Body Fit Shop

Name

Body Fit Shop

Legal name

TURKUAZ PHARMA KOZMETİK SAĞLIK ÜRÜNLERİ TEKSTİL GIDA İÇECEK PAZ. İTH. İHR. SAN. VE TİC. LTD. ŞTİ.

Website

https://bodyfitshop.com.tr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Body Fit Shop is a Turkish e-commerce and physical retailer of sports nutrition supplements, serving fitness enthusiasts and health-conscious consumers in Turkey through its website, mobile apps, and MarkAntalya AVM store, with nationwide shipping and same-day delivery in Antalya and Konya.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)

Keywords

• Sports nutrition supplements
• Dietary supplements retail
• Fitness accessories
• Protein powder sales
• Online supplement store

Headquarters

HQ city

Kepez

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct online sales of sports nutrition supplements, protein powders, amino acids, vitamins, fitness accessories, and combination packages through the bodyfitshop.com.tr website and mobile applications.
2. Physical Retail Store Sales: In-store sales at physical retail locations including MarkAntalya AVM store in Antalya, with consistent pricing between online and offline channels.
3. Combination/Bundle Packages: Pre-packaged product combinations (performance packages, volume packages, fat burning packages) sold as bundle deals at discounted prices.
4. Franchise Revenue: Potential franchise partnership opportunities for opening Body Fit Shop branded stores across Turkey.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Body Fit Shop is a Turkish online and physical retailer of sports nutrition supplements, protein powders, amino acids, vitamins, weight management products, and fitness accessories. It sells its own Muscle Pump brand, distributes international brands such as Olimp, Optimum Nutrition, Applied Nutrition, Dymatize, and Nutrend, and bundles complementary products into combination packages. Customers can order via the website, mobile apps, or visit retail locations, with delivery across Turkey.

Product overview

Body Fit Shop is a Turkish e-commerce platform specializing in sports nutrition and fitness supplements, operated by Turkuaz Pharma Kozmetik Sağlık Ürünleri Tekstil Gıda İçecek Paz. İth. İhr. San. ve Tic. Ltd. Şti. The platform offers a comprehensive product portfolio organized across eight core categories: Protein Powders (Whey, Isolate, Casein, Egg White, Meat, Plant Protein), Amino Acids (BCAA, Glutamine, Arginine), Performance & Power (Creatine, Tribulus), L-Carnitine & CLA (fat burners and thermogenics), Vitamins & Minerals (Complex Vitamins, Collagen, Omega-3), Weight & Mass Gainers (carbohydrate powders), Healthy Snacks (protein bars, nut butters), and Fitness Accessories (shakers, gloves, bags). The company operates both as an e-commerce platform and brick-and-mortar retailer with stores in Antalya. Body Fit Shop distributes proprietary brands including Muscle Pump, Elite Labs, and Killer Stack Labs, while also carrying international brands such as Optimum Nutrition, Olimp, Applied Nutrition, Dymatize, and Nutrend. The platform offers bundled combination packages (Kombinasyon) that group complementary products together. Services include same-day city delivery in Antalya and Konya, multiple payment options including cash on delivery, and a mobile application for Android devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein Tozu (Protein Powder) Protein powder supplements covering Whey Protein, Isolate Protein, Casein, Egg White Powder, Meat Protein, and Plant-Based Protein in containers and single-serve formats, for bodybuilders, athletes, and fitness consumers.
• Amino Asitler (Amino Acids) Amino acid supplements including BCAA powder, liquid amino acids, complex amino acids, arginine, glutamine, and tablet/powder formats for muscle recovery and performance.
• Performans&Güç (Performance & Power) Performance and strength supplements including creatine and tribulus in powder and single-use sachet formats, aimed at athletes seeking strength and power gains.
• L-Karnitin&CLA Fat-burning and thermogenic supplements including L-Carnitine (liquid and powder), CLA (Conjugated Linoleic Acid), and thermogenic products for weight management.
• Vitaminler (Vitamins) Vitamin and mineral supplements including complex vitamins, collagen, sleep support, ZMA, glucosamine, and Omega-3 for general health-conscious consumers.
• Kilo ve Hacim (Weight & Mass) Weight gain and mass building supplements including pure carbohydrate powders and complex carbohydrate powders (gainer formulas) for athletes seeking weight gain.
• Sağlıklı Atıştırmalıklar (Healthy Snacks) Healthy snack products including protein bars, sauces, nut butters (peanut, hazelnut, almond), rice/oat/cereals, and other healthy snacks.
• Fitness Aksesuarları (Fitness Accessories) Fitness accessories including shakers, weight belts/corsets, wristbands/straps, T-shirts, tracksuits, tank tops, display stands, gloves, sports bags, and training towels.
• Kombinasyon (Combination/Bundle Packages) Pre-configured product bundles combining complementary supplements at discounted prices, including volume packages, performance packages, fat burning packages, immunity packages, discovery packages, and full display stands.
• Muscle Pump (Proprietary Brand) Proprietary brand of Body Fit Shop offering sports nutrition supplements including Whey Protein, Pre-Workout (Pre-Venom), Creatine, BCAA+Glutamine, L-Carnitine, CLA, Tribulus, and Mass Gainer products.
• Body Fit Shop Mobile Application Native mobile shopping application for Android (also available on iOS) providing consumers with mobile access to the full Body Fit Shop product catalog and purchasing functionality.
• Şehir İçi Teslimat (Same-Day City Delivery) Same-day delivery service for orders placed before 14:00 in Antalya and Konya, delivered by 18:00 via motorcycle courier or light commercial vehicle.
• Kapıda Ödeme (Cash on Delivery) Payment service allowing customers to pay cash or with credit card upon delivery, with a 6 TL collection fee added to the order total.

