Unboxed

What Unboxed does

Unboxed Agency is a full-stack digital marketing agency founded in 2016 and headquartered in Istanbul's Maslak business district (Sun Plaza, Sarıyer). The firm provides integrated marketing services across paid, earned, and owned media channels through six core service pillars: Search Marketing (SEO/SEM), Paid Social Media, Media Buying, Data & Analytics, Content & Inbound Marketing, and Website Optimization. It serves enterprise and mid-market clients across at least eight verticals — financial services (AXA, QNB Efinans, Fibabanka, Osmanli Menkul, Akportfoy), real estate (Emaar, Vivense), retail/ecommerce (Istegelsin, Ikinciyeni, Fiyuu), automotive (Celik Motor), education (Koc University), insurance (Sigortaladim), cryptocurrency (Paribu), and HR/job boards (Kariyer.net) — with a disclosed portfolio of 25+ client brands.

The agency's technology architecture is built around mainstream AdTech and MarTech platforms rather than proprietary infrastructure: Google Stack (Analytics, AdWords, GTM, Optimize), AdForm, Adjust, Facebook Advertising, DOMO, Tableau, and Bime. On top of these, Unboxed layers a "Digital Engagement Framework" encompassing dynamic creative optimization, dynamic attribution modeling, user journey architecture analysis, and MarTech automation. The AI/ML-adjacent capabilities — predictive analytics, recommendation-style creative personalization, anomaly detection on campaign pacing, process automation, and bid optimization — are delivered as service outcomes rather than as standalone products, and rely on the underlying vendor platforms for the underlying modeling.

Unboxed operates as a privately held, sales-led professional services firm with 11-50 employees. Revenue is generated through professional service fees, retainers, and project-based engagements, with custom quote-based pricing and no public rate card. The firm holds the Google Premier Partner Badge (2023) and extends delivery through partnerships with Jet-Istanbul (Creative Space) and AgencyLook (UX Design & Development). The company is actively hiring for Performance Marketing Specialists and Data Analyst / MarTech Automation roles, and reports no funding rounds, acquisitions, or leadership transitions.

Name

Unboxed

Legal name

UNBOXED AGENCY

Website

https://unboxed.agency

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Unboxed Agency is an Istanbul-based full-stack digital marketing agency providing SEO/SEM, paid social, media buying, data analytics, content marketing, and website optimization services to enterprise and mid-market clients across financial services, real estate, retail, and other verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Performance marketing agency
• SEO and SEM services
• Paid social advertising
• Marketing analytics and attribution

Headquarters

HQ city

Maslak

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services: Full-stack marketing agency providing digital advertising solutions, strategic consultancy, and performance marketing services across paid, earned, and owned media channels. Revenue generated through professional service fees, retainer agreements, and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Unboxed Agency is a full-stack marketing agency that delivers data-driven digital advertising solutions and strategic consultancy across paid, earned, and owned media. It sells six integrated service pillars — Search Marketing (SEO/SEM), Paid Social Media, Media Buying, Data & Analytics, Content & Inbound Marketing, and Website Optimisation — to enterprise and mid-market brands seeking ROI-positive digital growth.

Product overview

Unboxed is a full-stack marketing agency providing a unified portfolio of digital marketing services across paid, earned, and owned media channels. The core offering consists of six integrated service pillars: Search Marketing (SEO/SEM), Paid Social Media, Media Buying, Data & Analytics, Content & Inbound Marketing, and Website Optimisation. These services work together within a digital engagement framework that combines creative excellence with data-driven optimisation to help brands accomplish business goals, drive positive ROI, and outperform competition through inventive thinking rather than overspending.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Marketing (SEO/SEM) Integrated search engine optimisation strategies combining paid advertising and owned media to capture user intent across search channels for enterprise and mid-market brand clients.
• Paid Social Media Amplifying brand reach through engaging paid social campaigns with dynamic creative tailored to customers' identity and personal needs across social platforms.
• Media Buying Cost-effective response driving through scalable segmentation capabilities and actionable insights across multiple touchpoints, including programmatic and display buying.
• Data and Analytics Designing effective user journey architecture by analysing dynamic attribution models across all digital channels, transforming data into actionable business intelligence.
• Content and Inbound Marketing Reaching existing and potential customers with engaging stories and driving quality traffic that converts through multiple channels.
• Website Optimisation Growing online revenue and accelerating website performance through elaborate data testing, A/B testing, and personalised UX/UI solutions.
• Digital Marketing (Integrated Paid/Earned/Owned Media) Creating memorable communication and interaction experiences for connected people across paid, earned, and owned media channels.

Quantifiable outcome

• Drive positive ROI for clients through optimized marketing campaigns
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 1 January 2023Unboxed Agency holds the Google Premier Partner Badge, indicating certified expertise in Google advertising products including Google Ads, Analytics, and related platforms. This partnership enables the agency to access Google's latest tools, insights, and support for delivering performance marketing services to clients.
• Jet-Istanbul (Creative Space)minorOthersCreative collaboration with Jet-Istanbul's Creative Space for specialized creative production and design services.
• AgencyLookminorOthersUX Design & Development partnership for delivering comprehensive digital experience solutions to clients.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• VMLY&R: Global full-service advertising network with integrated brand, performance, digital and analytics capabilities for large enterprise clients — broader portfolio but materially overlapping service categories.
• Dept: Global digital experience agency offering integrated marketing, creative, martech and engineering services to enterprise clients — broader capability set but directly overlapping core digital marketing services.
• R/GA: Global creative and digital transformation agency with paid media, brand and experience capabilities across enterprise clients — a comparable full-stack digital offering at much larger scale.
• Performics: Publicis's global performance marketing arm offering SEO, paid media, commerce and analytics for enterprise clients — overlaps heavily with Unboxed's service mix but operates at much larger scale.

Regional players

• Dentsu Türkiye: Turkey operation of the global Dentsu network providing advertising, media, and digital marketing services — competes with Unboxed for the same Turkish enterprise ad budgets from a network parent.
• Publicis Türkiye: Turkey operation of the global Publicis network offering creative, media, and digital marketing services — directly competes for Turkish enterprise marketing budgets with a global-network back-office.

Direct peers

• Wpromote: US-based integrated digital marketing agency offering paid search, paid social, SEO, programmatic and analytics services to mid-market and enterprise clients — directly comparable in service mix and data-driven go-to-market.
• Huge: Digital experience agency providing strategy, creative, media and technology services to major enterprise brands, directly comparable in combining data-led marketing with creative execution.
• Code and Theory: Digital-first creative and technology agency combining strategy, creative, performance media and experience design for enterprise clients, with a comparable integrated paid/owned offering.
• Tinuiti: US independent performance marketing agency delivering paid search, paid social, programmatic and martech-driven analytics for enterprise brands — closely mirrors Unboxed's full-stack, data-led agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unboxedagency
• Facebookfacebook.com/unboxedagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unboxed