Private Dental Services

What Private Dental Services does

Private Dental Services is a single-location, family-operated dental practice founded in 2000 by Dr. Anthony King and based at 1007 W Fulton Market in Chicago, Illinois. The practice is operated as a two-person father-daughter team — Dr. Anthony King (lead dentist and founder) and Azalea King (head dental assistant) — and serves Chicago-area families and individuals across nine service categories: general dentistry, emergency services, cosmetic dentistry, restorative dentistry, orthodontics, oral surgery, full arch reconstruction, periodontics, and dental implants. The patient base skews toward long-tenured relationships, with multiple family generations and 10+ year patient histories reported in customer testimonials.

The practice's clinical technology stack is built around a digital workflow: the Dentsply Sirona PrimeScan digital scanner captures high-resolution 3D impressions, PrimePrint enables in-house digital fabrication of certain restorations and appliances, and a CBCT 3D imaging system supports implant planning and complex case assessment. Supplementary technology includes a paperless front-office system for records and forms, electric handpieces for patient comfort, and an in-house lab capable of producing crowns, bridges, night guards, and Essix retainers. Dental education partnerships with CDOCS, Spear Education, and Dentsply Sirona underpin protocol development.

The business model is direct-to-consumer with transaction-based service fees collected at point of service or through financing arrangements. The practice operates out-of-network with dental insurance but assists patients with claim filing and reimbursement, and has third-party financing relationships with Cherry and CareCredit for underinsured or cash-pay patients on advanced procedures. A freemium free-evaluation program for implants, orthodontics, full mouth rehabilitation, and surgical treatment functions as the primary patient acquisition mechanism. The practice is independently owned by the King family with no disclosed institutional investors, parent company, or external capital; distribution is limited to one physical location and digital channels including Google, Yelp, Facebook, and Instagram profiles.

Name

Private Dental Services

Legal name

Private Dental Services

Website

https://privatedentalservices.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Dental Services is a family-run Chicago dental practice founded in 2000 by Dr. Anthony King, now operating with his daughter Azalea. It provides comprehensive dental services from general care to implants, full mouth reconstruction, and orthodontics using digital scanning.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry services
• Dental implant treatment
• Orthodontic care
• Cosmetic dentistry
• Restorative dental care

Headquarters

HQ city

Il Chiaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Service Fees: One-time fees collected for individual dental procedures and treatments including general dentistry, emergency care, cosmetic procedures, restorative care, orthodontics, oral surgery, full mouth rehabilitation, periodontics, and dental implants. Revenue is transaction-based, collected at time of service or through financing arrangements.
2. Financing Services: Partnership with third-party financing providers Cherry and CareCredit allows patients to spread payments over time. The practice likely receives service fees for referring patients to these financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Private Dental Services is a single-location family dental practice in Chicago that provides a comprehensive range of dental care, from routine cleanings and preventive visits to advanced procedures including dental implants, full mouth reconstruction, orthodontics, oral surgery, periodontics, and cosmetic and restorative dentistry. Led by a father-daughter team (Dr. Anthony King and Azalea King), the practice uses digital scanning, 3D imaging, and an in-house lab to deliver treatment, and offers free evaluations for advanced procedures.

Product overview

Private Dental Services is a Chicago-based dental practice offering a comprehensive range of dental services provided by Dr. Anthony King and Azalea King as a father-daughter team. The practice operates as a single-location dental office established in 2000, providing services organized into nine core categories: General Dentistry (routine care and cleanings), Emergency Services (same-day urgent care), Cosmetic Dentistry (whitening, bonding, smile refinements), Restorative Dentistry (fillings, crowns, bridges), Orthodontics (braces, retainers, expanders for teens and adults), Oral Surgery (extractions and surgical procedures), Full Arch Reconstruction (full mouth rehabilitation), Periodontics (gum disease treatment), and Dental Implants (single to full-arch replacements). The practice also provides free evaluations for advanced treatments and operates with advanced digital technology including PrimeScan digital scanner, PrimePrint digital fabrication, and CBCT 3D imaging.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CDOCS (Comprehensive Dentistry on Cosmetics and occlusion Seminars)coreTechnology or IntegrationDr. Anthony King is a mentor with CDOCS and has completed advanced training in digital design and implant planning through this platform. Azalea King also has continued education with CDOCS. The practice uses CDOCS protocols for digital workflow and implant planning.
• Spear EducationcoreTechnology or IntegrationAzalea King has completed continued education with Spear Education, a leading dental education provider focused on complex restorative and cosmetic dentistry.
• Dentsply SironacoreTechnology or IntegrationAzalea King has training with Dentsply Sirona. The practice uses PrimeScan and PrimePrint technologies from Dentsply Sirona for digital scanning and fabrication of dental restorations.
• Cherry (Financing)minorOthersThird-party financing partner offering payment plans for patients without insurance or those preferring to spread payments over time.
• CareCredit (Financing)minorOthersHealthcare credit card partner offering financing options for dental procedures not covered by insurance.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Great Expressions Dental Centers: Multi-location DSO providing general, specialty, and orthodontic dental care across multiple states. Comparable as a mid-to-large scaled competitor offering comprehensive services including implants and orthodontics, typically with in-network insurance acceptance that competes with Private Dental Services' out-of-network model.
• Aspen Dental: National DSO with hundreds of branded offices offering general dentistry, implants, and dentures. Comparable as a competing provider of comprehensive dental services including implants and full mouth restoration, with strong brand recognition and financing options similar to Private Dental Services' Cherry/CareCredit approach.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices with comprehensive general and specialty services. Comparable as a large-scale operator providing the same breadth of services (general, restorative, implants, orthodontics, periodontics) and using modern dental technology workflows.
• Heartland Dental: Largest dental support organization (DSO) in the United States, supporting thousands of dentists across general and specialty practices. Comparable as the dominant scaled player competing for the same family and individual dental patients in the broader U.S. market, though vastly larger and corporate-structured.
• Dental Care Alliance: DSO supporting hundreds of dental practices across multiple states with general and specialty services. Comparable as an established multi-practice operator providing the same comprehensive service mix and competing for the same family and individual patient segments.

Regional players

• Sonrisa Family Dental: Chicago-based independent family dental practice offering general, cosmetic, and restorative dentistry to local families. Comparable as a direct local competitor targeting the same Chicago families with similar relationship-based positioning.
• Chicago Dental Arts: Multi-location Chicago dental practice offering general, cosmetic, restorative, and implant services. Comparable as a competing Chicago-area practice with similar comprehensive service offerings and investment in advanced cosmetic and implant procedures.

Direct peers

• Affordable Dentures & Implants: National chain specializing in dentures, extractions, and dental implants with a value-oriented positioning. Comparable as a focused provider of the same advanced procedures (implants, full arch restoration) that Private Dental Services highlights as core differentiators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/drkingpds
• LinkedInlinkedin.com/company/a-private-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Dental Services