Choose Mental Health

What Choose Mental Health does

Choose Mental Health is a 501(c)(3) nonprofit organization headquartered in Orem, Utah, that operates as an advocacy and resource platform for parents and caregivers of children and youth experiencing mental health challenges. Its core offering is a structured six-level Continuum of Care navigation framework (self-help, local therapist, intensive outpatient, wilderness, residential treatment, hospitalization) accompanied by a curated Self-Help Resources Library organized across 13 mental health conditions, plus provider referrals via partnerships with Brightside Health, Psychology Today, and Zocdoc. The organization raises donations through its website (Stripe), direct mail, and phone, and operates a Corporate Partner program enabling business donations in exchange for branded exposure, alongside the annual SMILE Award recognition program.

Name

Choose Mental Health

Legal name

Choose Mental Health

Website

https://choosementalhealth.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Choose Mental Health is a 501(c)(3) nonprofit based in Orem, Utah that provides parents and caregivers of children and youth with a six-level Continuum of Care navigation framework, curated self-help resources, and referrals to vetted mental health treatment providers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Choose Mental Health is a charitable organization with 501(c)(3) tax-exempt status that raises money to fund mental health treatment for children and youth. Donations are solicited via the website through Stripe, direct mail, and phone.
2. Corporate Partnerships: The organization offers a 'Choice Corporate Partner' program where businesses can set up corporate donations and branded partnerships to support youth mental health resources and community programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Choose Mental Health is a 501(c)(3) nonprofit organization that provides a structured Continuum of Care framework and self-help educational resources to help parents and caregivers navigate mental health treatment options for children and youth. The organization connects families to a vetted network of treatment providers (including local therapists, intensive outpatient programs, wilderness programs, residential treatment centers, and hospitalization), offers curated self-help content across 13 mental health conditions, and raises donations to fund access to premium treatment for children who cannot afford it.

Product overview

Choose Mental Health operates as a mental health resource and referral platform for children's mental health. The core offering consists of a Continuum of Care Navigation framework that guides families through six levels of treatment options, complemented by a Self-Help Resources Library containing curated educational content across 13 mental health conditions. The platform also provides a Find a Therapist/Provider Referral service connecting families with external mental health providers. Additional programs include the SMILE Award recognition program and Corporate Partner Program for business engagement. The company functions as a 501(c)(3) charitable organization based in Orem, Utah.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 30 million children and youth identified as the target population needing support through the organization's programs and network.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Milwaukee Institute of Art & Design (MIAD)coreOthers · 1 January 2024MIAD is recognized by Choose Mental Health as the 2024 SMILE Award winner in the Business/Organization category for its comprehensive student mental health and well-being programs, including the Student Services Center, Equity + Inclusion Center, and annual Wellness Fair with pet therapy initiatives.
• NAMI ChicagocoreStrategic or Co-development Partner · 1 January 2024NAMI Chicago is referenced as the organization where Vaquisha Black, the 2024 SMILE Award Individual winner, serves as a behavioral health counselor, integrating clinical expertise with systemic advocacy for youth mental health.
• Young InvinciblesminorStrategic or Co-development Partner · 1 January 2024Vaquisha Black, 2024 SMILE Award Individual winner, is also a member of Young Invincibles, an organization focused on expanding opportunity for young adults, including mental health policy advocacy such as the Mental Health Early Action on Campus Act in Illinois.
• Brightside HealthminorOthersBrightside Health is listed as a recommended mental health provider on Choose Mental Health's provider finder, offering online mental health services. Providers listed are not directly associated with Choose Mental Health.
• Psychology TodayminorOthersPsychology Today is listed as a recommended mental health provider directory on Choose Mental Health's site, helping families find therapists. Providers listed are not directly associated with Choose Mental Health.
• ZocdocminorOthersZocdoc is listed as a recommended mental health provider scheduling platform on Choose Mental Health's site. Providers listed are not directly associated with Choose Mental Health.
• Pilcrow AdvisorsminorStrategic or Co-development PartnerJamie Goodman, founder of Pilcrow Advisors, collaborated with Dr. Brad Reedy on Choose Mental Health's podcast to discuss parental guilt, providing expert content on family dynamics and mental health for the organization's audience.
• Communities That Care (Park City, UT)minorStrategic or Co-development PartnerMary Christa Smith of Communities That Care in Park City, UT collaborated with Dr. Brad Reedy on a Choose Mental Health resource about navigating grief, loss, and anxiety, particularly during quarantine periods.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Child Mind Institute: Independent nonprofit dedicated to transforming mental health care for children; comparable because it provides condition-organized educational resources, parent guidance, and clinical expertise for the same children's mental health audience.
• Active Minds: Youth and young adult mental health nonprofit focused on peer-to-peer awareness; comparable youth-mental-health advocacy nonprofit with school-based programming, content resources, and national brand recognition.
• American Foundation for Suicide Prevention: National suicide prevention nonprofit with research, education, and advocacy programs; comparable as a category leader in youth mental health awareness and family-facing education, competing for the same donor dollars.
• NAMI (National Alliance on Mental Illness): Largest U.S. grassroots mental health advocacy nonprofit; directly comparable as a national voice for families navigating mental illness, with local affiliates, education programs, and a Helpline serving a similar parent/caregiver audience.
• JED Foundation: Nonprofit focused on teen and young adult mental health and suicide prevention; closely comparable because both organizations serve the youth mental health advocacy niche with educational content, school partnerships, and awareness campaigns.
• Mental Health America: Community-based nonprofit addressing the needs of those living with mental illness; comparable national-scale advocacy organization with screening tools, parent/family education content, and policy advocacy in the same category.
• The Trevor Project: Leading youth-focused mental health nonprofit (LGBTQ+ focus) operating crisis services and advocacy; comparable mission-aligned youth mental health organization with national reach and donor-driven funding model.

Emerging players

• Bring Change to Mind: Youth-led mental health awareness nonprofit; comparable as a smaller advocacy organization targeting youth and families with stigma-reduction content and school programs, addressing the same audience as Choose Mental Health.
• Born This Way Foundation: Youth mental health nonprofit founded by Lady Gaga focused on kindness and mental wellness; comparable mission-driven organization serving the same youth and family audience with content, partnerships, and community programming.

Others

• Brightside Health: Telehealth mental health provider explicitly listed as a referral partner on Choose Mental Health's site; relevant as an ecosystem participant — Choose Mental Health directs families to Brightside for online therapy, making it an enabling/distribution partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChooseMentalHealth
• LinkedInlinkedin.com/company/choosementalhealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choose Mental Health