Freedom Lift

What Freedom Lift does

FreedomLift® is a privately held U.S. manufacturer headquartered in Grand Rapids, Michigan, that designs, assembles, and sells a single core product family: hydraulic tender lift systems for boats and yachts. The company's primary system uses wireless or corded remote control to operate dual hydraulic cylinders via a four-valve pump with internal lock, enabling one-person lifting, lowering, and secure transport of a tender or personal watercraft while preserving swim platform use. Optional carbon fiber lift arms are offered alongside standard aluminum arms, and a proprietary modular design allows the system to be transferred to a customer's next vessel. Customers include individual luxury and premium yacht owners as well as builders that offer FreedomLift at the factory level; named OEM partners include Viking Yachts, Sabre, Maritimo, Coastal Craft Yachts, Palm Beach, Grand Banks, Tiara Yachts, Bertram, and Regal.

The company monetizes through two streams: complete hydraulic tender lift systems (priced via quote, dependent on boat specifications and optional upgrades) and a broad aftermarket catalog of replacement parts and consumables that includes stainless steel hydraulic cylinders, hoses, bunker pads, anodes, remote fobs, tie-down straps, marine-safe hydraulic fluid, and proprietary composite bushings. Distribution is a hybrid model combining direct-to-consumer e-commerce through freedomlift.com, factory installation through OEM partnerships, and event-driven sales at major U.S. boat shows (Newport, Annapolis, Fort Lauderdale). Marketing includes the company website and blog, organic social presence on Facebook, Instagram, and YouTube, and industry sponsorships of the America's Great Loop Cruiser's Association (AGLCA) and the National Marine Manufacturer's Association (NMMA).

Founded around 2010 and operating for over 15 years, FreedomLift is a privately held small business (11–50 employees) with no disclosed parent, institutional investors, or funding rounds. The company is led by founders Robert C. Zwiers and Gregory F. Vogel. Public contact channels are a sales email ([email protected]) and phone lines (866-543-8669 and 1-616-784-8759), with headquarters at 927 Alpine Commerce Park NW STE 800, Grand Rapids. Revenue, M&A, and other financial details are not publicly disclosed.

Name

Freedom Lift

Legal name

Freedom Lift

Website

https://freedomlift.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FreedomLift is a privately held Grand Rapids, Michigan manufacturer of hydraulic tender lift systems for luxury and premium yachts, selling wirelessly controlled dual-cylinder lifts directly, through nine OEM factory-installation partnerships, and at major U.S. boat shows, with an aftermarket parts catalog.

Ownership category

akta.pro rank

Product category

Marine Hydraulic Tender Lift Systems

NAICS

Fluid Power Cylinder and Actuator Manufacturing (333995), Fluid Power Pump and Motor Manufacturing (333996), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Launch & Retrieval Infrastructure (Slipways, Cradles, Travel Lifts, Launching Systems) (IMAJALAE)

akta.pro secondary industry

Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA)

Keywords

• Hydraulic tender lifts
• Boat lift systems
• Marine equipment
• Yacht accessories
• Tender handling hardware

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tender Lift Systems: Primary hydraulic tender lift systems sold as complete units with accessories and components. Revenue from system sales including lift arms, hydraulic components, and mounting hardware.
2. Replacement Parts & Accessories: Replacement parts including hydraulic cylinders, hoses, bunk pads, anodes, remote fobs, tie-down straps, and maintenance items sold individually for ongoing customer needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FreedomLift designs, manufactures, and sells hydraulic tender lift systems that enable yacht owners to safely lift, store, and deploy tenders and personal watercraft from their main vessels. The core product is a remote-controlled hydraulic lift featuring dual hydraulic cylinders, a four-valve pump system with internal lock, and removable modular lift arms. The company also supplies replacement parts, accessories, and consumables, and offers factory installation through partnerships with major yacht brands.

