Maritimo
Maritimo is an Australian privately held manufacturer of luxury long-range cruising motor yachts across the M-Series Flybridge, S-Series Sedan, Offshore Series and revived Caribbean lines, serving high-net-worth individual buyers globally through factory-direct offices and a 35-country authorized dealer network.
- Company typePrivate
- Founded2004
- HeadquartersOxenford, Australia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maritimo does
Maritimo is an Australian privately held luxury motor yacht manufacturer headquartered in Coomera, Queensland, founded in 2003/2004 by Bill Barry-Cotter AM. The company designs and hand-builds long-range cruising motor yachts across three product lines: the M-Series Flybridge (M75, M60, M55, M50), the S-Series Sedan (S75, S60, S55, S50) and the Offshore Series (M600, S600), and in 2024 revived the Caribbean sub-brand. Its core technical positioning is built around an advanced hull design combining generous fuel capacity and precision weight distribution, a proprietary straight shaft drive with low-angle 5-blade Nibral propellers delivering a 1.5m draft, and a signature enclosed climate-controlled flybridge sky lounge with internal staircase access, complemented by a pioneering aft galley layout and Vista sliding windows.
The business sells these yachts on a custom-quote basis through a hybrid channel model: factory-direct sales offices at the Coomera headquarters and at Fort Lauderdale, Florida, augmented by an authorized dealer network spanning more than 35 countries across the Americas, Europe, the Middle East, Asia and Oceania. Revenue mechanics are dominated by one-time new yacht sales (over $1M per vessel based on segment benchmarks) with supplementary parts and accessories income through the dealer network. The customer base consists of high-net-worth individuals pursuing serious offshore blue water cruising, served through an integrated ecosystem that includes the website's Virtual Configurator, an Instagram and YouTube content engine, six major international boat shows annually, and post-sale owner programs such as Maritimo Musters and the Surety program. Maritimo is independently operated by founder Bill Barry-Cotter with no disclosed external institutional investment, and runs an internal apprenticeship pipeline that underwrites its skilled workforce.
Maritimo firmographics
Firmographics- Name
- Maritimo
- Legal name
- Maritimo (MFG) International Pty Ltd
- Website
- https://maritimo.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maritimo is an Australian privately held manufacturer of luxury long-range cruising motor yachts across the M-Series Flybridge, S-Series Sedan, Offshore Series and revived Caribbean lines, serving high-net-worth individual buyers globally through factory-direct offices and a 35-country authorized dealer network.
- Ownership category
- akta.pro rank
Maritimo industry classification
Industry- Product category
- Luxury Motor Yachts
- NAICS
- Ship and Boat Building (3366), Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Motor Yacht Manufacturing (IMAJAMAD)
- akta.pro secondary industries
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Motor Yacht Manufacturing (IMAJAEAB)
Keywords
Where Maritimo is headquartered
LocationHeadquarters
- HQ city
- Oxenford
- HQ country
- Australia
- HQ region
- Oceania
Offices25 records
Markets served
Maritimo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- New Luxury Motor Yacht Sales: Primary revenue from manufacturing and selling new luxury motor yachts across M-Series Flybridge, S-Series Sedan, and Offshore Series ranges
- Parts and Accessories: Aftermarket parts and accessories sales for existing Maritimo vessel owners
- Dealer Network Revenue Share: Revenue generated through authorized dealer network in global markets including USA, Australia, New Zealand, Europe, and Asia
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing - No public pricing available |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Maritimo product offering
Product offeringCore offering
Maritimo designs, manufactures and sells hand-built Australian luxury motor yachts across three product lines: M-Series Flybridge (M75, M60, M55 Black Edition, M50), S-Series Sedan (S75, S60 Black Edition, S55 Black Edition, S50), and Offshore Series (M600, S600). All vessels are purpose-built for long-range blue water offshore cruising and feature proprietary straight shaft drive technology, advanced hull design, and enclosed climate-controlled flybridges. The company also offers the revived Caribbean sub-brand and aftermarket parts and accessories.
