Rockville & Sterling Soccer Supplies

What Rockville & Sterling Soccer Supplies does

Rockville & Sterling Soccer Supplies is a privately held specialty sporting goods retailer focused exclusively on soccer equipment, footwear, and apparel. The company operates two physical retail locations — one in Rockville, Maryland (837-F Rockville Pike) and one in Sterling, Virginia (47100 Community Plaza #118) — serving the greater Washington DC metropolitan area, supplemented by a direct-to-consumer Shopify-powered e-commerce website that ships domestically via USPS. Its product catalog spans soccer cleats (Firm Ground, Artificial Ground, Indoor, Turf) from Nike, adidas, Puma, New Balance, Joma, Under Armour and others; apparel including licensed jerseys, training gear, compression, and goalkeeper wear; and equipment such as soccer balls, goalkeeper gloves, shin guards, bags, and field equipment. The company also carries an extensive selection of licensed club merchandise (FC Barcelona, Real Madrid, Liverpool, Manchester City, Arsenal, etc.) and national team apparel (USA, Argentina, Brazil, Germany, Spain, Mexico, among others), positioning it as a destination for authentic branded soccer merchandise not readily available at general sporting goods retailers.

The business generates revenue through one-time retail product transactions, with prices ranging from approximately $14 for entry-level shin guards to $315 for premium cleats such as the Nike Mercurial Superfly 11 Elite. Gift cards in $10, $25, $50, and $100 denominations supplement sales and provide stored-value customer retention. A Teamwear program extends the model to bulk uniform and equipment purchases for youth clubs, adult leagues, and school teams. The go-to-market motion is direct-to-consumer through physical storefronts and the Shopify e-commerce platform, with marketing primarily via organic social (Facebook, Instagram), email newsletter, and search engine visibility. The company has no disclosed funding, parent company, or external investment, and no AI/ML or proprietary technology layer beyond the standard Shopify stack.

Customer segments include individual soccer players and families (primary), soccer teams and clubs (primary), and coaches and team managers (secondary). The company is differentiated by its single-sport specialty focus, in-person fitting and customer service capabilities, and deep licensed merchandise assortment. Operating geographies are confined to Maryland and Northern Virginia for physical retail, with US-wide e-commerce shipping. No management team, leadership changes, mergers, acquisitions, or regulatory actions are disclosed in the available source material.

Name

Rockville & Sterling Soccer Supplies

Legal name

Rockville & Sterling Soccer Supplies

Website

https://rockvillesoccer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockville & Sterling Soccer Supplies is a privately held specialty sporting goods retailer operating two physical stores in Rockville, MD and Sterling, VA, plus a Shopify e-commerce site, selling soccer footwear, apparel, equipment, and licensed club and national team merchandise to individual consumers, families, and soccer teams in the Washington DC metro area.

Ownership category

akta.pro rank

Product category

Soccer Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Soccer equipment retail
• Soccer cleats footwear
• Licensed soccer apparel
• Teamwear uniforms
• Goalkeeper gear

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Traditional retail revenue from selling soccer footwear, apparel, equipment, and accessories through two physical store locations and an e-commerce website. Revenue is generated through one-time product transactions at varying price points ranging from $14 (shin guards) to $315 (premium cleats).
2. Gift Cards: Digital and physical gift cards sold in fixed denominations ($10, $25, $50, $100) that provide stored value for future purchases, driving customer retention and impulse purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rockville & Sterling Soccer Supplies is a brick-and-mortar and online specialty retailer that sells soccer footwear (cleats, turf shoes, indoor shoes, sandals, lifestyle), apparel (licensed club and country jerseys, training wear, coaching, referee, and goalkeeper apparel), and soccer equipment (balls, bags, gloves, shin guards, field equipment, protective gear) through two retail locations in Rockville, MD and Sterling, VA, plus a Shopify-hosted e-commerce site serving the U.S. The company is an authorized dealer for major soccer brands (Nike, adidas, Puma, New Balance, Under Armour, Joma, Lotto, Storelli, Mueller, Umbro, Reusch, Kwik Goal) and offers licensed merchandise from elite clubs and national teams, gift cards in fixed denominations, and a Teamwear program for bulk team purchases.