Product overview

FreedomLift® offers a single core product line centered on hydraulic tender lift systems for boats, with the FreedomLift® Hydraulic Tender Lift System as the primary offering. The system is designed for effortless lifting and secure transport of tenders via a wireless remote control hydraulic system featuring dual hydraulic cylinders and a four-valve pump system with internal lock. The product portfolio includes optional carbon fiber lift arms as a lightweight alternative to standard aluminum arms, a comprehensive range of replacement parts and accessories including hydraulic hoses, cylinders, bunk pads, tie-down straps, and latch springs, as well as consumables like hydraulic fluid and anodes. Supporting documentation includes installation, owner's, and iQ Cube manuals. The company has been in operation for over 15 years and offers factory installation through several boat manufacturers including Viking Yachts, Sabre, Maritimo, Tiara Yachts, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• FreedomLift® Hydraulic Tender Lift System Remote-controlled hydraulic lift system for tenders and personal watercraft on yachts, with dual hydraulic cylinders, four-valve pump with internal lock, removable modular lift arms, and a two-year warranty. Sold to yacht owners with custom-fit installation per vessel.
• Carbon Fiber Lift Arms Optional 14 lb each carbon fiber lift arms that replace the standard aluminum arms on the FreedomLift system, providing a strong, lightweight, visually distinct upgrade for yacht owners.
• Hydraulic Cylinder SS w/ Fittings 316 stainless steel hydraulic cylinder with fittings sold as a replacement component for the FreedomLift hydraulic tender lift system.
• Anode Kit Complete anode kit for corrosion protection of the FreedomLift hydraulic system, sold as an aftermarket accessory.
• Remote Fob - Black (Generation 3) Waterproof wireless remote control fob compatible with the current Generation 3 FreedomLift Remote Control System.
• Remote Fob - White (Generation 2) Wireless remote fob available for owners of the previous Generation 2 FreedomLift Remote Control Systems.
• Hydraulic Hose 30" - Standard Length Exterior 30-inch braided stainless steel PTFE hydraulic hose with polyurethane cover and 316 stainless steel #4 JIC fittings, sold as a replacement hose for the FreedomLift system.
• Hydraulic Hose 40" Exterior 40-inch braided stainless steel PTFE hydraulic hose with polyurethane cover and 316 stainless steel #4 JIC fittings, sold as a longer replacement hose for the FreedomLift system.
• Hydraulic Fluid - Quart Full synthetic marine-safe hydraulic fluid, ISO 32, non-toxic to aquatic life and readily biodegradable, sold by the quart for the FreedomLift system.
• Hydraulic Fluid - Gallon Full synthetic marine-safe hydraulic fluid sold by the gallon for use in the FreedomLift system.
• Bunk Pad - Thick (Black/White) 1.5-inch thick bunk pad with adhesive backing, sized for the FreedomLift aluminum lift arm.
• Bunk Pad - Thin (Black/White) 3/8-inch thin bunk pad with adhesive backing, sized for the FreedomLift aluminum lift arm.
• Bunk Pad - Carbon Fiber 3/8-inch thick black carbon fiber lift arm pad designed for FreedomLift carbon fiber lift arms.
• Tie Down Strap - Ratchet Tie down strap with stainless steel clips and ratchet for bow and stern of the tender, rated to 400 lb working load limit.
• Tie Down Boat Buckle - Aluminum Lift Arm 13' 13-foot boat buckle strap with stainless steel clips, sized for FreedomLift aluminum lift arms.
• Tie Down Boat Buckle Strap - Carbon Fiber Lift Arm 17' 17-foot boat buckle strap with stainless steel clips, sized for FreedomLift carbon fiber lift arms.
• Latch Spring - Manual Lock Stainless steel latch spring sold as a replacement part for use with the FreedomLift manual lock system.
• Composite Bushing Proprietary composite bushing sold as a replacement part for the FreedomLift hydraulic tender lift system.

