BOXPT

What BOXPT does

BOXPT (legal entity BOXPT Equipment) is a Portuguese fitness equipment manufacturer and omnichannel retailer headquartered in Vila Nova de Famalicão, Braga district, operating an ISO 9001-certified production facility. The company designs and manufactures professional-grade strength machines, free weights, cardio equipment, functional training gear, structures (rigs and racks), flooring, yoga/Pilates and martial arts equipment, and accessories — a catalog exceeding 425 SKUs sold under proprietary sub-brands REVO by BOXPT (bodybuilding), TRACKZ (synthetic grass), and Neuro Excellence, alongside distributed brands Concept2 and STRAFFR. Core product engineering emphasizes durability and modularity (e.g., adjustable GHD, Hybrid Sled with interchangeable skis, REVO Glute Kick rated to 120kg), and all manufacturing is positioned as 'Made in Portugal.'

BOXPT monetizes through three streams: direct e-commerce via localized websites in 18+ countries (Europe plus Angola), marketplace sales through Amazon and Decathlon (and Worten for accessories), and project-based B2B sales to gyms, crosstraining boxes, hotels, sports clubs and federations, physiotherapy clinics, corporate institutions, and home-gym consumers under its 'Make Your Project Happen' turnkey service. Pricing is uniformly transactional with no subscription component; products range from €11 accessories to €6,625 treadmills, with free shipping above €190. Distribution channels are layered: own-site e-commerce, third-party marketplaces, and direct enterprise project consultation for commercial buyers.

The company pursues an integrated brand-building strategy via sports partnerships (FC Porto, Portuguese Handball Federation, Brussels Basketball, Gil Vicente FC, Rio Ave FC, Nuno Delgado Judo School), athlete endorsements (Gerson Baldé, Sara Ferreira, João Ribeiro), and social responsibility ties (Cidade Social, MAMA HELP). BOXPT received EU Portugal 2020 co-financing in 2020 for international expansion. The company is privately held with no disclosed institutional investors, parent company, or acquisition history, and operates with an 11-50 employee band from a single manufacturing site in northern Portugal.

Name

BOXPT

Legal name

BOXPT Equipment

Website

https://eu.boxpt.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Equipment Manufacturing

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC)

Keywords

• Fitness equipment manufacturing
• Strength training machines
• Commercial gym equipment
• Functional training gear
• Cardio fitness equipment

Headquarters

HQ city

Póvoa De Varzim

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: BOXPT generates revenue through direct online sales of fitness equipment to consumers and professionals via their e-commerce platform (eu.boxpt.com). Products include weight machines, free weights, cardio equipment, functional training gear, accessories, and apparel. Sales are one-time transactions with no subscription component.
2. Professional/Corporate Solutions: Custom equipment solutions and project consultation for commercial clients including gyms, hotels, sports clubs, physiotherapy clinics, and corporate institutions. This B2B revenue stream involves larger-scale equipment deployments and project-based sales.
3. Marketplace Sales: Sales through third-party marketplace partners including Amazon and Decathlon, where BOXPT products are listed alongside other fitness equipment brands, generating transaction-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

BOXPT manufactures and sells professional-grade fitness equipment including weight machines, free weights (barbells, dumbbells, kettlebells), cardio equipment (treadmills, bikes, rowers, ski ergs), functional training gear (GHD, sleds, plyoboxes), gym structures (rigs, racks), flooring, martial arts equipment, and accessories. The company operates a manufacturing facility in Portugal producing equipment under proprietary brands including REVO (bodybuilding machines), TRACKZ (synthetic grass surfaces), and distributes Trimilin trampolines and Concept2 cardio equipment. BOXPT also provides turnkey gym design and installation services for commercial and institutional clients.

Product overview

BOXPT is a Portuguese fitness equipment manufacturer offering a comprehensive portfolio of strength training, cardio, functional training, and accessories products, primarily for commercial gyms, cross-training boxes, sports clubs, and home users. The product range includes weight machines (Free Weight, Dual Weight, Multi Weight, Full Strength, Multi Station), free weights (barbells, bumpers, dumbbells, kettlebells, benches), functional training equipment (GHD, sleds, plyoboxes, suspension training, ropes), cardio equipment (bikes, treadmills, ellipticals, rowers, ski ergs), yoga and pilates gear, martial arts equipment, and accessories. The company operates under sub-brands including REVO (professional strength machines), TRACKZ (synthetic grass), and distributes Concept2 cardio equipment. BOXPT also provides professional gym design and installation services across hospitality, sports clubs, corporate wellness, and home gym segments.

