Peixoto Atacado
Peixoto Atacado is a Brazilian B2B wholesale e-commerce platform, founded in 1962 and headquartered in Uberlândia, that serves millions of SMB retailers with bulk consumer goods across food, household, beauty, electronics, and cleaning categories, complemented by a marketplace, private label (Produtos Valor), and integrated logistics subsidiary (Inova Logística Integrada).
- Company typePrivate
- Founded1964
- HeadquartersUberlândia, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Peixoto Atacado does
Peixoto Atacado (legal entity: Peixoto Comercio Industria Servicos e Transportes S/A) is a privately held Brazilian B2B wholesale distributor headquartered in Uberlândia, Minas Gerais, with over 60 years of operating history. The company operates a Magento-based e-commerce marketplace at peixoto.com.br that enables CNPJ-registered SMB retailers across Brazil to place bulk orders across eight main product categories: Agro & Pet, Alimentos & Bebidas, Bazar/Eletro/Utilidades Domésticas, Beleza & Saúde, Calçados & Confecções, Ferramentas & Material de Construção, Faxina & Limpeza, and Papelaria & Escritório. The catalog spans more than 1,000 SKUs. A companion mobile application (App Peixoto) provides exclusive discounts and on-the-go ordering for registered retailers, while customer service is delivered through WhatsApp, telephone, and a centralized contact center subsidiary (Disk Center Central de Teleatendimento).
The company monetizes through three primary revenue streams: (1) direct wholesale merchandise sales to retailers, (2) marketplace commissions from third-party Lojas Parceiras (partner stores) selling through the platform, and (3) affiliate/referral commissions generated via the Parceiro Digital program and the RCA (Representante Comercial Autônomo) sales representative program. Distribution is supported by Inova Logística Integrada, a wholly-owned logistics subsidiary that handles fulfillment and last-mile delivery. The company also markets an own-brand private label, Produtos Valor, spanning food, cleaning, and personal care categories. No public revenue figures, funding rounds, or institutional investors are disclosed, and the company operates as an independent Brazilian S/A.
Peixoto's go-to-market is multi-channel and product-led: SMB retailers self-serve on the e-commerce platform; the marketplace layer extends assortment via 18+ named partner stores (including PACALUZ, JUNCO, SIMO ALIMENTOS, BEAUTIFUL DISTRIBUIDORA, BARAMI ATACADISTA, GUAXUPE ALIMENTOS, and MALTA INDUSTRIA, among others); the Parceiro Digital program recruits independent digital resellers; and the RCA program recruits field sales agents to drive customer acquisition. Marketing channels include Facebook (@peixotob2b), Instagram (@peixoto.atacado), WhatsApp, and the mobile app. The company is led by CEO Henrique Peixoto and operates with 501-1,000 employees across Brazil, with stated operating geographies covering Southeast Brazil, Midwest Brazil, and additional regions nationwide.
Peixoto Atacado firmographics
Firmographics- Name
- Peixoto Atacado
- Legal name
- Peixoto Comercio Industria Servicos e Transportes S/A
- Website
- https://peixoto.com.br
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Peixoto Atacado is a Brazilian B2B wholesale e-commerce platform, founded in 1962 and headquartered in Uberlândia, that serves millions of SMB retailers with bulk consumer goods across food, household, beauty, electronics, and cleaning categories, complemented by a marketplace, private label (Produtos Valor), and integrated logistics subsidiary (Inova Logística Integrada).
- Ownership category
- akta.pro rank
Peixoto Atacado industry classification
Industry- Product category
- Wholesale Distribution
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Peixoto Atacado is headquartered
LocationHeadquarters
- HQ city
- Uberlândia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Peixoto Atacado business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale merchandise sales: Peixoto Atacado generates revenue through wholesale merchandise sales to retailers, offering bulk purchasing of consumer goods across multiple categories including food, beverages, cleaning products, beauty, and more.
- Marketplace commissions: The platform operates as a marketplace where partner stores sell products, generating commission revenue from third-party sellers.
