Peixoto Atacado

What Peixoto Atacado does

Peixoto Atacado (legal entity: Peixoto Comercio Industria Servicos e Transportes S/A) is a privately held Brazilian B2B wholesale distributor headquartered in Uberlândia, Minas Gerais, with over 60 years of operating history. The company operates a Magento-based e-commerce marketplace at peixoto.com.br that enables CNPJ-registered SMB retailers across Brazil to place bulk orders across eight main product categories: Agro & Pet, Alimentos & Bebidas, Bazar/Eletro/Utilidades Domésticas, Beleza & Saúde, Calçados & Confecções, Ferramentas & Material de Construção, Faxina & Limpeza, and Papelaria & Escritório. The catalog spans more than 1,000 SKUs. A companion mobile application (App Peixoto) provides exclusive discounts and on-the-go ordering for registered retailers, while customer service is delivered through WhatsApp, telephone, and a centralized contact center subsidiary (Disk Center Central de Teleatendimento).

The company monetizes through three primary revenue streams: (1) direct wholesale merchandise sales to retailers, (2) marketplace commissions from third-party Lojas Parceiras (partner stores) selling through the platform, and (3) affiliate/referral commissions generated via the Parceiro Digital program and the RCA (Representante Comercial Autônomo) sales representative program. Distribution is supported by Inova Logística Integrada, a wholly-owned logistics subsidiary that handles fulfillment and last-mile delivery. The company also markets an own-brand private label, Produtos Valor, spanning food, cleaning, and personal care categories. No public revenue figures, funding rounds, or institutional investors are disclosed, and the company operates as an independent Brazilian S/A.

Peixoto's go-to-market is multi-channel and product-led: SMB retailers self-serve on the e-commerce platform; the marketplace layer extends assortment via 18+ named partner stores (including PACALUZ, JUNCO, SIMO ALIMENTOS, BEAUTIFUL DISTRIBUIDORA, BARAMI ATACADISTA, GUAXUPE ALIMENTOS, and MALTA INDUSTRIA, among others); the Parceiro Digital program recruits independent digital resellers; and the RCA program recruits field sales agents to drive customer acquisition. Marketing channels include Facebook (@peixotob2b), Instagram (@peixoto.atacado), WhatsApp, and the mobile app. The company is led by CEO Henrique Peixoto and operates with 501-1,000 employees across Brazil, with stated operating geographies covering Southeast Brazil, Midwest Brazil, and additional regions nationwide.

Name

Peixoto Atacado

Legal name

Peixoto Comercio Industria Servicos e Transportes S/A

Website

https://peixoto.com.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Peixoto Atacado is a Brazilian B2B wholesale e-commerce platform, founded in 1962 and headquartered in Uberlândia, that serves millions of SMB retailers with bulk consumer goods across food, household, beauty, electronics, and cleaning categories, complemented by a marketplace, private label (Produtos Valor), and integrated logistics subsidiary (Inova Logística Integrada).

Ownership category

akta.pro rank

Product category

Wholesale Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale distribution
• B2B e-commerce marketplace
• Consumer goods supply
• Retailer sourcing platform
• Private label brands

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale merchandise sales: Peixoto Atacado generates revenue through wholesale merchandise sales to retailers, offering bulk purchasing of consumer goods across multiple categories including food, beverages, cleaning products, beauty, and more.
2. Marketplace commissions: The platform operates as a marketplace where partner stores sell products, generating commission revenue from third-party sellers.
3. Digital partner programs: Revenue generated through digital partner (Parceiro Digital) and RCA (sales representative) programs, where partners earn commissions on sales they facilitate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Peixoto Atacado operates a B2B wholesale e-commerce marketplace that supplies food, beverages, cleaning, beauty, footwear, stationery, electronics, pet, and household products to retailers across Brazil. The platform combines first-party wholesale merchandise sales with a third-party partner store marketplace, supported by a mobile app, an own private-label brand (Valor), and an integrated logistics subsidiary (Inova Logística Integrada).

Product overview

Peixoto Atacado operates a B2B wholesale e-commerce marketplace platform that connects retailers with suppliers across multiple product categories. The platform is built around the core Peixoto Atacado marketplace, supplemented by a mobile app (App Peixoto), private-label brand (Produtos Valor), and partner programs (RCA Partner Program, Parceiro Digital). The company also operates related services including integrated logistics (Inova Logística Integrada) and a centralized customer service center. The platform offers over 1,000 products across categories including Agro & Pet, Alimentos & Bebidas, Bazar & Eletro, Beleza & Saúde, Calçados, Ferramentas, Limpeza, and Papelaria.

Differentiator

Problem solved

Functional benefit

Products and services

• Peixoto Atacado B2B E-Commerce Platform A B2B wholesale e-commerce marketplace serving retailers across Brazil, offering bulk purchasing of groceries, beverages, household items, electronics, beauty products, cleaning supplies, stationery, footwear, and pet food. Requires CNPJ-based business registration.
• App Peixoto Mobile application offering exclusive discounts, special offers, and streamlined wholesale ordering access for registered B2B customers on mobile devices.
• Produtos Valor Own-brand private label product line offering value-priced consumer goods across multiple categories including food, cleaning products, and personal care items, sold wholesale to retailers.
• Inova Logística Integrada Integrated logistics and distribution service within the Peixoto group providing order fulfillment, warehousing, and delivery services for wholesale merchandise distributed to retailers across Brazil.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• JUNCO INDUSTRIA E COMERCIO LTDAcoreChannel Partner/ Reseller/ DistributorJUNCO INDUSTRIA E COMERCIO LTDA is a partner store selling products on the Peixoto marketplace platform, specializing in various consumer goods categories including food, beverages, and household items.
• PACALUZcoreChannel Partner/ Reseller/ DistributorPACALUZ is a partner store operating on the Peixoto marketplace, offering various consumer products to retail customers through the platform.
• PRODUTOS ERLAN LTDAcoreChannel Partner/ Reseller/ DistributorPRODUTOS ERLAN LTDA is a partner distributor on the Peixoto marketplace platform, offering food and beverage products.
• SIMO ALIMENTOScoreChannel Partner/ Reseller/ DistributorSIMO ALIMENTOS is a partner store on the Peixoto marketplace specializing in food products.
• BEAUTIFUL DISTRIBUIDORA LTDAcoreChannel Partner/ Reseller/ DistributorBEAUTIFUL DISTRIBUIDORA LTDA operates as a partner distributor on the Peixoto marketplace platform.
• BARAMI ATACADISTA LTDAcoreChannel Partner/ Reseller/ DistributorBARAMI ATACADISTA LTDA is a wholesale partner store on the Peixoto marketplace.
• GUAXUPE ALIMENTOScoreChannel Partner/ Reseller/ DistributorGUAXUPE ALIMENTOS is a partner food distributor operating on the Peixoto marketplace platform.
• MALTA INDUSTRIA DE EQUIPAMENTOS E UTILIDADES DOMESTICAS LTDAcoreChannel Partner/ Reseller/ DistributorMALTA INDUSTRIA DE EQUIPAMENTOS E UTILIDADES DOMESTICAS LTDA is a partner store on the Peixoto marketplace specializing in household equipment and utilities.
• Inova Logística IntegradacoreStrategic or Co-development PartnerInova Logística Integrada is a group company providing integrated logistics services for Peixoto's distribution operations, supporting the supply chain for wholesale deliveries to retailers.
• PIMPOLHO PRODUTOS INFANTISminorChannel Partner/ Reseller/ DistributorPIMPOLHO PRODUTOS INFANTIS is a partner store on the Peixoto marketplace specializing in infant care products.
• SCHWANKE INDUSTRIAL LTDAminorChannel Partner/ Reseller/ DistributorSCHWANKE INDUSTRIAL LTDA is an industrial partner operating on the Peixoto marketplace platform.
• TOTAL QUIMICA LIMITADAminorChannel Partner/ Reseller/ DistributorTOTAL QUIMICA LIMITADA is a partner store on the Peixoto marketplace.
• URANO TECNOLOGIA LTDAminorChannel Partner/ Reseller/ DistributorURANO TECNOLOGIA LTDA is a partner store on the Peixoto marketplace platform.
• INDUSTRIAS SUAVETEX LTDAminorChannel Partner/ Reseller/ DistributorINDUSTRIAS SUAVETEX LTDA is a partner textile manufacturer operating on the Peixoto marketplace.
• OPEN DO BRASIL INDUSTRIA E COMERCIO DE ETIQUETAS E ROTULOS LTDAminorChannel Partner/ Reseller/ DistributorOPEN DO BRASIL INDUSTRIA E COMERCIO DE ETIQUETAS E ROTULOS LTDA is a partner store on the Peixoto marketplace specializing in labels and tags.
• AUTOMAX BALANCASminorChannel Partner/ Reseller/ DistributorAUTOMAX BALANCAS is a partner store on the Peixoto marketplace specializing in scales and weighing equipment.
• CALCADOS COLORÊminorChannel Partner/ Reseller/ DistributorCALCADOS COLORÊ is a partner store on the Peixoto marketplace specializing in footwear and sandals.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Martins: Major Brazilian B2B wholesale distributor also headquartered in Uberlândia, MG, serving retailers across multiple categories. The closest direct competitor to Peixoto in scale, geography, and product mix.
• Fort Atacadista: Brazilian wholesale club chain (Grupo Pereira) serving retailers and final consumers with broad multi-category assortment. Competes directly with Peixoto in SMB retail supply and self-service wholesale formats.
• Tenda Atacado: Brazilian cash-and-carry wholesaler (part of GPA) operating physical stores and an e-commerce platform. Directly comparable in SMB retail customer base and multi-category assortment strategy.

Emerging players

• Faire: Global B2B wholesale marketplace connecting brands with independent retailers. Comparable marketplace-plus-logistics model applied internationally; useful benchmark for Peixoto's e-commerce and partner-network trajectory.

Broad incumbents

• Assaí Atacadista: Major Brazilian cash-and-carry chain (publicly listed since its spin-off from Carrefour). Competes in B2B wholesale supply with a much larger store network, public-market capital access, and superior buying scale.
• Atacadão: Wholesale club arm of Carrefour Brasil, one of the largest wholesale operators in the country. Overlaps with Peixoto in B2B retail supply but operates at meaningfully greater scale and has a broader consumer-facing footprint.
• Alibaba: Global B2B e-commerce marketplace. Not a direct Brazil competitor, but represents the platform model Peixoto is evolving toward and benchmarks marketplace economics, network effects, and digital monetization paths.

Others

• Mercado Livre: Latin America's largest e-commerce marketplace. Increasingly extending into B2B and wholesale distribution categories in Brazil, representing both a competitive threat and an adjacent digital commerce model relevant to Peixoto's strategic direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peixotob2b
• Instagraminstagram.com/peixoto.atacado

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peixoto Atacado