Differentiator

Problem solved

Functional benefit

Brands

• REVO by BOXPT: Bodybuilding machines and strength equipment product line
• Neuro Excellence

Products and services

• REVO by BOXPT Bodybuilding Machines

Named customers4 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon marketplace partnership for online sales of BOXPT fitness equipment, providing access to Amazon's customer base and fulfillment infrastructure.
• DecathloncoreChannel Partner/ Reseller/ DistributorRetail partnership with Decathlon for in-store and online sales of BOXPT products through Decathlon's extensive retail network.
• FC PortoflagshipStrategic or Co-development PartnerOfficial partnership with FC Porto football club, featuring on the partners section of BOXPT website indicating a high-profile sports collaboration.
• Federação Portuguesa de AndebolcoreStrategic or Co-development PartnerPartnership with the Portuguese Handball Federation for equipment provision and sports collaboration.
• Brussels BasketballcoreStrategic or Co-development PartnerPartnership with Brussels Basketball club, demonstrating international sports collaboration.
• Escola de Judo Nuno DelgadominorStrategic or Co-development PartnerPartnership with the Nuno Delgado Judo School, supporting martial arts training.
• Gil Vicente FCminorStrategic or Co-development PartnerPartnership with Gil Vicente football club.
• Rio Ave FCminorStrategic or Co-development PartnerPartnership with Rio Ave football club.
• MVP PlusminorGTM or Marketing PartnerMarketing partnership with MVP Plus fitness platform.
• Portugal ActivominorGTM or Marketing PartnerPartnership with Portugal Activo fitness association.
• Cidade SocialminorOthersSocial responsibility partnership with Cidade Social organization.
• MAMA HELPminorOthersPartnership with MAMA HELP organization.
• WortenminorChannel Partner/ Reseller/ DistributorConsumer electronics and appliances retailer partnership for online sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BH Fitness: Spanish fitness equipment manufacturer offering cardio, strength, and functional equipment for commercial and home use; the closest Iberian analog to BOXPT with overlapping product categories (treadmills, bikes, strength machines), B2B and B2C go-to-market, and similar mid-market positioning in European markets.
• Escape Fitness: UK-based functional training equipment specialist supplying rigs, racks, bags, and accessories to commercial gyms and boutique studios globally; closely comparable to BOXPT in functional training and crossfit product lines, B2B-led GTM, and European supply base.
• Eleiko: Swedish premium strength equipment manufacturer specialising in barbells, bumper plates, racks, and competition-grade strength gear; directly comparable as a European specialist strength-equipment brand with a similar B2B/B2C model and federations/sports clubs as core customer segments.
• Rogue Fitness: US-based manufacturer of strength and conditioning equipment (racks, barbells, bumpers, sleds, GHDs); competes with BOXPT in overlapping strength, CrossFit, and functional categories with similar direct e-commerce and field-sales channels, but with stronger crossfit-community brand pull in North America.
• NOHrD / WaterRower: German-based premium design-oriented fitness equipment maker (rowers, benches, racks, weight benches); comparable to BOXPT in European manufacturing, premium positioning in selected categories, and direct e-commerce distribution across European markets.
• Tunturi: European (Finnish-origin) fitness equipment brand offering cardio, strength, and accessories across home and light-commercial segments; comparable as a mid-market European fitness equipment brand with multi-country distribution and a similar product breadth.

Broad incumbents

• Technogym: Italian-listed global leader in commercial and premium home fitness equipment with a broad cardio, strength, and functional portfolio; directly comparable as a vertically integrated European fitness equipment manufacturer serving commercial gyms, hotels, and home users, though at significantly larger scale and premium positioning than BOXPT.
• Life Fitness: American-owned global leader in commercial cardio and strength equipment (including Hammer Strength); competes with BOXPT for the same commercial gym, hotel, and institutional buyers, but at much larger scale with broader service networks.
• Matrix Fitness: Johnson Health Tech commercial fitness brand offering cardio, strength, and connected-fitness equipment for commercial and hospitality markets; overlaps with BOXPT's commercial gym and hotel segments but operates as a global incumbent with broader service and financing capabilities.

Others

• Decathlon: Global sporting goods retailer and BOXPT distribution partner that also manufactures its own fitness equipment (Domyos brand); relevant as both a retail channel for BOXPT products and a direct competitor in mid-market fitness equipment sold through the same stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_BOXPT

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOXPT