New Country Motor Car

What New Country Motor Car does

New Country Motor Car Group is a privately held, independent multi-brand automotive dealership group headquartered in Westport, Connecticut. The group operates 29 retail rooftops across six states — Connecticut, New York, Pennsylvania, Maryland, Virginia, and Florida — selling new and certified pre-owned vehicles from twelve premium and luxury OEMs: Audi, BMW, Ferrari, Jaguar, Land Rover, Lexus, Mercedes-Benz (including the Sprinter commercial line), MINI, Porsche, and Toyota. The portfolio is weighted toward luxury and exotic brands, with Ferrari and Porsche dedicated rooftops in Florida and the New York metro.

The business is organized as a traditional franchise dealer platform with three integrated revenue streams: (1) new and pre-owned vehicle sales, supported by an online inventory search system covering 3,101+ new units and certified pre-owned programs; (2) finance and insurance (F&I), including trade-in valuation, payment calculators, vehicle service protection plans, and an online purchase workflow ('Shop Online in 6 Easy Steps'); and (3) service and parts, with factory-trained technicians at every rooftop handling warranty work, oil changes, brake and transmission service, and parts replacement. Distribution is hybrid: physical showrooms for test drives and F&I close, plus a digital storefront with filtering by make, model, trim, features, and price.

The underlying technology stack is commodity third-party rather than proprietary — a DealerInspire website theme, Mapbox for store-locator mapping, and Botdoc for encrypted document transfer. There are no disclosed AI/ML capabilities, no proprietary data assets, and no public management or ownership information beyond what is on the company website. Marketing is multi-channel: website, Facebook, LinkedIn, and a dedicated reviews platform (newcountryreviews.com). Customer concentration is low at the individual-customer level; the more material dependency is upstream on OEM franchise allocations from Ferrari, Porsche, Mercedes-Benz, and other luxury manufacturers.

Name

New Country Motor Car

Legal name

New Country Motor Car Group

Website

https://newcountry.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

New Country Motor Car Group is a privately held, independent multi-brand automotive dealership group operating 29 retail rooftops across six US states, selling new and pre-owned luxury and premium vehicles (Ferrari, Porsche, Mercedes-Benz, BMW, Audi, Lexus, Jaguar, Land Rover, MINI, Toyota, Sprinter) along with finance, service, and parts to individual retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new luxury and premium vehicles including Audi, BMW, Ferrari, Jaguar, Land Rover, Lexus, Mercedes-Benz, MINI, Porsche, Toyota, and Sprinter brands. Revenue generated from vehicle sales at dealer prices plus additional fees.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles including certified pre-owned programs for warranty-backed purchases.
3. Service and Parts: Automotive repair and maintenance services including oil changes, tire rotations, brake service, battery replacements, and extensive auto repairs. Parts sales for vehicle maintenance and repairs.
4. Finance and Insurance Products: Financing options, vehicle trade-in valuation, payment calculators, and vehicle service protection/maintenance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Country Motor Car Group is an independent multi-brand automotive dealership group that sells new and pre-owned vehicles from premium and luxury manufacturers including Audi, BMW, Ferrari, Jaguar, Land Rover, Lexus, Mercedes-Benz, MINI, Porsche, Sprinter, and Toyota across 29 retail showrooms in six U.S. states. The group operates full-service dealerships that combine vehicle sales, in-house financing, trade-in valuation, certified pre-owned programs, factory-trained service centers, and parts departments.

Product overview

New Country Motor Car Group operates as an automotive dealership group offering a multi-brand vehicle sales platform. The core offerings include new vehicle sales across 12 premium brands (Audi, BMW, Ferrari, Jaguar, Land Rover, Lexus, Mercedes-Benz, MINI, Porsche, Sprinter, Toyota), pre-owned vehicle sales including certified pre-owned programs, and complementary finance and service departments. The product portfolio is organized as a unified dealer platform with individual brand-specific locations supported by centralized services for finance, maintenance, and parts. The company operates 29 locations across 6 states (Connecticut, Florida, Maryland, New York, Pennsylvania, Virginia).

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Pre-Owned Vehicle Sales
• Certified Pre-Owned Vehicles
• Service & Parts
• Finance Services
• Vehicle Inventory Search

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AutoNation: AutoNation is the largest US automotive retailer with 250+ rooftops across 40+ brands including luxury franchises; highly comparable in offering new/used vehicles, F&I, and service/parts but operates at vastly greater scale and is publicly traded.
• Lithia Motors (Driveway): Lithia Motors is one of the largest publicly traded US auto dealer groups with hundreds of stores spanning luxury and mass-market brands; competes with NCMCG for premium franchise rights and acquisition targets, though with much broader geographic and brand reach.
• Group 1 Automotive: Group 1 Automotive is a publicly traded, multi-brand dealer group with significant exposure to import-luxury franchises (BMW, Mercedes-Benz, Audi, Toyota/Lexus) and a comparable new/used/service revenue model, though with national and UK geographic reach.
• Penske Automotive Group: Penske Automotive Group is a publicly traded, multi-brand automotive retailer with a heavy concentration of premium and luxury franchises (Audi, BMW, Mercedes-Benz, Porsche, Ferrari and others) across the US and internationally. Closely comparable in product mix (luxury/exotic franchise portfolio) though materially larger, public, and globally diversified.
• Asbury Automotive Group: Asbury Automotive Group is a publicly traded dealer group with substantial luxury franchise exposure (Mercedes-Benz, BMW, Lexus, Land Rover) and similar F&I/service economics, though larger and more geographically diversified than NCMCG.
• Sonic Automotive: Sonic Automotive operates EchoPark used-vehicle stores alongside franchised luxury dealerships (BMW, Mercedes-Benz, Lexus, Land Rover); comparable in brand-mix and F&I/model but more diversified across price tiers and geographies.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive (formerly Van Tuyl Group) is one of the largest privately held US dealer groups with deep luxury franchise presence and national footprint; comparable in business model but backed by Berkshire Hathaway's permanent capital.

Direct peers

• Holman Automotive: Holman Automotive is a privately held, family-owned dealership group with a similar mix of luxury franchises (Mercedes-Benz, BMW, Bentley, Rolls-Royce) concentrated in the Northeast/Mid-Atlantic — making it the closest direct comparable on independence, geography, and brand portfolio.
• Rusnak Auto Group: Rusnak Auto Group is a privately held luxury dealer group concentrated in Southern California with premium franchises (Mercedes-Benz, BMW, Audi, Porsche, Jaguar, Land Rover) — comparable in being an independent luxury multi-brand group, though geographically distinct from NCMCG.
• Herb Chambers Companies: Herb Chambers is a privately held, family-owned luxury dealership group concentrated in the Northeast with multi-brand premium representation including Mercedes-Benz, BMW, Audi, Porsche, and Bentley — closely comparable on geography, independence, and brand mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NewCountryMotorCarGroup
• LinkedInlinkedin.com/company/new-country-motor-car-group
• Xx.com/newcountrygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Country Motor Car