L'Atelier du Miel

What L'Atelier du Miel does

L'Atelier du Miel is a Lebanon-based premium artisanal honey producer and brand, founded in 2013 by three urban professionals (an architect, an engineer, and a business consultant), initially operating out of the founders' mother's kitchen and grown into what the company describes as the most popular honey brand in the Middle East region. Its operational backbone is a moving-hive beekeeping methodology that relocates apiaries every three months to follow floral blooming cycles across Lebanon's diverse ecosystems — the Cedar trees of Barouk, the oak trees of Keserwan, the citrus groves of Akkar, the thyme fields of Anfeh, and others — enabling the harvest of 13+ single-origin, raw, unprocessed honey varieties guaranteed free from added sugar, antibiotic, and pesticide residue. Direct-trade partnerships with local beekeepers are central to the model, with the company reporting these generate 50% more value for producers versus conventional wholesale.

The product portfolio spans 20+ raw honey SKUs, extra virgin olive oil from three Lebanese regions (Amioun, Deir El Amar, Mimas), royal jelly and pollen, honey-based jams and nougats, honey mead (13% ABV, aged 9+ months from Tyre orange blossom honey), beeswax candles, and handcrafted wooden and brass honey dippers sourced from artisan regions (Tripoli, Qalamoun, Jezzine, Bkerzai), plus a curated gift collection with customizable packaging. Distribution is direct-to-consumer via the company's e-commerce storefront, WhatsApp inside sales, and cash-on-delivery with global shipping, supplemented by 12 community Bee-Park adoption locations and a B2B on-premise apiary service. Pricing ranges from $2.60 for entry-level Citrus Akkar honey to over $1,182 for premium Royal Jelly SKUs.

Revenue is generated across five streams: transactional e-commerce sales of honey and ancillary SKUs; tiered subscription programs (Honey Explorer 3kg at $30/kg, Adopter 6kg at $29/kg, Enthusiast 12kg at $27/kg with savings up to 40%; Olive Oil 5L–20L tiers with savings up to 20%); a turnkey B2B Home Growing Program launched in 2016 that installs and services on-premise apiaries for institutions, hotels, and wineries; the Bee-Park hive adoption service at 12 sites; and custom gift/corporate offerings. Named B2B clients include Eddé Sands Hotel & Wellness Resort, Afeer Guesthouse, Al Haush Agritourism, the Lebanese Presidential Palace (La Résidence des Pins), and École Supérieure des Affaires (ESA). The company is privately held with one disclosed funding event (Savour Ventures, October 2018) and reports no external institutional ownership beyond the founding team (Marc Antoine Bou Nassif as CEO/founder, Ralph Bou Nassif and Rabih Traboulsi as co-founders).

Name

L'Atelier du Miel

Legal name

Atelier du Miel

Website

https://atelierdumiel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Atelier du Miel is a Lebanon-based artisanal honey producer and brand founded in 2013, selling 20+ single-origin raw honey varieties via DTC e-commerce, tiered subscriptions, and a B2B Home Growing apiary installation service for hotels, institutions, and private clients.

Ownership category

akta.pro rank

Product category

Artisanal Honey & Specialty Foods

NAICS

Apiculture (112910), Apiculture (11291), Sugar and Confectionery Product Manufacturing (3113)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro industry

PRIMARYAFAEAHAA

Honey Production & Extraction

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

SECONDARYAFAEAHAM

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients)

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

SECONDARYAFAEAHAB

Beeswax Production & Processing

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

SECONDARYAFAEAHAC

Royal Jelly Production

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

Keywords

• Raw honey products
• Single-origin honey
• Artisanal beekeeping
• Extra virgin olive oil
• Honey subscriptions