- Digital partner programs: Revenue generated through digital partner (Parceiro Digital) and RCA (sales representative) programs, where partners earn commissions on sales they facilitate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing displayed on the platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Peixoto Atacado product offering
Product offeringCore offering
Peixoto Atacado operates a B2B wholesale e-commerce marketplace that supplies food, beverages, cleaning, beauty, footwear, stationery, electronics, pet, and household products to retailers across Brazil. The platform combines first-party wholesale merchandise sales with a third-party partner store marketplace, supported by a mobile app, an own private-label brand (Valor), and an integrated logistics subsidiary (Inova Logística Integrada).
Product overview
Peixoto Atacado operates a B2B wholesale e-commerce marketplace platform that connects retailers with suppliers across multiple product categories. The platform is built around the core Peixoto Atacado marketplace, supplemented by a mobile app (App Peixoto), private-label brand (Produtos Valor), and partner programs (RCA Partner Program, Parceiro Digital). The company also operates related services including integrated logistics (Inova Logística Integrada) and a centralized customer service center. The platform offers over 1,000 products across categories including Agro & Pet, Alimentos & Bebidas, Bazar & Eletro, Beleza & Saúde, Calçados, Ferramentas, Limpeza, and Papelaria.
Differentiator
Problem solved
Functional benefit
Products and services
- Peixoto Atacado B2B E-Commerce Platform A B2B wholesale e-commerce marketplace serving retailers across Brazil, offering bulk purchasing of groceries, beverages, household items, electronics, beauty products, cleaning supplies, stationery, footwear, and pet food. Requires CNPJ-based business registration.
- App Peixoto Mobile application offering exclusive discounts, special offers, and streamlined wholesale ordering access for registered B2B customers on mobile devices.
- Produtos Valor Own-brand private label product line offering value-priced consumer goods across multiple categories including food, cleaning products, and personal care items, sold wholesale to retailers.
- Inova Logística Integrada Integrated logistics and distribution service within the Peixoto group providing order fulfillment, warehousing, and delivery services for wholesale merchandise distributed to retailers across Brazil.
Companies that use Peixoto Atacado
Customer profileSegments3 records
Ideal customer profiles2 records
Peixoto Atacado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Peixoto Atacado partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- JUNCO INDUSTRIA E COMERCIO LTDAcoreJUNCO INDUSTRIA E COMERCIO LTDA is a partner store selling products on the Peixoto marketplace platform, specializing in various consumer goods categories including food, beverages, and household items.
- PACALUZcorePACALUZ is a partner store operating on the Peixoto marketplace, offering various consumer products to retail customers through the platform.
- PRODUTOS ERLAN LTDAcorePRODUTOS ERLAN LTDA is a partner distributor on the Peixoto marketplace platform, offering food and beverage products.
- SIMO ALIMENTOScoreSIMO ALIMENTOS is a partner store on the Peixoto marketplace specializing in food products.
- BEAUTIFUL DISTRIBUIDORA LTDAcoreBEAUTIFUL DISTRIBUIDORA LTDA operates as a partner distributor on the Peixoto marketplace platform.
- BARAMI ATACADISTA LTDAcoreBARAMI ATACADISTA LTDA is a wholesale partner store on the Peixoto marketplace.
- GUAXUPE ALIMENTOScoreGUAXUPE ALIMENTOS is a partner food distributor operating on the Peixoto marketplace platform.
- MALTA INDUSTRIA DE EQUIPAMENTOS E UTILIDADES DOMESTICAS LTDAcoreMALTA INDUSTRIA DE EQUIPAMENTOS E UTILIDADES DOMESTICAS LTDA is a partner store on the Peixoto marketplace specializing in household equipment and utilities.
- Inova Logística IntegradacoreInova Logística Integrada is a group company providing integrated logistics services for Peixoto's distribution operations, supporting the supply chain for wholesale deliveries to retailers.
- PIMPOLHO PRODUTOS INFANTISminorPIMPOLHO PRODUTOS INFANTIS is a partner store on the Peixoto marketplace specializing in infant care products.
- SCHWANKE INDUSTRIAL LTDAminorSCHWANKE INDUSTRIAL LTDA is an industrial partner operating on the Peixoto marketplace platform.
- TOTAL QUIMICA LIMITADAminorTOTAL QUIMICA LIMITADA is a partner store on the Peixoto marketplace.
- URANO TECNOLOGIA LTDAminorURANO TECNOLOGIA LTDA is a partner store on the Peixoto marketplace platform.
