Kate and Co PR

What Kate and Co PR does

KateCo. PR is an independent, founder-led public relations and communications agency headquartered in Richmond, Melbourne, with US offices in New York and Miami. Founded in 2008 by Kate Keane, the agency provides strategic public relations, media relations, influencer marketing, brand communications, content creation, social media management, and event PR for lifestyle, luxury, fashion, beauty, wellness, and consumer brand clients. The firm operates a bi-market model delivering integrated campaigns across Australia and the US, with a client roster spanning enterprise accounts (Penfolds, Polestar, Mattel, Melbourne Racing Club, Melbourne Fashion Week, Moomba Festival, Bonds, Collins Street Precinct) alongside mid-market and startup fashion and wellness brands.

The agency's underlying technology stack comprises digital platforms for social media management, podcast production (The Press Office podcast, ranked in Apple's top 10 marketing podcasts), influencer marketing, and content creation, supplemented by proprietary offerings including THE RESIDENCY (a curated global showings and gifting platform co-developed with Two Hands Agency and hosted around Fashion Weeks) and Your Press Lab (on-demand DIY PR micro-learning programs sold at $295 per program). The Press Office podcast is hosted by Marisa Jayne and functions as both a content asset and a thought leadership channel.

KateCo. PR generates revenue primarily through professional services retainers and project-based campaign fees for PR and communications work, with secondary revenue streams from Your Press Lab one-off program purchases and curated THE RESIDENCY showings engagements. The agency distributes services through direct enterprise sales, referral networks, industry events, agency showings (Sydney, LA, NYC), and self-serve online purchase for educational products. Following the March 2026 strategic merger with Two Hands Agency, the combined entity operates as a globally focused agency with Simone Marshall serving as Global Agency Director alongside founder Kate Keane as Managing Director. The firm is privately held with no disclosed institutional investment.

Name

Kate and Co PR

Legal name

Kate & Co. PR

Website

https://kateco.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

KateCo. PR is an independent, founder-led Australian public relations and communications agency serving lifestyle, luxury, fashion, beauty and consumer brands across Australia and the US, with integrated PR, influencer marketing, content, events and podcast platforms.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Digital PR & Social Media Communications (MPAAADAJ), Event PR & Communications Support (BPAFADAO), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Public relations services
• Influencer marketing
• Social media management
• Lifestyle communications
• Fashion PR agency

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Full-service PR agency providing strategic public relations, media relations, influencer marketing, brand communications, and event PR for lifestyle, luxury, and consumer brands. Revenue generated through project-based retainers and campaign fees.
2. Your Press Lab Programs: On-demand micro-learning PR programs sold as one-off purchases to small business owners, startups and side hustlers. Programs include Where to Start in PR, Influencer Engagement, and Hosting a Killer Event.
3. International Showings (THE RESIDENCY): Curated project-based platform connecting Australian brands with international media, influencers, buyers and tastemakers during key cultural moments like Fashion Weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kate and Co PR is an independent communications and public relations agency that provides strategic PR, influencer marketing, social media, digital content, and events services to lifestyle, luxury, fashion, beauty, wellness, and hospitality brands across Australia and the United States. The agency's value is delivered through senior-led service engagements, a bi-market footprint spanning Melbourne, New York, and Miami, and three proprietary platforms — The Press Office podcast, Your Press Lab micro-learning, and THE RESIDENCY international designer showings — that extend its core communications work into owned content, education, and trans-Pacific brand showcase.

Product overview

KateCo. PR is an independent, founder-led communications agency offering a portfolio of service-based offerings rather than a unified software product. Core services span strategic public relations, media relations, influencer marketing, social media, digital content creation, events, and podcast platforms. The agency operates specialized divisions across Fashion, Retail, Luxury, Beauty & Wellness, Events, and Consumer portfolios. Proprietary offerings include The Press Office (marketing industry podcast), Your Press Lab (on-demand DIY PR micro-learning programs for small businesses), and THE RESIDENCY (global showings platform for international market entry). International expansion services are provided through US-based teams in New York and Miami.