Quantifiable outcome

• Orders placed before 15:00 (weekdays) shipped same day via courier
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Muscle PumpcoreStrategic or Co-development PartnerBody Fit Shop is the Turkish distributor and brand owner of Muscle Pump, their proprietary sports nutrition brand. Muscle Pump products include protein powders, amino acids, pre-workout supplements, creatine, and fitness accessories.
• Elite LabscoreStrategic or Co-development PartnerOfficial Turkish distributor for Elite Labs sports nutrition products.
• Killer Stack LabscoreStrategic or Co-development PartnerOfficial Turkish distributor for Killer Stack Labs sports nutrition products.
• PayTrekcoreTechnology or IntegrationBDDK Licensed Virtual POS service provider for secure credit card and payment processing on the e-commerce platform.
• Aras KargocoreChannel Partner/ Reseller/ DistributorPrimary courier partner for nationwide product delivery. Preferred return shipping partner as specified in sales contracts.
• UPS KargominorChannel Partner/ Reseller/ DistributorCourier partner for nationwide product delivery.
• MNG KargominorChannel Partner/ Reseller/ DistributorCourier partner for nationwide product delivery.
• Sürat KargominorChannel Partner/ Reseller/ DistributorCourier partner used for warranty returns and certain delivery services.
• AKINSOFT E-TicaretcoreTechnology or IntegrationTechnology provider for the proprietary e-commerce platform powering the Body Fit Shop website and online operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Whey: Turkish sports nutrition e-commerce retailer focused on protein powders, gainers, and supplements with nationwide shipping. Comparable Turkish DTC supplement model targeting gym-goers and athletes.
• Supplementler.com: Largest Turkey-focused online sports nutrition and supplement retailer. Directly comparable as a multi-brand supplement e-tailer with own-brand exposure, nationwide shipping, and similar product taxonomy (protein, amino acids, creatine, fat burners).
• Besin.com.tr: Turkish online supplement and sports nutrition retailer offering protein powders, vitamins, and fitness accessories. Direct competitor in the same niche targeting Turkish fitness consumers via e-commerce.
• Protein Market: Turkish online sports nutrition retailer offering protein, amino acids, and performance supplements with nationwide delivery. Closely comparable assortment, target customer (fitness enthusiasts), and Turkish DTC model.

Broad incumbents

• Prozis: European sports nutrition and supplement brand/retailer with a large private-label catalog and direct-to-consumer e-commerce. Comparable as a vertically integrated supplement seller with own-brand focus; broader geographic reach than Body Fit Shop.
• Myprotein: Global sports nutrition brand (owned by THG) with direct e-commerce across Europe including Turkey. Comparable assortment (whey, amino acids, vitamins, accessories) and DTC channel, but vastly larger scale and international brand equity.
• Decathlon Turkey: Turkish arm of global sporting goods retailer carrying sports nutrition alongside equipment and apparel. Overlaps on accessories, apparel, and a growing supplement range; competes broadly but is not a supplement specialist.

Others

• Hepsiburada: Largest Turkish e-commerce marketplace; supplements and sports nutrition are a meaningful category sold by multiple third-party sellers. Functions as a channel and competitor for organic search traffic and pricing benchmarks.

Emerging players

• Gymgrossisten: Nordic-focused online sports nutrition and supplement retailer expanding across Europe. Comparable multi-brand supplement e-commerce model with private-label offering; primarily relevant as a European category peer rather than direct Turkish competitor.
• Mac Fit Supplement: Turkish sports nutrition and fitness supplement seller offering protein, creatine, and accessories through e-commerce. Comparable in category and target customer; smaller scale and narrower assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnn8JqNAYwQoo5qyYzPJdkQ
• Facebookfacebook.com/bodyfitshop
• LinkedInlinkedin.com/company/bodyfitshop-com-tr
• Instagraminstagram.com/bodyfitshoptr
• Xx.com/BodyFitShop

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Fit Shop