Product overview

Rockville & Sterling Soccer Supplies is a brick-and-mortar and e-commerce retailer specializing in soccer equipment and apparel. The company operates two retail locations (Rockville, MD and Sterling, VA) and an online store powered by Shopify. The product portfolio includes footwear (soccer cleats from Nike, adidas, Puma in Firm Ground, Artificial Ground, and Indoor varieties), apparel (licensed jerseys, training gear, goalkeeper equipment), and equipment (soccer balls, goalkeeper gloves, shin guards, bags, field equipment). The company sells both individual consumer products and teamwear programs, and offers gift cards in denominations from $10 to $100. Products span major international clubs (FC Barcelona, Real Madrid, Liverpool, etc.) and national teams (USA, Argentina, Brazil, Germany, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Cleats and Footwear Soccer footwear sold across Firm Ground Cleats, Artificial Ground Cleats, Indoor Shoes, Turf Shoes, Sandals, and Lifestyle categories from brands including Nike (Mercurial, Tiempo, Phantom), adidas (F50, Predator, Copa), and Puma (Future, Ultra). Targeted at soccer players across youth, recreational, and competitive levels seeking authentic branded cleats and turf footwear.
• Soccer Apparel Apparel including Licensed Jerseys, Licensed Training, Training, Shirts, Shorts, Socks, Compression, Coaching, Referee, and Goalkeeper gear from major soccer brands. Targeted at soccer players, coaches, and referees.
• Soccer Equipment Soccer equipment category covering Balls, Bags, Gloves, Shin Guards, Field Equipment, Protective Gear, Referee Gear, and Accessories. Targeted at soccer players and goalkeepers across all levels.
• Soccer Balls Training balls (Nike Pitch, Nike Academy, adidas Tiro), match balls (adidas MLS Pro, Puma Orbita), league balls, club balls, and World Cup balls (adidas Trionda, Puma Orbita). Targeted at individual players, teams, coaches, and collectors.
• Goalkeeper Gloves Goalkeeper gloves from adidas (Copa, Predator), Nike (Match GK Jr, Grip3, Vapor Grip3), and Puma (Future Match NC, Future Pro Hybrid, Orbita) in various cuts and configurations. Targeted at soccer goalkeepers.
• Shin Guards Shin guards including Nike Mercurial Lite, adidas Tiro SG Training, adidas Tiro League, Puma Ultra Flex Sleeve, and Mueller sports supports. Targeted at soccer players requiring protective leg gear.
• Gift Cards Rockville Soccer Gift Cards available in $10, $25, $50, and $100 denominations for redeeming toward product purchases in store or online. Targeted at gift purchasers and customers seeking stored-value purchasing.
• Licensed Club Merchandise Licensed club merchandise including jerseys and apparel from FC Barcelona, Real Madrid, Liverpool, Manchester City, Arsenal, Manchester United, PSG, Juventus, Tottenham, Atletico Madrid, Chelsea, Inter Milan, Roma, DC United, AC Milan, and others. Targeted at soccer supporters and fans.
• National Team Merchandise Licensed national team merchandise including USA, Argentina, Brazil, Germany, Spain, Mexico, El Salvador, Guatemala, and Jamaica apparel and gear. Targeted at soccer fans and supporters of specific national teams.
• Teamwear Program Team ordering program for club and team purchases of uniforms and gear, providing coordinated apparel and equipment packages for youth soccer clubs, adult leagues, school teams, and recreational soccer organizations. Targeted at team buyers, coaches, and club administrators.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Hibbett Sports: Hibbett is a multi-brand athletic retailer carrying soccer cleats, apparel, and footwear from Nike, adidas, Puma, and Under Armour — all brands stocked by Rockville & Sterling. It competes as a broad incumbent in adjacent markets with generalist athletic expertise rather than soccer-specialized depth.
• Academy Sports + Outdoors: Academy Sports is a leading US sporting-goods chain carrying soccer footwear, apparel, and team equipment from the same major brands. It competes with Rockville & Sterling on price and accessibility across the Mid-Atlantic region but lacks the dedicated soccer-specialist depth.
• Champs Sports: Champs Sports is an athletic-footwear-focused retailer carrying soccer cleats and team athletic apparel from the same major brands. It overlaps Rockville & Sterling on cleat sales and licensed athletic apparel but operates as a generalist rather than a dedicated soccer specialist.
• Lids: Lids is the largest US retailer of licensed team sports headwear, apparel, and fan merchandise — directly overlapping with Rockville & Sterling's licensed club and national-team jersey assortment. It competes on licensed merchandise breadth but without soccer-specialty expertise.
• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting-goods retailer with broad assortments including soccer cleats, apparel, and equipment from the same brands carried by Rockville & Sterling. It competes with Rockville & Sterling on convenience, price, and assortment breadth, but lacks the deep soccer-only specialization.

Direct peers

• Soccer.com: Soccer.com is one of the largest dedicated soccer specialty retailers in the United States, selling footwear, apparel, equipment, and teamwear from the same major brands (Nike, adidas, Puma, New Balance) carried by Rockville & Sterling. It is the closest national-scale benchmark for the type of pure-play soccer retail model that Rockville & Sterling operates at a regional scale.
• Soccer Post: Soccer Post operates a network of soccer specialty stores focused on cleats, uniforms, and team equipment, with the same core brands and teamwear programs as Rockville & Sterling. It represents the multi-location soccer specialist model that Rockville & Sterling could evolve toward.
• Soccer Garage: Soccer Garage is a multi-store soccer specialty retailer focused on cleats, apparel, and teamwear from Nike, adidas, and Puma. Like Rockville & Sterling, it pairs a deep soccer-specific assortment with teamwear services and an e-commerce channel, making it a directly comparable specialty-retail operating model.
• Total Soccer: Total Soccer is a regional soccer specialty retailer offering cleats, training gear, and teamwear from the major soccer brands. Its specialty focus and reliance on Nike/adidas/Puma assortments make it a directly comparable specialist to Rockville & Sterling.
• Penalty Box: Penalty Box is a US soccer specialty retailer carrying premium soccer footwear, apparel, and equipment from the same major brands as Rockville & Sterling. Its mix of authorized-dealer brand depth and teamwear emphasis closely mirrors Rockville & Sterling's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rockvillesoccer
• Instagraminstagram.com/rockvillesoccerdotcom
• LinkedInlinkedin.com/company/rockville-soccer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockville & Sterling Soccer Supplies