What Impact Digi does

Impact Digi is a 100% Aboriginal-owned and female-owned, full-service creative agency operating across Western Australia from its Karratha headquarters, with additional team presence in Perth, Port Hedland and Exmouth. The company delivers an integrated suite of marketing and communications services in-house, including graphic design, website design and development, digital marketing, copywriting, social media management, marketing strategy, print management, photography (including licensed drone capture), and promotional merchandise. Its core technology stack comprises WordPress for web delivery, Adobe Creative Suite for design, and Mailchimp for email marketing; the firm operates as a service-based professional services business rather than a software platform, and all services are coordinated in-house without material subcontracting.

The firm serves four primary customer verticals: Western Australian Local Governments (via a WALGA Preferred Supplier agreement spanning Web Development, Marketing Services, Corporate Communications, and Print Management), mining and resources majors (notably Rio Tinto's national Creative Services Panel since 2021, Woodside Energy, BCI Minerals, Horizon Power, Pilbara Ports), Aboriginal corporations and Traditional Owner groups, and regional SMEs in the Pilbara and broader WA. Notable engagements include the redesign of the federal indigenous.gov.au platform for the National Indigenous Australians Agency, and ongoing council and Aboriginal organisation work across the Pilbara.

The business model is quote-driven professional services with multi-year contract and retainer engagements, sold predominantly through direct enterprise and government sales, community and Supply Nation referral networks, and the WALGA procurement pathway. The company is privately held, founder-controlled with no disclosed external funding or M&A activity, and operates with a multidisciplinary team of roughly 10-15 staff across its four Western Australian locations.

Name

Impact Digi

Legal name

Impact Digi

Website

https://impactdigi.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Digi is a 100% Aboriginal-owned, full-service creative agency headquartered in Karratha, Western Australia, delivering in-house graphic design, web development, digital marketing, copywriting, photography, print and merchandise services to WA councils, mining majors, Aboriginal organisations and regional SMEs.

Ownership category

akta.pro rank

Product category

Creative and Marketing Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA) (EUAHAAAH)

Keywords

• Creative agency services
• Graphic design services
• Web design development
• Digital marketing services
• Social media management

Headquarters

HQ city

Karratha

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative and Marketing Services: Professional services revenue from graphic design, branding, website design and development, copywriting, social media management, marketing strategy, photography, event marketing, signage, and printing. Delivered as project-based engagements and retainer arrangements for ongoing clients. Services are coordinated in-house for efficiency.
2. Promotional Merchandise Supply: Design, supply and delivery of merchandise including lanyards, tote bags, pens, and client gifts for events and trade shows.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Impact Digi is a full-service creative agency that delivers integrated marketing and communications work in-house, including graphic design, branding, WordPress website design and development, copywriting, social media management, marketing strategy, photography, event marketing, signage, print management, and promotional merchandise supply. Services are provided on a project-based and retainer basis to government, mining and resources, Aboriginal, and regional SME clients across Western Australia.

Product overview

Impact Digi is a 100% Aboriginal-owned full-service creative agency that provides a comprehensive suite of integrated marketing and communications services. The company operates as a service-based business rather than a software product platform, offering services in graphic design, website development, digital marketing, copywriting, social media management, marketing strategy, print management, photography, and promotional merchandise. All services are delivered in-house by a team of creative professionals based across Karratha, Port Hedland, Exmouth, and Perth in Western Australia, enabling coordinated delivery from concept through to final production.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Award-winning graphic design services covering logo design, event branding, promotional products, annual reports, capability statements, signage design, and award submissions. Delivered in-house for WA Local Government, mining and resources, Aboriginal organisations, and regional SME clients.
• Website Design and Development Website design and development services ranging from one-page sites to e-commerce sites, including domain setup, hosting, ongoing maintenance, and WordPress development. Includes the redesign of national platforms such as indigenous.gov.au for the National Indigenous Australians Agency.
• Digital Marketing Services Digital marketing services including social media management, content creation, email marketing, and paid advertising campaigns, delivered to clients across WA Local Government, mining and resources, and Aboriginal organisations.
• Copywriting Services Professional copywriting services including website copy, capability statements, newsletters, media releases, business plans, advertorials, Reconciliation Action Plans, flyers, brochures, and corporate documents.
• Social Media Management Social media management services including content creation (photography and video), competitor analysis, policy development, strategy, and content calendars, delivered for clients such as North West Alliance and Town of Port Hedland.
• Marketing Strategy Services Marketing strategy services including marketing audits, communications planning, content planning, and strategy development based on data and testing, delivered for tourism operators, regional SMEs, and Aboriginal organisations.
• Print Management Services Print management services including brochures, banners, business cards, and event printing using Green Print certified stock suppliers, available under WALGA Preferred Supplier category PSP008-007.
• Photography Services Professional photography services including social content, corporate portraits, event coverage, and licensed drone capture across regional Western Australia.
• Promotional Merchandise Services Design, supply, and delivery of promotional merchandise and event marketing materials including lanyards, tote bags, client gifts, and pens for events and trade shows such as the Hedland Food Festival.

