Bodystore
Bodystore is a Dutch e-commerce retailer of sports nutrition and supplements serving fitness enthusiasts, bodybuilders, and health-conscious consumers in the Netherlands and Belgium since 2002, combining own-brand and third-party products through its bodystore.nl storefront.
- Company typePrivate
- Founded2002
- HeadquartersBarendrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bodystore does
Bodystore is a Dutch e-commerce retailer of sports nutrition and supplements, operating continuously since 2002 through the bodystore.nl storefront under parent entity By Nature BV (KvK 64618471), headquartered in Heerlen, Netherlands. The platform sells protein supplements (whey, plant-based, casein, clear whey), creatine products, pre-workout formulas, amino acids, vitamins, minerals, herbal supplements, weight management shakes, low-carb/keto products, and natural sweeteners, serving four primary customer segments: fitness enthusiasts and bodybuilders, weight management consumers, health-conscious consumers, and vegan/vegetarian consumers in the Netherlands and Belgium.
The catalogue combines a small own-brand private-label line (Whey Excellent, Fit Shake, Creatine Monohydraat, Level X pre-workout) with third-party brands such as NOW Foods (350+ SKUs), Applied Nutrition, Stacker2 Europe, PEScience, Nordic Naturals, and Grenade. Pricing spans €1.99 (Protein Chips) to €68.90+ (Iso-XP whey isolate), with free shipping above €49, same-day dispatch for orders placed before 12:00, next-day delivery for orders before 21:00, Klarna buy-now-pay-later integration, and a Trusted Shops–verified buyer protection scheme anchoring an aggregated review base of approximately 9,376–9,761 reviews at 4.64–4.75/5.
The business runs as a direct-to-consumer e-commerce operation with no physical retail presence, supported by email marketing (10% off above €50 for newsletter signups), organic social channels (Facebook, Instagram, YouTube, Twitter), SEO-optimised category and product pages with dietary filters, and goal-based navigation. The firm is privately held with no disclosed external investors, no funding rounds, no mobile app, and no API or AI/ML capabilities documented; revenue is not publicly disclosed, and headcount is reported at 1–10 employees.
Bodystore firmographics
Firmographics- Name
- Bodystore
- Legal name
- By Nature BV
- Website
- https://bodystore.nl
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bodystore is a Dutch e-commerce retailer of sports nutrition and supplements serving fitness enthusiasts, bodybuilders, and health-conscious consumers in the Netherlands and Belgium since 2002, combining own-brand and third-party products through its bodystore.nl storefront.
- Ownership category
- akta.pro rank
Bodystore industry classification
Industry- Product category
- Sports Nutrition & Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Fitness Equipment & Performance Accessories Retail (CRAMABAD), Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Bodystore is headquartered
LocationHeadquarters
- HQ city
- Barendrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bodystore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Bodystore generates revenue through direct sales of sports nutrition and supplement products via its e-commerce platform. Products are sold at various price points ranging from budget to premium, with own-brand products like Fit Shake, Whey Excellent, and Creatine Monohydraat alongside third-party brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by category and brand, with options ranging from budget to premium segments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bodystore product offering
Product offeringCore offering
Bodystore is an online retailer of sports nutrition and health supplements operating in the Netherlands and Belgium. The company sells protein supplements (whey, plant-based, casein), creatine products, pre-workout formulas, amino acids, vitamins, weight management shakes, and natural sweeteners from its own brand as well as third-party brands such as NOW Foods, Applied Nutrition, PEScience, Stacker2, and Nordic Naturals. Customers place orders through the bodystore.nl e-commerce storefront with same-day shipping for orders before 12:00 and free shipping above €49.
Product overview
Bodystore is a Dutch e-commerce platform specializing in high-quality sports nutrition and health supplements. The company operates as an online retailer offering a comprehensive product portfolio spanning protein supplements (whey, plant-based, and specialty proteins), creatine products, pre-workout formulas, amino acids, vitamins, minerals, herbs, weight management products (low-carb and meal replacement shakes), natural sweeteners, and fitness accessories. The platform carries multiple brands including its own Bodystore label, Applied Nutrition, NOW Foods, PEScience, Stacker2, and Nordic Naturals, among others. The product ecosystem centers on fitness-focused nutritional supplements designed for muscle building, weight management, health optimization, and athletic performance. Key product categories include protein powders and ready-to-drink shakes, creatine and performance boosters, pre-workout energy formulas, low-carb and keto-friendly meal replacements, and general health supplements including vitamins, minerals, and botanical extracts.
Differentiator
Problem solved
Functional benefit
Products and services
- NOW Sports Pea Protein Isolate (Erwteneiwit Isolaat)
Companies that use Bodystore
Customer profileSegments4 records
Ideal customer profiles4 records
Bodystore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bodystore partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NOW FoodscoreNOW Foods is a major third-party brand carried by Bodystore, offering over 350 products including vitamins, supplements, sports nutrition, and health products. NOW Foods is known for high-quality natural products at competitive prices (20-40% savings compared to retail).
