Name

Suffolk Mind

Legal name

Suffolk Mind

Website

https://suffolkmind.org.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Mental Health Counseling & Psychotherapy Services (EDALAFAB), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental health services
• Workplace wellbeing training
• Counselling support
• Crisis helpline services
• Community mental health

Headquarters

HQ city

Bury St Edmunds

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, corporate fundraising, event participation fees (Colour Rush, golf days, running challenges), and community fundraising activities.
2. Workplace Training: Revenue from organisations purchasing mental health training programmes including The Mental Health Toolkit, stress management courses, and bespoke workplace wellbeing training.
3. Shop Sales: Sale of mental health resources, books including Sammy the Sea Squirt, and related merchandise through the online shop.
4. Philanthropy and Legacies: Major gifts, philanthropy, and gifts in wills from supporters.
5. Charity Events: Participation fees from events such as Colour Rush (£8-£24 per person), golf days (£22-£62.50), and running challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Suffolk Mind provides direct mental health support services to adults and children across Suffolk, including counselling, anxiety management, eating recovery support, bereavement support after suicide, GreenCare allotment-based therapy, Suffolk Night Owls crisis line, supported housing, and neurodiversity pathway support. It also delivers structured training programmes to organisations and schools through The Mental Health Toolkit, The Mental Health Kitbag, the Schools Wellbeing Culture Programme, and a suite of courses on stress management, suicide prevention, effective conversation skills, and rapid response. All offerings are underpinned by the charity's Emotional Needs & Resources framework covering 12 physical and emotional needs, inspired by the Human Givens Institute.

Product overview

Suffolk Mind operates as an independent mental health charity offering a portfolio of direct support services, training programmes, and educational resources. The core offerings include: adult support services (counselling, anxiety management, eating recovery, GreenCare nature-based therapy, and specialist programmes like Suffolk Night Owls crisis line and Suffolk Work Well employment support); The Mental Health Toolkit and The Mental Health Kitbag as flagship training products for workplaces and children/young people respectively; and a network of courses including Schools Wellbeing Culture Programme, EARLY Minds, Life Hacks for Young Minds, and Effective Conversation Skills. Additional offerings include the Emotional Needs Survey tool, Mind Shops retail operations, and various resource hubs covering sleep, LGBT+ mental health, and student wellbeing. The organisation supports people from age 4 upwards across Suffolk through both in-person services and training interventions.

Differentiator

Problem solved

Functional benefit

Brands

• The Mental Health Toolkit: Practical mental health training for organisations
• The Mental Health Kitbag
• Emotional Needs & Resources
• Schools Wellbeing Culture Programme

Products and services

• Counselling One-to-one professional counselling service providing therapeutic mental health support for adults in Suffolk.
• Anxiety Management Therapeutic service providing interventions and coping strategies for adults experiencing anxiety disorders.
• Bereaved by Suicide Support Service Specialised support service for individuals and families affected by suicide loss.
• Eating Recovery Specialised support service for individuals recovering from eating disorders.
• GreenCare Nature-based therapeutic service using gardening and horticultural activities to support mental wellbeing, with allotment sites in Haverhill, Bury St Edmunds, and Ipswich.
• Menopause & Me Specialised support service addressing mental health and emotional wellbeing during menopause.
• Open Space Drop-in community support service providing accessible mental health resources and peer support.
• REST Hub, Ipswich Dedicated hub providing mental health support services and resources in Ipswich.
• Suffolk Work Well Workplace mental health support service helping individuals maintain employment while managing mental health conditions.
• Suffolk Night Owls Evening and nighttime telephone support line providing crisis intervention and emotional support outside standard hours.
• Supported Housing Residential support service providing housing with accompanying mental health assistance for vulnerable adults.
• Waves (Borderline Personality Disorder Support) Specialised support service for individuals with Borderline Personality Disorder and related conditions.
• Neurodiversity (ND) Pathway Support Specialised support pathway for neurodiverse individuals including those with ADHD, autism, and related conditions.
• Frontline Partners Mental health support and training service for frontline workers and first responder organisations.
• The Mental Health Toolkit Practical mental health training programme for organisations providing tools to support workplace wellbeing for teams and individuals; delivered online and face-to-face.
• The Mental Health Kitbag Skills-based sessions for children and young people aged 4 upwards, and the adults who support them, teaching emotional awareness and resilience.
• Schools Wellbeing Culture Programme Long-term programme embedding mental wellbeing into school culture through a four-year cycle of data collection, expert consultation, and measured refinement for primary and secondary schools.
• EARLY Minds Mental health programme delivered in primary schools with age-appropriate activities enabling children and adults to learn about mental health.
• Emotional Wellbeing in the Classroom One-day workshop for primary and secondary school staff covering emotional wellbeing strategies for the classroom environment.
• Life Hacks for Young Minds Skills-based workshop course for young people providing practical mental health tools and techniques.
• Skill-Shops for Young Minds Flexible skills sessions for young people aged 11-25 providing practical mental health support and tools.
• Sammy the Sea Squirt Movement Sessions Movement-based sessions for EYFS, KS1 and SEND classes teaching children the link between movement and mental health.
• Effective Conversation Skills Two-hour practical workplace wellbeing training to improve communication, reduce stress, and build confident teams.
• Stress Management Workplace training course teaching practical techniques for identifying and managing stress in professional environments.
• Understanding Suicide Prevention Training course equipping participants with knowledge and skills to understand and prevent suicide.
• Rapid Response Bespoke crisis support service for workplaces experiencing unexpected events or emergencies.
• Mind Shops (Charity Retail) Charity retail shops selling donated goods to raise funds for Suffolk Mind's mental health services.

