Bodystore

What Bodystore does

Bodystore is a Dutch e-commerce retailer of sports nutrition and supplements, operating continuously since 2002 through the bodystore.nl storefront under parent entity By Nature BV (KvK 64618471), headquartered in Heerlen, Netherlands. The platform sells protein supplements (whey, plant-based, casein, clear whey), creatine products, pre-workout formulas, amino acids, vitamins, minerals, herbal supplements, weight management shakes, low-carb/keto products, and natural sweeteners, serving four primary customer segments: fitness enthusiasts and bodybuilders, weight management consumers, health-conscious consumers, and vegan/vegetarian consumers in the Netherlands and Belgium.

The catalogue combines a small own-brand private-label line (Whey Excellent, Fit Shake, Creatine Monohydraat, Level X pre-workout) with third-party brands such as NOW Foods (350+ SKUs), Applied Nutrition, Stacker2 Europe, PEScience, Nordic Naturals, and Grenade. Pricing spans €1.99 (Protein Chips) to €68.90+ (Iso-XP whey isolate), with free shipping above €49, same-day dispatch for orders placed before 12:00, next-day delivery for orders before 21:00, Klarna buy-now-pay-later integration, and a Trusted Shops–verified buyer protection scheme anchoring an aggregated review base of approximately 9,376–9,761 reviews at 4.64–4.75/5.

The business runs as a direct-to-consumer e-commerce operation with no physical retail presence, supported by email marketing (10% off above €50 for newsletter signups), organic social channels (Facebook, Instagram, YouTube, Twitter), SEO-optimised category and product pages with dietary filters, and goal-based navigation. The firm is privately held with no disclosed external investors, no funding rounds, no mobile app, and no API or AI/ML capabilities documented; revenue is not publicly disclosed, and headcount is reported at 1–10 employees.

Name

Bodystore

Legal name

By Nature BV

Website

https://bodystore.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodystore is a Dutch e-commerce retailer of sports nutrition and supplements serving fitness enthusiasts, bodybuilders, and health-conscious consumers in the Netherlands and Belgium since 2002, combining own-brand and third-party products through its bodystore.nl storefront.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Fitness Equipment & Performance Accessories Retail (CRAMABAD), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Sports nutrition supplements
• Protein supplements online
• Fitness supplements retail
• Dietary health supplements
• Pre-workout nutrition

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Bodystore generates revenue through direct sales of sports nutrition and supplement products via its e-commerce platform. Products are sold at various price points ranging from budget to premium, with own-brand products like Fit Shake, Whey Excellent, and Creatine Monohydraat alongside third-party brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bodystore is an online retailer of sports nutrition and health supplements operating in the Netherlands and Belgium. The company sells protein supplements (whey, plant-based, casein), creatine products, pre-workout formulas, amino acids, vitamins, weight management shakes, and natural sweeteners from its own brand as well as third-party brands such as NOW Foods, Applied Nutrition, PEScience, Stacker2, and Nordic Naturals. Customers place orders through the bodystore.nl e-commerce storefront with same-day shipping for orders before 12:00 and free shipping above €49.

Product overview

Bodystore is a Dutch e-commerce platform specializing in high-quality sports nutrition and health supplements. The company operates as an online retailer offering a comprehensive product portfolio spanning protein supplements (whey, plant-based, and specialty proteins), creatine products, pre-workout formulas, amino acids, vitamins, minerals, herbs, weight management products (low-carb and meal replacement shakes), natural sweeteners, and fitness accessories. The platform carries multiple brands including its own Bodystore label, Applied Nutrition, NOW Foods, PEScience, Stacker2, and Nordic Naturals, among others. The product ecosystem centers on fitness-focused nutritional supplements designed for muscle building, weight management, health optimization, and athletic performance. Key product categories include protein powders and ready-to-drink shakes, creatine and performance boosters, pre-workout energy formulas, low-carb and keto-friendly meal replacements, and general health supplements including vitamins, minerals, and botanical extracts.

