Dupont & Dupont Ford

What Dupont & Dupont Ford does

Dupont & Dupont Ford is a single-rooftop Ford franchise dealership located at 949 Boulevard Saint-Joseph in Gatineau, Quebec, serving the Outaouais region and adjacent Ottawa market. Founded in 1995 and led by Pascal Dupont as General Manager (Directeur Général), the company operates as part of the Groupe Performance dealer network and offers new Ford vehicles (F-150, F-250/F-350 Super Duty, Ranger, Maverick, Bronco, Bronco Sport, Explorer, Escape, Mustang, Mustang Mach-E, F-150 Lightning, Transit, E-Transit), certified and used vehicles, Ford OEM parts, body shop services, and vehicle financing through Ford Financial Services. The dealership also runs a dedicated Ford Pro commercial vehicle division under Director of Sales Éric Paquette, targeting fleet and business customers in the region with Transit, E-Transit, F-150, and Super Duty configurations.

The business operates on a multi-stream revenue model anchored in new vehicle sales, used vehicle sales, service and maintenance by Ford-certified technicians, parts and accessories, and transactional financing commissions. Service revenue is structurally recurring and supported by FordPass Rewards loyalty program integration. The dealership maintains bilingual French/English operations, holds four consecutive Ford Canada Prix du Président Club Diamant awards (2020, 2022, 2023, 2024), and carries 1,007 Google reviews at a 4.6-star rating — indicators of strong regional reputation relative to its 11–50 employee footprint. Distribution remains primarily physical (showroom, service drive, parts counter) with progressively digitized sales tools (online credit application, build-and-price, trade-in valuation, inventory browsing).

Technology is not proprietary to the dealership — it is the Ford OEM platform: Co-Pilot360 advanced driver assistance, BlueCruise hands-free driving, SYNC infotainment, FordPass connected vehicle app, Pro Power Onboard, and Blue Oval EV charging network. The dealership monetizes these technologies through product sales and service rather than through internal AI or software development. Strategic posture is conservative and operationally focused: protect franchise territory, deepen commercial and EV revenue mix, and reinforce regional brand through community engagement (charity partnerships, vocational education, marquee events).

Name

Dupont & Dupont Ford

Legal name

Dupont & Dupont Ford

Website

https://dupontdupontford.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Dupont & Dupont Ford is a single-rooftop Ford dealership in Gatineau, Quebec, serving individual consumers and commercial fleet customers in the Outaouais/Ottawa region with new and used vehicle sales, certified service, parts, body shop, and Ford Pro commercial solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, SUVs, trucks, and electric vehicles. Revenue from vehicle sales, accessories, and add-ons.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Ford vehicles and other makes
3. Service and Maintenance: Vehicle repairs, maintenance, and servicing by Ford-certified technicians. Includes winter performance packages, tire services, and body shop services.
4. Parts and Accessories: Sale of OEM Ford parts, accessories, and Motorcraft parts
5. Vehicle Financing: Automotive financing facilitation through Ford Financial Canada and other financial institutions. Commissions on financing arrangements.
6. FordPass Rewards Program: Loyalty points accumulation and redemption for vehicle purchases, service, and parts at participating Ford dealers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dupont & Dupont Ford is an authorized Ford dealership located in Gatineau, Quebec, Canada, selling new Ford vehicles across the full lineup (including F-150, Bronco, Mustang, Mustang Mach-E, Explorer, Escape, Ranger, Maverick, Transit, E-Transit, Super Duty, and F-150 Lightning) as well as pre-owned vehicles. The dealership also provides vehicle financing and leasing, an on-site service and maintenance center, Ford parts and accessories, an in-house body shop, and commercial fleet solutions through the Ford Pro division.