Differentiator

Problem solved

Functional benefit

Brands

• The Press Office: The company's marketing podcast providing insights into the PR industry, often ranking in Apple's top 10 marketing podcasts.
• Your Press Lab
• THE RESIDENCY

Products and services

• PR & Communications Services Strategic communications and public relations services covering media relations and integrated communications strategy for brands in lifestyle, fashion, beauty, wellness, parenting, hospitality, and luxury categories across Australia and the United States.
• Influencer Marketing Influencer marketing service covering talent identification, partnership management, campaign execution, and ongoing influencer engagement for consumer brand clients.
• Social Media & Digital Services Social media management and digital content production across platforms, supporting brand channels and integrated digital campaigns.
• Events Management Full-service events work for brand clients including launch events, media-facing experiences, and consumer activations.
• International PR (US Market Expansion) PR and influencer services delivered through the agency's New York and Miami offices for clients entering or operating in the United States, and to Australian brands planning US launches.
• The Press Office (Podcast) Proprietary podcast platform founded and hosted by founder Kate Keane, positioning the agency as an industry voice within lifestyle and PR.
• Your Press Lab DIY micro-learning platform for individuals seeking self-serve communications and PR learning, founded by Kate Keane.
• THE RESIDENCY International designer showings program founded by Kate Keane, providing a platform for brands to showcase trans-Pacific between Australia and the United States.

Quantifiable outcome

• 583 media clippings, 9.1 million reach, $2.3M editorial PR value for Melbourne Racing Club Summer Carnival 2026
• +3 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Two Hands AgencycoreStrategic or Co-development Partner · 11 March 2026Strategic merger announced March 2026 where Two Hands Agency transitions into KateCo. PR, uniting clients, capabilities and creative IP within a globally focused agency structure. Combines Two Hands Agency's global influencer and brand strategy expertise with KateCo. PR's culturally driven PR and experiential activations. Simone Marshall assumes role of Global Agency Director.
• THE RESIDENCY (Joint Platform)coreStrategic or Co-development Partner · 21 August 2024Joint initiative with Two Hands Agency creating a global showings and gifting suite platform for Australian brands exploring international markets. Hosted around Fashion Weeks connecting brands with media, influencers, buyers and tastemakers. First edition in NYC September 2024, expanding to LA and NYC in 2025-2026.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Think HQ: Australian independent communications agency with strength in consumer, lifestyle and social-purpose brands. Comparable on boutique independent positioning, Australian HQ and consumer-brand storytelling. Freddy Grant previously held a senior comms role at Think HQ.
• HL Group: US fashion, beauty and lifestyle communications agency with offices in NYC and LA. Directly comparable on verticals, US footprint, and influencer/ambassador programs. Brittanae Casper also worked at HL Group on brands like Cartier Fragrance, AG Jeans and Acqua di Parma.
• Karla Otto: Global fashion, luxury and lifestyle PR agency with offices in NYC, LA, London, Milan, Paris and APAC. Directly comparable to KateCo on client verticals (fashion, beauty, lifestyle) and the bi-coastal boutique PR model. Brittanae Casper previously worked at Karla Otto before joining KateCo.
• The OutCast Agency: US-based consumer and lifestyle PR agency serving lifestyle, fashion, beauty, health and wellness brands. Comparable on consumer brand focus, US footprint, and integrated influencer + media relations service mix.
• HATCH PR: Australian boutique PR agency specializing in fashion, lifestyle, beauty and wellness. Comparable on Australian HQ, boutique independent model, and target vertical mix (fashion + lifestyle + beauty).
• WithCo Communications: LA-based influencer marketing and PR agency servicing consumer and lifestyle brands. Directly comparable on the influencer-led, fashion/lifestyle positioning that KateCo's US team (e.g. Britany Bryant's Grammy gifting lounge experience) is building toward.
• SHADO PR: Australian boutique creative communications agency working with consumer, fashion and lifestyle brands. Comparable on boutique independent positioning, Australian HQ, and creative-led consumer storytelling.

Broad incumbents

• Weber Shandwick: Global public relations powerhouse with consumer marketing and fashion/luxury practices. Broad incumbent providing integrated communications services to enterprise lifestyle brands globally.
• 5W Public Relations: Large US PR agency with deep consumer, lifestyle, beauty and fashion practices. Brittanae Casper previously held a role at 5W. Comparable as a larger incumbent offering overlapping consumer-brand PR services across multiple verticals.
• Edelman: World's largest independent PR firm with global lifestyle, fashion and consumer practices. Broad incumbent competitor pursuing the same enterprise fashion/luxury/beauty brand budgets that KateCo targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KateCoPR
• LinkedInlinkedin.com/company/katecopr
• Instagraminstagram.com/katecopr
• Xx.com/KateCoPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kate and Co PR