MPS Interactive

What MPS Interactive does

MPS Interactive, now operating globally as Liberate (formed through the 2024 unification of EI Design, MPS Europa, and Liberate Learning), is a privately held corporate learning and eLearning services company headquartered in Noida, India with 251–500 employees. The company sells to enterprise and public-sector buyers across 26 industry verticals — including BFSI, Pharma & Healthcare, Government & Public Sector, Manufacturing & Logistics, Education, Aviation, Energy, Retail, Technology, and Defense — combining managed learning services, custom content development, strategy and advisory, immersive AR/VR learning, accessibility and localization, and an AI-powered learning suite built around generative content creation, AI roleplays, predictive analytics, and dashboards.

Its underlying technology stack is a combination of an in-house proprietary platform portfolio (Quizbiz for gamified mobile learning, CyberTest for virtual assessment, XR Optimus for extended reality content, and LearNow as an agile cloud learning platform) wrapped around third-party LMS/LXP and authoring tools, with content delivery formats spanning scenario-based, gamified, microlearning, video, simulation, VILT, blended, and in-person modalities. The product surface sits on top of an operational data layer fed by 10M+ learners, which the company reports is used to train personalization, prediction, and measurement features.

Commercially, the company runs an enterprise direct-sales motion targeting large organizations through consultative account management, with no public pricing and quote-based engagements scoped to client requirements. Revenue streams span managed-services contracts (learning operations outsourcing, staff augmentation), professional services (custom eLearning development, immersive content builds), and recurring platform subscriptions (AI-powered features and proprietary platform tooling). Marquee customers cited include Boeing, the World Bank Group, Regeneron Pharmaceuticals, Aramco, NAB, Australia Post, Cenovus Energy, Anglo American, Coles, and multiple Australian federal departments, supported by 600+ industry awards across Brandon Hall Group, eLearning Industry, Training Magazine, AITD, and LearnX programs.

Name

MPS Interactive

Legal name

Liberate Global

Website

https://mpsinteractive.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

MPS Interactive (now operating as Liberate Global) is a Noida, India-based corporate learning and eLearning services provider that sells managed learning, custom content development, AI-powered learning tools, and immersive AR/VR solutions to enterprise and public-sector clients across BFSI, Pharma, Government, Manufacturing, Education, and other regulated verticals globally.

Ownership category

akta.pro rank

Product category

Corporate eLearning Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Software Publishers (5132), Custom Computer Programming Services (541511), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Learning Technology & LMS/LXP Implementation (BPACANAH), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), AutoML & Low-Code ML Platform Operations (HDAAABAL)

Keywords

• Corporate elearning services
• Managed learning services
• Custom elearning development
• Learning technology platforms
• Immersive ar vr training

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Learning Services: End-to-end management of learning operations at scale including learning operations, staff augmentation, and learning delivery. Provides comprehensive outsourcing of L&D functions to enterprise clients.
2. Custom eLearning Development: Tailored learning experiences designed specifically for client organizations including scenario-based learning, gamification, microlearning, video-based learning, simulations, and personalized learning pathways.
3. Learning Technology Solutions: Platform management services including LMS & LXP management, learning portals, and content hosting. Also includes proprietary platforms like Quizbiz, CyberTest, XR Optimus, and LearNow.
4. AI-Powered Learning Solutions: AI-augmented learning services including content generation, roleplays, predictive analytics, and insights dashboards to personalize and optimize learning outcomes.
5. Immersive Learning (AR/VR): Experiential learning solutions using augmented reality, mixed reality, and virtual reality for complex training scenarios including virtual tours and learning metaverse experiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MPS Interactive (now operating under the Liberate brand) delivers end-to-end corporate learning services, including managed learning operations, custom eLearning development, AI-powered learning content generation, immersive AR/VR training, and proprietary learning technology platforms (Quizbiz, CyberTest, XR Optimus, LearNow). It serves large enterprises and government agencies across 26 verticals including BFSI, Pharma, Healthcare, Government, Manufacturing, Aviation, Energy, and Retail.

