Baptist Health

What Baptist Health does

Baptist Health is a voluntary, not-for-profit regional health system headquartered in Montgomery, Alabama, and the largest healthcare provider serving Central Alabama. It operates three acute care hospitals — Baptist Medical Center South (Level 1 trauma), Baptist Medical Center East (largest NICU in Central Alabama, the only OB Emergency Department in the region), and Prattville Baptist Hospital — supported by the Montgomery Cancer Center, dedicated breast and imaging centers, a hospice unit, an Institute for Advanced Wound Care, sleep disorder centers, and a Transfer Center coordinating 24/7 patient transfers. The system also runs medical education programs including family medicine, internal medicine, and pharmacy residencies, a School of Radiologic Technology, and a School of Medical Laboratory Science.

The clinical portfolio is built on advanced third-party medical technology platforms: da Vinci Xi Surgical Systems for urology, gynecology, and general surgery; Mazor X Stealth Edition for robotic spine surgery; MAKO SmartRobotics for orthopedic joint replacement; ION Robotic Bronchoscopy for lung diagnostics; Aquablation Therapy for BPH; Mechanical Thrombectomy (sole regional provider); Inspire implants and CPAP for sleep apnea; and 3D Tomosynthesis mammography across three sites. Patient-facing digital channels include the Baptist Patient Portal and telehealth, plus the My Glue mobile app supporting the Senior Advantage membership program for adults 50+ ($15-$40 annually).

Baptist Health operates a direct-to-consumer healthcare model, generating revenue from patient care services, insurance reimbursements (government and commercial payors), ancillary services, and ancillary membership fees. A long-standing strategic partnership with UAB Medicine brings academic-level specialists in urology, rheumatology, breast health, and maternal-fetal medicine to the community, including the only MFM specialist in Central Alabama. The system is Joint Commission accredited, holds Primary Stroke Center certification, Commission on Cancer accreditation, and American Academy of Sleep Medicine accreditation, and was recognized on the Forbes 2025 America's Best Employers list. Leadership is headed by CEO Peter Selman.

Name

Baptist Health

Legal name

Baptist Health

Website

https://baptistfirst.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baptist Health is a not-for-profit regional health system and the largest provider in Central Alabama, operating three acute care hospitals plus specialty centers in cancer, breast health, imaging, hospice, and sleep medicine. It serves Central Alabama residents through direct-to-consumer inpatient, outpatient, and telehealth services, supported by a UAB Medicine academic partnership.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

akta.pro secondary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

Keywords

• Acute care hospital
• Robotic surgery services
• Neonatal intensive care
• Stroke treatment center
• Community healthcare network

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue from hospital inpatient services, outpatient services, emergency care, diagnostic services, surgical procedures, and physician services billed to patients and insurance providers.
2. Insurance Reimbursements: Revenue from government payors (Medicare, Medicaid) and private insurance companies for covered medical services rendered.
3. Ancillary Services: Revenue from pharmacy services, laboratory services, imaging services, physical therapy, and other ancillary healthcare services.
4. Senior Advantage Membership: Annual membership fees ranging from $15-$40 for seniors (50+) providing discounts on hospital services, pharmacy, and cafeteria purchases.
5. Skilled Nursing and Hospice: Long-term care, hospice, and home health services provided to patients requiring extended care.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Baptist Health is the largest healthcare system serving Central Alabama, operating as a voluntary, not-for-profit network of three acute care hospitals (Baptist Medical Center South, Baptist Medical Center East, Prattville Baptist Hospital), outpatient specialty centers, and physician practices. It provides comprehensive inpatient, outpatient, emergency, surgical, diagnostic, and specialty care — including women's health, oncology, orthopedics, neuroscience, sleep medicine, and wound care — supported by advanced technology platforms such as da Vinci robotic surgery, MAKO SmartRobotics, Mazor X Stealth spinal robotics, and 3D mammography.

Product overview

Baptist Health is the largest healthcare system serving Central Alabama, operating as a network of hospitals, outpatient facilities, and specialized service centers. The organization's portfolio includes three acute care hospitals (Baptist Medical Center East, Baptist Medical Center South, Prattville Baptist Hospital), comprehensive cancer care (Montgomery Cancer Center), dedicated breast imaging centers (Baptist Breast Health Center, Montgomery Breast Center, Prattville Imaging Center), and specialty centers for wound care, stroke, and neonatal intensive care. Patient-facing digital services include the Baptist Patient Portal and Telehealth platform. Advanced medical technology offerings encompass robotic surgery systems (da Vinci, MAKO SmartRobotics, Mazor X Stealth) for spine, orthopedic, urologic, and gynecologic procedures, along with Aquablation Therapy for BPH treatment and Mechanical Thrombectomy for stroke care. The organization maintains medical education programs including residency programs for family medicine, internal medicine, and pharmacy, as well as certification schools for radiologic technologists and medical laboratory scientists. Additional services include hospice care, Senior Advantage membership program, lactation support services, and sleep medicine with Inspire technology.