- INDUSTRIAS SUAVETEX LTDAminorINDUSTRIAS SUAVETEX LTDA is a partner textile manufacturer operating on the Peixoto marketplace.
- OPEN DO BRASIL INDUSTRIA E COMERCIO DE ETIQUETAS E ROTULOS LTDAminorOPEN DO BRASIL INDUSTRIA E COMERCIO DE ETIQUETAS E ROTULOS LTDA is a partner store on the Peixoto marketplace specializing in labels and tags.
- AUTOMAX BALANCASminorAUTOMAX BALANCAS is a partner store on the Peixoto marketplace specializing in scales and weighing equipment.
- CALCADOS COLORÊminorCALCADOS COLORÊ is a partner store on the Peixoto marketplace specializing in footwear and sandals.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Peixoto Atacado competitors and assessment
Company assessmentDirect peers
- Martins: Major Brazilian B2B wholesale distributor also headquartered in Uberlândia, MG, serving retailers across multiple categories. The closest direct competitor to Peixoto in scale, geography, and product mix.
- Fort Atacadista: Brazilian wholesale club chain (Grupo Pereira) serving retailers and final consumers with broad multi-category assortment. Competes directly with Peixoto in SMB retail supply and self-service wholesale formats.
- Tenda Atacado: Brazilian cash-and-carry wholesaler (part of GPA) operating physical stores and an e-commerce platform. Directly comparable in SMB retail customer base and multi-category assortment strategy.
Emerging players
- Faire: Global B2B wholesale marketplace connecting brands with independent retailers. Comparable marketplace-plus-logistics model applied internationally; useful benchmark for Peixoto's e-commerce and partner-network trajectory.
Broad incumbents
- Assaí Atacadista: Major Brazilian cash-and-carry chain (publicly listed since its spin-off from Carrefour). Competes in B2B wholesale supply with a much larger store network, public-market capital access, and superior buying scale.
- Atacadão: Wholesale club arm of Carrefour Brasil, one of the largest wholesale operators in the country. Overlaps with Peixoto in B2B retail supply but operates at meaningfully greater scale and has a broader consumer-facing footprint.
- Alibaba: Global B2B e-commerce marketplace. Not a direct Brazil competitor, but represents the platform model Peixoto is evolving toward and benchmarks marketplace economics, network effects, and digital monetization paths.
Others
- Mercado Livre: Latin America's largest e-commerce marketplace. Increasingly extending into B2B and wholesale distribution categories in Brazil, representing both a competitive threat and an adjacent digital commerce model relevant to Peixoto's strategic direction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Peixoto Atacado social profiles
Digital presencePeixoto Atacado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peixoto Atacado leadership team
Management profileNumber of profiles
Profiles1 record
Peixoto Atacado subsidiaries and ownership
Company hierarchySubsidiaries3 records
Peixoto Atacado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peixoto Atacado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peixoto Atacado
What does Peixoto Atacado do?
Peixoto Atacado operates a B2B wholesale e-commerce marketplace that supplies food, beverages, cleaning, beauty, footwear, stationery, electronics, pet, and household products to retailers across Brazil. The platform combines first-party wholesale merchandise sales with a third-party partner store marketplace, supported by a mobile app, an own private-label brand (Valor), and an integrated logistics subsidiary (Inova Logística Integrada).
Is Peixoto Atacado a public or private company?
Peixoto Atacado is a private company. It is classified as family owned and is currently operating.
When was Peixoto Atacado founded?
Peixoto Atacado was founded in 1964. It employs 501 to 1,000 people.
Where is Peixoto Atacado based?
Peixoto Atacado is headquartered in Uberlândia, Brazil, in the Latin America region.
How does Peixoto Atacado make money?
Three revenue lines are on record. Wholesale merchandise sales are the primary driver. The others are marketplace commissions and digital partner programs.
Who are Peixoto Atacado's main competitors?
Direct peers on record are Martins, Fort Atacadista and Tenda Atacado. Faire is listed as an emerging player. Broad incumbents are Assaí Atacadista, Atacadão and Alibaba. Mercado Livre is listed as an others.
Does Peixoto Atacado have an API?
No public API is recorded for Peixoto Atacado.
What industry is Peixoto Atacado in?
Peixoto Atacado's product category is Wholesale Distribution. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its SIC code is 5040.