Product overview

Dupont & Dupont Ford is a Ford dealership in Gatineau, Quebec offering a comprehensive portfolio of automotive products and services. The core offering consists of new Ford vehicles including full-size trucks (F-150, F-250, F-350, Super Duty), mid-size trucks (Ranger, Maverick), SUVs (Explorer, Expedition, Bronco, Bronco Sport, Escape), sports cars (Mustang), and commercial vans (Transit, E-Transit). The product lineup also includes used vehicles and certified pre-owned programs. Services include vehicle financing through Ford Financial Services, maintenance and repairs by Ford-certified technicians, genuine Ford parts ordering, body shop services, and Quick Lane express service. Ford Pro serves commercial fleet customers with dedicated specialists and business solutions. Technology features include Ford Co-Pilot360 advanced driver assistance, Blue Cruise hands-free driving capability, and FordPass mobile application with remote vehicle control and charging management. The dealership also participates in the FordPass Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Ford Pro: Commercial vehicle division offering fleet management and commercial truck/vans solutions for business customers.
• Récompenses Ford App

Products and services

• New Ford Vehicles Full lineup of new Ford vehicles including F-150, F-150 Lightning, Bronco, Bronco Sport, Mustang, Mustang Mach-E, Explorer, Escape, Ranger, Maverick, Transit, E-Transit, Super Duty, and Edge models sold to retail consumers in the Gatineau/Ottawa region.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Georges St-Pierre (GSP)minorGTM or Marketing Partner · 12 June 2025Exclusive conference event featuring former UFC champion Georges St-Pierre discussing attitude and success. Event held June 12, 2025 at dealership, targeting entrepreneurs in Outaouais region. Presented by Groupe Performance.
• LARI ConstructioncoreStrategic or Co-development Partner · 1 April 2025Commercial customer partnership for Ford Pro vehicles and services. LARI Construction is a significant commercial customer of the dealership's commercial division. Dealer hosted customer appreciation event at Casino du Lac-Leamy.
• Association des concessionnaires Ford du QuébecminorStrategic or Co-development Partner · 1 February 2022Provincial Ford dealer association partnered with dealership for 'Roulez pour la cause' charity raffle supporting Fondation cancer du sein du Québec. Raffle prize: Ford Mustang Mach-E valued at $71,336.24.
• Fondation cancer du sein du QuébecminorOthers · 1 February 2022Charity partnership for 'Roulez pour la cause' fundraising raffle. Tickets sold at $30 each with proceeds funding breast cancer support programs.
• École des métiers spécialisés AsticouminorOthers · 17 June 2021Educational partnership under Ford's automotive career exploration program (ACE). Joint donation of Ford F-150 2020 to vocational school for student training. Partnership with Ford Canada.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoCanada Inc. Public Canadian multi-franchise automotive dealership group operating new and used vehicle retail, parts, service, and finance across multiple provinces. Directly comparable as a franchised auto retailer with overlapping OEM relationships and similar revenue mix.
• Dilawri Group: One of Canada's largest automotive dealership groups, operating franchised new-vehicle stores, used vehicles, parts, service, and finance across Ontario and Western Canada. Comparable in business model as a multi-store franchised dealer with similar OEM franchise economics.
• Go Auto: Canadian automotive dealership group operating franchised new-vehicle dealerships, used vehicles, parts, service, and finance across Western Canada. Comparable as a multi-franchise dealer network with similar revenue streams.
• OpenRoad Auto Group: British Columbia-based automotive dealership group with franchised new-vehicle stores, used vehicles, and OEM service operations. Comparable in business model as a franchised dealer group with similar product, parts, and service mix.
• Performance Auto Group: Parent network of the subject dealership (operating as Groupe Performance), running multiple franchised dealerships across Canada. Comparable in business model as a franchised auto retailer; relevant as the dealer group ecosystem in which the subject operates.

Broad incumbents

• CarMax: Large North American used-vehicle retailer with finance and extended service offerings. Comparable for used-vehicle retail, reconditioning, and finance facilitation, though primarily U.S.-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GroupeDupontDupont
• Facebookfacebook.com/DupontDupont
• Instagraminstagram.com/dupontdupontford
• Xx.com/_DupontDupont_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dupont & Dupont Ford