Product overview

MPS Interactive (now operating as Liberate, following the merger of EI Design, MPS Europa and Liberate Learning) offers a comprehensive portfolio of corporate learning and eLearning services organized as multiple interconnected solution areas. The core offerings include Managed Learning Services (end-to-end learning operations management), Strategy & Advisory Solutions (learning strategy development and consulting), and AI-Powered Learning (generative AI content creation, AI roleplays, predictive analytics, and insights dashboards). The product portfolio includes specialized technology platforms: Quizbiz (gamified mobile learning), CyberTest (virtual assessment), XR Optimus (extended reality content), and LearNow (agile cloud learning platform), all supported by LMS & LXP management capabilities. Additional services span Custom eLearning Solutions (scenario-based, gamification, microlearning, video, simulations), Workforce Training Areas (compliance, leadership, sales, DEI), Learning Delivery (VILT, blended, in-person), Immersive AR/VR Experiences, and Accessibility & Enablement services.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Learning Services End-to-end outsourced management of enterprise learning operations at scale, covering learning strategy & consulting, learning operations, staff augmentation, learning delivery & facilitation, learning technology & platform support, and learning analytics & measurement. Designed for large enterprises seeking to consolidate and scale their L&D function.
• Strategy & Advisory Solutions Learning strategy and advisory services aligned to business priorities, including learning strategy development, capability frameworks and journey mapping, learning solution architecture, strategic L&D advisory, and measurement & analytics. Targeted at L&D leaders in enterprise and government organizations.
• AI-Powered Learning Suite of AI-augmented learning capabilities including AI learning content generation, AI roleplays, predictive analytics for L&D, and AI-powered insights & dashboards. Designed to personalize, optimize, and scale learning outcomes for enterprise workforces.
• Learning Technology Solutions Platform and ecosystem management services for modern learning, including LMS & LXP management, learning portals and platforms, content hosting and curation, eLearning authoring tools expertise, and access to the proprietary Quizbiz, CyberTest, XR Optimus, and LearNow platforms.
• Quizbiz Proprietary gamified mobile learning platform that engages learners through interactive quizzes and game-based assessments. Sold as a standalone platform within the Learning Technology Solutions portfolio to enterprise and educational customers.
• CyberTest Proprietary virtual assessment platform for conducting secure online examinations and learner performance evaluations. Sold as a standalone platform within the Learning Technology Solutions portfolio.
• XR Optimus Proprietary extended reality content platform for creating immersive AR, VR, and mixed reality learning experiences. Sold as a standalone platform for immersive training scenarios in enterprise and education contexts.
• LearNow Proprietary agile cloud learning platform for rapid deployment and management of learning content at scale. Sold as a standalone platform within the Learning Technology Solutions portfolio.
• Custom eLearning Solutions Tailored eLearning experiences designed for specific organizations and contexts, including scenario-based learning, gamification, microlearning and mobile learning, video-based learning, story-based learning, rapid eLearning, personalized learning, simulations, continuous learning, informal learning, social learning, and self-directed learning.
• Workforce Training Areas Capability-building programs addressing defined workforce skill gaps, including compliance training, leadership training, sales training, product training, induction & onboarding, DEI training, soft skills training, and business sustainability training.
• Learning Delivery Solutions Delivery of learning programs across formats, regions, and audiences, including virtual instructor-led training (VILT), blended learning programs, and in-person instructor-led training (ILT) delivery.
• Immersive Learning (AR/VR) Experiential learning solutions for complex, high-impact training scenarios using AR/MR learning, VR learning, virtual tours, learning metaverse environments, and immersive experience centers, enabling safe practice and deeper skill transfer.
• Accessibility & Enablement Inclusive learning design and enablement services for global reach, including accessibility and inclusive design, translation and localization services, performance support tools, and an L&D Leaders Certification Program.

Quantifiable outcome

• 30 years of proven impact delivering learning solutions
• +3 more outcomes

Named customers23 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Infopro Learning: Custom corporate learning solutions provider offering managed learning services, digital learning, and AI-augmented L&D. Comparable in business model (services-led), customer profile, and global delivery footprint anchored in India.
• Degreed: AI-native learning and skill development platform serving large enterprises. Comparable as a competitor for L&D outsourcing, content curation, and learning analytics — particularly for enterprises consolidating learning spend on a single platform.
• Skillsoft: A direct competitor offering enterprise eLearning content, immersive learning experiences, and AI-powered learning platforms (Skillsoft CAISY, Codecademy, SumTotal). Directly comparable on content, LMS-adjacent capabilities, and B2B L&D buyer profile.
• Allen Interactions: Custom eLearning and immersive (AR/VR) learning content provider for enterprises, with deep expertise in scenario-based learning — closely overlapping MPS Interactive's custom eLearning and XR Optimus offerings.
• SweetRush: Custom eLearning development company focused on corporate L&D, gamification, simulations, and immersive learning. Highly comparable to MPS Interactive on custom content, gamified platforms (comparable to Quizbiz), and enterprise customer profile.
• Cornerstone OnDemand: Enterprise talent and learning platform with LMS/LXP, content, and AI-powered skills intelligence. Overlaps with MPS Interactive across LMS/LXP management, custom content services, and large enterprise (BFSI, government, healthcare) customers.
• Docebo: AI-powered learning platform with enterprise LMS, content marketplace, and custom learning services. Competes head-on with MPS Interactive's LMS management, AI-driven learning, and B2B learning services offerings.

Broad incumbents

• GP Strategies: Large-scale provider of managed learning services, performance consulting, and training outsourcing for global enterprises. Directly comparable on managed services and B2B L&D outsourcing; broader portfolio includes workforce consulting.

Regional players

• NIIT (Corporate Learning Group): India-headquartered corporate training and learning services provider with strong managed learning and custom content capabilities globally. Directly comparable on India-based delivery, enterprise L&D outsourcing, and content development.

Emerging players

• Sana Labs: AI-native learning platform for enterprises combining generative AI course authoring, personalization, and a learning management system. Represents the AI-first wave of L&D tooling competing with MPS Interactive's AI-powered offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MPSInteractive
• Facebookfacebook.com/MPSInteractiveSystems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPS Interactive