Differentiator

Problem solved

Functional benefit

Brands

• Baptist First: Primary brand website and patient portal identity for Baptist Health Montgomery
• Baptist OrthoNow
• Baptist Hospice
• Senior Advantage
• Baptist Care Partners
• Baptist Foundation

Products and services

• Trauma Care Level 1 trauma care delivered 24 hours a day, seven days a week at Baptist Health facilities in Central Alabama.
• Telehealth Virtual medical appointments accessible via smartphone or computer, enabling remote care for eligible services.
• Baptist OrthoNow Urgent orthopedic care, physical therapy, and sports medicine services at a single location.
• Baptist Patient Portal Secure online platform for patients to manage appointments, access medical records, communicate with providers, and pay bills.
• Aquablation Therapy Minimally invasive robotic water-jet treatment for Benign Prostatic Hyperplasia (BPH), removing excess prostate tissue using high-pressure water.
• Mazor X Stealth Edition Robotic Spinal Surgery Robotic spinal surgery platform at Baptist Medical Center South providing 3D pre-operative planning and intra-operative trajectory precision.
• da Vinci Surgical Systems Robotic surgical platform used at Baptist Medical Center East and South for urology, gynecology, and general surgery procedures with wristed instruments and 3D-HD visualization.
• MAKO SmartRobotics Robotic-assisted surgery system for orthopedic procedures including partial knee, total knee, and total hip replacement.
• Mechanical Thrombectomy Catheter-based clot removal for acute ischemic stroke, offered at Baptist Medical Center South as Central Alabama's sole provider.
• ION Robotic Bronchoscopy Robotic-assisted bronchoscopy system for lung diagnostics and procedures.
• Senior Advantage Membership Program Annual or two-year membership program for adults ages 50+ offering discounts on hospital services, pharmacy, meals, and shuttle services.
• Baptist East Lactation Center Lactation support services including breastfeeding education, supplies, pump rentals, and consultations available seven days a week.
• Institute for Advanced Wound Care Chronic wound treatment facility at Baptist Medical Center South providing advanced medical treatments from wound care specialists, including clinical research trials.
• Inspire Sleep Apnea Treatment FDA-approved implantable sleep apnea treatment that stimulates airway muscles to maintain healthy breathing during sleep.
• Advanced MRI Imaging Advanced MRI imaging technology available at Prattville Baptist Hospital for high-quality diagnostic imaging close to home.
• 3D Mammography / Tomosynthesis Digital mammography with 3D Tomosynthesis for early breast cancer detection, available at Baptist Breast Health Center, Montgomery Breast Center, and Prattville Imaging Center.
• Baptist Hospice End-of-life care services providing compassionate support for patients and families.
• Neonatal Intensive Care Units (NICU) Advanced neonatal care at Baptist Medical Center East, the largest NICU in Central Alabama, designed for premature and critically ill newborns.
• Uterine Fibroid Center Non-surgical, minimally invasive alternative to hysterectomy for symptomatic uterine fibroids using Uterine Fibroid Embolization (UFE).
• UAB Medicine Breast Health Clinic at Baptist Health Comprehensive personalized breast care including breast surgery, cancer risk assessment, genetic testing, and reconstruction options delivered in partnership with UAB Medicine.
• Complete Decongestive Therapy (Lymphedema Management) Non-invasive lymphedema treatment combining manual lymph drainage, compression bandaging, exercise, and skin care provided by certified lymphedema therapists.
• OB Emergency Department Around-the-clock OB/GYN physician availability at Baptist Medical Center East, the only OB Emergency Department in Central Alabama.
• Maternal-Fetal Medicine Clinic Specialized care for high-risk pregnancies staffed by the only Maternal-Fetal Medicine specialist in Central Alabama, with telemedicine support.

