Portal Inmobiliario

What Portal Inmobiliario does

Portal Inmobiliario (legal name: Revista Portal Inmobiliario) is a private, Yucatán-focused digital real estate marketplace headquartered in Mérida, Mexico, that connects prospective property buyers and renters with developers, real estate agencies, independent brokers, direct owners, and ancillary service providers such as architecture, construction, and interior design firms. Its principal verticals are property listings, master-planned community showcases, and service provider discovery, concentrated on the Yucatán regional market with secondary listings in Puebla, Quintana Roo, San Luis Potosí, and Campeche. The platform surfaces prominent Yucatán developments including Cabo Norte, Meriden, Kanha Park, Country Lakes, Campus Country Mayab, Light Towers, Amanhá, Harmonia, María Living, Cabo Coral Living Beach Club, and Bosques de Chicxulub.

The platform is built around five integrated modules: a property catalog ("Propiedades") with filtering by type, operation (sale/rent/traspaso/renta vacacional), location, price, bedrooms, bathrooms, dimensions, and amenities; a development showcase ("Desarrollos") with detailed amenity, floor plan, and pricing data; a service provider directory ("Directorio de Servicios") covering real estate agencies, construction/remodeling firms, and decoration/furniture suppliers; an editorial archive ("Artículos"); and a continuously published monthly digital magazine ("Revista Digital"). A self-service advertising portal ("Quiero Anunciarme") routes developers, agencies, brokers, owners, and service firms through an inquiry-based onboarding workflow. Underlying technology is a standard web-based real estate marketplace with map-based property search; the company has no disclosed mobile application, no public API, no SDK, and no third-party integrations.

The business model is advertising-driven. Revenue is generated through listing and promotional fees charged to developers, agencies, brokers, owners, and service providers, with no publicly disclosed pricing tiers and advertisers directed to submit inquiries for custom quotes. Distribution is regional and relies primarily on organic SEO traffic to elportalinmobiliario.com.mx, supplemented by the digital magazine's physical distribution points in Mérida and Campeche. The company operates without disclosed institutional funding, parent ownership, M&A activity, or external investors, and its operating geographies remain primarily Mexican.

Name

Portal Inmobiliario

Legal name

Revista Portal Inmobiliario

Website

https://elportalinmobiliario.com.mx

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Portal Inmobiliario is a Yucatán-focused digital real estate marketplace that connects property buyers and renters with developers, agencies, brokers, and service providers through property listings, development showcases, a service directory, and a long-running digital magazine.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Web Search Portals and All Other Information Services (519290), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate (6500)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Real estate marketplace
• Property listings
• Real estate advertising
• Property development showcase
• Real estate service directory

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Listing / Advertising Fees: The platform generates revenue by charging developers, real estate agencies, brokers, and property owners to list properties and developments on the platform. The 'Quiero Anunciarme' (I want to advertise) page indicates multiple advertising profile types including Developer/Residential Project, Real Estate Agency/Independent Broker, Direct Owner, and Services (Architecture, Construction, Interior Design).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Portal Inmobiliario operates a digital real estate marketplace focused on the Yucatán region of Mexico. The platform aggregates property listings (houses, apartments, land, commercial spaces), real estate development showcases, a service provider directory, and a monthly digital magazine and editorial content. Revenue is generated through listing and advertising fees paid by developers, real estate agencies, brokers, property owners, and service providers.

Product overview

Portal Inmobiliario is a comprehensive real estate portal platform serving the Yucatán market in Mexico, operating as a unified platform that combines multiple interconnected services: a core property listing catalog (Propiedades) featuring residential, commercial, and land properties; a development showcase section (Desarrollos) highlighting master-planned communities and luxury developments; a service provider directory (Directorio de Servicios) connecting users with real estate agencies, construction companies, and interior design firms; and a digital magazine (Revista Digital) with monthly editorial content. The platform also features an advertising portal (Quiero Anunciarme) enabling developers, agents, and service providers to list properties and services. Featured developments include Cabo Norte (master-planned community), Kanha Park (luxury lots in Yucatán Country Club), Campus Country Mayab (university housing), Meriden (luxury apartments), and multiple other residential projects across Yucatán.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Inmobiliario Main Platform Comprehensive real estate portal serving as the primary platform for property listings, development showcases, service provider directories, and digital magazine content focused on the Yucatán market in Mexico.
• Propiedades (Property Listings) Property listings catalog featuring residential and commercial properties including houses, apartments, land lots, beach houses, commercial spaces, offices, and warehouses across Yucatán and other Mexican states, with filter by type, operation (sale/rent), location, price, and dimensions.
• Desarrollos (Development Showcase) Showcase of real estate development projects including residential complexes, master-planned communities, and pre-construction properties in Yucatán, featuring detailed information, amenities, pricing, and location maps.
• Directorio de Servicios (Service Directory) Directory of real estate service providers including real estate agencies, construction and remodeling companies, and decoration and furniture suppliers operating in Yucatán, organized by category and location.
• Revista Digital (Digital Magazine) Monthly digital magazine featuring Yucatán real estate trends, development spotlights, architecture, and lifestyle content, available for viewing and download on the platform with physical distribution points in Mérida and Campeche.
• Artículos (Articles/Blog) Editorial content platform featuring articles on real estate topics, architecture, finance, home design, and lifestyle, organized by categories and with archives dating from 2015 to 2026.
• Quiero Anunciarme (Advertising Portal) Self-service advertising portal allowing developers, real estate agents, property owners, and service providers to submit listings and advertising inquiries on the platform.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Inmuebles24: One of Mexico's largest online real estate marketplaces, listing properties for sale and rent nationwide. Direct competitor to Portal Inmobiliario's property listings business, though operating at much greater national scale.
• Vivanuncios (Mercado Libre): Mexican classifieds portal with a strong real estate vertical, owned by Mercado Libre. Competes head-on with Portal Inmobiliario for property listings and agent/developer advertising budgets in Mexico.
• Lamudi México: Mexico-focused online real estate platform with property listings and new development showcases. Comparable product mix to Portal Inmobiliario (listings + developments), but with broader geographic coverage and larger investor backing.
• Properati México: Latin American real estate marketplace with operations in Mexico focused on new developments and resale listings. Comparable listings-and-developments model targeting Mexican property buyers.
• Casas y Terrenos: Mexican real estate classifieds portal focused on houses and land sales. Direct competitor for individual property listings in Yucatan and other Mexican states.

Emerging players

• Century 21 México: Mexican franchise brokerage network with a property search portal. Comparable in that it serves Yucatan buyers with a combined brokerage-and-listing experience, though rooted in agent services rather than pure marketplace.
• Coldwell Banker México: Mexican real estate brokerage with online property search capabilities. Overlaps with Portal Inmobiliario in serving Yucatan luxury buyers via digital listings and broker networks.

Broad incumbents

• Mercado Libre México (Inmuebles): Major general marketplace with a real estate vertical. Provides strong competitive pressure on listing-based portals in Mexico through traffic scale and brand recognition, though real estate is one of many categories.
• Zillow (international comparison): Global leader in online real estate portals with comparable listings, developer showcases, and content features. Useful as a comparable incumbent for portal business model dynamics, though not active in Mexico.

Regional players

• Realtor.com.mx: Mexico-affiliated real estate search portal providing listing aggregation and discovery. Comparable marketplace functionality but with broader geographic scope and less editorial depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portal Inmobiliario