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: One-time purchases of honey products, olive oils, jams, delicacies, accessories, and gift boxes through the website
2. Honey Subscription Program: Recurring subscription delivering pure raw honey with flexible plans (Explorer 3kg, Adopter 6kg, Enthusiast 12kg), free shipping, and discounts up to 40% vs store prices
3. Olive Oil Subscription: Extra virgin olive oil subscription from Lebanese regions with plans from 5L to 20L, free deliveries and savings up to 20%
4. Home Growing Service: Yearly subscription service for customers to grow honey in their own garden with minimum 2 beehives producing minimum 12kg of honey, includes loyalty program and customization
5. Bee-Park Hive Adoption: Adopt hives in community bee parks with 6x850g honey per beehive, guided visits, and customizable jar labels

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

L'Atelier du Miel produces and sells single-origin raw honey (13+ varietals) harvested from biodiverse Lebanese regions using a proprietary moving-hive beekeeping method, alongside extra virgin olive oil, royal jelly, pollen, honey jams, nougats, honey mead, handcrafted accessories, and curated gift boxes. The company also operates recurring honey and olive oil subscription programs and provides on-site beekeeping services under its Home Growing and Bee Park offerings, with cash on delivery and free shipping on orders above $60.

Product overview

L'Atelier du Miel is a premium artisanal honey company founded in 2013 in Lebanon, offering a comprehensive portfolio of honey and related products. The core offerings include over 20 varieties of single-origin raw honey sourced from diverse Lebanese floral regions, extra virgin olive oil from three Lebanese origins, royal jelly and pollen, honey-based jams and delicacies (nougats, drops, lollipops), honey mead, and handcrafted accessories. The company operates a unique moving hive production method that follows flowering seasons across Lebanon. Beyond products, L'Atelier du Miel provides subscription services for recurring honey and olive oil delivery, as well as innovative service offerings including a Home Growing Program (installing hives on customer premises) and a Bee Park adoption program. Gift collections include customizable boxes, discovery sets, and signature planter boxes designed for both gifting and environmental sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Honey Collection Single-origin, raw artisanal honey harvested from over 20 floral sources across Lebanon, including oak, cedar, citrus, thyme, eucalyptus, and clover varieties. Each honey is raw, unprocessed, and free from added sugar, antibiotics, and pesticide residue, targeted at individual consumers and gift buyers.
• Extra Virgin Olive Oil Single-origin extra virgin olive oil sourced from Lebanese regions (Amioun, Deir El Amar, Mimas), cold-pressed, lab-tested, and certified pesticide-free, reflecting unique altitude and flavor characteristics of each region.
• Royal Jelly and Pollen Raw pollen collected from Lebanese hives, rich in vitamins, minerals, proteins, and fatty acids, plus royal jelly produced by worker bees, including Thyme Honey with Royal Jelly combination products.
• Honey Jams Preserves made with high-quality fruits and natural raw honey, including Apricot, Fig, Mulberry, Raspberry, and Strawberry varieties, free from antibiotics and pesticides.
• Honey Delicacies Artisanal confections including various nougat types with almonds, pistachios, chocolate, strawberries, and macadamia, plus honey drops and honey lollipops, made with natural honey and no artificial coloring.
• Honey Mead Fermented honey wine made with orange blossom honey from Tyre, aged over 9 months, semi-sweet at 13% ABV with light floral notes of citrus and honey.
• Handcrafted Accessories Locally crafted items including gold and silver plated brass honey dippers and spreaders, regional artisan dippers from Tripoli, Qalamoun, and Jezzine, beeswax candles, Napoleon Bee Glass, terracotta honey pots, honey soap, and wooden honey dippers.
• Gift Shop Curated gift collections including customizable honey boxes, discovery sets (Four Seasons, Honey Trail, Local Crafts), signature planter boxes convertible to plant containers with bee-friendly seeds, sweet dopp bags, hampers, and specialty Christmas edition boxes.
• Honey Subscription Program Recurring raw honey delivery service offering flexible plans—Explorer 3kg, Adopter 6kg (20% off boutique), and Enthusiast 12kg (25% off boutique with $36 savings)—with free shipping and savings up to 40% versus store prices.
• Extra Virgin Olive Oil Subscription Recurring delivery of single-origin extra virgin olive oil from Lebanese regions with flexible plans (5L, 10L with free gift, 15L, 20L Connoisseur), free deliveries, and savings up to 20% versus store prices.
• Home Growing Program Turnkey on-site beekeeping service where the company installs and maintains beehives on customer premises (gardens, guest houses, wineries, institutions), including bi-weekly visits, harvest experience, customized jar designs, loyalty program, with a guarantee of minimum 6kg honey per beehive.
• Bee Park Program Hive adoption program allowing customers to grow honey by adopting hives in company bee parks, including 6x850g honey per beehive, guided visits during production season, optional presence at extraction, and customizable jar labels, available at 12 locations across Lebanon.

Quantifiable outcome

• Up to 40% cost savings compared to store prices through subscription model
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Zeina AbirachedminorStrategic or Co-development PartnerCollaboration with renowned Lebanese artist and illustrator Zeina Abirached for the 'to Beirut Limited Edition Eucalyptus Honey' product, celebrating Beirut with only 200 jars produced. The limited edition features unique packaging celebrating Beirut as one of the oldest cities in the world.
• Local BeekeeperscoreOthersPartnership with local beekeepers across Lebanon for honey production, engaging in ethical and direct trade to empower their livelihoods and foster sustainable communities.
• Local ArtisanscoreOthersCollaboration with talented local artisans who craft wood and brass honey dippers, terracotta honey pots, and wooden gift packages. Artisans located in Tripoli, Qalamoun, Jezzine, and Bkerzai keep centuries-old craft traditions alive.
• ESCWAminorOthersPartnership with ESCWA (Economic and Social Commission for Western Asia) as evidenced by their logo presence on the website.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brightland: Premium DTC California extra virgin olive oil brand with subscription plans and gift sets positioned on provenance and design. Closely comparable to L'Atelier du Miel's olive oil subscription, gifting collection and premium provenance-led positioning.
• Graza: Premium DTC olive oil brand with squeezy bottles, single-origin sourcing and direct subscriptions. Comparable on the single-origin, premium-priced olive oil subscription mechanic used by L'Atelier du Miel.
• Alvéole: Urban beekeeping service that installs and maintains beehives on corporate and residential rooftops across North America and Europe. Closely comparable to L'Atelier du Miel's Home Growing and Bee Park service offerings, both monetising on-site hive experiences as a recurring service.
• Bee Local: US craft single-origin honey producer selling varietal honey (blackberry, wildflower, etc.) via DTC subscriptions and retail. Closely comparable on the single-origin, raw, varietal proposition and subscription-first business model.
• Best Bees: US-based beekeeping service that installs hives on commercial and residential properties, harvests honey and runs hive-adoption programs. Directly comparable to L'Atelier du Miel's Home Growing turnkey service and corporate/government clientele (e.g. Presidential Palace).

Broad incumbents

• Rowse Honey: UK premium honey brand with single-origin, organic and Manuka ranges sold through supermarkets and DTC. Comparable to L'Atelier du Miel on premium single-origin positioning, gift-format retail, and DTC subscriptions in a developed market.
• Capilano Honey: Australia's largest honey brand with a portfolio spanning retail jars, organic, Manuka blends and bulk ingredients. Comparable to L'Atelier du Miel as a vertically-integrated honey producer with branded retail and ingredient operations across multiple varietals.
• Comvita: New Zealand-listed global premium honey and bee product company built around single-origin Mānuka honey with a broad product portfolio including lozenges, propolis, and skincare. Comparable as a scale benchmark for a single-origin, premium-priced bee-product brand expanding internationally.
• GloryBee: US-based vertically integrated honey, beeswax and ingredient supplier with retail, foodservice and wholesale channels. Comparable on the broad bee-product portfolio (honey, beeswax, pollen) and emphasis on raw, unfiltered varietals.

Emerging players

• The BeeCause Project: Non-profit and impact-driven organization that installs observation hives at schools and institutions. Compares to the institutional/government/education segment of L'Atelier du Miel's Home Growing program (ESA, Presidential Palace).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atelierdumiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Atelier du Miel