Product overview
Maritimo is an Australian luxury motor yacht manufacturer offering a portfolio of flybridge (M-Series) and sedan (S-Series) motor yachts across three product lines: the M-Series Flybridge (M75, M60, M55 Black Edition, M50), S-Series Sedan (S75, S60 Black Edition, S55 Black Edition, S50), and Offshore Series (M600, S600). The M-Series features the signature enclosed flybridge skylounge with internal staircase, while the S-Series is designed for practical single-level boating lifestyle. All models are Australian-built with long-range cruising capability, advanced hull design, and shaft drive technology. Maritimo also offers a Virtual Configurator for interior customization and maintains global dealer networks across Australia, USA, Europe, and Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Caribbean: Legacy yacht brand revived by Maritimo, featuring models like Caribbean C40 Flybridge Cruiser, blending Aussie heritage with innovation and offshore performance.
Products and services
- Maritimo M75 Flybridge Motor Yacht The flagship M-Series Flybridge motor yacht offering four main cabins including full beam master and full beam ensuite, massive galley with domestic-sized refrigerators and Miele appliances, enclosed flybridge sky lounge with internal staircase, and adventure deck. Power options range from twin 1150HP to twin 1625HP engines. Targeted at long-range cruising enthusiasts.
- Maritimo M60 Flybridge Motor Yacht M-Series Flybridge motor yacht featuring fully enclosed climate-controlled flybridge sky lounge with internal staircase, flybridge balcony deck offering 11.0 sqm of protected outdoor space, and spacious accommodation for extended cruising.
- Maritimo M55 Black Edition Flybridge Motor Yacht Long-range cruising flybridge motor yacht with Black Edition styling, climate-controlled enclosed flybridge sky lounge with internal staircase, reimagined adventure deck with upgraded lounge and expanded BBQ area, and two dedicated flybridge lounging areas.
- Maritimo M50 Flybridge Motor Yacht Flybridge motor yacht combining luxury and innovation in a 50ft vessel. Features fully enclosed flybridge acting as second-story retreat, full beam master stateroom, expansive VIP stateroom, walk-around decks for easy foredeck access, and advanced shaft drive and hull design technology for exceptional fuel economy.
- Maritimo S75 Sedan Motor Yacht Offshore adventuring sedan motor yacht with evolutionary exterior design. Features extensive deck spaces, hardtop utility deck accessible via overhead hatch and ladder, upper cockpit alfresco deck leading the market in the mid 70-foot category, and sophisticated saloon with aft galley.
- Maritimo S60 Black Edition Sedan Motor Yacht S60 Black Edition sedan motor yacht inheriting latest sweeping contours and balanced exterior form. Features reimagined adventure deck, fully lined 3.2m tender garage, large alfresco upper cockpit, and hardtop utility deck accessible from upper cockpit.
- Maritimo S55 Black Edition Sedan Motor Yacht Ultimate adventurer offshore sedan motor yacht. Features expanded cockpit hardtop coverage, hardtop utility deck space, and extensive upper cockpit alfresco deck space leading the market in the mid-50-foot category.
- Maritimo S50 Sedan Motor Yacht Sedan motor yacht representing next evolution of Maritimo sport yacht DNA. Features Adventure Deck with Euro-style boot and spacious lazarette, oversized swim platform with articulated platform, transom-mounted outdoor kitchen, and two-stage vista sliding windows transforming areas into indoor/outdoor escape.
- Maritimo S600 Offshore Sedan Motor Yacht Offshore Series sedan motor yacht fusing latest advancements in nautical technology and design. Features enclosed transom and lower cockpit space, hardtop utility deck, fully enclosed climate-controlled saloon and accommodation, and three spacious staterooms with full-beam king master.
- Maritimo M600 Black Edition Offshore Flybridge Motor Yacht Long-range cruising offshore flybridge motor yacht with Black Edition styling. Features enclosed climate-controlled flybridge sky lounge with internal staircase, enclosed lower transom, reimagined adventure deck with redesigned larger transom island, upgraded lounge, and expanded BBQ area.
