Eastlake Athletic Clubs

What Eastlake Athletic Clubs does

Eastlake Athletic Clubs is a privately held regional fitness club operator doing business under two brands — FitStop24 and Eastlake Clubs — with 25+ facilities spread across Illinois, Indiana, and Michigan. The FitStop24 brand is positioned as a 24-hour value-oriented gym chain, while Eastlake Clubs operates as the full-amenity brand featuring group fitness classes, tennis, basketball, and pickleball. A single membership fob grants members access to any location under either brand, unifying the two banners into a shared access platform.

The underlying technology stack is minimal and largely outsourced: the company website is built and hosted by Club Automation (a club-management SaaS vendor), and member login, billing, and access control are handled through the myiclubonline.com platform. There is no proprietary technology, mobile app, API surface, or AI capability disclosed in the available data. The product portfolio consists of recurring gym memberships as the core revenue stream, with group fitness programming and court-sport facilities (tennis, basketball, pickleball) as engagement-driving add-ons, and a separately marketed FitStop24 franchise program as a growth channel targeting entrepreneur-owned expansion.

The business model is a hybrid direct-to-consumer and franchise operation. Recurring membership fees are the primary revenue stream, sold directly through the company website and at club front desks. A secondary growth lever is the FitStop24 franchise program, which offers site selection and operational support to prospective owner-operators (franchise inquiry line: (866) 348-7827). The company serves individual consumers and families across the Midwest, with no disclosed enterprise or B2B customer segment, no publicly disclosed pricing, and no disclosed revenue, funding, or headcount growth metrics.

Name

Eastlake Athletic Clubs

Legal name

FitStop 24

Website

https://eastlakeclubs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastlake Athletic Clubs operates 25+ fitness club locations across Illinois, Indiana, and Michigan under the FitStop24 and Eastlake Clubs brands, offering members single-fob access to cardio, group fitness, tennis, basketball, and pickleball amenities, plus a FitStop24 franchise program.

Ownership category

akta.pro rank

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Memberships: Recurring membership fees providing access to all 25+ fitness club locations. Members receive a single fob granting access to both Eastlake and FitStop24 facilities. Memberships are the primary revenue stream supporting the multi-location gym chain.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Eastlake Athletic Clubs operates a multi-brand fitness club chain with 25+ locations across Illinois, Indiana, and Michigan, offering members unified access to FitStop24 (24-hour gyms) and Eastlake Clubs facilities through a single membership fob. The company provides cardio equipment, group fitness classes, tennis, basketball, and pickleball amenities, and operates a FitStop24 franchise program for entrepreneurs.

Product overview

Eastlake Athletic Clubs operates a dual-brand fitness platform consisting of FitStop24 and Eastlake Clubs, offering 25+ gym locations across Illinois, Indiana, and Michigan. The platform combines a core 24-hour gym offering with specialized fitness programs including group fitness classes, tennis, basketball, and pickleball. Members receive unified access to both brands with a single membership fob. The company also offers a franchise program for entrepreneurs to own FitStop24 gym locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Club Membership (Eastlake & FitStop24) A recurring fitness membership granting access to 25+ club locations across two brands (Eastlake Clubs full-service facilities and FitStop24 24-hour gyms) in Illinois, Indiana, and Michigan through a single fob. Members access cardio equipment, group fitness classes, tennis, basketball, and pickleball amenities. Designed for individual consumers and families seeking flexible, multi-location fitness access.
• FitStop24 Franchise Program A franchise opportunity allowing entrepreneurs to own and operate their own FitStop24 24-hour gym location within the dual-brand Eastlake network. The franchise package includes site selection assistance and ongoing operational support from the company. Targeted at prospective fitness business owners and franchise entrepreneurs via the dedicated inquiry line (866) 348-7827.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Crunch Fitness: Mid-market fitness chain offering group fitness and amenities across multiple U.S. regions. Comparable to Eastlake in targeting mainstream consumers seeking amenity variety at accessible price points.
• Gold's Gym: Long-established fitness brand with global franchise network and broad amenity mix. Comparable to Eastlake on brand-driven multi-location fitness positioning and amenity-rich club format.
• YouFit Health Clubs: Low-cost, multi-location fitness chain with franchise presence in the Midwest and Southeast. Directly comparable on accessible membership pricing, multi-state footprint, and amenity variety.
• Snap Fitness: 24-hour, franchise-driven compact fitness chain with strong Midwestern U.S. presence. Closely mirrors Eastlake's franchise-led growth, single-membership multi-location access, and 24/7 convenience positioning.
• Planet Fitness: Largest low-cost fitness chain in the U.S., aggressively expanding into secondary markets including the Midwest. Competes with Eastlake for budget-conscious individual members and families through a heavily franchised footprint.
• Workout Anytime: 24-hour, franchise-based fitness chain primarily in the southeastern and midwestern U.S. Direct comparable on 24/7 access, franchise model, and multi-location member access under a single membership.
• Anytime Fitness: Operates a 24-hour, franchise-based fitness club network with thousands of locations worldwide. Directly comparable to Eastlake/FitStop24 on 24-hour access, multi-location member access, franchise-led expansion, and small-format neighborhood gym positioning.

Broad incumbents

• Life Time Fitness: Large premium fitness operator offering extensive amenities including tennis, basketball, and group fitness across major U.S. metros. Comparable on amenity breadth and family-oriented positioning, though at a higher price tier and larger footprint.

Regional players

• National Fitness Partners: Multi-brand, multi-state franchise operator of Planet Fitness and other fitness clubs in the Midwest and Mid-Atlantic. Comparable as a regional consolidator running multi-location fitness operations under a unified membership.
• Chuze Fitness: Multi-state fitness chain operating primarily in California, Arizona, and surrounding regions. Comparable regional multi-location fitness operator with similar amenity-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/eastlakeathclub
• Facebookfacebook.com/EastlakeAthleticClub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastlake Athletic Clubs