Differentiator

Problem solved

Functional benefit

Products and services

• NOW Sports Pea Protein Isolate (Erwteneiwit Isolaat)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NOW FoodscoreOthersNOW Foods is a major third-party brand carried by Bodystore, offering over 350 products including vitamins, supplements, sports nutrition, and health products. NOW Foods is known for high-quality natural products at competitive prices (20-40% savings compared to retail).
• Applied NutritioncoreOthersApplied Nutrition is a key brand partner offering premium sports nutrition products including protein powders, pre-workouts, creatine, and amino acids. Products are tested and certified by Informed Sport quality assurance program.
• Stacker2 EuropeminorOthersStacker2 Europe provides sports nutrition products including whey proteins, pre-workouts, and supplements sold through Bodystore.
• PEScienceminorOthersPEScience offers scientifically formulated protein and pre-workout products including Select Vegan Protein and Prolific pre-workout, sold through Bodystore.
• Trusted ShopscoreOthersTrusted Shops provides buyer protection and verified seller certification, enhancing customer trust through independent review collection and transaction protection services.
• GrenademinorOthersGrenade provides Carb Killa low-carb protein bars and other fitness nutrition products sold through Bodystore.
• Nordic NaturalsminorOthersNordic Naturals offers omega-3 and DHA supplements including DHA 830mg and Ultimate Omega products, sold through Bodystore.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Myprotein: Myprotein is a global D2C sports nutrition brand operating a Dutch storefront with whey, vegan protein, creatine, pre-workouts, and own-label vitamins. It is a direct competitor on the Dutch e-commerce sports nutrition shelf and competes heavily on price and own-brand depth.
• XXL Nutrition: XXL Nutrition is a Dutch online sports nutrition and supplements retailer offering whey proteins, pre-workouts, creatine, and own-brand supplements with same-day shipping. It directly competes with Bodystore on assortment, own-label strategy, and target customer within the Netherlands.
• Vitamines.com: Vitamines.com is a Dutch online retailer specializing in vitamins, supplements, and sports nutrition products targeted at health-conscious consumers. It overlaps with Bodystore across vitamin and supplement categories and competes on convenience and assortment breadth.
• Bulk Powders: Bulk (formerly Bulk Powders) is a UK-based active nutrition brand and retailer with a Benelux presence, selling its own label whey, creatine, vitamins, and performance supplements. It competes with Bodystore on price-led sports nutrition online across Europe.
• Bodylab (Amino Nordic): Bodylab is a Dutch sports nutrition brand and online retailer with a strong own-brand portfolio of whey, creatine, and pre-workouts. It targets the same Dutch fitness enthusiast segment and competes on own-brand depth and pricing.
• Body & Fit: Body & Fit is one of the largest Dutch online sports nutrition retailers, selling whey, creatine, pre-workouts, vitamins, and own-brand products to fitness enthusiasts in NL/BE. It overlaps almost entirely with Bodystore's product categories and customer segments.

Broad incumbents

• Kruidvat: Kruidvat is a major Dutch drugstore chain with a large online catalog of vitamins, supplements, and basic sports nutrition at value price points. While broader than Bodystore in assortment, it competes directly on low-priced supplement SKUs.
• Holland & Barrett: Holland & Barrett is an established health food and supplement chain with a Dutch e-commerce storefront selling vitamins, sports nutrition, and wellness products. It overlaps on supplements and health but operates at broader category and physical-store scale than Bodystore.

Regional players

• Gymgrossisten: Gymgrossisten is a leading Scandinavian online sports nutrition retailer with strong private-label presence. It does not actively serve NL/BE but is comparable on assortment, pricing model, and own-brand strategy.

Emerging players

• De Online Drogist: De Online Drogist is a Dutch e-commerce health and supplement retailer selling vitamins, sports nutrition, and personal care products. It overlaps with Bodystore on the supplement core but has a smaller assortment and weaker specialty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bodystorenl
• YouTubeyoutube.com/channel/UCfmTHXpZUIyksFkbhc2m2eA
• Facebookfacebook.com/Bodystore.nl
• Instagraminstagram.com/bodystore.nl
• LinkedInlinkedin.com/company/bodystore-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodystore