Ex-Trade

What Ex-Trade does

Ex-Trade a.m.b.a. is a Danish member-owned cooperative that operates a B2B electronic trading platform for eggs, headquartered in Odder, Denmark. Founded in 1999, the organization connects egg producers, packing stations, and egg processing industries across 19 primarily European countries under a member-owned governance model in which each member holds one share with voting rights at the General Assembly and is eligible for the Board of Directors. The cooperative serves 75 member companies and approximately 250 active users on its trading platform, with members spanning enterprise names such as Ready Egg Products, EIPRO, Gruppo Eurovo, Balticovo, Wulro, Dava Foods, Ovodan Foods, SVB, and Van Raai.

The core technology is a centralized trading and administration system that facilitates anonymous submission of bids to buy and offers to sell: members enter trades directly via the system or web/mobile app, the trading office approves them, and they are then displayed anonymously on the trading page and pushed by email to all ~250 users. A companion mobile app provides personalized filters, real-time tracking of concluded trades, and access to European price quotations and a market information portal that hosts annual members' meeting updates and the company's annual report. Notable technical components include the anonymization layer in the bid/offer matching workflow, email-driven distribution at scale, structured price search across trade type, period, and country, and lightweight security and marketing integrations with Google reCAPTCHA and Google AdWords.

Commercially, Ex-Trade uses a community-led go-to-market motion: acquisition is driven by annual in-person networking among close to 100 industry peers, board approval for new members, and word-of-mouth within the tight-knit EU egg industry community, supported by personal advice from in-house dealers and sales backup for transport, payment, and claim handling. Revenue is generated through a Test Membership (free first month) and a Full Membership (€4,000 entrance fee plus €100/month) stream, augmented by bonuses that members accumulate based on trading volume conducted through the platform — effectively a transaction-based component on top of a modest subscription. The Managing Director / Trading lead, Birte Dittweiler Gerber, also serves as Data Protection Officer, handling GDPR (Article 6(1)) and EU cookie-policy compliance responsibilities in-house.

Name

Ex-Trade

Legal name

Ex-Trade a.m.b.a.

Website

https://ex-trade.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Ex-Trade is a Danish member-owned cooperative operating a B2B electronic trading platform connecting European egg producers, packing stations, and processing plants for anonymous egg trade, supported by a central trading office and a mobile app for real-time market access.

Ownership category

akta.pro rank

Product category

Egg Trading Platform / Agricultural Commodity Exchange

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (523210), Wholesale Trade Agents and Brokers (42512)

SIC

Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro industry

PRIMARYFSAFANAL

Trade Matching & Crossing Networks

Financial & Insurance/Financial Exchanges & Market Infrastructure/Trade Execution Platforms

SECONDARYCRAFAJAC

Cross-border B2B/Wholesale Trade Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Cross-border & International E-commerce

Keywords

• Egg trading platform
• Commodity exchange services
• B2B agricultural marketplace
• Egg industry network
• Cooperative trading platform

Headquarters

HQ city

Odder

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Monthly subscription fees from members (€100/month for full membership) plus one-time entrance fee (€4000). Test membership offered free for first month.
2. Trading Volume Bonuses: Members accumulate bonuses based on trading volume conducted through the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ex-Trade operates a member-owned B2B trading network and electronic platform that connects egg producers, packing stations, and processing industries primarily across Europe. A central trading and administration office in Odder, Denmark approves and facilitates anonymous bids and offers, manages secure payments, and provides market information, dealer advice, and logistics/claim handling for member companies. Members pay an entrance fee plus recurring monthly subscriptions and receive bonuses based on the volume they trade through the platform.

Product overview

Ex-Trade operates as a member-owned egg trading network with a centralized trading and administration office. The core product is the Trading Platform, an electronic marketplace enabling producers, packing stations, and industry participants to place anonymous bids and offers for egg trades. This platform is complemented by a Mobile App for real-time access to trades, bids, and price quotations, and a Knowledge Base providing industry market information. The company offers two membership tiers: a free Test Membership for trial trading, and a Full Membership with voting rights and full platform access for €4,000 entrance plus €100 monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Egg Trading Platform Central electronic B2B trading platform for member companies to enter bids to buy and offers to sell eggs. After approval by the Ex-Trade trading office, bids/offers are shown anonymously on the trading page and distributed to ~250 users by email. Provides search functionality over historical concluded trades with filters by trade type, period and country. Built for egg producers, packing stations, and processing industries in Europe.
• Ex-Trade Mobile App Mobile companion to the egg trading platform providing an overview of bids to buy, offers to sell and concluded trades. Members can configure personalized filters to be notified of relevant updates, filter trades/bids/offers by egg form, and access European price quotations and general market information on the go.

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BayWa: European cooperative-rooted ag commodity trader and distributor operating across grains, fruits, and agricultural inputs. Comparable as a European cooperative-structured ag commodity platform serving producer and processor segments.
• Cargill: Global agricultural commodity trader and processor with extensive egg and animal protein operations. Comparable as a major B2B egg/ag commodity counterparty, though operating at vastly larger scale and across many product lines.
• Louis Dreyfus Company: Global commodity merchant active across agricultural value chains. Comparable as a major B2B ag commodity broker and exchange-adjacent player with vertically integrated sourcing and trading operations.
• Bunge: Global agribusiness and food ingredient processor active in commodity origination and trading. Comparable as a major B2B ag commodity intermediary operating across the European food and protein value chain.
• ADM (Archer Daniels Midland): Global agribusiness and commodity processor with extensive food and animal nutrition operations. Comparable as a major B2B ag commodity player that intermediates large product flows across the European value chain.

Regional players

• Agrofy: Latin American B2B agricultural inputs and grain marketplace serving farmers, producers, and buyers. Comparable B2B ag trading platform with marketplace dynamics similar to Ex-Trade, though focused on a different geography and product mix.

Emerging players

• Indigo Agriculture: Digital agriculture platform connecting growers and buyers through data-driven marketplaces and sustainability programs. Comparable as a digital B2B ag marketplace with a strong data/analytics overlay and vertically-integrated producer-buyer matching.
• AgriPlace: European food and agri supply-chain compliance and data platform. Comparable to Ex-Trade as a Europe-focused food-industry digital platform serving overlapping producer and processor customer segments with data-driven services.

Direct peers

• Tridge: Global B2B food and agricultural commodity sourcing platform connecting buyers and suppliers across 150+ countries. Closest direct comparable to Ex-Trade's anonymous bid/offer matching model, operating at much larger scale across multiple commodities.

Others

• Gruppo Eurovo: Italian egg products group and Ex-Trade member. Comparable as a representative EU egg industry incumbent that participates in Ex-Trade's network, illustrating the customer-type profile the platform serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ex-Trade