Roads & Kingdoms
Roads & Kingdoms is a privately held, New York-based food and travel media company that publishes long-form culinary journalism and operates the League of Travelers, a small-group (10-12 travelers) curated culinary tour program led by chefs and local experts across four continents.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roads & Kingdoms does
Roads & Kingdoms is a privately held, New York-based media and travel company founded in 2012 by Nathan Thornburgh and Matt Goulding, with Anthony Bourdain as co-founder and editor-at-large until his death in 2018. The company operates two integrated business lines: a content publishing platform featuring long-form food and travel journalism series (The Fix, Food Chain, Dispatched by Bourdain, Know Before You Go, Food Planet Prize), and the League of Travelers, a small-group culinary travel program. The League runs week-long, all-inclusive trips (from $11,450 per person, max 10-12 travelers) to destinations across Europe, Asia-Pacific, Latin America, and Africa, led by chefs and local experts such as José Andrés and Alejo Sabugo. All prospective travelers must complete an interview process (managed by Mike Jauregui, Master of Guest Relations) before booking, reinforcing a curated, community-led go-to-market.
The business generates revenue through three primary streams: one-time payments from League of Travelers bookings (plus solo traveler supplements), recurring or sponsorship-style revenue from journalism and newsletter audiences, and one-time purchases from the R&K Store (James Beard Award-winning print issue, Anti-Ice Supper Club merchandise). Distribution is direct-to-consumer via the website, newsletter, Instagram, and The Trip Podcast; there is no online booking flow and trips are sold via inquiry. With 11-50 employees, no disclosed funding rounds, and no institutional ownership signals in the data, Roads & Kingdoms appears to be a founder-led, bootstrapped operation leveraging Bourdain-era editorial credibility and chef relationships as its principal competitive assets. Recent milestones include a 2026 James Beard Award for the first print issue and the continued expansion of the trip portfolio into new geographies.
Roads & Kingdoms firmographics
Firmographics- Name
- Roads & Kingdoms
- Legal name
- Roads & Kingdoms
- Website
- https://roadsandkingdoms.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roads & Kingdoms is a privately held, New York-based food and travel media company that publishes long-form culinary journalism and operates the League of Travelers, a small-group (10-12 travelers) curated culinary tour program led by chefs and local experts across four continents.
- Ownership category
- akta.pro rank
Roads & Kingdoms industry classification
Industry- Product category
- Culinary Travel Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Culinary & Wine Travel Agencies (THAKAFAH)
- akta.pro secondary industry
- Food, Market & Culinary Culture Tours (THAJAAAG)
Keywords
Where Roads & Kingdoms is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Roads & Kingdoms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others, Technology or R&D
Revenue model
- Group Travel Tours: Small-group culinary tours (The League of Travelers) with prices ranging from $11,450 per person for week-long journeys. All-inclusive pricing covers accommodations, transportation, meals, beverages, gratuities, and expert guides. Additional revenue from solo traveler supplements ($1,800 for week-long trips).
- Journalism and Content: Long-form food and travel journalism published on the website, including series like The Fix, Food Chain, Dispatched by Bourdain, and Food Planet Prize. Revenue may derive from advertising, sponsorships, or premium content subscriptions.
- Store and Merchandise: E-commerce store selling print issues (including James Beard Award-winning first print issue), merchandise like The Anti-Ice Supper Club, and other branded products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Week-long culinary trips starting at $11,450 per person |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Roads & Kingdoms product offering
Product offeringCore offering
Roads & Kingdoms sells small-group culinary travel experiences (the League of Travelers) priced from $11,450 per person for week-long trips to destinations across Europe, Asia-Pacific, Latin America, and Africa, with all-inclusive pricing covering accommodations, transport, meals, beverages, gratuities, and expert guides. It complements these tours with long-form food and travel journalism published on its website, an Insider membership unlocking travel guides, a free email newsletter, and an e-commerce store selling print issues and merchandise such as The Anti-Ice Supper Club.
Product overview
Roads & Kingdoms is a media and travel company offering a portfolio of editorial content series and travel experiences. The core product is the League of Travelers, a small-group culinary trip program featuring curated journeys led by chefs and local experts. The content portfolio includes editorial series—The Fix, Food Chain, Dispatched by Bourdain, Know Before You Go, and Food Planet Prize—providing longform journalism, city guides, and food system coverage. Additional offerings include print magazine issues and merchandise sold through the R&K Store.
Differentiator
Problem solved
Functional benefit
Brands
- The Fix: A series featuring city-specific food guides with local chef perspectives and recommendations.
- Food Chain
- Dispatched By Bourdain
- Know Before You Go
- Food Planet Prize
- League of Travelers
Quantifiable outcome
- James Beard Award for first print issue
- +1 more outcomes
Companies that use Roads & Kingdoms
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Roads & Kingdoms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roads & Kingdoms partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Anthony BourdaincoreAnthony Bourdain was a co-conceiver of the League of Travelers concept and served as partner and editor-at-large. He curated the 'Dispatched by Bourdain' series, which won a James Beard Award. Bourdain was integral to the company's founding and journalism mission before his passing in 2018.
