Janshop.nl

What Janshop.nl does

Janshop.nl is a Dutch multi-category e-commerce webshop operated under the trading name "jan trading" from a warehouse and headquarters at Grote Poellaan 67 in Rijsenhout, Netherlands. Founded in 2013, the company sells directly to consumers through its own storefront, serving two loosely defined segments: boat owners and marine enthusiasts seeking aftermarket replacement parts for outboard motors, and lifestyle consumers purchasing decorative feathers, animal hides, fashion accessories, jewelry, and mouse pads. Operations span the Netherlands and Belgium, with PostNL handling deliveries and optional appointment-based pickup at the Rijsenhout warehouse.

The catalog is anchored by a technically specialized outboard motor parts line sold under the Janshop house brand, comprising aftermarket CDI units, carburetors, ignition coils, stators, impellers, fuel hoses, and kill switches compatible with Yamaha, Mercury, Tohatsu, Parsun, Mariner, and OMC motors. These parts are sourced from factories that also supply major OEM brands and priced approximately 60% below dealer equivalents, backed by a 1-year factory warranty. A cross-reference database supports parts identification across multiple motor brands. The remaining assortment — automotive switches, faux silk scarves, Ibiza-style bracelets and necklaces, keychains, brooches, Persian-carpet mouse pads, peacock and ostrich feathers, and rabbit and sheep hides — is lower in technical complexity and broadens the consumer addressable base.

The revenue model is purely transactional direct-to-consumer e-commerce with one-time purchases and no subscription component. Pricing is unit-based, ranging from roughly €26 to €190, with free shipping above €70 in the Netherlands and €75 in Belgium. Go-to-market is self-serve: customers browse independently, place orders online, and receive parcels within 1-2 business days domestically. Trust is built through Webwinkelkeur certification (9.6/10 over 820+ reviews), a 4.8/5 Google Reviews rating, and a 14-day return policy. The company operates no mobile apps, no public APIs, and no marketplace listings, and has not raised external capital.

Name

Janshop.nl

Legal name

jan trading

Website

https://janshop.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Janshop.nl is a Dutch B2C e-commerce webshop (operated by jan trading) selling aftermarket outboard motor parts alongside fashion accessories, feathers, and hides to consumers in the Netherlands and Belgium via its own storefront and PostNL delivery.

Ownership category

akta.pro rank

Product category

Online Multi-Category Retail

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Outboard motor parts
• Aftermarket replacement parts
• Marine engine components
• Automotive replacement parts
• Fashion accessories retail

Headquarters

HQ city

Rijsenhout

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of aftermarket replacement parts and accessories. One-time purchase model with no subscription component. Revenue generated from product margin on parts for outboard motors, automotive, fashion accessories, and lifestyle products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Janshop.nl is a multi-category Dutch e-commerce webshop selling aftermarket outboard motor parts (CDI units, carburetors, ignition coils, stators, impellers), automotive replacement parts (steering column and headlight switches), decorative feathers and animal hides, and consumer fashion accessories including keychains, brooches, necklaces, Ibiza-style items, faux silk scarves, and mouse pads. The outboard motor parts are sold under the Janshop house brand, sourced directly from factories that also supply major brands, at approximately 60% lower prices than original dealer parts with a 1-year factory warranty.

Product overview

Janshop.nl is an e-commerce platform operated by Jan Trading, based in Rijsenhout, Netherlands. The store operates as a multi-category online marketplace offering diverse products across several distinct product lines. The main product categories include: (1) Feathers and hides for decorative/craft purposes, (2) Aftermarket outboard motor parts (their most technically detailed category) featuring replacement components such as stators, carburetors, CDI ignition units, ignition coils, impellers, and related marine engine parts compatible with Yamaha, Tohatsu, Mercury, Parsun, and other brands, (3) Automotive parts including steering column and headlight switches, (4) Fashion accessories including keychains, brooches, necklaces, Ibiza-style beach accessories, and faux silk scarves, (5) Mouse pads in Persian carpet and round designs. The outboard motor parts represent their primary technical product line, all branded as Janshop house brand with 1-year factory warranty and sourced from factories that also supply major manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Aftermarket Outboard Motor Parts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PostNLcoreChannel Partner/ Reseller/ DistributorPrimary logistics partner for all shipments. Handles both Brievenbuspakketje+ (letterbox parcels) for small items and standard parcel delivery for larger products. Provides track-and-trace service for customer orders.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wholesale Marine: Online distributor of marine parts and accessories including OEM-equivalent replacement components. Directly comparable to Janshop on the core outboard-parts aftermarket category, though operating at larger scale in the U.S. market.
• iBoats: Long-standing online retailer of boat parts, marine accessories, and outboard-motor components. Direct peer in the marine aftermarket category with similar self-serve e-commerce model and broad brand compatibility focus.
• MarineEngine.com: U.S.-focused online retailer of aftermarket marine engine parts including CDI units, carburetors, stators, and ignition coils. Direct peer on the core marine-parts category that anchors Janshop's value proposition.
• WINPARTS: Netherlands-based online retailer specializing in aftermarket automotive and marine parts. Operates an inventory-led e-commerce model with deep SKU breadth — directly comparable to Janshop's regional, direct-to-consumer aftermarket-parts model.
• Boatpart.com: Online outboard-motor parts retailer with cross-brand part-number catalogs. Direct peer targeting marine-parts shoppers with fitment-focused product detail pages — the same buyer Janshop's marine-parts line addresses.

Broad incumbents

• Amazon: Global e-commerce incumbent with deep marketplace listings across auto parts, marine accessories, fashion, home decor, and gift categories that overlap directly with Janshop's fragmented catalog. Sets the baseline on price competitiveness and shipping speed.
• Bol.com: The dominant general-merchandise e-commerce marketplace in the Netherlands and Belgium. Overlaps with Janshop on fashion accessories, gifts, and certain automotive/marine accessories, but operates at vastly greater scale with a multi-seller marketplace model.

Emerging players

• PartsGeek: U.S.-based online retailer of aftermarket automotive replacement parts with a deep SKU breadth and aggressive pricing model. Comparable to Janshop on the car-parts portion of the catalog and on the inventory-led discount-pricing strategy.

Regional players

• Allparts.nl: Dutch online retailer carrying aftermarket automotive and related replacement parts. Regional peer operating in the same NL/BE geography with similar target customers and self-serve e-commerce model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/janshop_nl
• Facebookfacebook.com/Janshop.Rijsenhout

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janshop.nl