Pixxels
Pixxels is a Rotterdam-based web design and development agency specializing in WordPress websites for small and medium-sized businesses, offering tiered package pricing and recurring hosting and maintenance services across multiple European markets.
- Company typePrivate
- Founded2009
- HeadquartersStrovolos, Cyprus
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pixxels does
Pixxels is a Dutch web design and development agency headquartered in Rotterdam, founded by Bjørn Bekkers. The company specializes in building WordPress-based websites for small and medium-sized businesses, offering tiered packages (One-pager at €1,499, Grow at €2,999, and Pro at €5,999) that bundle design, development, and content. Beyond one-time projects, Pixxels generates recurring revenue through managed hosting and maintenance contracts, with its infrastructure running on proprietary servers located in Germany. The company has built over 400 WordPress websites and served more than 1,000 customers over its operating history, maintaining a Trustpilot rating of 4.9 out of 5.
The business model combines fixed-fee project work with recurring service revenue. Project revenue comes from the three package tiers plus custom builds, while recurring revenue derives from hosting (approximately €12.50/month per site) and maintenance plans for over 300 active client websites. This hybrid model provides a baseline of predictable monthly revenue layered on top of variable project income, which improves unit economics relative to pure project-based agencies and creates a stickier customer relationship through the hosting and maintenance stack.
Pixxels has expanded its geographic footprint beyond the Netherlands, maintaining additional offices that support both delivery and client servicing across European markets. The company has received recurring industry recognition through the FONK150 awards in 2023, 2024, and 2025, signaling sustained market positioning in the Dutch SMB web services segment. Its customer base is diversified across SMB verticals, with no single customer appearing to represent material revenue concentration, and the productized pricing structure is optimized for high-volume SMB inbound conversion rather than bespoke enterprise sales.
Pixxels firmographics
Firmographics- Name
- Pixxels
- Legal name
- Up Top Solutions LTD
- Website
- https://pixxels.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixxels is a Rotterdam-based web design and development agency specializing in WordPress websites for small and medium-sized businesses, offering tiered package pricing and recurring hosting and maintenance services across multiple European markets.
- Ownership category
- akta.pro rank
Pixxels industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Pixxels is headquartered
LocationHeadquarters
- HQ city
- Strovolos
- HQ country
- Cyprus
- HQ region
- Europe
Offices3 records
Markets served
Pixxels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Website Development Projects: One-time project fees for website design and development, with three main packages: One-pager (€1499), Grow (€2999), and Pro (€5999). Includes brand strategy, webdesign, webdevelopment, SEO, copywriting, hosting setup.
- Recurring Hosting Services: Monthly hosting fees ranging from €7.50 to €17.50+ per month depending on website type (one-pager, standard, small webshop, large webshop). Includes server management, SSL certificates, and performance optimization.
- Maintenance Contracts: Monthly maintenance contracts: Core (€25), Standard (€55), and Pro (€105) tiers. Includes WordPress/plugin updates, backups, bug monitoring, and support.
- Email and Domain Services: Email packages from €8.50/month (3 addresses) to €21/month (unlimited), plus domain registration at €20-30/year.
- SEO Services: SEO optimization services offered as add-on to website packages, including keyword research, on-page optimization, and content writing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | One-pager - Perfect to start with |
| One time/ perpetual license | Multi-year contract | Grow - For the next level |
| One time/ perpetual license | Multi-year contract | Pro - For go-getters |
| Subscription | Monthly | Core Maintenance - Basic ongoing support |
| Subscription | Monthly | Standard Maintenance - Enhanced support |
| Subscription | Monthly | Pro Maintenance - Full service |
| Subscription | Monthly | One-pager Hosting |
| Subscription | Monthly | Standard Website Hosting |
| Subscription | Monthly | Small Webshop Hosting |
| Subscription | Monthly | Large Webshop Hosting |
| Subscription | Monthly | Email Packages |
| Subscription | Annual | Domain Registration |
| Subscription | Annual | Software Licenses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Pixxels product offering
Product offeringCore offering
Pixxels is a Dutch web design and development agency based in Rotterdam that builds WordPress websites for small and medium-sized businesses. Core offerings include brand positioning workshops (Helder Verhaal Sessie©), custom web design, WordPress/WooCommerce development, and ongoing hosting and maintenance services. The agency has built over 400 websites and operates its own server infrastructure in Germany for managed hosting.
Product overview
Pixxels is a Dutch web agency based in Rotterdam offering a comprehensive suite of website services centered on WordPress development. The core offering consists of brand positioning, web design, web development, and hosting/maintenance services, which are delivered through tiered website packages (One-pager starting at €1499, Grow at €2999, Pro at €5999). The Pro package bundles the proprietary Helder Verhaal Sessie© workshop. Additional services include SEO optimization, email hosting, domain registration, and software licenses for Elementor Pro, Wordfence, ACF Pro, WPML, Smush Pro, and Gravity Forms. The company operates proprietary servers in Germany and has developed over 400 WordPress websites since its founding, with 15+ years of combined experience.
Differentiator
Problem solved
Functional benefit
Brands
- Helder Verhaal Sessie ©: A 3-hour workshop session to uncover a company's unique qualities and translate them into a clear brand story for website and marketing purposes.
