What Norfolk and Waveney Mind does

Norfolk and Waveney Mind is a UK-registered mental health charity (charity no. 1118449; company no. 05729028) headquartered at 50 Sale Road, Norwich, delivering community-based mental health support across the Norfolk and Waveney region. The organisation traces its origins to 1966 as the Norfolk and Norwich Association for Mental Health and took its current form in 2019 through the merger of three local Mind charities; it is affiliated with the national Mind federation while operating as an independent entity that raises its own funds. The organisation employs between 101 and 250 staff and runs four REST (Recover, Eat, Support, Talk) Community Wellbeing Hubs in Norwich, King's Lynn, Aylsham, and Thetford, providing walk-in one-to-one and group support in non-clinical community settings, with the Norwich hub operating seven days a week.

The service portfolio is anchored by the REST hub network and extends to a Suicide Bereavement Service (up to 12 one-to-one sessions, an eight-week group programme, and monthly bereavement cafés), Norfolk and Waveney Talking Therapies, a Low Cost Counselling Service, community support groups, crisis triage via NHS 111 option 2 and Recovery Triage Operators (0300 330 5488), and both commercial and funded training courses for employers and individuals. There is no proprietary technology platform; service delivery is human-led across physical hubs, telephone lines, and self- or professional-referral pathways (including GP, NSFT community mental health teams, and Coroners Court referrals).

Revenue is generated through a diversified but commission-dependent mix: donations and community fundraising, statutory grants from NHS Norfolk and Waveney Integrated Care Board and Norfolk County Council Public Health Department, corporate partnerships, legacies and gifts in wills, and commercial training income. Services are primarily free at point of use. Marketing combines organic social media, email newsletters, blog content, community events, and annual awareness campaigns such as 'Do Blue' for World Mental Health Day and the '60 for 60' anniversary initiative marking the charity's 60th year in 2026.

Name

Norfolk and Waveney Mind

Legal name

Norfolk and Waveney Mind

Website

https://norfolkandwaveneymind.org.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Norfolk and Waveney Mind is a UK mental health charity operating four REST Community Wellbeing Hubs across Norfolk and Waveney, delivering walk-in support, talking therapies, suicide bereavement services, and crisis triage to individuals experiencing mental health difficulties, funded through donations, statutory commissioning, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mental health services
• Community wellbeing support
• Suicide bereavement support
• Talking therapies
• Mental health training

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: The charity relies heavily on public donations, fundraising activities, and individual giving to fund services. This includes regular donations, one-time gifts, and participation in fundraising events and challenges.
2. Statutory Funding: Government funding from NHS Norfolk and Waveney Integrated Care Board and Norfolk County Council's Public Health Department supports specific services including the Suicide Bereavement Service.
3. Corporate Partnerships: Partnerships with businesses for corporate donations, employee fundraising, and workplace mental health support initiatives.
4. Legacies and Gifts in Wills: The charity encourages supporters to leave gifts in wills to support future mental health services.
5. Commercial Training: The organisation offers commercial training courses to businesses and professionals, generating revenue while promoting mental health awareness in the workplace.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Norfolk and Waveney Mind is a mental health charity that delivers community-based mental health support across the Norfolk and Waveney region through walk-in REST (Recover, Eat, Support, Talk) Community Wellbeing Hubs in non-clinical settings, complemented by talking therapies, suicide bereavement support, crisis triage via NHS 111 option 2, low-cost counselling, and community support groups. The organisation also generates revenue through commercial and funded mental health awareness training courses for businesses and individuals.

Product overview

Norfolk and Waveney Mind is a mental health charity offering a portfolio of community-based support services. The core service delivery is through REST (Recover, Eat, Support, Talk) Community Wellbeing Hubs located across four sites (Norwich, King's Lynn, Aylsham, and Thetford), providing walk-in and referred mental health support in non-clinical settings. Additional services include the Suicide Bereavement Service (1:1 support and group programs), crisis triage via NHS 111 option 2, Low Cost Counselling, Norfolk and Waveney Talking Therapies, and community support groups. The organization also delivers commercial and funded training courses, and runs awareness campaigns including the annual Do Blue campaign and the 60 for 60 anniversary fundraising initiative.

