What NPRP Media does

NPRP Media is an independent out-of-home (OOH) advertising agency founded in 2012 by industry veterans Brad and Lauren Magers, headquartered in Beverly Hills, California. The firm plans and executes brand campaigns across five core OOH format categories: Large Format (billboards, wallscapes, bulletins), Street Level (transit shelters, kiosks, newsstands), Transit & Airport (bus, train, airport placements), Guerrilla (wildposting, projections, experiential activations), and Digital (digital wallscapes, subway displays, elevator/lobby screens, programmatic DOOH). NPRP operates as a media intermediary, working directly with brands and as an OOH specialist subcontractor to advertising agencies. Its primary geographic footprint is the United States and Canada, with active campaign delivery in Mexico, Brazil, Spain, and Italy via local vendor partnerships.

The revenue model is professional-services based: NPRP earns fees tied to OOH media planning, vendor negotiation, creative execution, and campaign management. Pricing is quote-based and varies by format selection, market coverage, and campaign duration, with no publicly disclosed rate card. Customer segments span five verticals — Fashion & Apparel, CPG, Technology, Travel & Tourism, and Advertising Agencies — with named enterprise clients including The Match Group, Monday.com, Carta, Jellysmack, Helmut Lang, Theory, TOMS, The Chosen, Premier Boxing Champions, CLIF Bar, and Masterclass. Distribution combines direct-to-brand field sales with a long-standing agency partnership channel, most notably a nearly 10-year relationship with Exverus Media.

NPRP has no proprietary software platform, no disclosed AI/ML capabilities, and no funded R&D operations. The company is entirely founder-owned with no institutional investment, no parent company, and no subsidiaries. Headcount is in the 11–50 range with a single Beverly Hills office. Industry recognition includes multiple OAAA Media Plan of the Year awards (Silver and Gold) and multiple Adweek Media Plan of the Year recognitions, generated largely through client campaigns in partnership with agencies like Exverus Media and Connelly Partners.

Name

NPRP Media

Legal name

NPRP Media

Website

https://nprpmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

NPRP Media is an independent Beverly Hills-based out-of-home (OOH) advertising agency that plans and executes brand campaigns across large format, street-level, transit, airport, guerrilla, and digital OOH formats for brands and agencies in fashion, CPG, technology, travel, and entertainment.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industries

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Out-of-home advertising
• OOH media planning
• Outdoor advertising services
• Billboard media buying
• Brand campaign execution

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. OOH Media Services and Placement Fees: NPRP Media generates revenue through OOH media placement services, working with brands and agencies to secure advertising placements across various out-of-home formats. The company acts as an intermediary, leveraging relationships with vendors to secure placements and rates for clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NPRP Media is an independent Out-of-Home (OOH) advertising agency that plans, negotiates, and executes outdoor media campaigns for brands and agencies. It delivers end-to-end OOH campaign management across Large Format, Street-Level, Transit & Airport, Guerrilla, and Digital formats, providing strategy, vendor rate negotiation, placement, and measurable execution in markets across the US, Canada, and internationally.

Product overview

NPRP Media is a leading independent Out-of-Home (OOH) advertising firm founded in 2012 by Brad and Lauren Magers. The company offers a comprehensive suite of OOH advertising services organized by format: Large Format (billboards, wallscapes, bulletins), Street Level (transit shelters, kiosks, newsstands), Transit & Airport (bus, train, airport placements), Guerrilla (wildposting, projections, experiential), Digital (digital displays, DOOH), and Videos (campaign showcase). The company operates as a single unified service offering rather than a modular platform, providing end-to-end campaign management from strategy through execution. NPRP Media partners with brands and agencies to deliver data-driven, measurable OOH campaigns across all platforms, serving clients from global giants to emerging disruptors.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Format OOH Advertising Large-scale outdoor advertising placements including billboards, wallscapes, and bulletins for high-visibility brand campaigns.
• Street-Level OOH Advertising Eye-level urban advertising including transit shelters, kiosks, newsstands, and pedestrian-focused placements in high-traffic city areas.
• Transit & Airport OOH Advertising Advertising placements across public transportation systems and airport facilities including bus shelters, airport displays, train wraps, and commuter touchpoints.
• Guerrilla OOH Advertising Unconventional, high-impact outdoor advertising including wildposting, building projections, construction barricades, and experiential marketing activations.
• Digital OOH Advertising Digital out-of-home advertising including digital wallscapes, subway digital displays, digital newsstands, elevator/lobby screens, and programmatic DOOH placements.
• OOH Campaign Strategy & Planning Data-driven OOH campaign strategy, media planning, vendor negotiation, and execution management for brands and agencies.