Quantifiable outcome

• Schools Wellbeing Culture Programme achieves 92% of colleagues feeling more able to tell when they're becoming stressed
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Human Givens InstitutecoreStrategic or Co-development PartnerThe Emotional Needs Survey (ENA) is inspired by the Human Givens Institute's ENA tool. Suffolk Mind uses the Human Givens framework as the foundation for its Emotional Needs & Resources approach, which underpins all its services and training programmes.
• Mind (national)coreStrategic or Co-development PartnerAffiliated with national Mind charity. Holds the Mind Quality Mark accreditation and operates as part of the Mind network of mental health charities across England and Wales.
• SMART Garden OfficesminorGTM or Marketing PartnerPartner providing garden room prize draw prize worth £16,000 for fundraising activities. SMART Garden Offices supplies the garden studio as a prize to support Suffolk Mind fundraising campaigns.
• Knights LoweminorGTM or Marketing PartnerColour station sponsor for Colour Rush 2026 event. Provides sponsorship support for the charity's fundraising events.
• Run For CharityminorChannel Partner/ Reseller/ DistributorPartnership with Run For Charity platform for distributing running event places. Suffolk Mind uses the platform to offer places in events like Inflatable 5K Norwich to supporters.
• Venue 16, IpswichminorGTM or Marketing PartnerEvent venue partner for Colour Rush 2026 hosted at Venue 16 in Ipswich.
• Ministry of ColourminorGTM or Marketing PartnerSupplier of non-toxic colour powder for Colour Rush events. Provides safe, corn starch and natural dye-based colour powder sourced from India.
• Volunteer SuffolkminorStrategic or Co-development PartnerPartnership with Volunteer Suffolk platform for recruiting and managing volunteers for mental health support services.
• Side by Side (Mind)minorStrategic or Co-development PartnerOnline community partnership with national Mind's Side by Side platform for peer support and mental health community engagement.
• Keep Moving SuffolkminorGTM or Marketing PartnerPartnership with Keep Moving Suffolk promoting outdoor movement activities to support mental health through the movement emotional need.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mental Health Foundation: UK-wide mental health charity focused on prevention, research, and public education. Comparable in population-health and awareness mission, though it operates at the national level and complements rather than directly substitutes for Suffolk Mind's service delivery.
• Mind (National Association for Mental Health): UK's leading mental health charity and umbrella body for the network of local Mind charities. Suffolk Mind is affiliated via the Mind Quality Mark and shares the brand methodology, making Mind the obvious network counterpart — though Mind operates nationally and at significantly greater scale.

Regional players

• Hertfordshire Mind Network: Another regional Mind-affiliated charity providing counselling, crisis support, and workplace training within a defined UK county — offering a useful comparator for Suffolk Mind's operating model and county-level funding strategy.
• Norfolk and Waveney Mind: Independent Mind-affiliated charity operating in neighbouring Norfolk & Waveney, delivering similar counselling, workplace training, and children/young people mental health services. Closest-comparable peer in terms of regional structure, service mix, and Mind network affiliation.

Direct peers

• YoungMinds: UK charity focused on children and young people's mental health, training for educators, and parent support. Highly comparable to Suffolk Mind's Mental Health Kitbag, EARLY Minds, and schools-based programmes.
• Place2Be: UK children's mental health charity providing school-based counselling, training, and mental health support. Directly comparable to Suffolk Mind's schools programmes, EARLY Minds, and Mental Health Kitbag offerings.
• Rethink Mental Illness: National UK charity providing community mental health services, counselling, supported housing, and employer training — directly overlapping with Suffolk Mind's adult services, crisis support, and workplace training offerings.
• Scottish Association for Mental Health (SAMH): Scottish mental health charity delivering community-based support, workplace training, and advocacy — comparable mission, service mix, and regional operating model to Suffolk Mind.
• Mental Health First Aid England: Provider of accredited mental health training courses to UK employers and educators — directly comparable to Suffolk Mind's Mental Health Toolkit and workplace wellbeing training business.

Others

• Centre for Mental Health: Independent UK mental health research and policy think tank. Comparable ecosystem participant in the UK mental health landscape, though its role is research and policy rather than direct service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/suffolkmind

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suffolk Mind