Quantifiable outcome

• Successfully rebranded and delivered campaign for Hedland Food Festival, increasing event visibility across digital and local channels.
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rio TintocoreStrategic or Co-development Partner · 1 January 2021Impact Digi has been on Rio Tinto's Creative Services Panel since 2021, providing ongoing graphic design and visual communications support nationwide. Work includes corporate publications, reports, presentations, community-facing materials and campaign assets, aligned with Rio Tinto's global visual identity. Impact Digi is the only regional marketing agency and only Aboriginal-owned business on the panel.
• WALGA (Western Australian Local Government Association)coreChannel Partner/ Reseller/ DistributorImpact Digi is a WALGA Preferred Supplier across four categories: PSP001-008 Web Development, PSP004-009 Marketing Services, PSP004-010 Corporate Communications and Public Relations, and PSP008-007 Print Management. This status provides WA Local Governments with a recognised and compliant procurement pathway to engage Impact Digi's services without running a separate public tender.
• Supply NationcoreStrategic or Co-development PartnerImpact Digi is certified by Supply Nation as a 100% Aboriginal-owned and female-owned business. This certification provides competitive credibility for government contracts, corporate diversity procurement requirements, and reconciliation-focused engagements.
• VendorPanelminorChannel Partner/ Reseller/ DistributorWA Local Governments can engage Impact Digi under the WALGA Preferred Supplier Program via VendorPanel, an online procurement platform that facilitates government purchasing.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• First Nations Media Australia: Peak body for Aboriginal and Torres Strait Islander media organizations, providing communications, broadcasting, and creative support to Indigenous communities. Comparable as part of the broader Indigenous communications ecosystem, though operating more as a sector body than a commercial agency.

Direct peers

• Bang Media: Indigenous-owned Australian media and creative agency delivering campaigns, content, and communications for government and corporate clients. Comparable as an Aboriginal-owned creative shop targeting similar enterprise and government buyers.
• 33 Creative: Indigenous-owned creative agency delivering branding, design, digital, and campaign work across Australia. Comparable as a Supply Nation-certified Aboriginal-owned creative shop competing for the same Indigenous-procurement-driven budgets.
• Gilimbaa: Indigenous-owned creative agency based in Brisbane specializing in branding, design, digital, and content for Aboriginal and Torres Strait Islander clients and the broader corporate/government sector. Closely comparable offering and Aboriginal-owned positioning to Impact Digi.
• Cox Inall Ridgeway: Australia's longest-standing Indigenous-owned strategic communications and creative agency. Directly comparable to Impact Digi as an Aboriginal-owned agency serving corporate, government, and Indigenous clients with creative, communications, and stakeholder engagement services.
• Carbon Creative: Australian Indigenous-owned creative and digital agency offering branding, web, social media, and campaign services. Directly comparable business model and target client base to Impact Digi.

Broad incumbents

• Leo Burnett Australia: Global network creative agency with Australian operations serving major enterprise and government clients across brand, digital, and campaign work. Comparable as a broader-incumbent competitor for national resources-sector and government creative briefs.
• Host/Havas: Australian creative agency within the Havas network offering brand, digital, and integrated communications to enterprise and government clients. Comparable as a broader-incumbent alternative for enterprise marketing briefs that Impact Digi's mining and council clients might otherwise issue.
• The Monkeys (Accenture Song): One of Australia's largest creative agencies, now part of Accenture Song, offering advertising, brand strategy, and digital services to enterprise clients including resources majors. Comparable as a competitor for major resources-sector creative briefs, but operates at much larger scale and lacks Aboriginal-ownership credentials.
• BMF Advertising: Major Australian full-service creative agency with strong government, retail, and consumer clients. Comparable as a competitor for high-end Australian brand and campaign work, though based in Sydney and lacking regional/Indigenous focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgGd2eFiaEQsRDxev7UpKVg
• Facebookfacebook.com/impactdigimarketing
• LinkedInlinkedin.com/company/impactdigi
• Instagraminstagram.com/impact_digi

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Digi