- José AndrésflagshipJosé Andrés, the acclaimed Spanish-American chef, is a collaborator whose ideas, passions, and people are woven throughout R&K trips. He is from Asturias and serves as a trip guide and designer for the Asturias 'From Sky to Sea' journey.
- Nathan ThornburghcoreCo-founder and publisher of Roads & Kingdoms. Hosts trips and leads the ideation process for new journeys. Previously worked with Anthony Bourdain on 'Parts Unknown.'
- Matt GouldingcoreCo-founder of Roads & Kingdoms. Collaborated on 'Omnivore,' a show with René Redzepi. Food writer with extensive work published in various outlets.
- Food Planet PrizeminorRoads & Kingdoms hosts editorial coverage of the Food Planet Prize, a major sustainability initiative celebrating food system innovations. R&K publishes articles about Food Planet Prize nominees and winners as part of their editorial content.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roads & Kingdoms competitors and assessment
Company assessmentDirect peers
- AFAR: Travel media brand that has expanded into AFAR Experiences, offering curated, expert-led trips. Closely comparable in combining long-form journalism with premium immersive travel products.
- Context Travel: Small-group expert-led walking tours with deep cultural and historical focus. Comparable in tour format (small groups, expert guides) and curated experiences.
- Atlas Obscura: Media-led experiential travel platform offering community-driven food, culture, and adventure tours and experiences. Directly comparable as a content-first travel brand monetizing both editorial and curated small-group experiences.
- Culinary Backstreets: Food-focused travel media and small-group culinary walking tours across global cities. Direct competitor in the culinary experiential travel niche with strong editorial content.
- Black Tomato: Luxury bespoke and small-group experiential travel operator with strong storytelling and curated itineraries. Comparable in premium positioning and bespoke trip design.
Broad incumbents
- Intrepid Travel: Major small-group tour operator with food-focused itineraries. Comparable group travel format but broader portfolio and much larger scale; operates in the same culinary travel category at lower price points.
- Travel + Leisure (T+L): Mainstream travel media brand with broad editorial coverage and growing experiential offerings. Adjacent competitor for audience and trip-attached content marketing.
- Saveur Magazine: Long-running food and travel magazine. Comparable in editorial food/travel journalism and audience overlap with R&K's content series, though primarily media without a tour business.
- Butterfield & Robinson: Established luxury experiential travel company offering guided walking and culinary trips globally. Larger incumbent with overlapping culinary tour offerings but broader adventure portfolio.
Emerging players
- Wild Frontiers: Adventure and culinary tour operator focused on off-the-beaten-path destinations. Comparable in niche experiential positioning and emphasis on local cultural immersion, though smaller and more adventure-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Roads & Kingdoms social profiles
Digital presenceRoads & Kingdoms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roads & Kingdoms leadership team
Management profileNumber of profiles
Profiles3 records
Roads & Kingdoms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roads & Kingdoms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roads & Kingdoms
What does Roads & Kingdoms do?
Roads & Kingdoms sells small-group culinary travel experiences (the League of Travelers) priced from $11,450 per person for week-long trips to destinations across Europe, Asia-Pacific, Latin America, and Africa, with all-inclusive pricing covering accommodations, transport, meals, beverages, gratuities, and expert guides. It complements these tours with long-form food and travel journalism published on its website, an Insider membership unlocking travel guides, a free email newsletter, and an e-commerce store selling print issues and merchandise such as The Anti-Ice Supper Club.
Is Roads & Kingdoms a public or private company?
Roads & Kingdoms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roads & Kingdoms founded?
Roads & Kingdoms was founded in 2012. It employs 11 to 50 people.
Where is Roads & Kingdoms based?
Roads & Kingdoms is headquartered in New York, United States, in the North America region.
How does Roads & Kingdoms make money?
Three revenue lines are on record. Group Travel Tours are the primary driver. The others are journalism and Content and store and Merchandise.
Who are Roads & Kingdoms's main competitors?
Direct peers on record are AFAR, Context Travel, Atlas Obscura, Culinary Backstreets and Black Tomato. Broad incumbents are Intrepid Travel, Travel + Leisure (T+L), Saveur Magazine and Butterfield & Robinson. Wild Frontiers is listed as an emerging player.
Does Roads & Kingdoms have an API?
No public API is recorded for Roads & Kingdoms.
What industry is Roads & Kingdoms in?
Roads & Kingdoms's product category is Culinary Travel Services. Its primary akta.pro industry code is THAKAFAH, Culinary & Wine Travel Agencies, with a secondary code of THAJAAAG, Food, Market & Culinary Culture Tours. Its NAICS code is 561520 and its SIC code is 7900.