- Maritimo Caribbean C40 Flybridge Cruiser Revived Caribbean sub-brand flybridge cruiser blending Australian heritage with innovation and offshore performance, produced under the Caribbean brand name by Maritimo.
- Maritimo Virtual Configurator
- Maritimo Parts and Accessories
Quantifiable outcome
- M50 named winner of the Motoryacht 16–18m category at YachtStyle Awards 2026
- +1 more outcomes
Companies that use Maritimo
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Maritimo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Maritimo partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered major, minor and core.
- KJM Marine LLCmajorKJM Marine appointed as authorized dealer for Middle East and Indian Ocean region covering UAE, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Lebanon, Egypt, Mauritius, Maldives, and Seychelles. Strategic expansion to bring Maritimo's premium long-range cruising yachts to key boating destinations throughout the region.
- BlueSalt MarinemajorBlueSalt Marine appointed as exclusive authorized dealer for Greece, strengthening Maritimo's presence in the Mediterranean and bringing world-class luxury motor yachts and premium customer support to the Greek market.
- Primus-MarinemajorPrimus-Marine appointed as authorized dealer for Southeast Asia covering Singapore, Phuket, Pattaya, and Bangkok. Strategic move to strengthen Maritimo's presence across key Southeast Asian markets with full service dealer support.
- Maritimo Sales AmericamajorAuthorized dealer network across USA including Minnesota (Bayport), Washington (Seattle), California (Newport Beach), Michigan (Holland), and Florida (Fort Lauderdale). Factory USA head office also located at Fort Lauderdale.
- Colony MarineminorDealer network in Michigan with locations in Algonac, St. Clair Shores, and Pontiac offering new boats, brokerage, and maintenance services.
- Eric Zobel / International Yachts Dealer S.LminorAuthorized dealer for Spain based in Sitges, Barcelona at Port Aiguadolç providing coverage for the Spanish market.
- Eins A ResortminorAuthorized dealer for Japan located in Sakai (Osaka) serving the Japanese market with dealership website at eins-a.jp.
- OwnashipminorAuthorized dealer for New Zealand located at Westhaven Marina in Auckland.
- Motor Yacht Service CentreminorAuthorized dealer and factory direct sales consultant for New Zealand with facilities at Hobsonville Marina, Auckland. Represented Maritimo at Auckland Boat Show.
- Maritimo Sales QueenslandminorAuthorized dealer for Queensland, Australia located at Sanctuary Cove.
- Nash MarineminorAuthorized dealer for New South Wales, Australia located at Newport NSW.
- Sydney Boat CollectiveminorAuthorized dealer for Sydney region, Australia located at Bayview NSW.
- Maritimo Sales Western AustraliaminorAuthorized dealer for Western Australia located at East Fremantle.
- Maritimo Sales South AustraliaminorAuthorized dealer for South Australia located at Outer Harbor.
- Maritimo Sales VictoriaminorAuthorized dealer for Victoria, Australia located at Bayswater.
- ZFcoreZF has worked closely with Maritimo founder Bill Barry-Cotter for over 30 years. When Maritimo was founded 21 years ago, ZF was there working with the engineering team. Partnership provides transmission and propulsion technology for Maritimo motor yachts.
- Twin DisccorePartnership with Twin Disc is described as extremely close - Twin Disc has owned a Maritimo for their own use since 2009. Provides marine propulsion systems and technology for Maritimo vessels.
- MTU (Rolls-Royce Power Systems)coreMTU Penske partnership delivers power and prestige for Maritimo. MTU engines available as upgrade options on larger models including M75 with MTU 10V2000M86 1380MHP and MTU 10V2000 M96L 1625MHP power units.
- Volvo PentacoreStandard engine provider for many Maritimo models. Standard engines include Volvo D13 - 800 MHP across S-Series models. Partnership for propulsion systems and marine technology.
- ScaniacoreStandard power units on larger models including M75 and S75 with Scania Di16 1150 MHP engines. Partnership for marine diesel engines.