Differentiator

Problem solved

Functional benefit

Brands

• REST: REST stands for Recover, Eat, Support, Talk. REST Community Wellbeing Hubs provide walk-in services offering 1-2-1 and group-based support to people experiencing mental health difficulties in a non-clinical environment. Locations include Aylsham, Norwich, King's Lynn, and Thetford.

Products and services

• REST Community Wellbeing Hubs

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Mind (National Mind)coreStrategic or Co-development PartnerNorfolk and Waveney Mind is part of the national Mind network, the leading mental health charity in England and Wales. This affiliation provides brand recognition, shared best practices, training resources, and campaigning support while the local organisation maintains operational independence and raises its own funds.
• Norfolk County Council Public Health DepartmentcoreStrategic or Co-development PartnerFunding partner for the Suicide Bereavement Service, supporting the delivery of specialised bereavement support for those affected by suicide across Norfolk and Waveney.
• NHS Norfolk and Waveney Integrated Care Board (ICB)coreStrategic or Co-development PartnerCommissioning partner supporting mental health services including the Suicide Bereavement Service. The ICB funds healthcare services in the Norfolk and Waveney region.
• NSFT (Norfolk and Suffolk NHS Foundation Trust)minorStrategic or Co-development PartnerCommunity mental health teams that can refer individuals to REST services. Part of the NHS mental health pathway system.
• RockthornminorStrategic or Co-development PartnerConstruction industry partner for the Mental Health in Construction initiative, working together to promote mental health awareness within the construction sector.
• Corporate PartnersminorGTM or Marketing PartnerBusinesses that support Norfolk and Waveney Mind through corporate donations, employee fundraising, workplace mental health programmes, and participation in campaigns like 'Do Blue'.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• YoungMinds: UK charity focused on children and young people's mental health, providing helpline, resources, and campaigning. Comparable as a Mind-adjacent charity in mission and fundraising model, though with a youth-only niche that intersects but does not overlap with Norfolk and Waveney Mind's all-ages remit.
• Anxiety UK: UK charity providing support, therapy, and training for people affected by anxiety disorders. Comparable in delivering counselling and commercial training on a charity-funded basis, though narrower in condition focus than Norfolk and Waveney Mind.
• HUGS (Hope Understanding Grief Support): Smaller regional bereavement charity in East Anglia providing grief and postvention support. Relevant as a comparable specialized bereavement charity, though at a smaller scale than Norfolk and Waveney Mind's Suicide Bereavement Service.

Direct peers

• SANE: National UK mental health charity providing emotional support, information, and community programmes for people affected by mental illness. Comparable as a donation-funded charity providing non-clinical mental health support and community services.
• Suffolk Mind: A neighbouring county Mind federation charity delivering community-based mental health services, talking therapies, and wellbeing hubs across Suffolk. Operates a near-identical model (community hubs, NHS commissioned services, donations-funded) in an adjacent geography, making it the closest direct comparable for Norfolk and Waveney Mind.
• Samaritans: UK-wide charity providing emotional support through a helpline and local branches, including in Norfolk. Comparable as a donation-funded charity delivering non-clinical mental health support, though focused specifically on crisis listening rather than counselling or bereavement.
• Cambridgeshire, Peterborough and South Lincolnshire Mind: Local Mind federation charity covering a comparable multi-county East of England footprint, providing counselling, community support, and training services. Directly comparable in service mix, funding model, and federation affiliation.

Broad incumbents

• Mind (national federation): The national parent federation of which Norfolk and Waveney Mind is an independent local member. Mind sets brand standards, campaigning, and training resources; comparisons inform federation-level positioning and shared service models.
• Norfolk and Suffolk NHS Foundation Trust (NSFT): The NHS mental health provider for the same region that Norfolk and Waveney Mind serves. NSFT is both a referral partner (community team referrals into REST) and a structural comparator for statutory mental health provision.
• Rethink Mental Illness: National UK mental health charity providing community services, helplines, and advocacy. Comparable in mission and community service delivery but operates at significantly larger national scale and offers residential and acute pathways Norfolk and Waveney Mind does not.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/norfolkmind
• Facebookfacebook.com/norfolkandwaveneymind
• LinkedInlinkedin.com/company/norfolkandwaveneymind
• Instagraminstagram.com/norfolkandwaveneymind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Norfolk and Waveney Mind