Quantifiable outcome

• 59% reduction in effective CPM in San Francisco campaign for Carta
• +10 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Exverus MediacoreGTM or Marketing PartnerLong-standing strategic partnership with Exverus Media spanning nearly 10 years. Exverus Media is an agency partner that works with NPRP on OOH campaigns for shared brand clients. Together they have won multiple major industry awards including 5 Media Plans of the Year with Adweek, and partnered on clients ranging from CLIF Bar to Masterclass. Exverus describes NPRP as indispensable to their agency's success, noting saved clients millions in production and rate efficiencies.
• Connelly PartnersflagshipStrategic or Co-development PartnerStrategic partnership with Connelly Partners on the Visit Williamsburg interactive storefronts and OOH campaign. This collaboration created a one-of-a-kind interactive brand experience where storefronts were retrofit as mobile-enabled postcards with personalized itineraries. The campaign won a Gold Award for OAAA Media Plan of the Year.
• Stampede StudiosminorGTM or Marketing PartnerPartnership with Stampede Studios for the PBC (Premier Boxing Champions) Roach vs. Davis fight OOH campaign in Times Square. Stampede Studios made the introduction for the high-impact sporting event campaign.
• Tree People LAminorStrategic or Co-development PartnerNon-profit partnership with Tree People LA for the Suja Living Wall campaign. For every 10 posts using #kalewings, a tree was planted through the partnership, integrating environmental sustainability with the OOH campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rapport by IPG Mediabrands: IPG Mediabrands' specialist OOH agency. Rapport competes for the same brand-OOH planning mandates as NPRP but bundles buying with the broader IPG media services stack, exerting pricing pressure on independents.
• Outfront Media: Large OOH media owner and seller with transit, billboard, and digital inventory. NPRP partners with Outfront as a vendor (CEO Jeremy Male is a public testimonial), but Outfront also competes indirectly by offering in-house planning and marketing services to brands.
• Intersection: Place-based and digital OOH media company with strong transit-hub and LinkNYC presence. Comparable to NPRP's Transit & Airport and Digital offerings; competes for brand attention in premium urban environments.
• Kinetic Worldwide: WPP's dedicated out-of-home media specialist. Kinetic is the closest large-scale OOH agency competitor, offering similar format coverage and global reach, but operating with WPP's holding-company scale versus NPRP's boutique model.
• Lamar Advertising: One of the largest U.S. OOH media owners operating billboards, transit, and digital displays. Not a direct agency peer, but a key inventory supplier to NPRP and a competitor for end-client OOH budgets when brands buy directly.
• Exverus Media: Independent media agency and NPRP's anchor GTM partner of nearly 10 years. Exverus is a broader full-service media planning agency that relies on NPRP for OOH execution, making it both a partner and a comparable independent agency model competing for similar brand budgets.

Direct peers

• Outdoor Media Group: Independent OOH media planning and buying agency. Operates with a similar boutique services model and client base to NPRP, often competing for the same brand and agency-side OOH RFPs.
• Billups: Independent OOH media agency offering planning, buying, and analytics across digital and traditional formats. Most direct boutique-style peer to NPRP in business model, client mix (enterprise brands and agencies), and full-format OOH coverage.
• Octopus Media Group: Boutique OOH media agency with a focus on independent planning and buying. Highly comparable to NPRP in scale, services breadth, and positioning against holding-company OOH shops.

Emerging players

• Sparks Marketing Group: Experiential and brand activation agency with overlap to NPRP's Guerrilla offerings. Less focused on traditional OOH buying, but competes in the experiential and high-impact activations space where NPRP delivers wildposting, projections, and pop-ups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPRP Media