- Cummins OnancoreProvider of generator sets for Maritimo motor yachts including 17.5kW 50Hz, 21.5kW 60Hz, and 22kW 50Hz generator options depending on model.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Maritimo competitors and assessment
Company assessmentBroad incumbents
- Azimut Yachts: Italian luxury yacht builder owned by Azimut-Benetti Group, one of the world's largest yacht manufacturers. Overlaps with Maritimo in luxury motor yacht segment but operates at significantly larger scale with broader portfolio.
- Ferretti Group: Italian luxury yacht conglomerate publicly listed in Hong Kong. Offers competing luxury motor yachts (Riva, Pershing, Ferretti Yachts, Custom Line) overlapping with Maritimo's premium positioning at a much larger scale.
- Beneteau Group: French-listed global marine conglomerate producing motor yachts, sailboats, and wellboats. As a broad incumbent, overlaps with Maritimo through premium motor yacht brands (Monte Carlo, Lagoon) but operates at vastly larger scale across diverse segments.
Direct peers
- Ocean Alexander: Taiwan-built luxury motor yacht manufacturer in the 70-120ft segment with similar premium positioning and long-range offshore cruising capabilities. Direct competitor in the global motor yacht market.
- Hatteras Yachts: US-based luxury motor yacht manufacturer producing convertible and long-range motor yachts. Targets similar HNW offshore cruising customers with comparable size vessels.
- Princess Yachts: UK-based luxury motor yacht manufacturer with similar product line-up of flybridge and sedan yachts in the 50-95ft range. Closely comparable business model targeting HNW customers globally.
- Riviera Australia: Australia's other leading luxury motor yacht manufacturer based on the Gold Coast. Directly competes with Maritimo in the same flybridge and sedan motor yacht segments across overlapping Australian and international dealer networks.
- Sunseeker International: UK-based luxury motor yacht builder offering comparable size range (50-90ft) flybridge and sedan yachts. Direct competitor in the global premium motor yacht segment with similar target customers.
Regional players
- Viking Yachts: US-based luxury motor yacht and sportfishing builder with strong North American dealer presence. Overlaps with Maritimo's long-range cruising market but primarily serves the Americas region.
Emerging players
- Horizon Yachts: Taiwan-based luxury motor yacht builder with growing APAC presence. Competes in similar size brackets and serves some overlapping customers in Asia-Pacific markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Maritimo social profiles
Digital presenceMaritimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maritimo leadership team
Management profileNumber of profiles
Profiles8 records
Maritimo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maritimo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maritimo
What does Maritimo do?
Maritimo designs, manufactures and sells hand-built Australian luxury motor yachts across three product lines: M-Series Flybridge (M75, M60, M55 Black Edition, M50), S-Series Sedan (S75, S60 Black Edition, S55 Black Edition, S50), and Offshore Series (M600, S600). All vessels are purpose-built for long-range blue water offshore cruising and feature proprietary straight shaft drive technology, advanced hull design, and enclosed climate-controlled flybridges. The company also offers the revived Caribbean sub-brand and aftermarket parts and accessories.
Is Maritimo a public or private company?
Maritimo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maritimo founded?
Maritimo was founded in 2004. It employs 101 to 250 people.
Where is Maritimo based?
Maritimo is headquartered in Oxenford, Australia, in the Oceania region.
How does Maritimo make money?
Three revenue lines are on record. New Luxury Motor Yacht Sales are the primary driver. The others are parts and Accessories and dealer Network Revenue Share.
Who are Maritimo's main competitors?
Broad incumbents on record are Azimut Yachts, Ferretti Group and Beneteau Group. Direct peers are Ocean Alexander, Hatteras Yachts, Princess Yachts, Riviera Australia and Sunseeker International. Viking Yachts is listed as a regional player. Horizon Yachts is listed as an emerging player.
Does Maritimo have an API?
No public API is recorded for Maritimo.
What industry is Maritimo in?
Maritimo's product category is Luxury Motor Yachts. Its primary akta.pro industry code is IMAJAMAD, Luxury Motor Yacht Manufacturing, with a secondary code of IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing. Its NAICS code is 3366 and its SIC code is 3730.