- Website 2.0
Products and services
- Brand Positioning (Merkpositionering) Strategic service to define and articulate a company's unique brand identity, positioning, values, and story. Includes workshops to discover brand questions and translate answers into actionable goals for SMB clients.
- Webdesign Website design service focused on creating distinctive, conversion-optimized designs for SMB clients. Includes concepting, wireframing, UX/UI design, funnels, and landing pages that work across devices.
- Webdevelopment Website development service building secure, fast, and reliable websites using WordPress, Elementor, and WooCommerce. Includes custom webshops with 3-4 month development timelines and API integration capabilities for SMB and mid-market clients.
- Hosting & Maintenance Website hosting and maintenance services on Pixxels' own servers in a secured German data center. Includes tiered maintenance packages (Core €25/mo, Standard €55/mo, Pro €105/mo) and hosting tiers from €7.50/mo for one-pagers to custom pricing for large webshops, covering updates, backups, bug monitoring, and SSL certificates.
- SEO Optimalisatie Search engine optimization service to improve organic website visibility in Google search results for SMB clients without paid advertising costs. Includes keyword research, on-page optimization, content writing, and use of YOAST SEO plugin.
- Helder Verhaal Sessie© Proprietary 3-hour workshop to uncover a company's unique qualities and translate them into a clear brand story. Available standalone at €1,499 or bundled with the Pro website package at no additional cost.
- Email Packages Email hosting packages for business customers: Core (3 addresses €8.50/mo), Standard (5 addresses €13/mo), Large (100 addresses €16/mo), Unlimited (unlimited addresses €21/mo).
- Domain Registration
Quantifiable outcome
- Trustpilot 4.9 out of 5 rating from 110+ reviews
- +3 more outcomes
Companies that use Pixxels
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Pixxels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Pixxels partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights4 records
Pixxels competitors and assessment
Company assessmentDirect peers
- Bravoure: Amsterdam digital creative agency offering web design, branding, and development services. Comparable to Pixxels in branding-led approach and Dutch mid-market focus, though typically serving larger brands.
- Hoppinger: Rotterdam-based digital agency offering web design, development, and digital strategy for mid-market clients. Closely comparable to Pixxels in geography (Rotterdam), service mix (WordPress, branding, SEO), and SMB/mid-market focus.
- Level Level: Dutch WordPress agency specializing in enterprise-grade WordPress builds, hosting, and maintenance. Comparable to Pixxels through its dedicated hosting/maintenance stack and WordPress specialization, though it skews larger in client size.
- Yellowlab: Dutch web agency focused on WordPress and WooCommerce development with hosting and maintenance services. Comparable to Pixxels via shared WordPress-first delivery model, SMB target, and bundled hosting/maintenance recurring revenue.
- Trimm: Amsterdam-based digital agency with web design, development, and online marketing services for Dutch SMBs and mid-market. Directly comparable offering to Pixxels across brand strategy, web development, and SEO.
Broad incumbents
- DEPT: Large Amsterdam-headquartered digital agency offering web, brand, marketing, and technology services globally. Comparable category to Pixxels (web design/development) but at a vastly larger scale and broader portfolio.
- Emakina: Benelux-rooted digital agency providing web design, e-commerce, and marketing services across Europe. Overlaps with Pixxels on web build and e-commerce delivery, but operates at enterprise scale with much larger headcount.
Regional players
- Q42: Dutch engineering-driven digital agency offering web development, design, and cloud engineering. Comparable technology overlap to Pixxels (web build, hosting), though Q42 typically serves enterprise clients.
- Kabisa: Dutch software and web development agency with custom web application and WordPress capabilities. Comparable to Pixxels in Dutch SMB/mid-market focus and custom development orientation.
- Iquality: Dutch digital agency offering web development, e-commerce (Magento/Shopify), and digital marketing for mid-market clients. Comparable to Pixxels in Dutch SMB/mid-market segment and full-service digital offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Pixxels social profiles
Digital presencePixxels compliance and trust
Trust signalCompliance2 records
Pixxels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixxels leadership team
Management profileNumber of profiles
Profiles2 records
Pixxels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixxels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixxels
What does Pixxels do?
Pixxels is a Dutch web design and development agency based in Rotterdam that builds WordPress websites for small and medium-sized businesses. Core offerings include brand positioning workshops (Helder Verhaal Sessie©), custom web design, WordPress/WooCommerce development, and ongoing hosting and maintenance services. The agency has built over 400 websites and operates its own server infrastructure in Germany for managed hosting.
Is Pixxels a public or private company?
Pixxels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixxels founded?
Pixxels was founded in 2009. It employs 1 to 10 people.
Where is Pixxels based?
Pixxels is headquartered in Strovolos, Cyprus, in the Europe region.
How does Pixxels make money?
Five revenue lines are on record. Website Development Projects are the primary driver. The others are recurring Hosting Services, maintenance Contracts, email and Domain Services and SEO Services.
Who are Pixxels's main competitors?
Direct peers on record are Bravoure, Hoppinger, Level Level, Yellowlab and Trimm. Broad incumbents are DEPT and Emakina. Regional players are Q42, Kabisa and Iquality.
Does Pixxels have an API?
No public API is recorded for Pixxels.
What industry is Pixxels in?
Pixxels's product category is Web Design and Development Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541430 and its SIC code is 7310.