- Applied NutritioncoreApplied Nutrition is a key brand partner offering premium sports nutrition products including protein powders, pre-workouts, creatine, and amino acids. Products are tested and certified by Informed Sport quality assurance program.
- Stacker2 EuropeminorStacker2 Europe provides sports nutrition products including whey proteins, pre-workouts, and supplements sold through Bodystore.
- PEScienceminorPEScience offers scientifically formulated protein and pre-workout products including Select Vegan Protein and Prolific pre-workout, sold through Bodystore.
- Trusted ShopscoreTrusted Shops provides buyer protection and verified seller certification, enhancing customer trust through independent review collection and transaction protection services.
- GrenademinorGrenade provides Carb Killa low-carb protein bars and other fitness nutrition products sold through Bodystore.
- Nordic NaturalsminorNordic Naturals offers omega-3 and DHA supplements including DHA 830mg and Ultimate Omega products, sold through Bodystore.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bodystore competitors and assessment
Company assessmentDirect peers
- Myprotein: Myprotein is a global D2C sports nutrition brand operating a Dutch storefront with whey, vegan protein, creatine, pre-workouts, and own-label vitamins. It is a direct competitor on the Dutch e-commerce sports nutrition shelf and competes heavily on price and own-brand depth.
- XXL Nutrition: XXL Nutrition is a Dutch online sports nutrition and supplements retailer offering whey proteins, pre-workouts, creatine, and own-brand supplements with same-day shipping. It directly competes with Bodystore on assortment, own-label strategy, and target customer within the Netherlands.
- Vitamines.com: Vitamines.com is a Dutch online retailer specializing in vitamins, supplements, and sports nutrition products targeted at health-conscious consumers. It overlaps with Bodystore across vitamin and supplement categories and competes on convenience and assortment breadth.
- Bulk Powders: Bulk (formerly Bulk Powders) is a UK-based active nutrition brand and retailer with a Benelux presence, selling its own label whey, creatine, vitamins, and performance supplements. It competes with Bodystore on price-led sports nutrition online across Europe.
- Bodylab (Amino Nordic): Bodylab is a Dutch sports nutrition brand and online retailer with a strong own-brand portfolio of whey, creatine, and pre-workouts. It targets the same Dutch fitness enthusiast segment and competes on own-brand depth and pricing.
- Body & Fit: Body & Fit is one of the largest Dutch online sports nutrition retailers, selling whey, creatine, pre-workouts, vitamins, and own-brand products to fitness enthusiasts in NL/BE. It overlaps almost entirely with Bodystore's product categories and customer segments.
Broad incumbents
- Kruidvat: Kruidvat is a major Dutch drugstore chain with a large online catalog of vitamins, supplements, and basic sports nutrition at value price points. While broader than Bodystore in assortment, it competes directly on low-priced supplement SKUs.
- Holland & Barrett: Holland & Barrett is an established health food and supplement chain with a Dutch e-commerce storefront selling vitamins, sports nutrition, and wellness products. It overlaps on supplements and health but operates at broader category and physical-store scale than Bodystore.
Regional players
- Gymgrossisten: Gymgrossisten is a leading Scandinavian online sports nutrition retailer with strong private-label presence. It does not actively serve NL/BE but is comparable on assortment, pricing model, and own-brand strategy.
Emerging players
- De Online Drogist: De Online Drogist is a Dutch e-commerce health and supplement retailer selling vitamins, sports nutrition, and personal care products. It overlaps with Bodystore on the supplement core but has a smaller assortment and weaker specialty positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bodystore social profiles
Digital presenceBodystore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodystore leadership team
Management profileNumber of profiles
Bodystore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodystore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodystore
What does Bodystore do?
Bodystore is an online retailer of sports nutrition and health supplements operating in the Netherlands and Belgium. The company sells protein supplements (whey, plant-based, casein), creatine products, pre-workout formulas, amino acids, vitamins, weight management shakes, and natural sweeteners from its own brand as well as third-party brands such as NOW Foods, Applied Nutrition, PEScience, Stacker2, and Nordic Naturals. Customers place orders through the bodystore.nl e-commerce storefront with same-day shipping for orders before 12:00 and free shipping above €49.
Is Bodystore a public or private company?
Bodystore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodystore founded?
Bodystore was founded in 2002. It employs 1 to 10 people.
Where is Bodystore based?
Bodystore is headquartered in Barendrecht, Netherlands, in the Europe region.
How does Bodystore make money?
One revenue line is on record: product Sales.
Who are Bodystore's main competitors?
Direct peers on record are Myprotein, XXL Nutrition, Vitamines.com, Bulk Powders, Bodylab (Amino Nordic) and Body & Fit. Broad incumbents are Kruidvat and Holland & Barrett. Gymgrossisten is listed as a regional player. De Online Drogist is listed as an emerging player.
Does Bodystore have an API?
No public API is recorded for Bodystore.
What industry is Bodystore in?
Bodystore's product category is Sports Nutrition & Dietary Supplements. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 456191 and its SIC code is 3949.