and document translation for patient forms and educational materials
• CareCreditcoreGTM or Marketing PartnerPartnership with CareCredit healthcare credit card for flexible payment options, allowing families to pay dental expenses in manageable installments with easy pre-qualification
• Nebraska MedicaidcoreChannel Partner/ Reseller/ DistributorState-funded Medicaid plan accepted at the practice, providing dental coverage for eligible Nebraska families with children
• Iowa MedicaidcoreChannel Partner/ Reseller/ DistributorState-funded Medicaid plan accepted at the practice for eligible Iowa families seeking pediatric dental care
• Molina MedicaidcoreChannel Partner/ Reseller/ DistributorMolina Healthcare Medicaid plan accepted at the practice for pediatric dental services
• AetnacoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider with in-network status at the practice
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider including BCBS and BCBS FEP Dental plans accepted at the practice
• Delta DentalcoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider accepted at the practice
• CignacoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider accepted at the practice
• MetLifecoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider accepted at the practice
• United ConcordiacoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider accepted at the practice
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider including UHC Community Choice accepted at the practice
• HumanacoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider accepted at the practice
• GuardiancoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider accepted at the practice
• AmeritascoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider accepted at the practice
• DentaQuestcoreChannel Partner/ Reseller/ DistributorDental insurance provider accepted at the practice
• GEHA / Connection DentalcoreChannel Partner/ Reseller/ DistributorDental insurance provider accepted at the practice through umbrella network
• PrincipalcoreChannel Partner/ Reseller/ DistributorMajor PPO dental insurance provider accepted at the practice
• Lincoln FinancialcoreChannel Partner/ Reseller/ DistributorDental insurance provider accepted at the practice
• MCNA DentalcoreChannel Partner/ Reseller/ DistributorDental insurance provider accepted at the practice
• LibertycoreChannel Partner/ Reseller/ DistributorDental insurance provider accepted at the practice
• ZeliscoreChannel Partner/ Reseller/ DistributorUmbrella dental network partner expanding in-network options

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pediatric Dental Associates: Group pediatric dental practice offering infant through adolescent dentistry including orthodontics and special-needs care. Directly comparable on pediatric-only focus, service breadth, and insurance breadth including Medicaid.
• Just for Kids Dentistry (regional pediatric group): Independent pediatric dental group practice serving Medicaid and PPO families with preventive, restorative, and orthodontic services. Directly comparable on pediatric-only focus, single-specialty model, and Medicaid-friendly insurance mix.
• Children's Dental Health: Multi-location pediatric dentistry practice network focused exclusively on children's dental care. Directly comparable on patient age range, service mix (preventive, restorative, ortho, special needs) and Medicaid acceptance.

Broad incumbents

• Heartland Dental: One of the largest U.S. dental support organizations providing non-clinical services to supported practices. Comparable DSO infrastructure and insurance-negotiation leverage that Smiles 4 Kids accesses via Lone Peak.
• Pacific Dental Services: Large DSO supporting hundreds of dental practices including pediatric offerings. Comparable DSO operating model and shared function in scaling single offices into multi-office networks.
• Lone Peak Dental Group: The parent DSO network Smiles 4 Kids operates within. Comparable because it owns and operates multiple pediatric and general dental practices using the same DSO model, shared insurance negotiations, and centralized back-office platform.
• Smile Doctors: Largest U.S. orthodontic-focused DSO. Comparable on the orthodontics leg of Smiles 4 Kids' service mix (traditional braces, appliances, Phase 1/2 treatment) and shares the multi-location DSO operating structure.
• Great Expressions Dental Centers: Large DSO operating multi-specialty dental offices including pediatric dentistry across multiple states. Comparable business model (multi-location DSO, broad insurance including Medicaid) but broader scope than Smiles 4 Kids' pediatric-only focus.
• Aspen Dental: National DSO with hundreds of owned dental offices. While not pediatric-only, it competes for the same Medicaid/PPO family demographic in regional markets and operates a similar DSO-supported office model.

Regional players

• Western Dental: Multi-state DSO with strong Medicaid acceptance. While primarily adult-focused, it competes for the same Medicaid family demographic in overlapping geographies and similar value-based positioning on access to care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Smiles-4-Kids-416831031687112
• Instagraminstagram.com/smiles4kidsomaha

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smiles 4 Kids