Quantifiable outcome

• Lifting range of 44 inches (112 cm) - best in class
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Viking YachtscoreChannel Partner/ Reseller/ DistributorViking Yachts offers factory installation of FreedomLift systems on their yachts, providing customers with a seamless purchasing experience where the lift is installed during boat manufacturing.
• SabrecoreChannel Partner/ Reseller/ DistributorSabre offers factory installation of FreedomLift systems, with multiple customer testimonials indicating satisfaction with the product on Sabre vessels.
• MaritimocoreChannel Partner/ Reseller/ DistributorMaritimo offers factory installation of FreedomLift systems on their yachts.
• Coastal Craft YachtscoreChannel Partner/ Reseller/ DistributorCoastal Craft Yachts offers factory installation of FreedomLift systems on their vessels.
• Palm BeachcoreChannel Partner/ Reseller/ DistributorPalm Beach offers factory installation of FreedomLift systems on their yachts.
• Grand BankscoreChannel Partner/ Reseller/ DistributorGrand Banks offers factory installation of FreedomLift systems on their yachts.
• Tiara YachtscoreChannel Partner/ Reseller/ DistributorTiara Yachts offers factory installation of FreedomLift systems, with customer testimonials confirming installations on Tiara 40 Express.
• BertramcoreChannel Partner/ Reseller/ DistributorBertram offers factory installation of FreedomLift systems on their yachts.
• RegalcoreChannel Partner/ Reseller/ DistributorRegal offers factory installation of FreedomLift systems on their vessels.
• America's Great Loop Cruiser's Association (AGLCA)minorGTM or Marketing PartnerFreedomLift is a Proud Sponsor of AGLCA, which supports cruisers doing the Great Loop waterway system, providing marketing exposure to this enthusiast community.
• National Marine Manufacturer's Association (NMMA)minorGTM or Marketing PartnerFreedomLift is a Proud Sponsor of the NMMA, the leading trade association for the marine industry, providing industry visibility and networking opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Harken: Harken is a leading marine hardware manufacturer serving sailboats and powerboats with winches, blocks, and handling systems, with broader product breadth and scale than FreedomLift and overlapping in deck hardware / load-handling adjacent categories.
• Edson International: Edson International manufactures marine steering, pumps, and accessory equipment for powerboats and yachts, with comparable end customers (premium boat builders and owners) and overlapping hydraulic/pump expertise relevant to FreedomLift.
• Lewmar: Lewmar is a global marine hardware OEM supplying winches, windlasses, hatches, and handling equipment to boat builders — overlapping with FreedomLift in OEM-supplied deck hardware for yacht tenders and accessories.

Direct peers

• Mar Quipt: Mar Quipt manufactures hydraulic lifts, passarelles, and platform systems for the luxury yacht market, making it one of the closest direct competitors to FreedomLift's hydraulic tender lift offering on premium motor yachts.
• Magiline (Boat Lift): Magiline designs and manufactures boat lifting and handling systems for the marine market, addressing similar launch/retrieval applications as FreedomLift's hydraulic tender lifts.
• Nautical Structures (WesCom Signal Group): Nautical Structures designs and manufactures hydraulic lifting and handling equipment for the marine industry, including crane and tender-handling systems used by yacht builders — directly comparable to FreedomLift's hydraulic lift systems.
• Forespar: Forespar produces a broad portfolio of marine hardware including mast/boom and lifting hardware for yachts, and competes in the marine rigging and lift accessory space that overlaps with FreedomLift's hydraulic lift category.
• Boat Lift Inc: Boat Lift Inc manufactures hydraulic and mechanical boat lifting systems for the recreational marine market, serving a comparable end use case of moving boats/tenders in and out of the water.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/freedomliftsolutions/featured
• Facebookfacebook.com/freedomliftusa
• Instagraminstagram.com/freedomlift_usa
• LinkedInlinkedin.com/company/freedomlift

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Lift