Quantifiable outcome

• 94% satisfaction rate at nine-month follow-up for Uterine Fibroid Embolization procedures
• +7 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UAB Medicine (University of Alabama at Birmingham)coreStrategic or Co-development PartnerBaptist Health has partnered with UAB Medicine to provide the highest level of care to Central Alabama and the River Region. The partnership brings UAB specialists in urology, rheumatology, breast health, and maternal-fetal medicine to Baptist Health facilities. UAB Division of Clinical Immunology and Rheumatology has been listed as one of the best clinical rheumatology programs in the country by U.S. News & World Report for 19 consecutive years, registering over 10,000 patient encounters annually.
• OB Hospitalist GroupcoreStrategic or Co-development PartnerBaptist Health partners with OB Hospitalist Group to provide around-the-clock OB/GYN physician availability at Baptist Medical Center East's OB Emergency Department, ensuring every expectant mother receives evaluation and treatment from a physician 24/7, 365 days per year.
• Intuitive Surgical (da Vinci)coreTechnology or IntegrationIntuitive Surgical provides da Vinci Surgical Systems for robotic-assisted minimally invasive surgery at Baptist Medical Center East and South. The technology enables complex procedures in urology, gynecology, and general surgery with reduced costs and complications compared to open procedures.
• UAB Medicine UrologycoreStrategic or Co-development PartnerBaptist Health partners with UAB Medicine urologists who are recognized as regional and national leaders. Services include robotic surgery, prostate cancer treatment, kidney stones, and female pelvic floor reconstruction at UAB Medicine Urology East Clinic, Baptist Medical Center South, and Prattville locations.
• UAB Division of Clinical Immunology and RheumatologycoreStrategic or Co-development PartnerThe UAB Division of Clinical Immunology and Rheumatology, ranked among the best in the nation by U.S. News & World Report for 19 consecutive years, partners with Baptist Health to provide rheumatology care at the UAB Multispecialty Clinic at Baptist Medical Center South.
• UAB Medicine Breast Health CliniccoreStrategic or Co-development PartnerUAB Medicine Breast Health Clinic at Baptist Medical Center South provides comprehensive, personalized breast care with compassionate team approach. Services include breast surgery, cancer risk assessment, genetic testing, and reconstruction options.
• Dr. Curless Anne Patterson (Women's Telehealth)minorStrategic or Co-development PartnerDr. Patterson, a board-certified Maternal-Fetal Medicine specialist with 25 years of experience, provides telemedicine MFM services. She has completed more than 10,000 MFM telemedicine encounters across multiple states.
• Institute for Healthcare Improvement (IHI)minorOthersBaptist Health participates in IHI quality improvement initiatives including the 100,000 Lives Campaign and 5 Million Lives Campaign, implementing evidence-based measures to improve patient care and prevent avoidable deaths.
• American Heart Association / American Stroke AssociationcoreStrategic or Co-development PartnerBaptist Medical Center South participates in Get With The Guidelines program, a hospital-based quality improvement program designed to provide hospital staff with evidence-based guidelines and procedures for cardiac and stroke patients.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Regional players

• DCH Health System: Nonprofit regional system anchored in Tuscaloosa, Alabama; comparable on community-hospital scale, faith-adjacent mission, and regional referral role in West Alabama.
• Northeast Alabama Regional Medical Center: Nonprofit regional referral hospital in Anniston, Alabama; comparable on community-scale acute care, multi-specialty services, and Alabama regional health system profile.
• East Alabama Medical Center (EAMC): Nonprofit regional referral system anchored in Opelika/Auburn, eastern Central Alabama; comparable on scale, community-hospital mission, and adjacent geography to Baptist Health's service area.
• USA Health: University of South Alabama academic health system serving the Mobile/Gulf Coast region; comparable as an academic-affiliated, multi-hospital Alabama nonprofit with similar tertiary care and teaching roles.
• Huntsville Hospital Health System: The largest nonprofit hospital system in Alabama, anchored in north Alabama; comparable as a multi-hospital community/academic hybrid serving a similar statewide footprint of community-based care.
• Trinity Medical Center (Grandview/Brookwood): Acute care facility in the Birmingham market now operating within the Brookwood Baptist Health network; comparable on hospital-level service mix and Alabama market positioning.

Direct peers

• Brookwood Baptist Health: Five-hospital faith-based system in the Birmingham metro (operated under Ascension/St. Vincent's) and part of the wider Baptist Health brand family in Alabama; directly comparable as a multi-hospital faith-based nonprofit with similar service breadth.
• Jackson Hospital: Independent nonprofit community hospital in Montgomery, Alabama - Baptist Health's most direct in-market competitor, overlapping on inpatient, emergency, and outpatient acute care services in the same primary service area.

Broad incumbents

• Ascension St. Vincent's: Multi-hospital faith-based system in Birmingham (Ascension); comparable to Baptist Health on faith-based nonprofit structure, multi-specialty service portfolio, and community hospital positioning.
• UAB Medicine: Academic medical center in Birmingham that serves as both Baptist Health's clinical partner and its largest tertiary competitor; comparable on advanced specialty care, research, and complex procedures, with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BaptistHealthCentralAlabama
• Facebookfacebook.com/baptisthealthcentralalabama
• LinkedInlinkedin.com/company/baptist-south
• Instagraminstagram.com/baptist_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Health