What MKB-Logic Online Administratie does

MKB-Logic Online Administratie is a Dutch private SaaS provider of cloud-based accounting and business administration software for small and medium-sized enterprises (MKB) and the accountants serving them. Founded in 1995 and headquartered in Norg, Netherlands, the company pivoted toward internet applications in 2001 and launched its flagship Online Administratie platform around 2006; the site currently presents a "volledig vernieuwde" (fully renewed) edition as of the 2022 copyright notice.

The product is a modular, browser-delivered platform with no local installation. A base subscription (€30/month excluding VAT) provides foundational access, and customers compose their environment from eight functional modules: Financiële Administratie (bookkeeping with automated journal entry processing, balance sheet, P&L, and VAT returns), Facturatie (electronic invoicing), Verkoop (quotes, orders, partial deliveries), Inkoop (purchasing with stock-based reorder suggestions), Voorraadbeheer (multi-state inventory tracking), Projecten/Urenregistratie (project costing, time billing, work-in-progress tracking with a Declaratiemanager), Relatiebeheer CRM, and Personeelsbeheer HRM. Underlying technology includes MT940 bank statement import, Clieop3 payment file export, automatic direct debit mandates, and open-item matching across sales, purchases, tax, and private accounts. Data is hosted in secured Dutch data centers with automatic backups, and the platform supports all major browsers across Windows and Apple operating systems.

Revenue is generated almost exclusively through monthly recurring SaaS subscriptions, priced per company (with multi-administration discounts available) plus per-seat fees for additional users (€7/month) and view-only observers (€3/month), with a 5% discount for annual prepayment. A secondary revenue stream exists for professional services (training, layout customization, data import) billed at €105/hour against fixed upfront quotes. Distribution is direct-to-customer via mkb-logic.nl using a product-led growth model with a 14-day no-credit-card free trial; a secondary referral channel develops through accountants who use the platform for online collaboration with their clients or import Auditfiles into their own practice software. The company is privately held, founder-led, has no disclosed external funding, employs 11-50 people, and operates exclusively in the Netherlands.

Name

MKB-Logic Online Administratie

Legal name

MKB-Logic

Website

https://mkb-logic.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MKB-Logic Online Administratie is a Dutch SaaS provider of modular, cloud-based accounting, invoicing, sales, purchasing, inventory, project, CRM, and HRM software for small businesses (MKB), self-employed professionals, and their accountants across the Netherlands.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• Cloud accounting software
• Online bookkeeping
• Small business invoicing
• Inventory management
• Financial administration

Headquarters

HQ city

Norg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): Monthly subscription-based revenue model with modular pricing. Customers pay a fixed monthly amount for access to cloud-based accounting software. Base module starts at €30/month, with additional modules for Financial (€10), Inventory, Projects, and CRM. Extra users cost €7 each. Billing options include monthly (direct debit), quarterly (invoice), or annual (invoice with 5% discount). No setup costs or maintenance contracts required.
2. Professional Services: Additional revenue from training, layout customizations, and data import services at €105/hour. Fixed quotes provided before work begins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MKB-Logic Online Administratie provides a cloud-based, modular SaaS accounting and business administration platform for Dutch small businesses (MKB). The platform combines a base subscription with eight add-on modules covering financial bookkeeping, invoicing, sales, purchasing, inventory, project/time tracking, CRM, and HRM. Customers access the software entirely through a web browser with no local installation, and accountants can collaborate with their clients online within the same system.

Product overview

MKB-Logic Online Administratie is a modular web-based business administration platform designed for small and medium-sized enterprises (MKB) in the Netherlands. The platform follows a platform-plus-modules architecture consisting of a Base subscription (€30/month) that provides core access, with eight functional modules available as add-ons: Financiële Administratie (Financial Administration) for core bookkeeping and VAT returns; Facturatie (Invoicing) for professional invoice creation and electronic sending; Verkoop (Sales) for quote and order management; Inkoop (Purchasing) for supplier management and procurement; Voorraadbeheer (Inventory Management) for automatic stock tracking; Projecten/Urenregistratie (Projects/Time Tracking) for project costing and time billing; Relatiebeheer CRM for customer relationship management; and Personeelsbeheer HRM for employee administration. Additional user licenses (€7/month) and view-only access (€3/month) are available. The platform operates entirely via internet browser with no software installation required, supports Microsoft Windows and Apple operating systems with all major browsers, and offers a 14-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• Financiële Administratie (Financial Administration)

Quantifiable outcome

• 14-day free trial with no obligation
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Twinfield: Online accounting SaaS part of Wolters Kluwer, serving Dutch and international SMB clients. Competes head-to-head with MKB-Logic in cloud financial administration but with deeper ownership and broader geographic reach.
• Exact Online: Larger Dutch-origin cloud ERP/accounting suite serving SMBs, accountants, and larger businesses. Operates in the same Dutch SMB software category as MKB-Logic but with a much broader product portfolio and substantially more scale.
• AFAS Software: Dutch HRM, payroll, and accounting/ERP vendor serving SMBs and mid-market. Relevant as a broad Dutch incumbent whose HRM and finance modules overlap with MKB-Logic's HRM and Financial Administration modules.
• Visma: Nordic-headquartered European software consolidator with a large Dutch SMB accounting portfolio (Yuki, AccountView, e-conomic, and others). Acts as both a competitor and a likely strategic acquirer for niche Dutch players like MKB-Logic.

Direct peers

• InformerOnline: Dutch web-based accounting package for SMBs offering bank links, VAT automation, and accountant collaboration. Direct competitor on cloud-delivered administration for the Dutch MKB segment.
• Yuki: Dutch SMB accounting SaaS owned by Visma that explicitly serves small entrepreneurs and accounting firms with document-driven online bookkeeping. Comparable accountant-driven distribution model and Netherlands focus.
• Moneybird: Dutch cloud-based accounting and invoicing SaaS targeted at SMBs, freelancers, and accountants. Closest direct peer to MKB-Logic in target market, self-serve onboarding, modular pricing, and accountant-collaboration model.
• SnelStart: Established Dutch accounting software provider (cloud and on-premise) for SMBs and accountants. Competes in the same modules — financial administration, invoicing, and tax filing — as MKB-Logic.
• Rompslomp: Dutch online accounting and project administration SaaS for small businesses and project-based firms. Directly overlaps with MKB-Logic's project/time-tracking and invoicing modules.
• e-Boekhouden.nl: Long-standing Dutch online accounting SaaS for SMBs and ZZP'ers offering invoicing, bank linking, and tax-automation features. Highly comparable in product scope (accounting, invoicing, VAT) and customer segment to MKB-Logic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mkblogic
• Facebookfacebook.com/MKB-Logic-Online-Administratie-100069048135906
• LinkedInlinkedin.com/company/mkb-logic-online-administratie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKB-Logic Online Administratie